Standard & Custom Label Shapes

Denali Spirits
Talkeetna, AK

Standard Shapes + Custom Die Cut

Custom labels come in all different shapes and sizes. Some brands may choose a more traditional route when it comes to label shape, while others may be in the market for something more custom to stand out from the competition. No matter the shape of your product label, Blue Label Packaging Company can help bring your labeling vision to life.

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Label Shapes

The shape of your label will largely depend on the shape of your product or packaging. Blue Label can print and die cut labels for all types of containers, including bottles, cans, and jars, and for all different markets. From geometric to decorative, here are some of our most popular label shapes:

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Rectangle

Rectangular labels are one of the most commonly used label shapes. They offer ample design space and can fit many different containers. Rectangular labels are perfect for most beer bottles, wine bottles, e-juice containers, skin care products—really just about any kind of packaging. Depending on your style preference, we can print rectangle and square labels with rounded or square corners.

Square

Similar to rectangular labels, square labels have a wide range of uses, and different size labels can help you achieve certain looks. For example, small square labels can work well for barcode labels or warehouse tags for industrial products. Meanwhile, large square labels can be ideal for products with lots of marketing real estate, like household cleaning supplies and some specialty food items.

Oval

For a sophisticated look, oval shaped labels can be used across a variety of markets, ranging from specialty foods and beverages to health and beauty products. When designing your oval label, consider minimalistic designs and features, as these labels can often have less space than most rectangle labels. Another label design tip to keep in mind is how the oval shape can impact the way text looks when it’s curved to fit within the label.

Circle

A circle label can be a great choice for many products, such as cosmetics or hair products that come in circular containers. Additionally, circle labels are perfect for drawing extra attention to your product, especially if there’s a special ingredient, promotion, or message you want to convey.

Custom / Die-Cut

Have a package with a unique shape? We can create virtually any custom shaped label that you can imagine. We have over 2,000 custom label dies in-house, but if none of those meet your needs, we are happy to make a unique label shape that is specific to your brand.

See Our Work

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Why Blue Label

Fast Production

We pride ourselves on speedy production and shipping times, producing your printed labels in 5 business days or less*.

Quotes in 24 Hours

Blue Label Packaging sets the bar for responsive service, providing customized quotes for custom label printing jobs in less than 24 hours.

Label Expertise

Our label experts are involved in every step of the process, from helping you choose the perfect label materials to monitoring your custom label projects through all steps of the production process.

No Minimum Order Quantities

Because we work with businesses of every size, we require no minimum order quantity. Get the exact number of labels you need.

Ordering Process

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1. Get a Quote

Get a Quote

You’ll get a quote in less than 24 hours. No unnecessary costs, just competitive prices.

2. Proofing

Proofing

Review online proofs of your custom designed labels for quick and easy approval.

3. Print & Ship

Turnaround Time

No expensive plates or time-consuming setup. Get standard labels in just 5 business days*.

Frequently Asked Questions

We offer shipping through several vendors like UPS, Fedex, and USPS. Ground, Next-Day, 2-Day, 3-Day, and custom freight options.

Our preferred file formats are Adobe Illustrator or High-Resolution PDF. You can view our complete artwork file standards checklist here.

Before printing your custom labels, we will provide a digital proof via email for your approval. This allows you to review your label, confirming details like positioning, color accuracy, text legibility, and more, prior to full production. We are committed to ensuring your complete satisfaction through this streamlined proofing process.

While Blue Label Packaging does not directly offer label design services, we do have resources to help with your custom label design needs. We maintain a directory of Blue Label Approved designers who specialize in label design and understand the unique requirements and technical details involved. We also showcase a gallery of label designs for inspiration.

Our printers are capable of matching up to 97% of the full color spectrum, allowing us to achieve precise color reproduction for your beer labels. We use advanced CMYK printing to produce an extensive gamut of colors. For designs requiring an expanded range, we also print using WOVG ink sets which add white, orange, violet and green.

Our top-of-the-line color management program and processes ensure we hit the correct hues, tints and shades. We color calibrate and profile all of our presses so your unique color palettes and gradations print true to your vision.

Featured Products

Our broad range of label material types, printing capabilities, and finish offerings allows us to print the perfect custom product label to match your needs. Combine that with industry best customer service, and you get a long-term partner for your custom label printing.