Category: Design

People aren’t supposed to judge a book by it’s cover, but that doesn’t stop them from judging a whiskey by it’s label. According to a Harris Poll study, a whopping 85 percent of shoppers said that product packaging impacted their purchase decisions. That visual edge is why intriguing packaging is crucial whether you sell your […]

It’s no surprise that the typical consumer is looking to high quality products. The problem is that you don’t have a lot of time to make an impression. Customers take an average of 13 seconds to make a purchase decision, so it’s essential to make sure your goods stand out compared to competing products. Fortunately, […]

Cannabis regulation is a complex, so it’s no surprise that navigating cannabis labeling requirements is a tricky process. Noncompliance can lead to penalties ranging from fines and recalls to losing licenses or even your entire business, so proper labeling is a must for any growing cannabis company. The cannabis industry is subject to a variety […]

Coming up with the perfect label design is a challenge in itself. When it comes to designing a product label, there are things to consider that, perhaps, not just any designer can do. Let’s break down a five notable design tips that can help you take your packaging to the next level. Product Label Design […]

There are plenty of finishing options for product labels, but there’s only one that’s perfect for your design. Glossy, matte, and satin finishes can all look amazing in different situations, so it’s important to figure out which options is right for the look and feel of your labels. Let’s break down the differences between these […]

A good product label performs many jobs, including making a great first impression on potential customers. These labels also need to provide important information to both consumers and retailers alike. UPC barcodes and QR codes aren’t always the most attractive part of your labels, but they serve essential roles for your products. Let’s break down […]

When you have seconds to command consumers’ attention, holographic labels give you the means to keep all eyes on your products. Holographic label materials are an increasingly popular packaging choice for good reason – these shimmering substrates add a whole new dimension for craft beer, specialty foods, and any other products in need of a […]

Every great product label starts as an art file. These files play a key role in helping your label printing company take your design and turn it into a stunning label. In addition to your design, art files contain important details to create a specific look and avoid potential printing issues. One of the most […]

When you only have a few seconds to catch a consumer’s eye, it’s imperative that your beer label is on point. Creative, compelling color choices can make your beers stand out among the competition. However, those same colors can pose problems if you’re not careful. Here are five ways that you can use colors to […]

Even a good label design can use some extra flair. Label decoration is a great way to enhance your design in cool, creative ways so that your products stand out to consumers. Spot varnishes, hot foil stamping, and embossing can all amplify your label design in different ways and can even combine to turn your […]