Bourbon bottle with custom label

Custom Whiskey Labels

Mammoth Distilling
Traverse City, MI

Custom Whiskey Labels

We print custom whiskey labels for distilleries of every size, on standard 750 ml and 1 L bottles, 375 ml flasks, and custom decanters. You spent years getting the whiskey right, and the label should show it. That usually means foil, embossing, and textured papers that still hold up to humidity, handling, and the occasional ice bucket. For a vintage look, we often pair Aged Agave, a textured paper, with foil, embossing, and a high-rub matte varnish that stands up to bottling.

Front, back, neck, and strip labels can all run in the same order, with color matched up to 98% of Pantone colors. There’s no minimum order, and quotes come back within 24 hours. Most standard labels print within 5 business days of artwork approval, and we ship nationwide.

Order Online Request a Quote Get a Sample Pack

Product Options

Whiskey Bottle Labels in Any Shape or Size

Whiskey Bottle Labels in Any Shape or Size

Whiskey comes in a lot of container shapes, so your label has to fit the exact bottle. We print whiskey bottle labels for standard 750ml and 1-liter bottles, 375ml flasks, and custom decanters. Precision die-cutting lets us match odd shapes, etched glass, and short-run collector bottles. We can produce front and back labels, neck labels, and strip stamps in the same order so the bottle arrives ready for the shelf.
Durable Whiskey Labels for Bottle and Barrel

Durable Whiskey Labels for Bottle and Barrel

A whiskey label gets handled a lot, from the tasting room to the back bar. It also meets condensation, spills, and the occasional ice bucket. We print on waterproof materials that resist fading, peeling, and smudging, so the label still looks right after a busy night. For bottles that see moisture, a film or a laminated paper holds up better than an uncoated stock. We help you match the material to how and where your bottle will be handled.
Premium Finishes: Foil, Embossing, and Textured Paper

Premium Finishes: Foil, Embossing, and Textured Paper

This is where a whiskey label earns its first impression. We offer hot foil stamping, embossing and debossing (raised or recessed detail you can feel), spot varnish, and high-build screen printing for a raised, tactile effect. Textured and estate papers add a heritage, hand-crafted feel that suits barrel-aged and small-batch releases. The goal is a label that looks premium and still stands up to handling, so you don't trade durability for shine.
Whiskey Label Design and Print Quality

Whiskey Label Design and Print Quality

Our HP Indigo digital presses print without plates, which keeps setup costs down and color consistent from one run to the next. We can color match up to 98% of Pantone colors, so your brand stays the same across every SKU and every reorder. Digital printing also makes a multi-expression lineup practical. Each release can carry its own whiskey label design, colors, and mandatory text in the same order without the cost stacking up.
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See Our Work

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New Riff Distilling Liquor Labels

Case Study

When New Riff Distilling set out to create a vintage-inspired label, they had a clear vision but needed guidance on selecting the right materials and embellishments to achieve the desired look.

After evaluating several material samples, we recommended Aged Agave, foil, strategically placed embossing, and a high-rub matte varnish to create visual interest and tactile appeal without overpowering the vintage aesthetic.

The result was a label that captured the intended character and craftsmanship while standing up to the demands of bottling and handling.

Read Case Study


Why Blue Label

Fast Production

We pride ourselves on speedy production and shipping times, producing your printed labels in 5 business days or less*.

Quotes in 24 Hours

Blue Label Packaging sets the bar for responsive service, providing customized quotes for custom label printing jobs in less than 24 hours.

Label Expertise

Our label experts are involved in every step of the process, from helping you choose the perfect label materials to monitoring your custom label projects through all steps of the production process. 

No Minimum Order Quantities

Because we work with businesses of every size, we require no minimum order quantity. Get the exact number of labels you need.

Ordering Process

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1. Get a Quote

1. Get a Quote

Get a Quote

You’ll get a quote in less than 24 hours. No unnecessary costs, just competitive prices.

2. Proofing

2. Proofing

Proofing

Review online proofs of your custom designed labels for quick and easy approval.

3. Print & Ship

3. Print & Ship

Turnaround Time

No expensive plates or time-consuming setup. Get standard labels in just 5 business days*.


Whiskey Label Specifications

  • Minimum order: No minimums. Order the exact number of labels you need.
  • Containers: 750ml bottles, 1-liter bottles, 375ml flasks, custom decanters, collector bottles, etched glass
  • Materials: Estate and textured papers (heritage, hand-crafted feel), water-resistant film, laminated or coated paper
  • Finishes: Hot foil stamping, embossing and debossing, spot varnish, high-build screen printing (raised, tactile), lamination, high-rub matte varnish
  • Print: Digital, on HP Indigo presses. Full color plus white ink, matching up to 97% of the color spectrum.
  • Roll setup: Unwind direction, core size, and label gap set to match your applicator or co-packer’s line.
  • Turnaround: Quotes in under 24 hours. Most labels print in 5 business days or less after artwork approval.
  • Full label sets: Front, back, and neck labels plus strip stamps in the same order.
  • Multiple designs: Each expression can carry its own design, colors, and mandatory text in one order.

Frequently Asked Questions

It depends on the look you want and where the bottle will live. Textured and estate papers give whiskey the heritage, tactile feel a lot of distilleries want, and they pair well with foil and embossing. If your bottles sit in ice buckets or see heavy condensation, a waterproof film or a laminated paper holds up better than an uncoated stock. We often recommend starting with the look you’re after, then choosing a material and topcoat that protect it. Send us your bottle and storage conditions and we’ll spec the right combination.

Yes, when it’s built for it. We print on waterproof materials that resist fading, peeling, and smudging, and we can add lamination or a topcoat for bottles that see steady moisture. Film labels are fully waterproof, and coated papers stand up to condensation and handling far better than a bare uncoated stock. Either way, we match the material to the conditions your bottle will meet.

Yes, and these are some of the most popular choices for whiskey. We offer hot foil stamping, embossing and debossing, spot varnish, and high-build screen printing for raised detail. Textured and estate papers add a hand-crafted feel that suits barrel-aged and small-batch brands. These finishes hold up on both paper and film, so you can get the premium look without giving up durability.

We print whiskey bottle labels for standard 750ml and 1-liter bottles, 375ml flasks, and custom decanters. Precision die-cutting lets us fit unusual shapes, etched glass, and collector bottles, and we can produce front, back, neck, and strip labels in the same order. Tell us your container and we’ll size the artwork so nothing wraps short or overlaps.

Whiskey is a distilled spirit, so its labeling is regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB). In most cases you’ll need a Certificate of Label Approval (COLA) before you bottle for sale across state lines. Whiskey labels generally have to show the brand name, the class and type designation (for example, “Kentucky Straight Bourbon Whiskey”), the alcohol content, the net contents, the name and address of the bottler, and the government health warning statement. These rules change from time to time, so it’s worth confirming the current requirements with the TTB or a labeling specialist before you print. We’ll make sure your artwork leaves room for the mandatory text.

We offer shipping through several vendors like UPS, Fedex, and USPS. Ground, Next-Day, 2-Day, 3-Day, and custom freight options. 

Our preferred file formats are Adobe Illustrator or high-resolution PDF. If you’re not sure your file is print-ready, send it over and we’ll check it before we move ahead.

Yes. Before printing your whiskey labels, we’ll send a digital proof by email for your approval, so you can confirm positioning, color, and text before anything runs.

We don’t design labels in-house, but we have resources to help, including a directory of designers we’ve worked with. If you already have a design, we’ll review your files and make sure they’re set up correctly for print, from bleed and resolution to how your foil and emboss areas are marked.

Our printers can match up to 97% of the full color spectrum, and we can color match up to 98% of Pantone colors. We color calibrate and profile every press, so your brand colors stay consistent across each SKU and every reorder. That matters for whiskey, where a slightly-off amber or gold can make a premium brand look inconsistent on the shelf.

Our printers are capable of matching up to 97% of the full color spectrum, allowing us to achieve precise color reproduction for your whiskey labels. We use advanced CMYK printing to produce an extensive gamut of colors. For designs requiring an expanded range, we also print using WOVG ink sets which add white, orange, violet and green.

Our top-of-the-line color management program and processes ensure we hit the correct hues, tints and shades. We color calibrate and profile all of our presses so your unique color palettes and gradations print true to your vision.

No. We require no minimum order quantity, so you can print a single test batch, a limited barrel release, or a full lineup. You get the exact number you need without paying for volume you won’t use.

*standard labels are printed within 5 days after artwork approval