Label Considerations for Squeeze Bottles and Other Containers

Whether you’re trying to brand a flexible pouch, a lotion bottle, or some other squeezable container, you need a label that’s flexible enough for the job. These types of products require a labeling solution that’s both rigid and conformable enough to keep its shape with every use. Here are three factors you should consider to make sure you squeeze the most value out of your product labels.

Use a Squeezable Label Material

When it comes to labels for squeezable containers, there’s one go-to option: an MDO film. An MDO is a machine directed orientation BOPP film that is preconditioned to being squeezed and stretched. Essentially, the fibers in MDO films are stretched in all directions. This makes it so the material doesn’t have nearly as much tension as typical materials. As such, the MDO is more likely to return to its original state when squeezed or wrinkled, whether it’s a semi-squeeze film used for a container with slight compound curves or full-squeeze film made for complex squeeze bottles that expand and contract with every use.

An MDO’s ability to balance rigidity and conformability makes it a natural solution for applications with containers or packaging that’s made to grip, squeeze, or contort in some way. The tradeoff for this conformability is that MDOs are a little thinner than other label materials. However, MDOs can still provide the same level of resistance to sun, abrasion, and other problem areas as it’s less flexible counterparts.

An example of an MDO film use for squeeze container labels.

Factor in Container Design

While MDO label materials go a long way toward preventing peeling, wrinkles, and other issues for contoured or squeezable containers, you still need to factor in the design of your container into your label. Labels for contoured containers still need to be adjusted to prevent application issues.

MDO films do offer more flexibility than other materials, but a rectangular label isn’t going to cut it for a non-rectangular packaging. To accommodate the contours of your packaging, design your label around the shape of your container. Tapering your labels will allow you to stay ahead of the curve and help your labels adhere properly to your container.

Plan Adhesives Around End Use

While you may think squeezable packaging may need stronger glue than less hands-on packaging, MDOs typically use less adhesive than common label materials. The reason for using less adhesive is because MDO films are thinner than other options. Less adhesive makes it so adhesive won’t ooze out as people squeeze the container.

While squeezable labels don’t need higher performance adhesives than typical materials, that doesn’t mean that you don’t need to consider other adhesive factors. For one, you’ll want to figure out which adhesive is best for your container. Squeezable plastic containers can vary in surface energy, so certain materials may need a stronger adhesive than others. In addition, curved surfaces generally require a stronger adhesive than flat ones. The stretched out fibers of an MDO will help prevent the need to peel back.

You’ll also want to plan ahead for your applicating environment and end use. If your labels will need to deal with wet surfaces, extreme temperatures, UV light, or potential contamination, you may need to use a certain adhesive to accommodate those conditions and prevent label failure.

A white squeezable MDO material used in labels for squeeze bottles.

Invest in Squeezable Labels that Conform to Your Needs

If your containers are made to squeeze, it’s time to look for the best, most cost-effective labels for your products. At Blue Label, we’ll work with you to determine a labeling solution that both looks great and performs under pressure. From identifying the perfect label adhesive to uncovering new ways to make your label design shine, we can help your products stand out among the competition.

Ready to invest in a new batch of labels? Contact us today to talk to one of our experts about your project or request some label sample to check out materials for yourself.

Restaurant Stickers: How Food Labels for Delivery and Takeout Orders Can Benefit Your Business

If you run a business where people order takeout or delivery, quality, consistent packaging is a must. However, it can be easy to overlook a valuable piece of the delivery and takeout puzzle – a food label.

No matter whether you call it a label or sticker, these markers can make a difference for your business. Here are three notable reasons why you should invest in food labels for your takeout and delivery orders.

Food Labels Can Provide Useful Information

A good label is a blank canvas for potential information, both for you and your customers. A single sticker is an easy way for you to share key business information with every container – and in a very professional, attractive manner as well. For example, the following details could prove useful to your customers:

  • Restaurant hours
  • Phone number
  • Website
  • Social media pages
  • Locations (if applicable)

Even though you’ve already completed a transaction, after an order, it doesn’t hurt to remind people how and where to contact you for their next order. Listed information can also prove useful for a new customer who had no idea they could follow you on social media or that you had a location near their mom’s house.

In addition to details like your phone number, stickers can also help you share information that’s custom to every order. A takeout label can easily include a blank space that’s designed for helpful features that would improve a customer’s experience. For example, a customer with a big order would probably appreciate it if each container had a sticker that listed what is in the container and when it was packaged. Sure, you could write it directly on a box, but labels look much more professional and act as a great way to include quality branding.

Food delivery and takeout labels being printed.

Food Labels Make for Extra Marketing Opportunities

Speaking of how labels make for more professional packaging, let’s talk about a key benefit of a good restaurant sticker: branding. Every takeout or delivery container is a marketing opportunity. Takeout and delivery labels are prime spaces to include your logo, color themes, and any other details that will resonate with customers. Any restaurant can slap a boring white sticker on a package and call it a day. Only yours can emblazon each order with your brand and get people excited before they open the container.

Another benefit of utilizing branded takeout labels is that it helps create a cohesive image for your business. From takeout containers to menus and signage, unified presentation is big for business. How big, you ask? One study estimates that consistent presentation of a brand can help increase revenue by 33 percent, so investing in some branded container labels can be a greater financial boon than you think. In fact, diehard fans may even appreciate an extra sticker or two in their bags – it never hurts to have your customers stick your brand in new places.

Food Labels Make Food More Secure

A good sticker offers do more than just look good and provide information. Restaurant labels can serve as tamper evident seals for delivery and takeout orders. That simple seal over the flap of a container can help protect food from devious delivery drivers. That’s a key safeguard with more people turning to delivery services like DoorDash and Uber Eats, especially since a 2019 study by U.S. Foods found that 28 percent of deliverers admitted to taking food from an order.

Even if you don’t rely on outside delivery people and trust your staff, the vast majority of customers still appreciate a tamper evident seal. That same study found that 85 percent of people would like restaurants to use some form of seal to protect their food. A simple seal can give your customers some peace of mind – and that’s something you can’t put a price on.

An assortment of food label stickers laying on a table.

How to Get the Most Out of Your Takeout and Delivery Stickers

Even a single sticker can make a notable impact on your packaging. Of course, that doesn’t mean you need to settle for basic labels for your restaurant. Every takeout or delivery label is a chance to educate and impress your customers, so it’s best to get the most out of these miniature marketing tools.

At Blue Label, we can help you enhance your labels without breaking the bank. If you really want to impress your customers, we can laminate to protect your artwork and add a textural element to your packaging. We can even utilize variable data printing technology to randomize certain elements – like different food items, slogans, or maybe pictures of your other menu options – of your labels and really spice up your sticker game. No matter what route you want to take, our experts can help you invest in stunning food labels for your to-go orders. Even better, our digital printing technology allows you to order labels in small quantities without sacrificing on quality and order flexibility.

Ready to amp up your takeout and delivery orders? Contact us today to talk to one of our experts about how we can help you improve your packaging.

Hand Sanitizer Labels: Keep Your Labels FDA Compliant and Your Costs Down

With hand sanitizer at a premium, it’s important to have resources to not only follow regulatory guidelines, but also follow the best, most cost-effective way to label these products. To help, we’ve put together a breakdown of must-follow FDA guidelines and some tips to help you keep your hand sanitizer labeling costs down.

Hand Sanitizer Label and FDA OTC Drug Labeling Requirements

For such a simple product, hand sanitizer label compliance can get tricky. While not a drug in the traditional sense, the Food and Drug Administration (FDA) does classify hand sanitizers as an over the counter (OTC) drug product. This designation means that you’ll need to follow plenty of regulations to keep your hands clean of any label violations.

The FDA’s general labeling requirements for OTC drugs specify not only what information must be included on hand sanitizer labels, but also how that information should be presented on the principal display panel, drug facts panel, and other spaces. As such, it’s important to follow the rules laid out in the Code of Federal Regulations (CFR) for the following aspects of your hand sanitizer labels:

  • Business information
  • Principal display panel
  • Drug facts panel

Business information

Every hand sanitizer label needs to include the name and business address of the distributor, packer, or manufacturer of your product on an information panel. While not required, it’s common for hand sanitizers to include the business name on the front panel for branding purposes.

Principal display panel

The principal display panel (PDP) is the part of a label that will typically be presented or examined when on display for sale. The CFR stipulates that the PDP should be large enough to include all the mandatory label information without obscuring any required details. Hand sanitizers with alternate principal display panels must duplicate mandatory information on each panel. In terms of the size of the principal display panel, the CFR provides varying requirements depending on the container used for the hand sanitizer.

  • PDPs must cover at least 40 percent of the product of the height of the container times the circumference for cylindrical or nearly cylindrical containers
  • PDPs must make up one entire side for rectangular containers
  • PDPs will consist of the entire top surface if the container presents an obvious “principal display panel” such as the top of a triangular or circular package
  • PDPs must cover at least 40 percent of the container for any other shapes

In addition to sizing, the CFR also provides details on which information must be included on a PDP. For hand sanitizers, that includes a statement of identification and the product’s net contents.

Statement of identification

The CFR requires the PDP to clearly state what your product is. In this case, the panel should simply include the term “hand sanitizer.”

Net contents

Another important PDP detail is the net weight of your product in milliliters (you may also include fluid ounces as well). The CFR allows the use of common or decimal fractions (although the fraction may not extend past two places). The net contents declaration must appear as a distinct item on the PDP and follow the following rules:

  • Net contents should maintain at least a space equal to the height of the lettering used in the declaration from other PDP elements above or below the declaration
  • Net contents should maintain at least a space equal to twice the width of the letter “N” of the style of type used in the quantity of contents for any elements appearing to the left or right of the declaration
  • Net contents should appear within the bottom 30 percent of the PDP in lines generally parallel to the base of the container (PDPs that are five square inches or less do not need to follow this stipulation)

Drug facts panel

While the PDP is applied to the front-facing part of your hand sanitizer container, the drug facts panel is typically attached to the back of your packaging. If your hand sanitizers are packaged within a container or a wrapper, the drug facts panel information must appear on the outside of your retail package as well. Company names or product trade names are not allowed anywhere within the drug facts panel.

While you have some wiggle room in the overall label design of your PDP and other parts of your label, the FDA is very strict about the drug facts panel layout and how the information within it is presented. According to the FDA, the drug fact panel information “must be organized according to the following headings and must be presented in the following order”:

  1. Title (i.e. “Drug Facts”)
  2. Active ingredient(s)
  3. Purpose(s)
  4. Use(s)
  5. Warning(s)
  6. Directions
  7. Other information
  8. Inactive ingredients
  9. Questions or comments? (optional)

While each of these elements have varying purposes, each of them must follow the FDA’s column format guidelines for OTC drug products:

  • Panel text should be one single color on a contrasting background (black text on white is a general go-to combination).
  • Each element of the drug facts panel must be “legible and clearly presented, shall have at least 0.5-point leading (i.e., space between two lines of text), and shall not have letters that touch.”
  • All elements should be left-justified unless otherwise noted.
  • Each section should be separated by a distinctive horizontal barline that extends to each end of the panel (except for when otherwise noted).
  • A horizontal hairline that extends within two spaces of either side of the panel should precede any heading following the title.

An FDA example of this format can be seen below.

The FDA template for drug facts panels on hand sanitizers and other OTC drugs.

Aside from the main drug facts title, all headings, subheadings, and other information in sections two through nine must be printed in a single, clear, easy-to-read type style with no more than 39 characters per inch. Titles and headings should be done in bold italic, while subheadings are just bolded. Meanwhile, type sizes should be:

  • Headings in sections 2 through 9 should be at least 8-point type and at least two point sizes greater than the text size
  • Subheadings and all other information should be no smaller than 6-point type

Title

Every drug facts panel must read “Drug Facts” at the top with the first letter of both words capitalized. If your drug fact information appears on more than one panel, every subsequent panel must display “Drug Facts (continued)” at the top of every panel containing such information. In terms of type size, the letter height or type size should be larger than the largest type size used elsewhere in the drug facts panel labeling and no smaller than 8-point type.

Active Ingredients and Purposes

While most drug facts panel sections are separate, the FDA requires you to list both active ingredients and their purposes not only in the same area, but also on the same horizontal line. This is done so that consumers can readily associate the active ingredients for an OTC drug with their intended purposes. The active ingredients are left-justified, while the aligned purposes are right justified.

While some OTC drugs would need to list discrete dosage units, hand sanitizers instead are asked to list a proportion of the active ingredient. For example, “Alcohol 80% v/v” would be an acceptable presentation for FDA guidelines, while “antiseptic” is an appropriate listed purpose for said active ingredient.

Uses

While the FDA is very specific about several elements of the drug facts panel, the requirements for the uses section is mercifully simple – just indicate what the product is used for. One FDA document shared the following as an example use for hand sanitizers: “Hand sanitizer to help reduce bacteria that potentially can cause disease. For use when soap and water are not available.”

Warnings

All OTC drug products are required to include a list of warnings, all of which are listed in detail in CFR section §201.66. Each warning should be separated by horizontal hairlines used to separate titles and subheads.

As you may expect, there are a lot of potential warnings for OTC drug products. Fortunately, you only need to include the alerts that apply to your product of choice. For hand sanitizer labels, that means adding some version of the following warnings.

  • External use warning – Necessary for drug products not intended for ingestion. Should be presented in bold lettering, such as “For external use only.
  • Flammability warning – Labels should contain the appropriate flammability signal word(s) in bold, followed by an appropriate warning. For the purposes of hand sanitizer, the FDA suggests “Flammable. Keep away from fire or flame.”
  • “Do not use” warning – Include a list of specific situations in which consumers should not use the product (unless permitted by a doctor). Start the warning with “Do not use” and follow with bullet points for multiple disallowed situations. For hand sanitizer, the FDA cites use on “open skin wounds” and “in children less than 2 months of age” as appropriate warnings.
  • “When using this product” warning – Add guidelines for what users should avoid when using your product after the initial wording in bold type, along with some guidelines if an incident occurs. The FDA uses the following example for hand sanitizers: “When using this product keep out of eyes, ears, and mouth. In case of contact with eyes, rinse eyes thoroughly with water.”
  • “Stop use and ask a doctor” warning – Let users know when they should stop using your product following specific poor reactions or other adverse effects. As with the other warnings, the initial words of the warning should be in bold type. The FDA uses the following as an example: “Stop use and ask a doctor if irritation or rash occurs. These may be signs of a serious condition.”
  • “Keep out of reach” warning – Add a warning to keep products out of the reach of children along with guidelines on what to do during an accident. The specific guidelines change depending on the nature of your product. Since hand sanitizers are topical and not intended for ingestion, the FDA recommends the following warning with bolded text: “Keep out of reach of children. If swallowed, get medical help or contact a Poison Control Center right away.”

Directions for use

Every OTC drug product should include instructions on when and how to use said product. The header of this section should read “Directions” followed by bullet point steps for use. The FDA uses the following steps in its hand sanitizer examples:

  • Place enough product on hands to cover all surfaces. Rub hands together until dry.
  • Supervise children under 6 years of age when using this product to avoid swallowing.

Other information

This section is reserved as a space to share any other pertinent info that isn’t already stated elsewhere on the drug facts panel. For hand sanitizers, this essentially means listing out appropriate storage details for your product. You can also include a tamper-evident statement if applicable.

Inactive ingredients

This section includes a list of all the inactive ingredients used in your product. These ingredients should be listed in alphabetical order by their established names.

FDA compliant hand sanitizer labels from Maplewood Brewery & Distillery.

Tips to Keep Hand Sanitizer Label Costs Down

Once your hand sanitizer is ready, it’s time to bottle and label it. Of course, packaging affects your bottom line, especially if you’re providing hand sanitizer at cost or giving it away to medical personnel, first responders, and people in need. Here’s what you can do to save on your hand sanitizer labels.

Opt for simple, cost-effective materials

There are a lot of label materials available for different aesthetics. However, fancy wine stocks or other options aren’t necessary if you’re looking for something simple and durable.

Since hand sanitizer is a product that’s used frequently, it’s best to choose a label material that is waterproof and oil-resistant. For cost-effective hand sanitizer labels, a white biaxially oriented polypropylene (BOPP) material with a matte laminate will do the trick. If you don’t want a classic white, a material with the same adhesive is available in clear or silver with either gloss or matte laminates.

In addition to color, you’ll also want to figure out which material works with your specific container. While the aforementioned BOPP would work out well for a small, rigid bottle, a squeeze bottle or a larger container might create problems. For these types of hand sanitizer containers, we could use an MDO material to accommodate for size and needed durability.

Limit the size of your label

You don’t need a big product label to make a big impact. Opting for a smaller label will help cut down on the total amount of material necessary and overall costs.

You’ll want to base your label size off your container of choice – one label size might be right for a small squeeze bottle, but not for a larger glass one. As with label materials, we can work with you to identify a label size that works with your exact container without adding too much to your overall cost.

Use black ink

When you want simple, cost-effective labels, black and white is a good way to go. A simple black ink will cut out added costs associated with multiple inks or color matching, giving you more bang for your buck if you’re aiming for simplicity.

Print Custom Hand Sanitizer Labels

If you’re in need of hand sanitizer labels, we’re here to help. Our HP Indigo digital printing presses provide us with the ability to run labels in small batches and provide turnaround times of just five business days from order approval, all at cost-effective prices.

Contact us today if you have any questions about and our team can be a resource to provide answers and support your project.

3 Benefits of White Space for Product Label Design

White space is more than just of the area between design elements on your label – in fact it’s full of design possibilities. Using a color, texture, or pattern to balance elements or create a visual hierarchy can completely change the way people perceive your packaging. Whether you want to embrace minimalism or just need to space out certain aspects of your design, here are three reasons why you should consider embracing white space for your product labels.

White Space Improves Legibility

Whether you have a little or a lot of text on your label, those words need to stand out. Your labels need to intrigue and educate customers at first glance, so illegible text is a serious problem. As such, it’s a good idea to give your words some breathing room.

Crowded words make for a muddled message. Adding some white space between text and other design elements can make your label easier to read. In fact, a study conducted at Wichita State University confirmed that increasing white space improves reading comprehension. Even a little extra space between your copy and other elements can help define key brand messages, product info, and other crucial statements.

A spirits bottle that used white space in its label design.

White Space Attracts Attention to Key Design Elements

Do you have something really cool on your label and want to make sure people notice it? Don’t put anything next to it.

Whether you want to showcase your logo or a key message, white space is a great way to attract eyes to specific parts of your label design. A wall of images, text, and other details forces people to digest a lot of information in a short amount of time, which may mean certain aspects of your design will go unnoticed (or ignored). By giving your users a clean palate, their attention will naturally gravitate to your design element of choice.

White Space Communicates Value

If you want your label to set a certain tone, sometimes less is more. In fact, the right use of white space may even make your product seem like its worth more.

In addition to helping you attract attention to key details, white space inherently communicates a sense of balance, freshness, and elegance for your product. Those qualities are quite attractive for buyers, to the point of where the Interactive Design Foundation suggests that “using white space can suggest a company’s budget and thus the quality of the product.” In turn, that white space can increase the perceived value of your products.

Specialty food labels with white space that clearly calls out the brand and product name.

Find the Right Printer for Your Product Labels

There are several different design approaches you can take for your business. Regardless of if you opted for a lot of white space or small touches to improve legibility, it’s important to make sure the printed label lives up to your expectations.

At Blue Label, we work with you to help you get the most out of your label design. From material selection to highlighting printing capabilities to enhance your design, our experts can help you invest in the best, most cost-effective labels to help you showcase your products. Contact us today about your next label project.

4 Key Candle Label Considerations

Whether your candles are sold at your local farmers market or in stores across the country, high-quality candle labels play an important role in the success of your brand. Candle labels may seem simple at first, but there are several factors that can make your investment go up in smoke. Here’s what you should consider when investing in new labels for your candles.

Include Valuable Basic Information

While various products need to share different information depending on the nature of the components, there are some details that are pretty standard for every product label. As such, you’ll want to start by including the following pieces of information on your candle labels:

  • Product name
  • Company name and logo
  • A unit of measurement (in this case, candle weight)
  • Contact information/website

Once those are covered, there are some candle-specific details you should add. The following information will provide consumers with some specific details that will help them decide which of your products is right for them.

  • Candle scent
  • Type of wax used
  • Projected burn time (hours the candle will last)
  • Container specifications

Four candles with custom labels.

Add Recommended Fire Safety Details

While candles aren’t as closely regulated as products like alcohol, CBD/THC goods, or other items, there are some label standards in place. As the major trade association representing U.S. candle manufacturers and suppliers, the National Candle Association (NCA) notes that every candle should include the following three fire safety rules included on its packaging:

  • Burn within sight
  • Keep away from things that can catch fire
  • Keep away from children

The NCA isn’t too specific on where this information should be listed, so the label, a tag, or even a dust cover are acceptable places for listing the warnings. In addition to the three rules, the NCA also suggests adding graphic safety symbols to represent each rule. Those symbols are available for downloaded on the NCA site.

While the fire safety rules and graphics are a good start – and mandatory for any NCA members – it’s also good practice to include some form of manufacturer instructions for burning your candles properly. Candles are tested according to the ASTM F2417 Fire Safety Standard, which will allow you to provide customers with instructions about burn length, which type of container to use (if one is not provided), and other important details.

Optimize Label Placement

Between branding and information, you may reach a point where you’re tight on label space. Fortunately, you may be able to utilize the size, shape, and packaging or your candle to improve your branding.

It’s no surprise that the side of your candle – or the container it sits in – is a prime spot for label placement. However, you shouldn’t overlook the underside of your product. While the side of your panel is a great spot for basic product info and special design elements, you can include fire safety and other less brand-heavy details on a separate label applied to the bottom of your candle or container. Container lids also offer more potential for labeling space. If it has a surface, there’s an opportunity for branding as long as your label can survive in that space.

Identify the Right Label Material and Adhesive for Candles

Your customers aren’t the only ones who need to be careful with fire. The heat created by your candles also plays a direct role in your choice of label material and adhesive. While you don’t have to stay close to the flame, your label doesn’t have a choice. This close proximity to the heat the flame emits means your label needs to withstand temperatures up to 1,500 degrees Fahrenheit depending on your product.

In addition, candle labels must handle repeated fluctuations in temperature, i.e.when your candle is lit or put out. The right choice of material and adhesive can help prevent premature label failure. For example, a thick biaxially oriented polypropylene (BOPP) material and an acrylic adhesive is more likely to withstand the heat.

Your application surface and process also plays a part in your choice of materials and adhesive. Every surface creates different challenges. For example, the wax of a candle has a different surface energy and adhesive needs than a glass jar. Your choice of hand or machine application will also play into which labels are right for you (along with other key details like unwind direction that can impact application).

Sweet strawberry candles with custom labels.

Invest in the Best Labels for Your Candles

From design to application, there are several variables that can impact the success of your labels. However, it can be difficult to identify the right solution for your exact product without an expert.

Fortunately, Blue Label can help you figure out how to get the most out of your candle labels. Our experts can work with you to not only determine the right materials and adhesives for your labels, but also how to enhance your designs through special printing capabilities. Contact us today if you’re ready to invest in custom candle labels for your business.

Pushing the Limit: What Can’t You Do with A Beer Label Design?

Brewers around the world are in a constant battle for people’s attention, whether their products end up on shelves, in coolers, or anywhere else that potential buyers may see their products. In a constant battle for attention, you may want to give your beer labels an extra edge to create a certain brand identity and attract consumers. However, that extra something in your design may be an issue when it comes to label approval.

Whether you’re trying to push some boundaries or simply be clever, your beer label design is ultimately judged by government. The Alcohol and Tobacco Tax and Trade Bureau (TTB) has certain standards for what’s permissible on beer labels. As you may expect, there are a lot of practices that are prohibited for beer label design. The Code of Federal Regulations provides a very long, detailed list, so we’ll try and break down just what may land your design in hot water as succinctly as possible.

What Can’t You Put on a Beer Label?

When you’re trying to push the boundaries with your beer label, it’s important to make sure your design doesn’t conflict with any of the types of statements listed by the TTB. It’s important to note that “statements” applies to more than just text. Anything written, printed, graphic, or portrayed by some other means on a beer label, carton, or case is considered a statement of some sort. As such, any of the following types of statements can lead to the TTB denying your label design.

Untrue or misleading statements

Simply put, the TTB is going to turn you down if they think you’re lying on your label. The TTB considers a statement as untrue if it’s directly false, false by omission, generally ambiguous, or somehow misleading.

For example, a brewery positioning itself to be a microbrewery without meeting the legal definition of one can have its label denied for misleading consumers. Meanwhile, Kona Brewing Company was sued in California for misleading people to think that its beer was brewed in Hawaii. While Kona does use Hawaiian imagery and names, every label clearly states that the beer is not brewed on the island. Because of these statements, the TTB not find the labels misleading (although Kona did eventually agree to a settlement for the lawsuit).

Disparaging statements

While you may want to make a few snide comments about your competitors or some other person or entity, the TTB won’t let you make any statements they determine to be disparaging or hurtful. With that in mind, you may want to rename your batch of “At Least It’s Better Than [Blank] Schwarzbier.”

A Jackie O’s beer label featuring a likeness of a fictional person.

Obscenity or indecency

This section will likely be the biggest hurdle for any brewer trying to test some boundaries. According to the TTB, “any statement, design, device, or representation which is obscene or indecent” is prohibited. However, it’s not always clear what the TTB will consider off limits. This type of ruling is one of the hardest to judge because it depends on what a TTB representative finds obscene or indecent, not you or your customers.

Part of the issue with this type of prohibited statement is that various boards around the country have been inconsistent in past ruling. For example, The Alabama Alcoholic Beverage Control Board banned Founders Brewing Company’s Dirty Bastard Scotch Ale despite having already allowed the sale of Stone Brewing’s Arrogant Bastard Ale (the board eventually reversed its stance on Dirty Bastard after public outcry). As such, rulings on obscenity or indecency are up in the air, so be prepared to change your design or fight against the decision if your label might be construed as offensive in some way.

Improper guarantees or tests

Fortunately, guarantees are easier to identify than obscenity. Any element that provides some form of guarantee – aside from a money-back guarantee – is subject to denial if a TTB official finds that the guarantee may deceive consumers. The TTB will also deny any usage of analyses, standards, or tests that may mislead potential buyers. That means you can’t make a guarantee that your beer will provide short-term happiness, even if you did survey a small test group of patrons.

Names and likenesses

While you may have a great pun based on a celebrity’s names, that play on words can lead to a swift label denial (and potentially a cease and desist letter). The TTB bars the use of any names or likenesses of any prominent living individual or organization, which includes using any simulation or abbreviation to hint at the person or group. This practice is in place to prevent breweries from suggesting that certain people or organizations endorse a product.

For example, Hysteria Brewing Company in Maryland recently ran afoul of this section after using Baltimore Ravens quarterback Lamar Jackson’s likeness on a label after Jackson was named NFL MVP.

However, the TTB does provide some exceptions to this rule. Beer labels may use a person or organization’s name or likeness on a label if:

  • The individual or organization is engaged in the production of the beer (such as Rogue Ale’s Beard Beer).
  • A person of a trade or a brand name used the name of any living individual of public prominence, or existing private or public organization, in interest prior to Aug. 29, 1935.

Pretending to be a spirit instead of beer

Depending on your beer, you may want to utilize certain aspects of spirits on your beer label. However, it’s important not to make it seem like your beer is or contains a distilled spirit. Any statement or design element that suggests otherwise can lead to a label denial if the label does not make it clear that the beer is in fact just a beer. For example, a label that truthfully states that the beer was brewed in bourbon barrels is fine, but one that doesn’t contain any references to the product as a beer would is deemed as misleading.

Governmental connections and American insignias

You may want to show off that your beer is proud the be an American, but certain imagery or statements will lead to a quick denial by big brother. These infractions can come in a few forms:

  • The use of the American flag and any flags, seals, coats of arms, crests, and other insignia associated with the armed forces of the U.S.
  • The use of the word “bonded” and other variants that may imply governmental supervision over the production of the beer
  • The simulation or and other design made to resemble stamps for the U.S. or foreign governments

Health-related statements

It may seem funny to make a joke that a beer a day could keep the doctor away, but doing so on a label is a quick way toward having the TTB or some other board turn down your design. Using a health claim on a label is notoriously tricky regardless of product, so it’s best to avoid making any such statements if you’re hoping for label approval, even if that claim is made as a joke.

Shows of strength

Imagine that you brewed a lovely dark beer that clocks in at a relatively hefty ABV. You may want to present to potency of your porter by calling it “strong” on the label. Unfortunately, the TTB isn’t a fan of such language. Any words along the lines of “strong,” “high test,” “high proof,” or other statements that infer alcoholic strength is off limits on beer label unless such language is required by your state’s laws.

Numerals are also a potential pain point. While alcohol by volume statements may use digits, you can’t use numerals elsewhere on your label if it can be considered as a statement of alcoholic content.

A beer label design for Electric Brewing Co. with TTB approval.

What Happens if the TTB Denies Your Beer Label Design?

Let’s pretend that you came up with a great label design and submitted a Certificate of Label Approval (COLA) to the TTB, but the organization rejected your label. Not only is a rejection frustrating, it can also delay your plans since the TTB can take up to 90 days to process a label application. Some reasons for rejection will be easier to fix, such as removing untruthful statements or disallowed imagery. However, more subjective grounds for rejection like what is considered obscene is tricky.

If the TTB denies your application, you’ll either want to modify your design based on the group’s feedback or fight the ruling. One of the most prominent examples of such a fight was when the Michigan Liquor Control Commission found the name and label of Flying Dog Brewery’s Raging Bitch Belgian-Style IPA to be offensive. Flying Dog fought the ruling in various courts until the brewery came out victorious – in 2015 after a six-year battle.

Fortunately for Flying Dog, they had the means and determination to take that fight to court, but you may not want – or be able – to do the same. In that case, it’s better to regroup and think of an alternate solution. For example, Lagunitas Brewing Company made a beer called “The Kronik” that was initially approved in the state of California, but rejected when Lagunitas resubmitted the design in order to sell the beer in multiple states. Fed up with the agency’s inconsistency involving, Lagunitas renamed the beer “Censored” in protest.

Unfortunately, there isn’t always an exact answer as to what will or won’t be approved by the TTB. If you think there may be an issue, it’s always a good practice to hope for the best but prepare for the worst.

My Label Got Approved – What Now?

First off, congratulations! Now that the TTB has signed off on your new label design, it’s time to make sure the finished product does your design justice. At Blue Label, we have the expertise and technology to provide the perfect labels for your beer cans or bottles. We’ll work with you on everything from identifying the right material for your performance needs to providing special printing capabilities that will highlight your design.

Ready to showcase your new beer label design? Contact us today to have us print quality beer labels for your brewery.

Typography Tips: Text and Font Considerations for Product Label Designs

How important is the text on product labels? In a word, very.

The typography used on a label does more than just provide information – it adds a whole new way to express a style or mood for a product. Of course, the design needs to ensure that text can still provide a clear message as well. Here are some tips to help you nail the typography on your product labels.

Invite the Right Guests to Your Font Family

The fonts you choose play a huge role in conveying a brand’s personality. An elegant serif font is a go-to option for a classy wine label, while a more modern sans serif font is a match for trendy kombucha labels. The choice of which fonts depends on what type of message you want to convey – just be careful not to try to take on too many different personalities.

When it comes to different fonts, there can definitely be too much of a good thing. Too many font styles can lead to a busy message.One way to avoid this is to try and stick with a few fonts from the same font family. This practice will help you create a more cohesive look without the threat of distracting contrasts.

Another method involves pairing simpler, less obtrusive fonts with more stylish ones. A flashy display font is great for product names or other headings, while a sans serif font cleanly presents other important information. Play around with what works and what doesn’t to find a combination that’s perfect for your product without muddling your message.

A coffee label design made with carefully selected typography.

Create a Visual Hierarchy

Let’s face it – people don’t always like to read. That’s an issue when you need your label to tell a story about a product. Fortunately, a good visual text hierarchy will help you establish the right viewing pattern and communicate your story in style.

As with any story, your label will need a beginning, middle, and end. Some words are more important than others, which is why you can vary the weight and placement of certain text to call out information in a specific order. Using the same sizes and fonts for everything will make your customers work to determine what’s important. In a business where you have only seconds to make an impression, nobody has time for that.

Instead, plan out what information deserves a heading, a sub-heading, or regular body copy. Big, bold fonts establish a visual hierarchy of what’s first for your audience. From there, you can vary the design of each line to draw shoppers eyes in a specific order. This process helps you highlight the basics of your product – your brand name and what the product is – for people who like to skim.

Make Sure The Text on Your Label is Legible and Readable

If people can’t read your text, something went wrong in the design process. An illegible design makes it difficult for users to distinguish individual characters, while an unreadable design, well, can’t be easily read. Either issue can be caused by a few different factors.

Size

Finding the right text size is a delicate balancing act. If you go too small, your words may be too tiny for the average consumer. If text is too big, it can overwhelm your design. In general, anything smaller than 5 pt. font is fairly difficult to read. It also doesn’t help that text can be more legible on a computer screen than on a physical print. To find the right balance, try printing out a proof of your design at full size. This will allow you to judge the legibility of your design at various distances and adjust the text size as necessary.

There are also occasions where the font size is partially dictated for you. Required elements like ingredients lists and government warnings for beer labels or other federally regulated products have minimum size requirements to ensure that they’re legible for the general populace. As such, you’ll need to make sure your label abides by these rules to avoid any potential consequences.

Spacing

Like text size, the spacing between your words is a Goldilocks situation. The words shouldn’t be too close or too far from each other, and somewhere in between is just right. As with size, what you see on screen can be misleading.

What may seem fine in a design file may not have enough spacing between characters or leading between lines of text. On the flipside, too much space makes it harder for users to quickly process what’s on your label. In general, looser leading is a good way to improve body copy, but you’ll want to check out a test print to verify how it looks for the average passerby.

Color Contrasts

It’s no surprise that color selection plays a massive role in label design, but it also has a big impact on text legibility. Certain color combinations may look good together, but can create issues for consumers trying to read your text. Dark-on-dark or light-on-light combinations are particularly tricky for just about any text – for fine print, it’s a recipe for disaster.

The solution? Aim to use contrast colors for text and background. Not only will the combination make it easier to read the words, the disparity between the two colors will help make your messages pop for passing consumers.

Three sour ale bottle labels with clean typography.

Make Your Label Designs Shine with the Right Label Printing Company

Once you’ve spent plenty of time designing your product label – or having someone else do this for you – you still need a label printing company that will help you get the most out of your design.

At Blue Label, we guide you through the printing process to help you invest in the right materials and printing capabilities for your design and performance needs. We’ll also work with you to make sure that your design is ready, which includes checking that your types and fonts are converted to outlines for a successful print.

Ready to work with a label printing company with unmatched quality and service? Contact us today about your next label project.

Building Trust: How to Promote Brand Transparency Through Packaging

These days, consumers gravitate towards a brand they can trust. According to Inc., the results of a study on brands in the food industry found that “73 percent of consumers say they’re willing to pay more for a product that promises total transparency.” Without that sense of transparency, your product is at risk of becoming just another replaceable commodity on the shelf.

So, how can a company build a connection with customers that goes beyond basic needs? Proper packaging gives you the chance to set the stage for your brand, which means a good product label can help you create an open, honest relationship between your product and the consumer. Here are a few ways you can promote brand transparency through product labels and other packaging.

Show Them What You’re Made Of

Everyone loves a good origin story, even when it comes to the products they buy. Use your packaging to showcase what goes into what you sell.

If you make specialty foods or drinks, transparency includes being very clear about ingredients. For products that are all-natural or organic, make sure your label and other packaging reflects this information. If you make a lip balm that sources local, natural ingredients, incorporate these details into your label design. Forbes reports that 88 percent of people like brands that help them feel more environmentally friendly and ethical.

Even if you can’t talk about all-natural ingredients or other benefits, you can still utilize your labels to give consumers an honest expectation of what’s inside. When a customer buys your product, they want that product to live up to the expectations set by your packaging. Nobody wants to feel like they were let down – or worse, lied to – because of a misleading label or uncommunicated details.

There are a variety of ways that you can be transparent about what customers should expect. The key is addressing potential miscommunications before they happen. For example, let’s say you sell CBD gummies in legally required opaque containers. Customers may have different expectations for how long they may last or the size of the gummies. To address this, consider adding a to-scale drawing or picture of your product on the box or label, along with a more prominent mention of how many gummies come in a container. Taking little steps like this on your label can help your brand feel more transparent about your products.

Clear labels being printed for transparent packaging.

Be Clear with Transparent Labels and Containers

To-scale images and product descriptions can convey a lot of information to an intrigued customer, but sometimes the best way to be transparent is to simply show them what’s inside. See-through labels and packaging bring a more literal meaning to product transparency, allowing the whole world – or at least everyone nearby – to see your product in all its glory.

Take a product like kombucha as a good example of how clear packaging can promote transparency. The natural qualities of the drink play a big part in why people purchase it. As such, using a see-through container and a label that doesn’t hide the natural hues of the drink helps buyers see kombucha for what it is. There’s nothing that screams transparency like stripping away the layers and letting customers judge the look of your product for themselves.

Talk About More Than Your Products

Transparency involves more than just the product you’re trying to sell. Part of being open and honest with your potential customers is to provide information on the who and what behind the products.

A brand is more than just the product. There’s a whole story behind those products, starting with the people behind the brand and what they stand for. Whether it’s a certain value system or goals, sharing these motivations can help people grow an appreciation for your brand that goes beyond what they buy.

Your packaging can help reflect these values or put a personal spin on every product. Do you have a story of why this product came into existence? Tell it on your label. Do you pride your business on operating sustainably? Let that fact be known on recyclable packaging. Are you a small outfit with just a few passionate people? Let consumers get to know the faces behind the product. Don’t be afraid to overshare, because people love to have a reason to care more about what they purchase.

Product labels that provide information about the brand with potential buyers.

Invest in Quality Labels that Promote Your Products

Your packaging says a lot about your brand. Each design decision impacts the way you wish to present your products to the public. As such, it’s important to work with a label printing company that can capture your desired look so that your products make the right first impression.

At Blue Label, we have the experts and technology it takes to help you communicate the right message to your customers. Whether you need a clear label or some other solution, we work with you to help you get the most out of your design. Contact us today to work with us for your next label printing project.

RGB vs. CMYK: A Quick Color Code Guide to Color Formats

Color plays a crucial part in label design, but identifying the right hues involves more than just picking out your preferred shades or red and blue. Both RGB and CMYK color formats allow you to identify the colors you want to use in your design. However, RGB and CMYK are not interchangeable. As such, it’s important to know how both color formats work, and which one is best for your design needs in this CMYK and RGB color guide.

The Differences Between RGB and CMYK

What is RGB?

RGB is an additive system that uses varying intensities of red, green, and blue to create color on a digital screen. Essentially, RGB colors begin as a true shade of black. Users can then use a process called additive mixing – adding degrees of red, green, and blue light on top of that black – to create a specific pigment.

Different colors are made by playing with the intensity levels of each base color. For example, cerulean blue is comprised of 16.5 percent red, 32.2 percent green, and 74.5 percent blue. When combined, they produce the specific color for your screen. However, if you were to combine equal intensities of red, green, and blue it would create a pure shade of white.

Label printing experts reviewing color options for a product.

What is CMYK?

While RGB is an additive system, CYMK utilizes subtractive mixing to create color with physical ink. With CMYK, the absence of ink is essentially “white,” although the surface you use can be white, black, clear, or any other color. As you add layers of cyan, magenta, yellow and black (also known as key) to that surface, the less white it gets. In opposition to RGB, all four colors in equal proportion create a pure shade of black.

Like RGB, CMYK also has color information for design programs. For example, that same shade of cerulean blue comprises of 77.9 percent cyan, 56.8 percent magenta, 0 percent yellow, and 25.5 percent black. However, it’s important to note that these colors are meant for physical printing and not digital screens, so what you see on screen may not be the same shade after your product is printed.

With either CMYK or RGB, it’s crucial to use color codes to guarantee results since colors can vary from screen to screen.

Label printing experts reviewing RGB vs CMYK color results.

RGB or CMYK: Which Should You Use?

The color format that’s best for your needs is dependent on a single question: what do you plan to do with your design? If your design will end up on digital screens like computer monitors or TVs, you should use RGB. If you need to physically print anything like product labels, brochures, or more, you should use CMYK.

Using the wrong format can lead to inaccurate color representations. This is particularly bad if you need to match your branding or if your heart is simply set on a specific color. Formats can be changed in design programs like Adobe Photoshop, which allows you to plug in the appropriate color code for your design’s end purpose.

Another reason it’s important to use the correct color format is to avoid art file issues when you’re sending your design to a vendor. For example, if you’re sending your art file to a printer and they have to convert your file from RBG to CMYK, your printed design may appear faded as compared to the original RGB image. There’s also a chance that the printer may not be able to exactly match your color. Fortunately, there is way to call out your colors to help ensure an exact match: The Pantone Matching System.

While RGB and CMYK colors give you rough approximations of colors, Pantone has physical color swatches that allow you to visually confirm which color is right and provides you with the proper formula. This system allows printers to identify exact colors, including if that hue should be coated or uncoated, to see if they can provide an exact match with their existing printing technology. This can help ensure consistent, vibrant colors while adding some reassurance that both parties are on the same page.

Work with a Printing Company That Help Your Colors Pop

Need to find the right label printing company for your product labels? At Blue Label, our experts work with you to guide you through the printing process, from ensuring your colors are correct to identifying ways to provide the best label for both your performance needs and budget. Contact Blue Label today to talk to one of our experts about full-color label printing for your next project.

E-Juice Label Compliance: 4 Tips to Keep Your Labels in Line with the FDA

It’s important for e-juice labels to look good for your customers, but they’re not the only people you need to consider when it comes to packaging. No matter what you do with your e-juice label design, the Food and Drug Administration (FDA) only cares about one thing: the law. Here are four ways that you can help make sure your e-juice labels stay compliant with the FDA.

Include the Right Warnings

Your product must include the following warning to comply with FDA guidelines:

  • “WARNING: This product contains nicotine. Nicotine is an addictive chemical.”

Please note that the warning you place on your labels should completely match the FDA’s message, down to the capitalization and punctuation. That’s not the only stipulation, either. There are several requirements for this warning.

  • The warning must be located in a “conspicuous and prominent” place on both principal display panels on your package
  • Make up at least 30 percent of the space on each panel
  • Be printed in at least 12-point font size in either Helvetica or Arial bold type or another similar sans serif font
  • Use either black text on a white background or white text on a black background so the warning contrasts with the other printed material on the package

Another potential issue is that some e-juice containers are quite small. If your package is too small to include the warning statement, the FDA will require you to find a way to do so, even if it means adding an outer container like a box or a wrapper that can feature the warning.

An e-juice bottle featuring custom e-juice packaging.

Add Key Product Details

A warning isn’t the only text required on e-juice labels. Like labels for food, the FDA also stipulates that e-juice labels must include other important information as well. These include the following:

  • The name and address of the manufacturer, packer, or distributor
  • The weight, measure, or numerical count of the contents of a container
  • The percentage of both domestically and foreign-grown tobacco used in the product
  • The following statement: “Sale only allowed in the United States”

Don’t Appeal to Children

The FDA isn’t kidding around when it comes to protecting children from nicotine and tobacco products. The FDA and the Federal Trade Commission (FTC) sent out official warning letters to e-juice and e-cigarette companies back in 2018 about “labeling and/or advertising that cause [products] to resemble kid-friendly food products, such as juice boxes, candy or cookies, some of them with cartoon-like imagery.”

What the FDA considers as “marketing to children” can vary. Labels made to appear to like beverages or candies for children are considered misleading, with some examples of children even drinking e-juice because of the practice. Product names drawn from recognizable brands or treats are also in danger of drawing the FDA’s attention. Some examples of past offending products include:

  • “One Mad Hit Juice Box”
  • “Vape Heads Sour Smurf Sauce”
  • “V’Nilla Cookies & Milk”
  • “Whip’d Strawberry”
  • “Twirly Pop”

Labels featuring a warning for e-juice label compliance.

Stay Flexible

Even if your labels are currently compliant, it only takes one change to cause future packaging problems. Outdated labels do nothing but hurt your wallet and put you at risk for non-compliance. Fortunately, digital label printing can help you be ready for any necessary label changes.

If you ever need to update your warnings, ingredients, or other information, variable data printing allows you to use technology to manage your various SKUs. This means a single design layout and a variable data spreadsheet allows you to update sections of your labels when FDA regulations change instead of updating every single label design. Digital label printing also allows you to order smaller quantities so you don’t have to commit to a massive order that may burn you in the future when label regulations change.

Stay Compliant with the Right Label Printing Company

Compliance is only one part of the packaging puzzle. The look and performance of your labels play critical roles in the success of your product. For those, you’ll need the right label printing partner to help bring your e-juice labels to life.

At Blue Label, we have the experience and equipment to print the perfect labels for your products. We work directly with you to make sure your e-juice labels are right for your needs and compliance requirements. Contact Blue Label today to talk to us about printing e-juice labels for your products.