You’ve created the perfect product and now you can’t wait to see your label sitting by the pool, peeking out of an ice bucket, or chilling on a refrigerator shelf. The one thing that all of those scenarios have in common: moisture. Certain materials are designed to encounter and handle exposure to moisture, so it’s important you choose a label that plays well with water.
Waterproof labels offer the resistance your packaging needs. Water can cause some serious damage to your labels if the material isn’t made to deal with it. Peeling off the container, disintegrating, or bubbling, are just a few of the possibilities. Working with a digital printing company to find the right waterproof material can help your labels make a splash, even after they’ve been exposed to moisture.
Advantages of Custom Waterproof Labels
Products that are meant to be placed in a refrigerator or exposed to moisture could benefit greatly from a custom waterproof label. With the proper adhesive and material your label will hold its form without suffering any tears, scratches, smudges, or other defects.
Let’s look at how water-resistant labels help protect against the three leading causes of label integrity issues – oil, water, and moisture.
Protection Against Oil
One factor that may affect the integrity of your label that many people don’t think about is oil. Whether it is oil from the product itself or oil from the hands of consumers if your packaging is going to be frequently touched you need a label that can stand up to the job.
Waterproof labels provide solid protection against oils, especially when combined with a material like BOPP. Together the two create a solid base that will help prevent oil from becoming a problem.
Protection Against Water
The main benefit of going with a waterproof label is its ability to hold form and shape when exposed to water. A custom printed waterproof label is often best when your product is often exposed to conditions where it could get wet. For example, if it is used outside by a pool or around your shower, then you should consider a water-resistant label.
Protection Against Moisture
Regardless of the product, there is a good chance that it will be exposed to moisture at some point. This could be moisture found in a home or even moisture during transportation. No matter the cause, a waterproof label will help your packaging maintain its intended design.
Products that Should Consider Water Resistant Labels
While almost every product will be exposed to some form of moisture, there are several types of products that will be subjected to water exposure frequently. Here are a few products where it is recommended to have a waterproof label.
Not only do beverage bottles contain liquid, but they are also typically stored in a refrigerator or cooler where they are exposed to moisture. Also, the constant touching from consumers means that your label will need to withstand oil and friction as well. A custom waterproof label would help to protect against all of these concerns.
Companies who manufacture a cosmetic product often want a label that makes them stand out, but forget about functionality. A custom waterproof label can help protect against water exposure if your beauty products are used in a shower or around a sink. They can also be paired with one of our other label finishes to give a luxurious, high-end look.
Most skin care products will have to contend with constant oil exposure, whether that is from consumer use or the product itself. An oil-resistant waterproof label is often the best option to help protect your packaging.
Choose Blue Label Packaging Company for Water-Resistant Labels
Blue Label Packaging Company has invested in the equipment and technology necessary to develop high-quality, waterproof labels. We help you breakdown your label, from top to bottom, to ensure that every layer is right for the moisture your product will be exposed to. From laminates and UV varnishes, to waterproof materials, and even proper adhesives, we’ve got you covered. There’s a lot to consider when creating water-resistant labels for your products. We provide a collaborative relationship that makes the process as simple as possible. No matter your order size, we’ll be there to provide as much guidance as you need throughout the entire process.
Don’t sweat it. Contact us today to have us print your waterproof labels.