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How Labels are Made: Digital Printing from Design to Finished Product

Ever wondered what it takes to turn your label design into a finished product? We’re here to walk you through the digital label printing process—from getting a quote to the final shipment. We’ll address what matters most to you: getting your labels fast, controlling costs, and getting top quality labels.

The Label Printing Process

We’ve broken down the process into four clear steps.

Step 1: Label Quotes, Design, and Prepress

Before printing even begins, we start by gathering the essential details—like your label size, material, and order quantity—to give you a quote. Once you approve the quote, we ask for your artwork and send you a digital proof for your final go-ahead.

With your approval, your artwork moves to our prepress team—the last checkpoint before printing. This is where we make sure your file is ready for production.

In this stage, we check every detail, from fonts to colors and images. We’ll make sure your label is ready for production—for example, if your label includes a barcode, we’ll do a quick test print to confirm it scans perfectly, so you don’t run into delays later.

A prepress expert examinging barcodes on a product label.

Looking for Custom Labels?

We put our all into every custom label we make. No exceptions. And with no minimum order quantities and a 5-day turnaround for digital label printing, we take pride in helping you perfect your first impression.

Request a Quote Get a Sample Pack

Step 2: Printing

Once your file is ready, it heads to our state-of-the-art HP Indigo digital presses. This approach skips the expensive plate setup you have with traditional printing, saving you money and speeding up production.

According to studies from Smithers, under optimal conditions, digital printing can cut lead times by up to 40%—especially for short-run orders.

After printing, the label material comes in long rolls, ready for the next step.

Product labels going through a finishing machine.

Step 3: Finishing, Die Cutting, and Quality Assurance

After printing, your labels move on to the finishing stage. Our finishing technology can add a range of treatments—like embossing (which creates a raised, textured effect), hot foil stamping (for a shiny, metallic look), laminates (protective coatings that extend label life), and UV varnishes (clear, durable coatings cured with ultraviolet light for extra gloss and protection). These enhancements not only impact the look of your labels but also make them more durable.

Your labels may come in a standard size, or they may be die cut. This is where we use a custom metal blade to cut your labels out of a large printed roll. Die cutting can minimize waste, cut costs, and give your label a unique shape to fit your container.

Product labels being rewound to exact counts.

Step 4: Winding, Packaging, and Shipping

In the final stage, we re-roll your labels into the right quantities. Since the labels come off the finishing machines in huge rolls, our rewind machines re-roll them into sizes that work perfectly with your applicators (the machines or processes that stick your labels on your product).

After one last quality check by our packaging team, your labels are carefully packed and shipped.

How to Make the Right Digital Label Printing Choices

Understanding the digital label printing process can help you make the best choices for your products and your operation. Here’s what to keep in mind:

Costs

As we mentioned earlier, digital printing eliminates expensive plate setups and reduces turnaround times—sometimes by as much as 40% under the right conditions. This means lower production costs and a faster path to seeing returns on your investment.

Picking the Right Label Printing Partner

When evaluating label printers, think about a few key things:

What are their turnaround times?
How do they handle quality control?
How well do they integrate digital workflows?
Do they offer post-production support?

Eco-Friendly Label Printing Considerations

Eco-friendly practices are a big deal nowadays, but there’s not a “one size fits all” approach. If you’re considering the environmental impact of your labels, look for vendors who:

Offer sustainable materials
Use processes that cut down on waste
Embrace green initiatives without skimping on quality

Simplify the Label Printing Process for Your Business

At Blue Label, we’re all about guiding you through every step—from design to delivery. Our process is designed to give you high-quality labels that meet your needs, all while keeping costs in check and production running smoothly. We’re here to help you make informed decisions and get great results.

Ready to get started? Contact us today for a free consultation or quote.

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A Comprehensive Guide to Clear and Transparent Product Labels

⚞ The Highlights:

Clear labels let the container and product show through, which is why they’re popular for beverages, beauty products, and any product where the contents are part of the brand story.
Clear labels are always made from film (there’s no see-through paper). Common materials: BOPP, PET, MDO film for squeeze bottles, and HDPE for moisture-heavy applications.
Design rule #1: plan for the bottle color to show through. Add white ink layers behind colored elements that need to read accurately.
Application matters more on clear labels. Bubbles, fingerprints, dust, and wrinkles all become visible in a way they don’t on white labels.

Clear and transparent labels create a striking look that puts the container, the product, or both at the center of the design. Done well, they give beverages, beauty products, and food brands a clean, modern, premium feel that white labels can’t match. Done without planning, they show every fingerprint, every air bubble, and every color shift that happens when ink sits on top of a colored bottle. Below is what to know before you commit to a clear label.

Custom beverages with clear labels

Clear vs. white vs. metallic labels: how they compare

Label type	What it does	Best for	Cost
Clear / transparent	Container and contents show through; design appears to float on the bottle	Beverages, premium spirits, beauty products, “no-label” looks	Higher (specialty films + white-ink layers)
White	Solid white background that prints color predictably; covers the container	Most retail products; bold branding; consistent color across SKUs	Mid (the standard)
Metallic / silver	Metalized substrate gives a reflective, premium finish	Premium beverages, spirits, beauty, anywhere “luxe” is the goal	Higher (less than hot foil but more than standard)

The short version: clear is for products where the container or contents are visually interesting; white is the default for most retail; metallic is the premium-positioning shortcut when foil isn’t in the budget.

Why clear and transparent labels work

Clear labels do two things at once. They let the product itself become part of the visual identity (the color of a juice, the texture of a serum, the natural look of a sauce), and they signal a “we don’t need to hide it” confidence that buyers tend to read as quality. The “no-label” look is also one of the most consistent visual cues for premium positioning across beverage, beauty, and specialty food categories.

Which products fit clear and transparent labels?

Beverages. Clear bottles + clear labels showcase juice pulp, fruit pieces, kombucha cultures, sparkling water bubbles, and the natural color of the liquid itself.
Foods. Jams, sauces, frozen fruits, honey, and similar products gain visual appeal when the label doesn’t cover up the ingredients. Clear labels reinforce homemade, artisanal, or natural positioning.
Health and beauty. Skincare, serums, perfumes, lotions, and cosmetics. The product color or shimmer becomes part of the design. Clear labels also make shade-matching products easier for buyers to evaluate at shelf.
Spirits and craft beverages. Premium gins, vodkas, and aperitifs use clear labels to let the bottle’s shape and the liquid’s color do the visual work, with brand marks layered on as accents.
Wellness and supplements. Tinctures, vitamins, and supplements where the brand wants to communicate transparency. Both literally and figuratively.

Clear label materials and container compatibility

Clear labels are always made from film. There’s no see-through paper option. Paper substrates aren’t transparent. The most common clear label films:

BOPP (biaxially oriented polypropylene). Clear BOPP is glossy, durable, and adapts well to complex shapes. The most common clear label material.
PET (polyethylene terephthalate). Crystal-clear polyester that’s especially common in health and beauty for its glassy appearance and durability.
MDO film (machine direction oriented polyolefin). Designed for flexible containers. Squeeze bottles, tubes, anywhere the package contorts during use. The label flexes with the package without cracking or wrinkling.
HDPE (high-density polyethylene). Strong, moisture-resistant film for tough environments.

The right choice depends on the container. Squeeze bottles need MDO. Glass spirits bottles often pair with crystal-clear PET for the glassy look. Most retail beverage containers work well with clear BOPP. Always pair the film with a laminate or varnish to protect against scratches and abrasions.

Design and color considerations

Color shifts: plan for the background

The colors on a clear label will blend with whatever’s behind them. The bottle color, the contents, or both. Red ink on a blue bottle reads purple. Yellow ink on a clear bottle filled with cola reads brown. To control for this:

Add white ink layers behind colored design elements that need to read accurately. Multiple layers of white ink may be needed to fully block out a saturated bottle color.
Test print proofs on actual containers and contents before approving a full run. Transparent inks on a screen don’t predict how they’ll behave on a colored bottle full of product.

At Blue Label, we can produce physical label proofs applied to your actual container and contents, so you see exactly how the colors will read before committing to a print run.

Custom food jars with clear labels

Size, shape, and die cuts

Clear labels open up shape options that white labels constrain:

Non-standard dimensions. Sized to fit the exact contour of the bottle, jar, or container.
Rounded corners. Soft or dramatic corner shapes that match the curve of the container.
Custom die cuts. Logos, abstract forms, or art-based outlines.
Multi-position labels. Front, back, side, and neck labels working together because each one is small and visually quiet, so multiple labels don’t crowd the bottle.

Designing for dark or shiny containers

Dark bottle colors restrict visible artwork. Dark backgrounds reduce the colors that read clearly on a clear label. Lean into colors with strong contrast against the bottle color.
Shiny materials hide detail. On glass or metalized containers, fine details and thin lines can disappear. Use bolder typography, patterns, and outlines to hold visual presence.

Design moves that work well on clear labels

Feature the contents as part of the design. Let appetizing food or beverage colors show through and become the visual centerpiece.
Use white ink as a design element, not just a backing layer. White ink on clear film reads bright and clean.
Layer artistic patterns, illustrations, or product sketches directly on the see-through material for a “printed on glass” effect.
Consider partial transparency. Opaque white ink for required information (regulatory copy, ingredients) and transparent design elements for brand visuals.

What clear labels cost

Clear labels and the printing techniques they require can carry higher costs than standard paper or white film labels.

Material cost

Clear film materials (BOPP, PET, HDPE, MDO) generally cost 10–30% more than paper labels of the same size. The extra cost buys 360° visibility of the contents and the option for the “no-label” look.

Printing cost

Clear labels often need:

White ink layers behind designs to prevent color shift, which adds passes through the press
Precise registration to line up multiple ink layers, which requires specialized presses and operator experience
Specialty inks or finishes (metallic, custom Pantone matches) that increase setup and per-label costs

ROI

The upfront cost of clear labels is higher, but for the right product they pay back through differentiation on shelf, premium positioning, and shopper engagement. If you’re undecided, run a small test on a single SKU before committing across the line.

Preparing artwork for clear labels

File setup

Send artwork as print-ready PDFs or high-resolution PSD/AI files so transparent elements render exactly as designed.
Review files at 100% scale and maximum quality before submitting.
Activate transparency flattening when saving PDFs so artwork layers blend correctly.
Confirm acceptable file formats with your printer and ask for a design file review before printing.

Design specifics

Use white ink layers behind colored design elements that need to read accurately on colored bottles.
Embed or link all fonts and images. Supply high-resolution photos sized 1:1 with the final label.
Request test prints applied to sample containers filled with stand-in product. The only reliable way to preview the final result before committing.

Label placement and application

Clear labels show every imperfection that white labels hide:

Air bubbles beneath the label become clearly visible.
Fingerprints, smudges, dust, and debris all show through the film.
Wrinkles and folds stand out, especially on cylindrical containers.

To avoid issues:

Use clean application practices. Minimize handling. Use automated label dispensers over manual application when possible.
Inspect every label after application. Re-apply any with bubbles, debris, or wrinkles before product goes to shelf.
Match the adhesive to the container. Clear labels need permanent adhesives that bond cleanly to smooth surfaces. Peeling or shifting is more visible on clear film than on a white label.

Clear labels reveal the bottle and the contents beautifully. They also reveal application flaws, which is why tight quality control on application matters more here than on most label types.

Custom jam labels with clear labels

Frequently asked questions

What is a clear label made of?

Clear labels are always made from film, never paper (there’s no see-through paper). The most common clear label films are BOPP (biaxially oriented polypropylene), PET (polyester), MDO film (for flexible containers like squeeze bottles), and HDPE (for moisture-heavy applications). The right choice depends on the container and the use environment.

Are clear labels more expensive than regular labels?

Generally yes. Clear film materials cost 10–30% more than paper labels of the same size, and the printing process often needs additional white ink layers behind colored design elements (which adds press passes). Specialty inks and precise multi-color registration can add further setup costs. The trade-off is the premium look and shelf differentiation that clear labels create.

Why do clear labels need white ink behind the design?

Because the colors on a clear label blend with whatever’s behind them. The bottle color, the contents, or both. Red ink on a blue bottle reads purple; yellow on a clear cola bottle reads brown. White ink layers act as a backing that blocks out the background so colored elements read accurately. Multiple layers of white may be needed to block out highly saturated bottle colors.

Can clear labels work on dark bottles?

Yes, but they need different design moves. Dark bottle colors restrict the artwork colors that read clearly through the film. The reliable approach is to use white ink as a design element, lean on colors that contrast with the bottle, or use bold typography, patterns, and outlines to hold visual presence against the dark background.

What products use clear labels most often?

Clear labels are most common in beverages (juice, kombucha, sparkling water, spirits where the liquid color is part of the appeal), foods (jams, sauces, honey, frozen fruit), health and beauty (serums, perfumes, lotions where shade or shimmer matters), and premium spirits where the bottle shape and liquid color carry the brand identity.

Do clear labels show fingerprints and bubbles?

Yes. Clear labels reveal every application imperfection. Air bubbles, fingerprints, dust, debris, and wrinkles all show through. Tight quality control on label application matters more on clear labels than on most label types. Use automated dispensers when possible, minimize handling, and inspect every label after application.

What’s the difference between clear and white labels?

Clear labels let the container and contents show through, with the design appearing to float on the bottle. White labels have a solid white background that covers the container and prints color predictably. Clear labels work well when the product or container is visually interesting; white labels are the default for most retail products where consistent, high-contrast color matters more than transparency.

Find the right partner for your clear product labels

Clear labels are tough to evaluate on a screen. The bottle color shifts the artwork. The contents shift it again. The lighting at retail shifts it a third time. The only reliable way to know how a clear label will look is to see it on the actual container, applied with the actual contents, under realistic lighting.

If you’re considering a clear label, take a look at our clear labels page for an overview, or request a free sample pack to see clear labels applied to real product containers. Get in touch when you’re ready to talk through your project.

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What are Embossed Labels?

⚞ The Highlights:

Embossed labels are created with a process that raises or recesses parts of your design to give your packaging a premium, tactile finish
They add depth and texture to your label, making your product stand out on the shelf with a more upscale look
When planning for embossing, check that your label material and design details are compatible with the process to ensure clarity and durability

Who doesn’t want their labels to pop on the shelf? We know that when you’re creating consumer products—from beer and wine to cosmetics and cannabis—every detail matters. Embossed labels aren’t just about looking good; they add a tactile element that can influence buying decisions and boost your brand.

In this post, we’ll walk through what embossed labels are, how they’re made, and why they’re a smart investment for your products.

What Are Embossed Labels?

Embossed labels feature raised designs or lettering that give your labels a three-dimensional look. By pressing a custom pattern into the label material, you not only catch the eye but also invite customers to feel the difference. This technique is popular for products like wine bottles, beauty items, and much more.

“Embossing adds a tactile dimension that transforms a product from merely being seen to being experienced.”

— Label & Narrow Web

How Are Embossed Labels Made?

We begin by crafting a custom die—basically a specialized metal tool that brings your design to life by imprinting it onto your labels. Here’s a closer look at our process:

Custom Die Creation

We design a custom die based on your specific requirements (imagine it as a tailor-made metal stencil). This tool can capture everything from individual lettering to intricate patterns or even an all-over design.

Pressing Process

Next, the die is pressed against each label, so your design comes out raised and uniform every time. We often pair this with hot foil stamping—where heated, metalized foil is applied to the raised areas to create extra contrast and depth.

(Hot foil stamping really makes the design pop.)

Artwork Preparation

For the best results, your design files should be high-resolution (at least 300 DPI) and saved in the right format (typically AI, EPS, or PDF). This helps every detail be captured accurately during embossing. Follow our artwork guidelines closely to avoid hiccups during production.

The Benefits of Embossed Labels

We’ve seen firsthand that embossed labels can really boost your product’s appeal and help set your brand apart. Here’s why they’re worth considering:

Enhanced Aesthetics and Tactile Appeal

When customers can see and feel the detail in your label, it reinforces the premium quality of your product. Research in the Journal of Marketing shows that packaging encouraging consumers to touch can increase purchase likelihood.

Increased Shelf Impact

In a crowded retail space, the added texture and depth of embossed labels can make your product stand out. Studies from Bocconi University and the University of Innsbruck suggest that tactile interaction often sways consumer choice in visually busy settings.

In fact, some industry studies suggest that premium packaging—like embossed labels—can boost consumer interaction by as much as 12% in markets such as cosmetics and spirits. It’s impressive to see how a little extra texture can make a big difference!

Design Considerations and Artwork Preparation

We know that adding embossed labels to your production line might raise some technical questions. Here are our best practices to help you get it right:

File Specifications: Stick to high-resolution files (at least 300 DPI) in AI, EPS, or PDF format so your design translates perfectly during embossing.
Design Limitations: Keep your design bold and simple—overly intricate patterns might not emboss well and could lose clarity.

Cost Analysis and ROI

We get it—cost is a big factor. Here’s a closer look at the numbers:

Production Cost Breakdown:

Die Creation: Custom dies need an upfront investment, but that cost gets spread out over large runs.
Material Selection: The substrate (the base material, like paper, synthetic films, or eco-friendly options) you choose affects both the look and durability of your labels.
Labor & Finishing Processes: Extra touches like hot foil stamping add to the cost but also boost that premium feel.

Considering Return on Investment (ROI)

Investing in embossed labels can allow you to charge higher price points and improve shelf impact. Some industry studies indicate that premium packaging can boost consumer interaction by up to 12% in competitive sectors like cosmetics and spirits. A Smithers Pira report even suggests that embossed finishes can drive a 12–15% lift in engagement.

Did You Know? If a custom die costs $1,000 and you produce 10,000 labels, your cost per unit for the die might be just $0.10—a small fraction compared to the potential sales boost from enhanced packaging.

(Remember, your actual ROI will depend on your production scale and market conditions, so it’s a good idea to run your own numbers.)

Material Selection, Compliance & Sustainability

When it comes to choosing materials for embossed labels, here are a few things to consider:

Substrate Options: Not every material embosses equally. Your substrate—the base material of your label—could be paper, synthetic film, or an eco-friendly alternative. For example, synthetic film might be great for durability in tough environments, while eco-friendly paper appeals to sustainable brands.
Regulatory Compliance: If you’re in a regulated industry (like food, beverages, or cannabis), it’s essential that your labels meet all the necessary standards. Our labels are designed to comply with guidelines such as FDA requirements for food packaging. We work with you to ensure your embossed labels are fully compliant.
Sustainable Practices: More brands are opting for eco-friendly options. We can help you choose sustainable materials and production methods—like using FSC-certified paper or Green Seal-approved processes—that match your environmental goals without compromising quality.

How to Choose a Reliable Embossing Partner

Finding the right partner is as important as nailing your design. Here’s what you should look for:

Proven Expertise: Look for a partner with a solid track record in producing high-quality embossed labels. Check their portfolio, certifications, and testimonials.
Customization Capabilities: Your design should come to life exactly as you envision it. Work with a partner who offers consultative services, samples, and test runs.
Efficient Turnaround: Time is money. Choose a supplier who can meet your production timelines without cutting corners on quality.

At Blue Label Packaging, we’re all about quality and speed. We’re proud of our quick turnaround times and the way we work side-by-side with you to nail every detail.

Ready to Emboss?

If you’re excited to see how embossed labels can transform your product’s packaging, we’re here to help. Contact us today to discuss your project, review cost breakdowns, and learn how we can work together to make your labels—and your products—truly unforgettable.

Glossary of Terms

Custom Die: A specialized metal tool used to imprint a design onto the label material.
Hot Foil Stamping: A technique where heated, metalized foil is applied to raised areas of a label to create contrast and added depth.
Substrate: The base material of a label, such as paper, synthetic film, or eco-friendly alternatives.
Calibration: The process of adjusting equipment settings to ensure consistent quality in production.

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Making Waterproof Labels for Bottles: Factors for Water Resistance

⚞ The Highlights:

Pick a synthetic material like polypropylene or polyester if your labels need to stand up to constant moisture and wear
Use protective coatings or laminates so your text and graphics stay crisp even if the label gets wet
Factor in temperature swings and the product’s environment before choosing an adhesive, so your labels won’t peel or smudge over time

After investing time and money to create great labels for your products, it would be a shame for them to peel off your container. Certain products are destined to encounter moisture, whether they sit in a cooler, sweat after being refrigerated, or encounter water during the application process.

While the majority of product labels don’t play well with water, there are measures that companies can take to protect their designs from a sad, soggy ending. Let’s break down a variety of factors that can help your labels stay strong and look great even after they’ve been exposed to moisture.

The Truth About “Waterproof” Labels for Bottles

Before we get too far, it’s important to address the proverbial elephant in the room—there is no such thing as a truly waterproof bottle label. Water and other fluids will impact even the most water-resistant bottle labels at some point. As such, you can’t guarantee complete protection with a simple label material.

As you research packaging for your product, you’ll likely come across both waterproof labels and water-resistant labels. So what’s the difference?

Waterproof labels offer near complete protection against water, making them suitable for products that are submerged or exposed to water continuously, while water-resistant labels can withstand moisture to a certain degree but will eventually succumb to prolonged exposure.

While complete water resistance isn’t attainable, that doesn’t mean there aren’t means to protect your packaging as much as possible. There are several ways to make your labels as water and oil-resistant as possible, including the following considerations:

Label material
Label adhesive
Environmental considerations

Waterproof Label Considerations

Choose a Label Material

There are a wide range of label materials available, but the majority of them fall under one of two categories: paper or film. Both groups offer various benefits, but one type typically fares much better against water and other fluids than the other.

Paper is a great choice for companies looking for a versatile, cost-effective material, but there’s one big problem—paper has a tendency to disintegrate in water. There are specific styles of paper with a higher wet strength that can slow water penetration. However, there is no waterproof label paper and even the most water resistant paper substrates will become fully saturated over time.

Best Materials for Water Resistance: Film Stocks

If you need water resistance, we strongly suggest sticking with film stocks. Unlike paper, film stocks won’t absorb water, making them as waterproof as you can get for a bottle label. From shrink sleeves to roll labels, there are a few different film materials that are much better fits for products dealing with moisture.

Polypropylenes (BOPP): A rigid film that features high tear resistance and is a great fit for beverages and other products that will encounter moisture.
Polyester (PET): A film designed for maximum durability that is great for products used outdoors.
Polyolefin: An extremely soft and flexible film perfect for squeeze applications, such as bottles that will end up in the shower or other wet environments.
Waterproof vinyl: Vinyl boasts a number of benefits, including water resistance, durability, flexibility, and temperature resistance. Vinyl labels can even leverage a matte finish while maintaining the protection needed to resist moisture.

Regardless of your choice, the simple logic is that film is much better at resisting water than paper. As such, a film label is a great start for any bottles that will encounter moisture either before, during, or after application.

Label Finishes for Increased Durability

Several label finishing techniques can enhance the waterproofing and durability of a product label.

Applying a gloss finish, for example, adds a protective layer that repels water while giving the label a shiny appearance that catches the eye.

For an even more pronounced effect, ultra-gloss finishes increase this protection, creating a nearly impermeable barrier against moisture and wear.

Consider Label Stock Thickness

The effectiveness of a label’s waterproof or water-resistant properties is also influenced by its material thickness. Thicker labels can provide a more substantial barrier against moisture (though their resistance to moisture also depends on how porous the material is, its structural integrity upon wetting, and the ability to achieve secure edge sealing when applying the label).

As you’ll see in the next section, the choice of adhesive plays an important role in maintaining label adherence under moist conditions, with thicker labels necessitating stronger adhesives to counteract potential separation challenges.

Find an Appropriate Label Adhesive

Water, oil, and other wet substances can put you in a bind when you choose an adhesive for your labels. Even if your label itself is water resistant, a label adhesive needs to be able to withstand those substances. Everything from regular moisture to complete submersion can pose problems. With the wrong adhesive, you’ll be stuck with a label that’s falling off the bottle.

One drawback is that the presence of water may eliminate certain types of adhesives from your selection. For example, humidity and wet environments can pose problems for removable labels, so you may want to avoid them if you want a truly waterproof label.

Fortunately, there are moisture-resistant permanent adhesives designed to specifically combat this issue. There are a variety of factors that will impact exactly which adhesive works best—the amount of exposure, how often exposure is expected to happen, which types of fluids will pose problems, etc. Once that information is identified, a label printing expert can help you pair the right adhesive with your product.

Beer can in ice with custom label

Plan Around Your Environment

When there’s water and other fluids, there are other potential environmental issues that can create problems for your label. There are a few main considerations that you’ll want to make when it comes to you where your products will go.

Your application environment
Shipping and storage environments
Where and how your bottles are used
The product itself

Application Environment

Your application process makes a major impact on your choice of adhesive, label material, liner, and more. That is especially true if your product will be wet going into the application process.

A wet-apply adhesive is a must in these scenarios. You also may need to factor in your product as well. For example, acidic or oily products can wreak havoc if you don’t account for them in the planning process.

Shipping and Storage

Proper shipping and storage is another factor that can be easily overlooked. All waterproof product labels should be stored in a temperature-controlled environment. Exact temperature and humidity levels vary based on your exact label, but too much humidity in a shipping truck or a warehouse will pose problems.

Shrink sleeves are especially sensitive to humidity and other environmental factors, so make sure to keep them safe before application.

Product Usage and Application

Finally, you need to factor in just where your bottles will go once consumers get a hold of them. If your products are going to encounter ice buckets, coolers, or other cold storage places, you’ll need something stronger than a standard adhesive. A more aggressive, freezer-grade label adhesive will be able to withstand these conditions.

Other products may have very different issues, such as a bottle of conditioner. Certain health and beauty labels will sit in the shower and encounter other cleaning chemicals. These products need to withstand a hot, steamy environment along with oils and other substances.

Sunscreen bottles need waterproof capabilities at the beach or pool, but they also should have some form of UV resistance.

Product Contents

You should also consider whether the product itself may impact the label. For example, the oil found in products like sunscreen can affect the application and integrity of a label. Water-resistant capabilities are key, but you should always consider what will happen if some of your own product will leak out and interact with your label.

A whiskey bottle using a waterproof bottle label paper.

Why Waterproof Labels?

Whether your product is going to encounter light condensation or be fully submerged in water, waterproof labels will seem like an obvious choice for certain products. But the benefits go beyond simple resistance to moisture:

Environmental conditions: The journey of a product from production to shelf can include a wide range of temperatures from hot and humid trucks to cool, damp freezers. The right labels help ensure product packaging integrity during this process.
Durability: Without the right, durable materials for your product, packaging can smudge, peel, fade, and even grow mold over time.
Legibility: When water meets the wrong materials, it can smudge or blur essential information on a package, including instructions, ingredients, or disclaimers.

Industries That Use Waterproof Labels

When you think waterproof, you might immediately think of beverage items that can be spilled, chilled in ice, stored in freezers, and generally submitted to a wide range of environmental conditions. But many industries and product types can benefit from waterproof labels, including:

Beauty and cosmetic products: From beauty product labels to shampoo and soap labels, durability and legibility in wet environments is important.
Household and cleaning products: Cleaning labels need to be able to withstand spills, drips, and frequent handling, and the safety information needs to remain visible and intact.
Food products: Waterproof food grade labels help maintain important details in damp environments.
Outdoor products: From rugged water bottles to camping equipment, product labels need to be able to withstand varying weather conditions.

Find the Right Label Printing Company

Whether you need custom waterproof labels for bottles, jars, or any other container, it’s essential that your packaging showcases the quality of your products and brand. At Blue Label Packaging, we have the equipment and expertise it takes to not only make your labels as water-resistant as possible, but also enhance your design to make lasting impressions on customers.

Ready to invest in the perfect bottle labels for your business? Contact us today to talk to one of our experts about high-quality, water-resistant labels.

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Professional vs. DIY Label Applicators: Which is Best for Your Business?

Stunning product labels come in all shapes, sizes, and styles. Of course, they all need to go through the application process at some point.

There are a multitude of options for label application. Some businesses opt to handle application themselves through means that range from sophisticated machinery to the most manual tools of all – your hands. Other business turn to professional applicators, such as a mobile canner.

Simply put, it’s essential to identify the best applicator for your business. However, the most effective option depends on your exact needs. Let’s break down the different types of applicators that are available and which route makes the most sense for your needs.

Product labels being placed on a roll for future application.

The Different Types of Label Applicators

When you’re tired of applying labels by hand, there are two main routes your company can take – handling application internally and hiring an outside vendor.

There are plenty options available if you want to handle label application internally. DIY applicators range from tabletop devices to fully-automated machines. There are also applicators made for specific types of labels and containers. For example, a shrink sleeve applicator is vastly different from a machine made for wraparound bottle labels.

As you may expect, the more automated machines are typically more expensive. Those extra costs typically translate in added efficiency, with some automated machines applying more than a thousand labels per hour. However, even tabletop devices will speed up your process compared to hand application. That investment in applicating equipment will also produce more consistent results, effectively limiting application issues like bubbling and wrinkles.

If you aren’t interested in handling the label application process internally, an outside vendor can take on that work for you. Companies like mobile canners and bottlers will come to your brewery, distillery, or other type of business and set up temporary application lines. Other professional applicators have internal systems where you can have them label your packaging in their own facility.

How to Choose Between Different Label Applicators

Both DIY and professional label application are viable options. However, each route offers certain advantages and disadvantages. A big brewery or a small specialty foods company will have different pain points that may make one option more attractive than the other. As such, it’s important to weigh what matters most for your business.

Advantages of DIY Label Applicators

Long-term financial viability.

Your budget is arguably the biggest factor when it comes to choosing the right label applicator for your business. It’s no secret that investing in labeling equipment is a notable investment, especially if you opt for automated machines. Manual machines are more affordable, but less efficient and consistent. Your financial flexibility can dictate exactly what you can get or if you’d prefer to pay as you go for professional application.

Of course, that initial investment is a big reason why in-house label application is best for long-term savings. You invest that capital up front on equipment, training, and space, but you’ll make that money back over time.

Flexibility in terms of timing.

One of the biggest benefits of investing in your own applicators is that you don’t need to rely on outside schedules. Using a mobile canning company or some other professional label applicator means that you need to work around their timelines. If you have a filler-applicator in house, you dictate when it’s time to fill your containers and apply your labels.

Advantages of Professional Label Applicators

Capital and space.

While taking a DIY label application approach can save you long-term, they do require an initial investment. Professional applicators can help businesses that either aren’t in a position to make that investment or want to keep their cashflow flexible for the near future.

Professional label applicators also help businesses that struggle with space. It’s not uncommon that businesses simply don’t have room for permanent canning or bottling lines and other sizable equipment. Mobile canners and bottlers make it so that you only need to clear space for a day before it’s returned to a normal work area.

No extra labor.

Sometimes your business doesn’t have the staff to accommodate label application in house. It takes a lot of time to make your product, clean, work the floor, handle accounting, and complete every other essential job. With professional label applicators, you don’t have to worry about training people and dedicating their and your valuable time to yet another task.

Less responsibility.

There’s a lot of value in not having to incur the cost when something goes wrong. Professional vendors are responsible for any issues or other problems that occur with their equipment. Those issues can range from fixing application issues to cleaning up messes and maintaining machinery. If you don’t own the equipment, you won’t need to spend your valuable time addressing those issues.

A decorated spirits label applied with a DIY label applicator.

Make Sure Your Labels Match Your Applicator’s Requirements

Whether your invest in DIY equipment or hire an outside company, your labels will likely need to meet certain specifications.

As such, you’ll need to ensure that your equipment of professional applicator can accommodate certain label specifications. Details like roll sizes, container shape, and unwind requirements should all align with your choice of applicator. If they don’t, your labels will end up with visible issues – and that’s if they can even be applied in the first place.

No matter your choice of applicator, a good label printing company can help you quickly match your label specifications and set you up for success. Blue Label works directly with you to identify these criteria and quickly produce durable, eye-catching labels for your products. Your labels need to tell your story. Our team can make sure your story isn’t derailed by application issues and other problems.

Ready to invest in labels tailored for your exact needs? Contact us today to talk to one of our experts about your next label project.

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5 Ways to Elevate Your RTD Beverage Packaging

Simply put, ready-to-drink beverages are a big deal. Sales for RTD beverages have grown notably year over year as people crave quality mixed drinks in cans and other convenient containers. Of course, that popularity makes it essential that your RTD packaging stands out from the crowd.

Eye-catching packaging can be the difference between your products flying off shelves or collecting dust. It’s critical that your hard seltzers, canned cocktails, or any other RTD beverages make a notable first impression on consumers. Here are five ways that your RTD packaging can promise an elevated beverage experience.

Three hard seltzer cans with attractive RTD beverage packaging.

Go Simple to Make a Big Statement

While craft cocktails can be complex creations, RTD beverages are meant to be just that – ready to drink. People want a quick, convenient way to enjoy a nice adult beverage. Your packaging should do its best to convey that type of message.

A minimalist design approach is a great way to make an impression. When people are looking to kick back with a quality drink, they don’t want or need an information overload on their cans. Using white space or opting for more modern fonts like sans serif will help you quickly and directly communicate everything people need to know, including the flavor, your brand, and more.

That sense of directness also gives your product a sense of transparency and authority. Every small detail is amplified, so you can really highlight key selling points like all-natural flavors or high-quality spirits. Simplicity also pairs well with any RTD beverages positioned as a health-conscious way to enjoy a few adult drinks.

Don’t Slack on Personality

Simple doesn’t mean boring. In fact, RTD packaging shouldn’t be afraid to be loud, proud, and fun.

Big brash colors are a great match for hard seltzers or canned cocktails meant for a day or night on the patio. Bright oranges, yellows, and greens are a perfect complement for any tequila seltzers or other drinks ready to make people appreciate a cold beverage on a warm day. Full color printing can help translate your aesthetic with bright, summery colors to capture your ideal brand look no matter the size of your company.

Stunning colors aren’t the only way to showcase your product’s personality. Different decorations can make a massive impact for the design of your containers. Finishes like matte or glossy laminates will add both elegance and durability to your RTD container. Meanwhile, a soft touch laminate will even make your label feel different, giving your drinks an added edge for intrigued consumers.

A peach bellini breeze from Figleaf Brewing Co with attractive RTD can packaging.

Maximize Your Materials

It’s important not to overlook just how much your materials impact the look of your RTD cans. When it comes to RTD labels, you’re mainly dealing with a film material that will work well in coolers, fridges, and fill lines. Of course, that still means you have plenty of options to optimize your design.

Shrink sleeves are one such eye-catching option. These labels allow you to add a “second skin” that conforms to the shape of the container. The effect gives your label an extremely professional 360-degree look akin to the Whiteclaws and Trulys of the world that’s extra impressive to consumers.

Sometimes your materials can help support your design in different ways as well. For example, you can utilize metallic labels to create a faux foil stamping that will not only look impressive, but also cost you less than the actual decorative effects. Holographic labels are another stunning material that can add a ton of pop to attract your consumers’ eyes.

Show Off All Your Different Products

People love options. Fortunately, you can leverage your packaging to showcase all your different products.

Whether you has an assortment of flavors or styles of RTD beverages, it’s important to give each product a distinctive, yet cohesive look. For example, you can use the same base design and give each flavor a distinct color – a bright green for a lime-flavored tequila seltzer just makes too much sense. These variations will not only give each product its own look, it’ll make for an eye-catching sight for the ever-popular mix packs.

Of course, you also need to balance variety with budget. Different products call for different labels, which can lead to added fees and minimum order requirements with traditional printing means. Fortunately, digital technology allows you to mix and match multiple orders into a single order to order exactly the amount of labels you need for each flavor and take advantage of the lower ‘per thousand’ unit cost.

A six-pack of with purple RTD packaging.

Work With the Right RTD Packaging Experts

It’s important to find partners who can bridge the gap balance quality, durability, and quick turnarounds for your business. That level of expertise and customer service is why companies turn to Blue Label Packaging for their product labels.

Our experts have worked with more than 1,000 breweries and distilleries and know what it takes to print refined, cost-effective RTD labels whether you’re expanding your current product line or transitioning to a new container. Better yet, we can promise turnaround times of five business days so that you get your labels when you need them.

Ready to invest in the perfect RTD labels? Contact us today to make sure your RTD beverages stand out from the competition.

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What is a Release Liner and How Does It Impact Your Label?

⚞ The Highlights:

A release liner is the backing that protects your label’s adhesive until you’re ready to apply it
The material and silicone coating of the liner affect how smoothly the label releases and adheres to a surface
Choosing the right release liner for your adhesive can help prevent issues like residue and misalignment during application

There’s more to your labels than what your customers see. Every label is made up of multiple components that play a specific role. While most consumers will see your label material or decorative elements, there’s one key component that makes sure your labels get to where they need to go: the release liner.

What is a Label Release Liner?

To get to the bottom of a release liner’s meaning and role, it’s important to understand how a label is constructed. These are the four main layers of a label from top to bottom.
A breakdown of the different layers of a label, including the release liner.

As you can see, the release liner serves as the base layer for any roll of pressure sensitive labels. This release liner is a thin sheet with a silicone layer that allows adhesive to release the roll so that it can be applied to another surface. If it weren’t for the release liner, also known as a carrier, your labels would simply stick to each other or something else before you could transport it to the next application.

The Different Types of Release Liners

Like label materials, there are different types of release liners available for use. Each of these carriers have different advantages depending on your applicator and other product factors. While there are a variety of options, there are three types of release liners that are common for product labels.

PET (polyester)
Calendered Kraft paper
Polykraft paper

PET release liners

A PET release liner is made with polyester film to create a carrier that’s extremely smooth. A major advantage of PET release liners is that they don’t break as easily as a paper liner. That strength makes PET release liners a great choice for high-speed applicators.

Another benefit of PET release liners is that they’re great for wet applications. For example, beer cans are typically soaking wet by the time they reach the labeling line, so that added durability is a major positive for any adverse applicating environments. PET is also thinner than the usual release liner papers. As such, a standard 1.2 mm PET release liner will allow you to get more labels on a roll and take up less space during shipping and storage.

Calendered kraft paper release liners

While film release liners have their advantages, paper carries are still extremely common for labels in multiple industries. Super calendered kraft (SCK) papers are typically bleached white and are commonplace in the U.S. as many applicators are made to accommodate papers.

The reason why businesses commonly turn to SCK release liners extends beyond paper being an old standby for label carriers. A paper being “calendered” means that it’s polished, so an SCK is smoother than regular paper liners. That smoothness and the ability to work with the majority of applicators makes SCK a go-to option for product labels.

Polykraft release liners

A polykraft release liner is essentially a mid-point between PET and paper label carriers. Polykraft is a brown, unbleached paper that’s a little thicker and heavier than standard kraft papers. This extra heft and thickness is because polykraft has a very thin layer of polypropylene married to the paper.

The advantage of Polykraft is that the layer of polypropylene makes the material more stable and sturdy. These qualities help with moisture barriers while still allowing companies to invest in paper liners. As such, Polykraft is typically used in wine labeling and other industries that are used to paper release liners, but still need that added stability to deal with moisture.

Rolls of labels with different release liners.

How to Identify the Right Label Release Liner

While there are multiple label release liners available, there are a few different factors that can impact which one is best for your needs. To identify the right carrier for your labels, you’ll want to weigh the following considerations.

Your label applicator

The biggest factor in which release liner you should use depends on how you’re going to apply those labels. An applicator reads the gap between labels to know when the applicator should dispense a label. Once the sensor reads a gap, it will dispense a label so that it catches a can, bottle, or any other container. However, the wrong release liner can lead to label application issues.

Simply put, some applicators aren’t made to read clear liners. New applicators are built to accept clear release liners, which means PET carriers shouldn’t pose problems. However, you would need to opt for SCK, Polykraft, or some other opaque release liner if your application process isn’t made to handle clear carriers.

Environmental factors

The applicator isn’t the only potential challenge during the application process. You also need to make sure your release liner works with your applicating conditions.

Different application environments pose certain problems for your release liners. Wet conditions are the biggest issue, especially for paper carriers. If a beer can or some other container is soaking wet, that can cause carriers without enough moisture resistance to tear. As such, you’ll need to invest in a PET release liner or another solution that can hold up to your applicating environment.

Clear labels

Some liner issues are less obvious than others. While the carrier is removed before your labels are applied, it can still have a visual impact on clear labels if you’re not careful.

If you want to use clear labels, its best to use some form of film release liner. The reason for this is that running a clear label on a paper liner can make the label look cloudy. This cloudiness occurs because the label adhesive takes the shape of the carrier. Even a super calendered paper has small fibers that can impact the adhesive. Because of this, it’s best to use a PET release liner that has no imperfections and will enable true clarity.

Invest in the Perfect Labels from Top to Bottom

While they don’t end up on your products, different types of release liners play a pivotal part for your labels. That’s why Blue Label strives to provide the perfect labeling solution for your products. Our experts work with you to uncover any opportunities and potential issues to make sure every layer of your label is perfect for your needs.

Ready to invest in the right labels for your products? Contact us today to talk about your next label project.

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How to Determine Your Label Unwind Position

⚞ The Highlights:

The unwind position is the label’s orientation on the roll that makes sure the front design shows up correctly during application
You can determine the proper unwind by matching your artwork’s designated front with the way the labels naturally unroll off the core
Always verify the unwind position with a sample before production to avoid issues like upside-down or misaligned labels

The last thing you want is an upside-down label. It’s extremely frustrating to invest time and creativity in stunning labels only to have an improper unwind lead to application issues. Let’s break down how to figure out the proper roll direction and make sure your labels are correctly applied to your containers.

What is Unwind?

Unwind, also known as label roll direction, is the dimension or edge of the label that comes off the roll first. Labels come in long rolls that are fed through an applicator. As the roll runs through the machine, the labels will come off the roll in a specific direction.

If you hand apply your labels, the roll direction isn’t all too important – you’ll simply peel off the labels and place them appropriately on your container. The machine application process isn’t so simple.

Different applicators place labels onto containers in different ways – left to right, top to bottom, etc. Your unwind needs to accommodate your applicator so that the roll feeds your labels into the machine in the appropriate label wind direction every single time. If it doesn’t, you could end up with labels that are upside down or sideways.

A selection of label rolls with different unwinds.

How to Choose Which Unwind is Best for You

Improper label orientation is a major issue for any business. Fortunately, it’s pretty easy to address the problem and determine your proper label roll direction.

When you don’t know which unwind is right for your business, it’s best to go straight to the source. Each label application machine will have specific instructions on the correct label roll direction. If you apply the label in house, you can refer to the label applicator’s instruction manual or contact the manufacturer. If you have a third-party applicator, they should be able to tell you which unwind is needed for your label rolls.

The Different Label Unwind Positions

There are a variety of unwind directions for labels. These unwinds are named after the edge of your label that will come off the roll first. You can use this handy label unwind chart to visualize the different roll directions.

A label unwind chart with the four different label roll directions.

The unwind direction for labels on the underside of a label roll.

It’s also important to remember that the labels can be placed on the inside or the outside of the roll depending on the applicator. Labels printed on the outside of the roll are considered “wound out” while labels printed on the inside of the roll are “wound in.” Because of this, there are eight possible label unwind directions for your setup. As always, you’ll want to double-check your applicator’s instructions before assuming that the labels should be printed and die cut on the outside of the roll.

Maximize Your Label Costs Associated to Unwind

The unwind isn’t the only way your applicator impacts your product labels. Applicators can require a specific roll size, also known as “Max OD” (Maximum Outer-Diameter). The roll size and unwind position have a direct impact on the efficiency of your label printing process.

The dimensions and positioning of your custom label can lead to unused roll space that will add to your total label costs if you’re not careful. That’s why it’s important to partner with a label printing company that help you maximize label space and mitigate any application issues ahead of time.

At Blue Label, we work directly with you to identify potential issues and provide cost-effective solutions to ensure you get the best possible eye-catching labels for your products. Contact us today to get your next product label project underway.

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Label Application Issues: How to Prevent Common Label Defects

A good label makes an important statement to potential customers. Unfortunately, improper application can turn a promising opportunity into a bad look for your product. Label defects come in a variety of forms ranging from minor errors to complete failure. Typical issues include:

Wrinkles
Darting
Air bubbles
Cupping
Edge lift
Tearing during application
Adhesive not sticking

Whether it’s due to improper adhesives, applicator issues, or a harsh environment, one thing is certain: defects detract from your product labels. Each fault will negatively impact the appearance of your brand (and that’s if the labels are able to stick to your container in the first place). As such, it’s important to identify the source behind these issues and take steps to solve the situation.

A man examining printed labels for defects.

Potential Causes of Label Application Issues

There are several different reasons why a label would wrinkle, cup, or fall off entirely. Of course, each situation can depend on multiple factors, to name a couple: the type of product you sell or the material and adhesive combination chosen for your label. Once the issue is identified, your label manufacturer and applicator can make the appropriate adjustments to help ensure optimal label performance. To identify the source of your label failure, you’ll want to consider the following potential reasons for label defects.

The container

One of the early steps in identifying potential issues involves knowing your container. It’s important to know the dimensions of your container so that you can base your design around them. The downfall of not knowing your container’s dimensions is that your label could wrinkle or trap in air bubbles upon application. For example, a square label won’t properly apply to a tapered bottle without issue. By tapering your label to fit your dimensions, you can help prevent darting or wrinkles early on in the process.

If you need these dimensions, you should contact the manufacturer of your container for this information. If you use glass bottles, you may have already received something called a “mechanical,” which is essentially a spec sheet for your containers.

It’s also important to recognize that the surface of your container can impact label application. For example, lower quality glass may be pitted or more rigid than smooth. These little peaks and valleys on the surface of your container will trap air under your label upon application, which will result in a higher likelihood of visible bubbles.

The applicating environment and process

In addition to considering the container itself, it’s also important to weigh the condition of the container and the environment surrounding it during application. Environmental factors make a massive impact on which materials and adhesives are right for your labels. Factors like temperature, the presence of moisture, and potential contamination will directly cause peeling or label failure if you don’t plan for them.

Beer labels are a common example of this issue. If a brewery prefills the can and applies a lid, there’s a rinse in the process that makes the cans wet. This situation would call for some type of wet apply adhesive. These options aren’t bulletproof given the nature of water and adhesive, but it will be much more successful than a standard adhesive. If existing moisture is still an issue, you can add what’s called an air knife to blow condensation off the can and lessen the chances of label defects.

Of course, these issues can’t be addressed until you examine your applicating environment and share these details with your label manufacturer. Even small details may help you avoid lengthy troubleshooting. For example, you may need a different adhesive or material solution for a sour beer compare to a standard lager because the acidity from the fruit in the sour beer can cause oxidation between aluminum can and a metallic BOPP material.

Belt problems

Another area of potential concern involves the wrap belt on an applicator. In certain instances, the belt can create a static charge as it moves the cans forward. That static charge can tug on the label and make the label crooked or completely pull it off in the belt area. As this happens, whoever is at the end of the applicator will need to fix affected containers – and that’s if you have an adhesive that you can remove after application.

This static charge can be caused by a few factors. In some cases, there may be too much pressure on the belt. In other, there may not be enough pressure on the belt. Certain circumstances may also call for some form of anti-skid tape to limit the amount of friction and static on the belt. This process is especially helpful for labels with matte or soft touch laminations. These laminations are very hydrophilic, which can cause the wipe down pads to accidentally suck labels off containers. Adding anti-skid tape or even sandpaper will give the backing pad lower surface energy than the lamination, which in turn lowers the odds of accidental label removal.

Liner issues

In some situations, your liner label can be the source of application issues. Labels have either paper or clear plastic liners, but some applicators can’t use one type of liner and vice versa.

Your choice of liner doesn’t cause a lot of issues, but it does impact the die cut. When you cut out the shape of the label, you’re basically pushing down on that liner. You can push down harder on the clear liner because it’s plastic. If you push too hard on the paper, it can make a small hairpin split that’s hard to see. However, if that slightly split paper line is hooked up to an applicator, the pressure and tension used in that applicator can rip the liner and force you to stop production and splice the roll back together.

In this situation, the solution would be to opt for a clear liner as long as your applicator can handle a change. Each applicator has a sensor, but some aren’t set up to work correctly with clear liner. Imagine if you’re trying to scan something that’s clear – it doesn’t always register. In this case, you may need to get a special sensor to avoid potential tearing.

Improper storage

Another potential source of label defects stems from the way labels a stored before application. Certain environmental factors can impact the success of your labels, such as keeping them in a place that’s too hot, cold, dry, or wet. Typically, you want labels stores in a temperature controlled environment – the exact temperature and humidity varies based on your specific label, so make sure to get these details from your label printer if you plan on storing them before use.

While environmental factors can impact all labels during storage, shrink sleeve labels are particularly tricky. Shrink sleeves are made with special materials that make them more susceptible to potential damage prior to application. Excess heat, cold, or other uncontrolled environmental factors can cause shrink sleeves to warp or even melt, leading to distortion or complete failure. As such, these labels require refrigerated trailers for shipping and have particular storage needs to prevent avoidable waste.

Shelf life is another key consideration for potential defects. Typically there’s a one-year warranty on labels, so you don’t want to wait past that time because the adhesive can lose effectiveness if you let it sit that long.

A run of labels made with a collaborative digital label printer.

Work with a Collaborative Label Printing Company

The best tool for preventing label defects is communication. From air bubbles to wrinkles, Blue Label works with you to identify potential hazards and deliver solutions for your label problems. Our experts develop a collaborative relationship with our customers to understand the ins and outs of their label process to avoid issues ahead of time or troubleshoot defects over time.

Ready to work with a collaborative label printing company for your product labels? Contact us today to request label samples or talk to one of our experts about your needs.

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Four Reasons Why You Should Consider Shrink Sleeve Labels

More businesses are turning to shrink sleeves for their products. According to a 2018 study, sleeve labels claimed 18 percent of the label market, the vast majority of which comprised of heat shrink labels that conform sleeves to the shape of your container. As a result, sleeve labels are now the third-largest labeling technology behind pressure-sensitive and traditional glue-applied labels – and this growth isn’t expected to slow down.

So why are more businesses utilizing shrink sleeves? These labels provide a variety of design and performance benefits depending on your product. Here are four big reasons why you may want to use shrink sleeve labels for your business.

360 Degree Design Capabilities

One of the most notable benefits of shrink sleeves is that they can provide where other labels are limited: complete container coverage.

While a pressure-sensitive label can be custom-shaped to your container, it can’t compete with a label that’s very nature is to conform to the entire container. This process allows you to brand your goods from neck finish to base, allowing you to adorn your product with a design that covers pretty much every square inch of your container instead of being limited to the main surface area.

A shrink sleeve label on a beer can.

Form Fitting Sleeves Highlight Custom Shapes

Containers come in all shapes and sizes. From squeeze bottles shaped for comfort and performance to custom packaging designed to intrigue consumers, shrink sleeves are a natural fit for products that don’t subscribe to standard shapes.

Since shrink sleeves conform to your container, they provide tremendous opportunity to accentuate certain features of your packaging, whether it’s an ergonomic grip, an extended neck, or some other eye-catching shape.

Extra Design Protection

If you’re concerned about scuffed or scratched labels, you’ll be a fan of shrink sleeves. Pressure-sensitive labels have ink printed on the outside of the label, which means that people may accidentally rub that ink off if you don’t use a laminate or some other form of protection. Shrink sleeves turn this process inside out to eliminate the need for a special shield.

Unlike other types of labels, shrink sleeves have your design printed on the inside of the sleeve. By doing this, you shield your design with a built-in coat of film that is resistant to abrasion and other potential damage. This process can help protect your design from potential damage caused by everyday use.

Potential for Built-in Security

Tamper seals are necessary for specialty foods and other products that require tamper-evident packaging. Shrink sleeves allow you to invest in quality labels and tamper seals at the same time.

While you can design and order separate labels that serve as product seals, you can extend your sleeve over your closure and add a perforation to create a built-in, tearable seal. Perforations will allow your users to tear away only the top over your shrink sleeve, helping you cut down on your application process. In addition, you can extend your label design so that it covers your closure if you don’t want a basic, clear seal.

An assortment of shrink sleeves before they're placed on containers.

Find the Right Labels for Your Products

Whether you need a label for bottles, cans, or a specialty container, shrink sleeves can be an attractive, effective solution for your brand. At Blue Label, we have the expertise and equipment necessary to provide you with quality shrink sleeves designed for your specific design and performance needs.

If you’re ready to invest in shrink sleeves or stick with tried and true pressure sensitive labels, Blue Label can help. Contact us today to have us print the perfect labels for your products.

Want to learn more about shrink sleeves? Check out some of our other posts: