
Custom Bourbon Labels
Watershed Distillery
Columbus, OH
Custom Bourbon Labels
Nobody wants to see a boring bourbon label. Packaging plays a pivotal role in making your spirits stand out while bourbon sales are booming. Simply put, it’s essential to make your custom bourbon labels impress consumers. That’s why Blue Label works closely with distilleries to print the premium bottle labels they need to showcase their spirits.
Blue Label is an award-winning, full-service, digital printing company dedicated to creating eye-catching labels for bourbon and other quality spirits. We partner with distilleries of all sizes across the United States to help them tell their story and communicate the quality of their products.

Case Study
When Urban Coast Wines approached us with a highly detailed label design for a new product launch, they had already experienced setbacks after another printer’s laser die-cutting process damaged the material.
The design featured delicate internal die cuts and thin line embossing, and it needed an alternative production approach that would preserve both the design intent and the label’s functionality.
Through close collaboration with the customer and their designer, our team helped refine the artwork, select the right paper stock that gave them the texture they wanted and the sturdiness they needed, and enhanced the design with layered ink techniques to create depth and dimension.
Why Blue Label
Fast Production
We pride ourselves on speedy production and shipping times, producing your printed labels in 5 business days or less*.
Quotes in 24 Hours
Blue Label Packaging sets the bar for responsive service, providing customized quotes for custom label printing jobs in less than 24 hours.
Label Expertise
Our label experts are involved in every step of the process, from helping you choose the perfect label materials to monitoring your custom label projects through all steps of the production process.
No Minimum Order Quantities
Because we work with businesses of every size, we require no minimum order quantity. Get the exact number of labels you need.
Frequently Asked Questions
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We have produced labels for craft bourbon distilleries of all sizes and specialties—from small-batch micro-distilleries to rapidly growing brands reaching markets nationwide. Our labels showcase what makes your bourbon uniquely yours, from time-honored classics to distinct custom bottles. View samples of one-of-a-kind labels we’ve created for all types of bourbon producers in our portfolio.
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Blue Label Packaging has decades of experience printing high-quality labels for the bourbon industry. Our extensive team of label printing experts provides a tailored, concierge experience for every client, working directly with distilleries to identify the best, most cost-effective way to enhance and protect their label designs. We plan out every detail from the label liner to finishing touches, including utilizing the following printing resources and capabilities to maximize the look and performance of your labels.
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We offer shipping through several vendors like UPS, Fedex, and USPS. Ground, Next-Day, 2-Day, 3-Day, and custom freight options.
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Our preferred file formats are Adobe Illustrator or High-Resolution PDF. You can view our complete artwork file standards checklist here.
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Before printing your custom bbq sauce labels, we will provide a digital proof via email for your approval. This allows you to review your label, confirming details like positioning, color accuracy, text legibility, and more, prior to full production. We are committed to ensuring your complete satisfaction through this streamlined proofing process.
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While Blue Label Packaging does not directly offer label design services, we do have resources to help with your custom label design needs. We maintain a directory of Blue Label Approved designers who specialize in label design and understand the unique requirements and technical details involved. We also showcase a gallery of label designs for inspiration.
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Our printers are capable of matching up to 97% of the full color spectrum, allowing us to achieve precise color reproduction for your beer labels. We use advanced CMYK printing to produce an extensive gamut of colors. For designs requiring an expanded range, we also print using WOVG ink sets which add white, orange, violet and green.
Our top-of-the-line color management program and processes ensure we hit the correct hues, tints and shades. We color calibrate and profile all of our presses so your unique color palettes and gradations print true to your vision.
*standard labels are printed within 5 days after artwork approval












