Custom Beer Can Labels for Craft Breweries

We typically recommend pressure-sensitive film labels or shrink sleeves for beer cans. Both are built to handle the cold, wet, and high-touch environments your cans go through. Here’s a quick breakdown:

• BOPP (Biaxially Oriented Polypropylene): This is our go-to pressure-sensitive film. It’s lightweight, moisture-resistant, and holds up well during cold-fill, application, and refrigeration. It also works with a wide range of finishes like matte, gloss, soft-touch, foil, or spot varnish.

• PET (Polyester): A more durable option than BOPP, PET offers added resistance to scuffing and abrasion, ideal for cans that will be shipped, stacked, or handled frequently.

• Shrink Sleeves (PETG): These provide 360° design coverage and are fully waterproof, scuff-resistant, and tamper-evident. They’re great for full-wrap branding and custom-shaped cans, though they require specialized application equipment.

We’ll help you choose the right material based on your filling process, storage environment, design goals, and budget.

Absolutely. We’re built to handle both, whether you’ve got a handful of SKUs or hundreds, small batch runs or large-scale production. Our digital printing process makes it easy to run multiple SKUs in a single job without added setup costs, and we maintain tight color consistency across every label. If you’re scaling up or managing a wide portfolio, we’ll make sure your beer bottle labels stay consistent, high-quality, and on time.

We offer a variety of finishing options to protect your labels and make your cans stand out on the shelf. Here are a few popular options:

• Gloss laminate: Adds shine and extra moisture resistance, great for bold, high-impact designs.

• Matte laminate: Offers a smooth, non-reflective look for a more refined, understated finish.

• Soft-touch laminate: Delivers a premium, velvety feel that’s perfect for specialty or limited-release cans.

• Spot varnish (UV or matte): Lets you highlight specific parts of your label, like your logo or product name, for contrast and texture.

• Hot foil stamping: Adds metallic elements (like gold, silver, or custom colors) for a premium, eye-catching effect that pops off the can.

We’ll help you choose the right finishes based on your brand, label material, and how your cans will be filled, stored, and handled.

We offer shipping through several vendors like UPS, Fedex, and USPS. Ground, Next-Day, 2-Day, 3-Day, and custom freight options. 

Our preferred file formats are Adobe Illustrator or High-Resolution PDF.  You can view our complete artwork file standards checklist here.

While Blue Label Packaging does not directly offer label design services, we do have resources to help with your custom label design needs. We maintain a directory of Blue Label Approved designers who specialize in label design and understand the unique requirements and technical details involved. We also showcase a gallery of label designs for inspiration.

We offer both standard and fully custom label sizes to fit beer cans, bottles, crowlers, kegs and growlers of all dimensions. Our extensive experience in beverage labeling means we can print any label size your unique packaging requires. Whether you need labels for standard 12oz cans, 16oz  cans, 19.2oz cans, 24oz cans, slim and sleek 8oz cans, or distinctive crowlers, we can create custom sized beer labels to perfectly fit. We also accommodate custom label sizes and shapes for beer bottles like 22oz bombers, 12oz longnecks, or European 500ml sizes.

Our printers are capable of matching up to 97% of the full color spectrum, allowing us to achieve precise color reproduction for your beer labels. We use advanced CMYK printing to produce an extensive gamut of colors. For designs requiring an expanded range, we also print using WOVG ink sets which add white, orange, violet and green.

Our top-of-the-line color management program and processes ensure we hit the correct hues, tints and shades. We color calibrate and profile all of our presses so your unique color palettes and gradations print true to your vision.

No, there are no setup fees for changing designs between SKUs.

Blue Label has worked with more than 1,500 breweries ranging from small microbreweries to brands that sell nationwide. Simply put, we know what it takes to print high-quality, custom beer labels that your brewery deserves.