Category: Design

How important is the text on product labels? In a word, very. The typography used on a label does more than just provide information – it adds a whole new way to express a style or mood for a product. Of course, the design needs to ensure that text can still provide a clear message […]

These days, consumers gravitate towards a brand they can trust. According to Inc., the results of a study on brands in the food industry found that “73 percent of consumers say they’re willing to pay more for a product that promises total transparency.” Without that sense of transparency, your product is at risk of becoming […]

Color plays a crucial part in design, but identifying the right hues involves more than just picking out your preferred shades or red and blue. Both RGB and CMYK color formats allow you to identify the colors you want to use in your design. However, RGB and CMYK are not interchangeable. As such, it’s important […]

It’s important for e-juice labels to look good for your customers, but they’re not the only people you need to consider when it comes to packaging. No matter what you do with your e-juice label design, the Food and Drug Administration (FDA) only cares about one thing: the law. Here are four ways that you […]

Before a label is made, it starts off as art file. Label printing companies need these files to turn your design into a physical product, so it’s important to have everything in place to set your label project up for success. An art file contains much more than just your design. Each file needs to […]

Many brands struggle to find new and creative ways for their products to stand out on the shelf. Tapping into the subconscious mind of the customer, there are several psychological elements that can influence the decision to buy a product, or even notice it for that matter. It all starts with having the right product […]

The minimalist movement is making its way into label design as more brands are forgoing flashy and opting for simple. You’ve surely heard the phrase, “less is more,” which can be especially true when it comes to the design of your product and bottle labels. A minimalist’s mantra is to remove the unnecessary. In an […]

Eco-friendly products are making a splash in the market. According to Unilever, a third of consumers choose to purchase goods from brands that are involved in positive social and environmental change. A good product label plays a role in making sure that the brand captures that eco-friendly look. Here are some things to consider when designing […]

The right color palette is an important part of any product label. Between maintaining a recognizable brand and using color psychology, designers work hard to determine which color or colors will help attract a targeted audience. Unfortunately, one easily overlooked detail can derail the perfect design: light.

A great label design may look great on a screen, but it won’t mean much if it doesn’t look good in print. Fortunately, there are some steps that you can take to make sure that your design translates to print. Here are some important elements to consider when creating a design for a product label.