When you think about labels, you might immediately focus on the design on the front of your product. A striking label design is important, but it won’t do much good if the adhesive on the back can’t keep it on the container.
We’ve seen firsthand how the right adhesive can be the deciding factor between a label that lasts and one that fails under real-world conditions.
Let’s talk about co-packers, sometimes known as contract packagers or contract manufacturers. A co-packer is a partner who takes your product and dresses it up for market shelves. They specialize in packaging products for other businesses efficiently and creatively.
So why use a contract packaging company? Because they allow you to focus on what you do best—creating fantastic products. They handle the complexities of packaging design, materials selection, assembly line logistics, and more.
If you can relate to this sentiment from Angel Gregorio of the Spice Suite, then looking into a co-packing partner may be beneficial: “I was literally mixing spice blends by hand, bottling them, labeling them, writing on them—It was a very manual, very labor-intensive process.”
If you want your business to grow without getting bogged down by packaging and label logistics, a co-packer can be an important strategic partner.
In this article we’ll explore how contract packaging firms can elevate your brand’s presence in crowded markets—and most importantly—how to find one that aligns perfectly with your products and vision.
So what exactly are co-packers? Picture them as your packaging partners. They specialize in assembling and packing products for other businesses. But it’s not just about putting items into boxes; their services span a broad spectrum.
At the core, they handle basic packaging needs—think bottling sauces, boxing up snack bars, or packaging a private label coffee brand. However, many go beyond this to offer a wide variety of services. This includes:
In short, co-packers can take an idea from raw ingredients right through to a shelf-ready product.
Partnering with a contract packer can certainly help streamline operations, but the benefits go beyond efficiency. A co-packer can lead to enhanced product quality, broader distribution, and a more compelling product.
By offloading these tasks, your business can concentrate more on product development, marketing strategies, and exploring new markets—essentially focusing on growth while resting assured that your products are being handled behind scenes.
For the many small to mid-sized businesses we work with—whether they’re in the beverage business, the food business, or producing a product for health or home—we find passionate people that are experts at crafting high-quality products.
Navigating the world of product packaging? Not so much…
Here are some of the challenges we see and how co-packers can help:
Don’t think that co-packers are just for small businesses and startups—even larger businesses can benefit from a co-packer relationship. An article from Food Technology magazine details how large food companies also benefit from co-packers for testing new products or package changes without the need for significant capital investment.
“For example, the gum industry’s conversion from a focus on individually wrapped pieces of gum within a secondary package to rigid-lidded high-density polyethylene containers, blister packages, and dispensers was managed by using co-packers for the filling, handling, and sealing of these new package formats. Once the packaging acumen was refined, production lines were retooled to accommodate the new package format and were moved to the gum companies.” [How to Pick a Co-Packing Partner, Food Technology magazine]
Selecting a co-packer is similar to choosing any kind of business partner—you want to find one that understands your industry, your customers, and your needs as a company. Here’s how you can evaluate potential co-packing services partners:
Co-packers typically charge based on services rendered—be it per unit, by weight or volume of production. Expect setup fees for new projects. It’s essential you get detailed quotes upfront to avoid surprises later on.
Start online but also tap into industry networks for recommendations.
The Association for Contract Packagers and Manufacturers publishes a Membership Directory that can be a good place to start.
Your industry may also have special interest groups or associations with resource lists for co-packers, or you might find an independent directory like the Specialty Food Co-Packers Directory or BevNET’s Co-Packing Listings.
Transitioning your packaging operations to a co-packer is a significant move. It’s about ensuring continuity, quality, and efficiency—all while keeping an eye on future growth. Here’s how you can navigate this phase smoothly.
A good relationship with your co-packer isn’t just set-and-forget; it requires ongoing attention.
As you start your search for a co-packer, remember to:
Are you a business in the food, beverage, or consumer goods working with a co-packer? Blue Label Packaging partners with dozens of co-packers to provide high-quality product labels for a wide variety of packaging types and industries.
Whether you’re launching a new product line or revamping an existing one, we’ll guide you through every step of the packaging process.
The most important part of a label is what is underneath it, the adhesive. Underrated and often forgotten, beverage label adhesives will absolutely make or break your label. Dramatic? Maybe. Wrong? No way. We want to make sure you know exactly what you’re getting into when it comes to customizing your beverage label, and that begins with the all-too-essential sticky stuff.
The first step to nailing down the perfect adhesive is deciding what you will need it to do. You can choose between a permanent, removable or repositionable label adhesive.
Permanent label adhesives are fairly self explanatory. These guys have tattoo status: they can be removed but not without a fight and a little bit of damage. Permanent label adhesives are usually the most cost-efficient and create the strongest bond between label and product. These are a great option if you need your beverage label to withstand any and every condition.
Next up: removable adhesives, who rock more of a temporary tattoo status. They can be removed without causing harm, but are definitely susceptible to temperature and humidity, so they’re not the best idea for beverages or bottles that will encounter condensation or be stored in extreme cold or heat.
Finally, repositionable adhesives are in a class of their own. While they do what their name suggests, and allow you to remove and reapply without leaving a residue, after a certain amount of time, they acquire a level of permanence more on par with our permanent label adhesives.
What are these labels good for? If you’re applying your custom beverage labels manually, repositionable adhesives allow you to correct human error as long as it’s within the allotted amount of time; before permanent adhesion. (That’s right, no more crooked labels!)
In order to make sure these adhesives do their job it is very important that you consider all of the environments that your labels will be exposed to throughout their life.
All of these questions factor into selecting the perfect adhesive for your project.
Narrowing down the sea of options for you is the chemistry of your label adhesive.
Acrylic adhesives are synthetic and are created to stick to a wide spectrum of surfaces, including glass and metal. These adhesives are great for surfaces that will encounter wet, rigid and/or uncertain conditions, as they hold up well under a myriad of circumstances.
Rubber-based adhesives are a little less versatile. They are the most cost-effective of the two options, but if your product label encounters humidity or extreme temperatures, this adhesive will break down over time.
Regardless of the type of label adhesive you choose, whether its acrylic or rubber-based, all options have to answer to the three following factors:
Hey, you wouldn’t buy a diamond without checking out the cut, color and clarity, would you? To test the level of adhesion, tools like a loop tack tester or peel tester can be used.
A loop tack tester measures the adhesive’s initial “stickiness” by applying the label and gauging the force required to remove it instantly.
A peel tester, on the other hand, measures how much force is needed to peel the label off after it has adhered over time.
As you investigate various label adhesives, you might come across the term “PS Range,” or pressure-sensitive range. PS range adhesives stick with just a little pressure—no heat or water needed. It’s used for the different types of labels we’ve introduced in this post, like permanent, removable, and repositionable.
Label adhesives perform differently depending on the surface material and the conditions of the container or packaging. For example, adhesion on glass is typically strong, but labels may struggle on rough surfaces, cold surfaces, or uneven surfaces.
To assist with long-term adhesion, it’s important to match the adhesive to the specific container material. Here are some key considerations:
• Adhesion on surfaces like glass is usually reliable.
• Rough surfaces may require stronger adhesives.
• Cold surfaces can affect the adhesive’s ability to bond.
• Uneven surfaces may need more flexible adhesives for proper adhesion.
The authority in knowledge and execution, Blue Label Packaging Company will make sure your custom beverage labels are perfect. That means the highest quality labels, turned around quicker than you’d believe, at the most cost effective option for your brand. Oh, and we don’t stop until you’re satisfied. Guaranteed. Call us or shoot us an email. Let’s grab a beer and talk labels.
Quality labels play a pivotal role in any product. However, there’s more than one way to manufacture your custom labels.
Digital and flexographic label printing are both viable ways to make product labels, but it’s not always obvious why one would be better than another for your business. Let’s break down the differences between the two printing processes (and how you don’t always have to decide between the two).
The differences between flexographic and digital label printing largely boil down to how the two processes work. Each method aims to accomplish the same task – print product labels. However, the way they go about this task is very different.
Flexo label printing is the old-school approach where ink is physically pressed onto either film or paper. This process uses custom rubber printing plates to stamp your design onto the label material. These plates are attached to cylinders so that the flexographic printing press can make multiple imprints on a roll of labels. Larger projects will sometimes avoid the rubber plates and engrave the label design directly on metal cylinders instead to accommodate massive quantities.
Digital printing eliminates the need for plates in favor of using technology. Digital label printing presses read art files that lay out your design and call out specific Pantone colors and other key instructions. The printer then uses an electrophotographic process to transfer images onto a material. HP Indigo printers use heated blankets to blend electronically charged particles into a smooth film. This process creates a defined image on the blanket, which in turn is transferred onto the label substrate.
The short version: Flexo printing costs can stack up fast with multiple plates and labor-intensive setups, while digital printing spares us from custom plates—making it a more nimble and cost-effective choice when we need label printing flexibility without the extra overhead.
One challenge with flexographic printing is that its various costs can add up rather quickly. Every color will need its own plate for your design, which means you’ll need multiple custom plates for every design.
That number increases dramatically if you have multiple SKUs. Let’s say you need labels for four different SKUs and each of them needs four different colors. That’s 16 total plates that you’ll need to pay for if you go with flexographic printing.
There are additional costs associated with this flexographic printing. Time and labor is a factor as well. Flexographic printers need to align each plate to create a perfect imprint on each piece. This process isn’t short—some jobs can take days to set up properly. Testing these setups also requires a lot of waste material. It’s not uncommon that 15 percent or more of your material costs go toward waste accrued during flexographic setup.
So why would businesses turn to flexographic label printing if there are so many initial costs and delays? This method is well-suited to handle large-scale label printing projects. Larger quantities help amortize initial costs over a long print run of labels, which is why massive businesses, like Budweiser, use flexographic printing for millions of labels. However, that same scale is less likely to be realistic for small to mid-size businesses.
Because of the lack of custom plates and lengthy setups, the digital printing process offers businesses a lot more flexibility and cost-saving capabilities. Because of how they’re made, flexographic presses will use a lot of spot colors. Digital presses do CMYK blending to achieve full color label printing without the need to source different inks for every hue.
The short version: Flexographic printing provides solid consistency over long runs but can run into issues on fine details and sharpness, while digital printing consistently delivers sharper precision and vibrant colors, even with intricate designs.
When it comes to flexographic printing, you’ll get solid color consistency over long runs. However, it does come with some limitations—especially with finer details and high-resolution images. While flexographic printing does a great job with simple designs and bold colors, it can sometimes struggle with the sharpness and precision of more intricate artwork.
There are some occasions, though, when the flexographic printing technique is necessary for certain printing techniques. For example, plates are needed to apply flood or spot coats onto labels. Digital printing technology hasn’t quite come far enough to accommodate more than a few select metallic, fluorescent, and pastel inks. Until those specialty inks are developed, you’ll likely need some form of flexographic process to enjoy those capabilities.
One final aspect we should mention—flexographic printing uses rollers for ink transfers. When those rollers become worn or improperly calibrated, this can lead to uneven ink distribution or pressure, potentially resulting in blurred designs and inconsistent color quality.
With a high-quality digital printing press like our HP Indigo, you’ll get a high-level of print precision. The resolution is razor-sharp, capturing every tiny detail and gradient accurately. Thanks to advanced color management and CMYK blending, colors are highly accurate.
The short version: It’s good news here—both flexo and digital printing give us plenty of options. Flexo handles films, metallics, and textured materials like a pro, making it perfect for long runs and durable finishes, while digital lets us do all that with the added bonus of flexibility for short runs and personalized designs without compromising on label adhesion or color.
Flexographic printing shines when it comes to material versatility. It can accommodate films like BOPP, metallics, textured substrates, or flexible films. This flexibility makes it ideal for durable, high-end applications like cosmetics or even industrial products. Flexographic printing is an especially useful approach for long runs of labels that need to be waterproof, heat-resistant, or stand out with unique finishes.
Digital printing is also versatile in its own right, working with a wide range of substrates, from films and metallics to textured materials. Whether you need waterproof labels for cosmetics or eye-catching metallic finishes for luxury products, a high-quality digital printing press can handle it with ease. Plus, digital’s flexibility makes it perfect for short runs and personalized designs while maintaining excellent adhesion and color accuracy on different surfaces.
The short version: Flexographic printing takes more time upfront for plate setup, but once it’s rolling, it’s fast for large runs, while digital skips the setup entirely, letting us get our labels quicker, especially when we need fast adjustments or smaller batches.
Flexographic printing requires a bit of patience at the start—setting up plates can take some time, especially for complex designs. But once everything’s aligned and ready to go, flexo can produce large volumes quickly and efficiently. (We should note, modern flexo presses are starting to incorporate more automation, helping to reduce setup time and labor intensity, and making them more efficient for future operations)
Digital label printing tends to be a much more scalable option. By cutting out tooling and setup costs, digital printing can help accommodate your label needs with quicker turnaround times. That time savings means that you’ll get your labels sooner than you would if you had to wait for new plates any time you adjust your order.
The short version: Flexo may leave us with some upfront waste due to plates, but it tends to balance out on larger runs, while digital printing skips the plates entirely, reducing waste and ink usage from the start—making it the eco-friendlier option.
Flexographic printing isn’t exactly a green dream—plates and setup waste can add up, especially for short runs. But for larger print runs, flexo can become more efficient, minimizing waste per label. So, while the upfront impact isn’t ideal, the efficiency on long runs helps balance things out if you’re looking for scalability with a lighter environmental footprint over time.
Digital printing cuts out the need for plates, so we’re able to save materials and energy with every label printed. Digital presses also only use the exact amount of ink needed, so it minimizes excess while providing the flexibility and speed needed for print runs of all sizes.
The short version: For the toughest of environments (like moisture and heat), flexo is our go-to, but digital holds its own for everyday wear and tear.
Flexographic printing delivers labels, especially when they need to withstand tough conditions—think moisture, heat, and abrasion. Flexo labels tend to be built to last, especially for industrial or outdoor applications.
Digital printing holds its own when it comes to durability, especially with the right materials and finishes. From waterproof labels for bath and body products or scratch-resistant labels, digital labels can withstand everyday wear and tear. Just keep in mind that extreme conditions might require flexographic printing techniques for extra durability.
While both digital and flexographic label printing offer certain advantages, you don’t necessarily have to settle for one or the other. Digital label printing is adaptable enough to include flexographic into its finishing processes so that you can enjoy the benefits of both.
During the digital label printing process, printed labels go through a finishing machine to put on final touches such as decorative treatments or print protection. However, some digital label printing companies have flexographic stations incorporated into the finishing process to address specific needs like flood coats or fluorescent inks.
As with traditional flexographic printing, these added finishing processes will still require plates for any custom designs. However, the costs and time associated with tooling and setup are drastically reduced since you’re only making a single plate. Flood coats of white ink or label varnishes won’t require any plates either, as they require a solid stamp that’s already available in-house.
Hybrid digital flexo presses, showcased at Labelexpo, combine the speed and efficiency of flexo with the flexibility of digital printing, allowing for seamless production transitions and enhanced features like inline embellishments in a single setup, making them ideal for short runs and customized labels.
Both digital and flexographic label printing have their advantages, but it’s important to find the right solutions for your product labels. At Blue Label, our digital label printing technology and flexographic finishing stations allow you to invest in the best, most cost-effective labels for your company.
We strive to do more than simply print labels. Our experts work with you throughout the ordering process to enhance your designs and identify potential issues before they become a problem. Thanks to our flexibility, we can deliver stunning labels that cut out costly tooling costs and lengthy turnaround times. Contact us today to have Blue Label get to work on your next label project.
Finding the perfect labels for your craft beer can be challenging. With so many printing companies to choose from, it can be difficult to identify one that truly understands your unique durability, design, and customization needs. We’ve worked with thousands of breweries and craft beer makers in your position.
Don’t sweat it. This guide is packed with tips to help you identify a printing partner who gets your brand and makes your beer stand out.
We’re covering the essentials: understanding materials and techniques, how to weigh costs, figuring out order sizes, and making sure your labels stay compliant. Plus, you’ll get a cheat sheet of questions to ask printers, making your decision-making process a whole lot smoother.
Successfully choosing a printing partner starts with identifying your goals. Consider the following:
Start with the end in mind—your goals will likely include brand recognition, cost efficiency, durability, legal compliance, and customer engagement. These will help potential partners understand how to strategically design custom labels aligning to your specific needs. Here are some tips:
Like any major business decision, it’s important to determine what matters most, whether it’s exceptional customer service, competitive pricing, the ability to create standout labels, conveying your brand story, eco-conscious materials, or a combination of those.
Comparing capabilities in key areas helps identify ideal printing partners matching must-haves. Weigh whether you will compromise on certain preferences if strengths align well in other dimensions.
When assessing the quality and materials capabilities of a printing partner, breweries should evaluate factors like durability, material options, and print quality.
The choice of material for your craft beer labels plays a significant role in their overall look, feel, and durability. Here are some considerations to keep in mind:
Standard label sizes and shapes have evolved, largely influenced by the industry’s most common container types and sizes. For example, a typical beer bottle label might measure around 3.5 inches wide by 4 inches high, offering ample space for branding, artwork, and necessary information without overwhelming the container. Similarly, can labels often wrap entirely around the vessel, providing a 360-degree canvas for design creativity and brand messaging.
However, the “standard” is not one-size-fits-all. Different bottle and can dimensions, such as slim cans or larger bomber bottles, require tailored label sizes to ensure a perfect fit. The key is understanding the dimensions of your specific containers and how much of that space you want your label to cover.
While standard labels serve many brands well, the craft beer industry thrives on uniqueness and personality. Custom labels—those that break the mold in terms of size, shape, and application—are becoming increasingly popular for craft brewers looking to differentiate their offerings.
For breweries and craft beer makers, understanding the costs and scalability options of label printing is critical for both startup ventures and established brands. You’ll want to take into account factors such as minimum order quantities, volume discounts, the flexibility of printing across multiple SKUs, and the efficiency of re-ordering processes.
Label printing costs can vary widely depending on several factors, including material choices, print techniques, label size and shape, and the complexity of the design.
Most providers use a pricing model that decreases the unit cost as the order quantity increases, rewarding larger orders with better per-label pricing. However, the starting point and scale of these price breaks can differ between providers, making it important to get detailed quotes for various order sizes.
Craft breweries often produce a wide range of beers, each requiring its own label design. Some key considerations include:
The ability to quickly and easily reorder labels as needed is essential for maintaining inventory levels and responding to demand fluctuations. Consider providers that offer streamlined re-ordering processes, possibly through online platforms, which can save time and reduce the time to re-order.
When comparing label printing providers, consider the following steps to ensure you’re making an informed decision:
For breweries and craft beer makers, timing can be everything. Whether you’re gearing up for a seasonal release, restocking a bestseller, or launching a new brew, the turnaround time for getting your labels can significantly impact your operations. You’ll want to consider everything from artwork approval to set up, printing, and shipping to help you plan effectively and avoid unexpected delays.
Turnaround time in label printing is influenced by several key stages, each contributing to the total time from placing your order to receiving your labels.
To ensure you partner with a label printer that meets your needs, here are some questions to guide your selection process, informed by insights from our own label experts.
Understanding the printer’s experience in the craft beer industry can give you insight into their familiarity with common challenges and specific requirements, such as resistance to moisture and cold, adherence to regulatory labeling standards, and the ability to produce high-quality, eye-catching labels.
Asking for samples allows you to assess the quality of the printer’s work firsthand. Look for clarity, color accuracy, material quality, and the overall finish. Samples can also inspire your own label designs and help you gauge the printer’s capabilities in delivering the visual impact you aim for.
Inquire about the printing technologies available, such as digital, offset, or flexographic printing. Digital printing offers more flexibility, producing vibrant colors, detailed designs, and cost-effective short runs without the need for expensive setup fees, making it an ideal choice for breweries.
Given the conditions beer bottles and cans must endure, from refrigeration to moisture exposure, it’s crucial to ask about the materials and finishes used to ensure label durability. Additionally, confirm that the printer is knowledgeable about the regulatory requirements for beer labeling to ensure compliance with legal standards.
This question is vital for budgeting and planning purposes. Understanding the minimum order requirements and how volume discounts are structured can help you optimize your orders for cost efficiency, especially important for smaller breweries or those with a wide variety of products.
Some printers offer in-house design services or assistance in preparing your artwork for printing. Asking about these services can be particularly beneficial if you don’t have a dedicated designer on your team or if you need help ensuring your designs are optimized for printing.
Knowing the expected turnaround time helps you plan your label ordering process in sync with your production schedule. It’s also wise to ask about the process for rush orders, should you need labels more quickly than anticipated.
If you’re interested in unique label features, such as foil stamping, embossing, or using eco-friendly materials, ask if the printer can accommodate these requests. Special features can make your labels stand out but may require additional planning and cost.
Finding the right custom label printing company for your craft beer involves more than just comparing prices and reviewing samples; it requires a deep dive into understanding each provider’s capabilities, technologies, and commitment to meeting your specific needs.
The right partner will offer the flexibility, expertise, and scalability your brewery needs. Make sure you carefully consider the factors we’ve discussed in this article—material options, cost and scalability, turnaround times, and asking the right questions—and you’ll be equipped to make an informed decision.
Ever wondered what it takes to turn your label design into a finished product? We’re here to walk you through the digital label printing process—from getting a quote to the final shipment. We’ll address what matters most to you: getting your labels fast, controlling costs, and getting top quality labels.
We’ve broken down the process into four clear steps.
Before printing even begins, we start by gathering the essential details—like your label size, material, and order quantity—to give you a quote. Once you approve the quote, we ask for your artwork and send you a digital proof for your final go-ahead.
With your approval, your artwork moves to our prepress team—the last checkpoint before printing. This is where we make sure your file is ready for production.
In this stage, we check every detail, from fonts to colors and images. We’ll make sure your label is ready for production—for example, if your label includes a barcode, we’ll do a quick test print to confirm it scans perfectly, so you don’t run into delays later.
We put our all into every custom label we make. No exceptions. And with no minimum order quantities and a 5-day turnaround for digital label printing, we take pride in helping you perfect your first impression.
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Once your file is ready, it heads to our state-of-the-art HP Indigo digital presses. This approach skips the expensive plate setup you have with traditional printing, saving you money and speeding up production.
According to studies from Smithers, under optimal conditions, digital printing can cut lead times by up to 40%—especially for short-run orders.
After printing, the label material comes in long rolls, ready for the next step.
After printing, your labels move on to the finishing stage. Our finishing technology can add a range of treatments—like embossing (which creates a raised, textured effect), hot foil stamping (for a shiny, metallic look), laminates (protective coatings that extend label life), and UV varnishes (clear, durable coatings cured with ultraviolet light for extra gloss and protection). These enhancements not only impact the look of your labels but also make them more durable.
Your labels may come in a standard size, or they may be die cut. This is where we use a custom metal blade to cut your labels out of a large printed roll. Die cutting can minimize waste, cut costs, and give your label a unique shape to fit your container.
In the final stage, we re-roll your labels into the right quantities. Since the labels come off the finishing machines in huge rolls, our rewind machines re-roll them into sizes that work perfectly with your applicators (the machines or processes that stick your labels on your product).
After one last quality check by our packaging team, your labels are carefully packed and shipped.
Understanding the digital label printing process can help you make the best choices for your products and your operation. Here’s what to keep in mind:
As we mentioned earlier, digital printing eliminates expensive plate setups and reduces turnaround times—sometimes by as much as 40% under the right conditions. This means lower production costs and a faster path to seeing returns on your investment.
When evaluating label printers, think about a few key things:
Eco-friendly practices are a big deal nowadays, but there’s not a “one size fits all” approach. If you’re considering the environmental impact of your labels, look for vendors who:
At Blue Label, we’re all about guiding you through every step—from design to delivery. Our process is designed to give you high-quality labels that meet your needs, all while keeping costs in check and production running smoothly. We’re here to help you make informed decisions and get great results.
Ready to get started? Contact us today for a free consultation or quote.
Sometimes a see-through label is the perfect way to make sure people notice your products. Clear and transparent product labels create a striking look that emphasizes your container – and potentially everything inside of it. When done right, see-through or transparent labels can give alcohol, beauty products, and other types of packaging a clear advantage over the competition.
Of course, the key phrase here is “when done right.” There are some issues that can occur without proper planning. However, planning ahead for these factors can help you attain a stunning look for your labels. Here are some things to consider when investing in a clear or transparent label.
Clear packaging and transparent product labels are piquing the interest of brands seeking to elevate their product’s appeal. Consumers are also drawn to transparent labels as they give products sleek, modern styling and allow you to see the contents inside.
Clear and transparent labels allow certain products to highlight visual aspects that appeal to buyers:
If you want clear or transparent labels, you’ll need to use some type of film material, such as a BOPP – after all, there is no see-through paper label material. Since you’ll need a film, you’ll also want to add a laminate or varnish to protect your label from scratches and other damage. In terms of what type of film is best, it largely depends on your container.
Identifying the right clear label material really comes down to what your container is meant to do. If you need a label for a squeeze bottle, you’ll want a material like MDO that’s meant for flexible containers. More rigid containers like glass bottles may lead you to crystal clear films so that you can showcase your product, such as labels for spirits and other higher-end products. These details can help a label printing company identify which material is best for your specific situation.
While transparent labels offer creative potential, they also come with unique design considerations compared to other label types and materials. Knowing how to design for clear labels is important—here are some tips:
Label colors will blend with any visible background hue from bottles or contents behind them. For example, red label graphics on a blue bottle will shift purplish. To control for this:
At Blue Label, we can generate physical label samples for testing on the actual containers. Proofs provide visibility on exactly how custom graphics and chosen colors will render prior to final printing approval and full purchase. Leverage proofs to lock in ideal transparent label results.
Clear label materials open up a new world of options for packaging designs compared to paper labels. Consider unique sizing and die cuts to maximize visibility and shelf appeal.
With thoughtful design, transparent labels artfully showcase what’s inside a bottle or container while allowing complimentary creative embellishments:
A reputable label printer can provide guidance to overcome aesthetic hurdles while unlocking innovative ways clear labels enhance presentation.
While visually striking, transparent label materials and specialized printing can carry higher costs than other label materials. Consider these factors:
Common transparent label materials:
These plastic films generally cost 10-30% more than paper label materials of the same size, but they enable 360° visibility of contents.
Precision registration (lining up) of multi-color transparent label graphics also demands specialized printers and operator expertise. Metallic inks, custom mixing for passthrough hues, and other special embellishments increase print complexity and associated setup and per label expenses.
While the upfront material and printing costs may be slightly higher, the return from product differentiation, consumer engagement, and sales gains over time can offset those costs. Conduct pilot studies across different products to measure the impact that different labels and packaging options have on ROI.
When providing label artwork files for printing transparent labels, ensure:
Submitting flawless artwork with visibility-enhancing techniques delivers superior transparent label outcomes that make products shine.
Transparent labels readily showcase any labeled surface imperfections like the following:
To avoid issues with see-through labels, consider the following:
While clear labels beautifully reveal bottle and contents, they also highlight the slightest application flaws which could impact perceived quality. Invest in tight quality controls over label management and equipment. This includes selecting labels with a permanent adhesive that ensures a secure bond to the smooth surface of the container, preventing peeling or displacement that could detract from the product’s aesthetic appeal.
Now that you know how to prepare for clear or transparent labels, you still need the right company to help you pull off your see-through vision. At Blue Label, we have the tools and expertise to develop high-quality labels and see-through packaging with your specific needs in mind. You know your products and we know label printing. Together, we can make sure that your labels compliment your products and make people notice your brand.
Ready to wow your customers with eye-catching product labels? Contact Blue Label today to talk to one of our experts about clear printed labels or your next label project.
An unattractive label is not a “good look” for a beauty product. Aesthetics are an important factor when investing in labels for cosmetics and beauty products, but it’s not the only aspect that you need to consider. Here are six tips that you should follow when it’s time to design and order custom labels for your beauty products.
A label design that doesn’t follow the rules isn’t going to do your products any good. Misbranded cosmetic packaging is subject to regulatory action from the FDA if it’s found to be misleading or lack any of the required information.
The Federal Food, Drug, and Cosmetic Act (FD&C Act) categorizes cosmetics as products applied to the body for aesthetic purposes without altering its structure or functions, excluding soaps that only claim to cleanse.
This includes “products such as skin creams, lotions, perfumes, lipsticks, fingernail polishes, eye and facial make-up preparations, shampoos, permanent waves, hair colors, toothpastes, deodorants, and any material intended for use as a component of a cosmetic product.”
Products that serve both cosmetic and therapeutic purposes, such as fluoride toothpaste or sunscreen, must adhere to the regulatory standards for both cosmetics and drugs, facing more stringent requirements like annual FDA registration and adherence to certain manufacturing practices.
The FDA provides a cosmetic labeling guide that can help you ensure that your product labels follow any regulatory requirements. These include detailed requirements for all accompanying labels and written materials:
Cosmetics for retail sale must include an ingredient list, while professional-use products are exempt unless sold to consumers.
Cosmetics that could be hazardous if misused must have clear warning labels and directions for safe use, as mandated by regulation 21 CFR 740, especially products like aerosol cosmetics, feminine deodorant sprays, and children’s bubble baths.
While not required by the FD&C Act to test products for safety, manufacturers are strongly encouraged by the FDA to do so; otherwise, they must include a specific warning label indicating the product’s safety has not been determined.
Liquid oral hygiene and cosmetic vaginal products sold at retail must be in tamper-resistant packaging, featuring a distinctive indicator or barrier that alerts consumers to any tampering.
The package must also clearly display a statement about its tamper-resistant feature, which remains visible even if the feature is compromised, as per Sec. 21 CFR 700.25.
The FDA’s required information isn’t the only item that you’ll want to include on your product labels. Highlighting product features and benefits can be a good way to help distinguish yourself from competitors, especially if certain claims can be a deciding factor for your target audience. These types of claims include:
If any of these claims are truthful and not misleading, they can be added to your product label.
Another piece of information that’s good to include is an expiration date. U.S. law currently doesn’t have any regulations involving expiration dates, but each company does have a responsibility for the safety of their products. If your products will expire, it’s best to include that date on your label for the good of your customers.
Unless you carry one type of product, there’s a fair chance that your labels aren’t going to be a one-size-fits-all solution. Common cosmetic containers include:
Each one of these containers can call for labels of different shapes and sizes. This can be a serious issue if you’re banking on using the same exact design for every product.
While you can certainly use the same color scheme, font choices, and other design details for each container, you’ll want to make sure that you adapt your branding and any legally-required information to the various label shapes needed for every applicable container.
Don’t be afraid to take advantage of special printing techniques for your cosmetics and other beauty products. These value-added services can add both style and function to your product labels.
For beauty products and cosmetics that are often exposed to moisture and high humidity, choosing the right finish can ensure the label maintains its integrity. Finishing techniques like lamination, UV varnish, or an ultra gloss finish are commonly used to protect the label from smudging, tearing, and fading.
If you have a clear container, double sided labels are an eye-catching way to make the most of available space. These labels can be read through your container, adding some additional depth to the look of your packaging.
Whether you want to make your product look flashy or sophisticated, hot foil stamping can add a dash of style to your labels. Traditional hot foil stamped labels feature gold and silver, but you have many other options that can change your product’s look, such as a matte black stamp or a holographic sheen.
Labels aren’t just a visual medium. Label embossing physically raises specific aspects of your label, adding a three-dimensional look and feel to your beauty product labels.
Your labels shouldn’t fall off until long after your consumers are done with your products. If there’s a chance that your products will come into regular contact with water, you should consider investing in waterproof labels.
Ever wish you had some extra label space? Custom hang tags give you some extra real estate for brand information, promote special deals, or include any other key details that just won’t fit on your labels.
Having an elegant cosmetic label is only beneficial if it remains attached to the surface of the product. Often custom beauty products like face wash, lotion, perfume, body scrub, and shampoo are used around showers and sinks, leaving them exposed to water, wide temperature ranges, and high-humidity environments.
Without proper adhesive, the integrity of the product label can become compromised making it harder to read or causing it to fall off completely. Below are a few factors to consider if your label is going to last in a high-moisture environment.
As beauty and cosmetic labels are exposed to water, alcohol, plasticizers, and other harsh substances, they must maintain their adherence. Selecting a high-quality adhesive will help to not only prevent your custom label from falling off, but prevent it from losing its appearance as well.
Typically, for products that aren’t exposed to humidity a standard all-temperature adhesive will work perfectly. However, if your product is going to be used frequently in a humid environment your adhesive will need to have a high solvent resistance. This will help your product label maintain its stickiness when exposed to water, alcohol, or different solvents.
Along with a high solvent resistance, having an adhesive with high shear resistance is recommended for most custom beauty products. You will want your label to be able to withstand constant stress without tearing or cracking. This is especially true if your product is something that must be squeezed.
It is important to consider your label’s material and the packaging of your product when selecting an adhesive. Many manufacturers choose soft-touch containers to give the bottle a better velvety feel. However, in order to attain full adhesion, a very aggressive permanent adhesive is needed. Likewise, any custom clear film labels will require ultra-clear permanent adhesives.
Walk down any beauty aisle and you’ll find shelf after shelf with stunning designs. Designing a compelling cosmetic product label means blending aesthetics, functionality, and branding in a way that captivates potential consumers at first glance.
It’s not always easy to create a quality label for beauty products. That’s why it’s best to invest in a good designer and printing company to ensure that your product labels are as good as they need to be to attract new customers.
At Blue Label, our digital printing technology gives us the ability to quickly and efficiently print quality labels. Not only can we handle special printing techniques to make your labels stand out, we can also group multiple label versions in the same order to save you money. If you’re still looking for a label designer, our designer directory can help you find a partner to help you bring your vision to life.
Ready to invest in quality cosmetics labels? Contact us today to talk to one of our experts about how we can help you with your label printing project.
Who doesn’t want their labels to pop on the shelf? We know that when you’re creating consumer products—from beer and wine to cosmetics and cannabis—every detail matters. Embossed labels aren’t just about looking good; they add a tactile element that can influence buying decisions and boost your brand.
In this post, we’ll walk through what embossed labels are, how they’re made, and why they’re a smart investment for your products.
Embossed labels feature raised designs or lettering that give your labels a three-dimensional look. By pressing a custom pattern into the label material, you not only catch the eye but also invite customers to feel the difference. This technique is popular for products like wine bottles, beauty items, and much more.
“Embossing adds a tactile dimension that transforms a product from merely being seen to being experienced.”
We begin by crafting a custom die—basically a specialized metal tool that brings your design to life by imprinting it onto your labels. Here’s a closer look at our process:
We design a custom die based on your specific requirements (imagine it as a tailor-made metal stencil). This tool can capture everything from individual lettering to intricate patterns or even an all-over design.
Next, the die is pressed against each label, so your design comes out raised and uniform every time. We often pair this with hot foil stamping—where heated, metalized foil is applied to the raised areas to create extra contrast and depth.
(Hot foil stamping really makes the design pop.)
For the best results, your design files should be high-resolution (at least 300 DPI) and saved in the right format (typically AI, EPS, or PDF). This helps every detail be captured accurately during embossing. Follow our artwork guidelines closely to avoid hiccups during production.
We’ve seen firsthand that embossed labels can really boost your product’s appeal and help set your brand apart. Here’s why they’re worth considering:
When customers can see and feel the detail in your label, it reinforces the premium quality of your product. Research in the Journal of Marketing shows that packaging encouraging consumers to touch can increase purchase likelihood.
In a crowded retail space, the added texture and depth of embossed labels can make your product stand out. Studies from Bocconi University and the University of Innsbruck suggest that tactile interaction often sways consumer choice in visually busy settings.
In fact, some industry studies suggest that premium packaging—like embossed labels—can boost consumer interaction by as much as 12% in markets such as cosmetics and spirits. It’s impressive to see how a little extra texture can make a big difference!
We know that adding embossed labels to your production line might raise some technical questions. Here are our best practices to help you get it right:
We get it—cost is a big factor. Here’s a closer look at the numbers:
Investing in embossed labels can allow you to charge higher price points and improve shelf impact. Some industry studies indicate that premium packaging can boost consumer interaction by up to 12% in competitive sectors like cosmetics and spirits. A Smithers Pira report even suggests that embossed finishes can drive a 12–15% lift in engagement.
Did You Know? If a custom die costs $1,000 and you produce 10,000 labels, your cost per unit for the die might be just $0.10—a small fraction compared to the potential sales boost from enhanced packaging.
(Remember, your actual ROI will depend on your production scale and market conditions, so it’s a good idea to run your own numbers.)
When it comes to choosing materials for embossed labels, here are a few things to consider:
Finding the right partner is as important as nailing your design. Here’s what you should look for:
At Blue Label Packaging, we’re all about quality and speed. We’re proud of our quick turnaround times and the way we work side-by-side with you to nail every detail.
If you’re excited to see how embossed labels can transform your product’s packaging, we’re here to help. Contact us today to discuss your project, review cost breakdowns, and learn how we can work together to make your labels—and your products—truly unforgettable.
After investing time and money to create great labels for your products, it would be a shame for them to peel off your container. Certain products are destined to encounter moisture, whether they sit in a cooler, sweat after being refrigerated, or encounter water during the application process.
While the majority of product labels don’t play well with water, there are measures that companies can take to protect their designs from a sad, soggy ending. Let’s break down a variety of factors that can help your labels stay strong and look great even after they’ve been exposed to moisture.
Before we get too far, it’s important to address the proverbial elephant in the room—there is no such thing as a truly waterproof bottle label. Water and other fluids will impact even the most water-resistant bottle labels at some point. As such, you can’t guarantee complete protection with a simple label material.
As you research packaging for your product, you’ll likely come across both waterproof labels and water-resistant labels. So what’s the difference?
Waterproof labels offer near complete protection against water, making them suitable for products that are submerged or exposed to water continuously, while water-resistant labels can withstand moisture to a certain degree but will eventually succumb to prolonged exposure.
While complete water resistance isn’t attainable, that doesn’t mean there aren’t means to protect your packaging as much as possible. There are several ways to make your labels as water and oil-resistant as possible, including the following considerations:
There are a wide range of label materials available, but the majority of them fall under one of two categories: paper or film. Both groups offer various benefits, but one type typically fares much better against water and other fluids than the other.
Paper is a great choice for companies looking for a versatile, cost-effective material, but there’s one big problem—paper has a tendency to disintegrate in water. There are specific styles of paper with a higher wet strength that can slow water penetration. However, there is no waterproof label paper and even the most water resistant paper substrates will become fully saturated over time.
If you need water resistance, we strongly suggest sticking with film stocks. Unlike paper, film stocks won’t absorb water, making them as waterproof as you can get for a bottle label. From shrink sleeves to roll labels, there are a few different film materials that are much better fits for products dealing with moisture.
Regardless of your choice, the simple logic is that film is much better at resisting water than paper. As such, a film label is a great start for any bottles that will encounter moisture either before, during, or after application.
Several label finishing techniques can enhance the waterproofing and durability of a product label.
Applying a gloss finish, for example, adds a protective layer that repels water while giving the label a shiny appearance that catches the eye.
For an even more pronounced effect, ultra-gloss finishes increase this protection, creating a nearly impermeable barrier against moisture and wear.
The effectiveness of a label’s waterproof or water-resistant properties is also influenced by its material thickness. Thicker labels can provide a more substantial barrier against moisture (though their resistance to moisture also depends on how porous the material is, its structural integrity upon wetting, and the ability to achieve secure edge sealing when applying the label).
As you’ll see in the next section, the choice of adhesive plays an important role in maintaining label adherence under moist conditions, with thicker labels necessitating stronger adhesives to counteract potential separation challenges.
Water, oil, and other wet substances can put you in a bind when you choose an adhesive for your labels. Even if your label itself is water resistant, a label adhesive needs to be able to withstand those substances. Everything from regular moisture to complete submersion can pose problems. With the wrong adhesive, you’ll be stuck with a label that’s falling off the bottle.
One drawback is that the presence of water may eliminate certain types of adhesives from your selection. For example, humidity and wet environments can pose problems for removable labels, so you may want to avoid them if you want a truly waterproof label.
Fortunately, there are moisture-resistant permanent adhesives designed to specifically combat this issue. There are a variety of factors that will impact exactly which adhesive works best—the amount of exposure, how often exposure is expected to happen, which types of fluids will pose problems, etc. Once that information is identified, a label printing expert can help you pair the right adhesive with your product.
When there’s water and other fluids, there are other potential environmental issues that can create problems for your label. There are a few main considerations that you’ll want to make when it comes to you where your products will go.
Your application process makes a major impact on your choice of adhesive, label material, liner, and more. That is especially true if your product will be wet going into the application process.
A wet-apply adhesive is a must in these scenarios. You also may need to factor in your product as well. For example, acidic or oily products can wreak havoc if you don’t account for them in the planning process.
Proper shipping and storage is another factor that can be easily overlooked. All waterproof product labels should be stored in a temperature-controlled environment. Exact temperature and humidity levels vary based on your exact label, but too much humidity in a shipping truck or a warehouse will pose problems.
Shrink sleeves are especially sensitive to humidity and other environmental factors, so make sure to keep them safe before application.
Finally, you need to factor in just where your bottles will go once consumers get a hold of them. If your products are going to encounter ice buckets, coolers, or other cold storage places, you’ll need something stronger than a standard adhesive. A more aggressive, freezer-grade label adhesive will be able to withstand these conditions.
Other products may have very different issues, such as a bottle of conditioner. Certain health and beauty labels will sit in the shower and encounter other cleaning chemicals. These products need to withstand a hot, steamy environment along with oils and other substances.
Sunscreen bottles need waterproof capabilities at the beach or pool, but they also should have some form of UV resistance.
You should also consider whether the product itself may impact the label. For example, the oil found in products like sunscreen can affect the application and integrity of a label. Water-resistant capabilities are key, but you should always consider what will happen if some of your own product will leak out and interact with your label.
Whether your product is going to encounter light condensation or be fully submerged in water, waterproof labels will seem like an obvious choice for certain products. But the benefits go beyond simple resistance to moisture:
When you think waterproof, you might immediately think of beverage items that can be spilled, chilled in ice, stored in freezers, and generally submitted to a wide range of environmental conditions. But many industries and product types can benefit from waterproof labels, including:
Whether you need custom waterproof labels for bottles, jars, or any other container, it’s essential that your packaging showcases the quality of your products and brand. At Blue Label Packaging, we have the equipment and expertise it takes to not only make your labels as water-resistant as possible, but also enhance your design to make lasting impressions on customers.
Ready to invest in the perfect bottle labels for your business? Contact us today to talk to one of our experts about high-quality, water-resistant labels.