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6 Questions You Should Ask a Digital Label Printer

It takes a lot of hard work to put out a great product, so you shouldn’t damage your brand’s image with a subpar label. Great packaging plays a critical role in promoting your products, so it can be very advantageous for small businesses to invest in digital label printing.

However, you shouldn’t settle for just any digital label printing company. Some research and pointed questions can help you find the right label printing company for your business. To help your search, here are six key questions to ask a potential printing partner to gauge if they have the right blend of capabilities and customer service for your company.
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Advantages and Uses of Variable Printing for Labels

You don’t need to personally meet your customers to give them a personalized product experience. Thanks to digital printing technology, your product label can do that for you.

Variable data printing allows businesses to customize and personalize their labels through digital printing. Back in 2013, Coca-Cola started a personalized brand campaign in which it printed “nearly 800 million personalized bottle labels for the campaign, using more than 10,000 names, in more than 10 languages and five alphabets.” In 2016, Diet Coke launched the “It’s Mine” campaign, in which every single 12-ounce glass bottle label featured a different design.

While Coca-Cola had a lot of success with their campaigns, you don’t need to be a massive company to leverage the benefits of variable data printing. All it takes are a few ideas and a digital printing company with the technology to make it happen.

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What to Consider When Selecting a Pressure Sensitive Label Adhesive

A container and a label each play pivotal roles in selling your product, but the adhesive is literally the glue that holds it all together. However, there really isn’t one standard option. There are many different types of label adhesives, and each of them can offer certain advantages and drawbacks.

There are many different factors that can help you determine which type of adhesive would be best for your pressure sensitive labels, such as environmental and material concerns. Here are some things you should consider when choosing which adhesive would be best-suited for your label’s needs.
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The Advantages of Digital Label Printing for Small Businesses

A good label plays a key part in promoting your product. Digital label printing allows small and startup businesses to enjoy the same level of quality as big corporations, even if they don’t want or need to order labels in huge quantities.

Zeroing in on the right number of labels for your business instead of over-ordering can provide you with several attractive benefits. Here are three ways that picking and choosing your order size through a digital label printing company can make sense for your business.
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The Different Applications of Hang Tags

Have you ever wished that there was a way to add just a little more information to the packaging or label of one of your products? Whether you have some new, exciting information or just didn’t have enough space before, some more marketing real estate can be a real benefit for promoting your goods. Thankfully, there’s an answer to your problems: the hang tag.

A good hang tag is more than just a bit of paper dangling from the neck of one of your containers. A strategically-placed tag can help you get your customers excited over special deals or share key information that they should know. Even better, well-designed hang tags help you engage your audience in a variety of ways without you ever having to swap out your current packaging for something that can simply be added on to your products.

Another benefit of hang tags is that they’re extremely versatile. There are several industries that can take advantage of hang tags. Here are a few examples of the different applications of hang tags.
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Important Considerations for Cannabis Labels

A good cannabis label helps you sell your products, whether you provide oils, edibles, or any other cannabis-related goods. However, you just can’t slap any old label to a container and expect it to work.

Both your customers and the law have expectations for your cannabis labels, so you’ll need to consider both legality and presentation before you send them out to the masses. Here are some considerations to think about.

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What Does It Take to Get Your Beer Bottle Labels Ready for Digital Printing?

When it comes to getting a label made for your beer, there are a few steps you need to take before you can get your packaging in order. Here’s a step-by-step guide for working with a digital label printing company.
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What it Takes to Create a Custom Product Label

Whether it be labels for beer, ejuice or salsa, producing a custom product label is a complex process. From file errors to material mistakes to winding the labels the wrong direction, each project requires an extreme attention to detail. Blue Label’s process ensures your satisfaction the first time. We are dedicated to doing the job right, and doing it fast. Here’s a behind the scenes look at the steps required to efficiently produce high quality custom labels.

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The World’s Most Enticing Food and Beverage Labels

Your appetite for a certain food or drink probably starts before you even smell or taste it. A high quality, well-designed label can make that product as irresistible to the eyes as it is to the mouth. So what goes into great drink labels and food packaging design? We’ve compiled some of the most enticing product label examples of the custom food and beverage labels we’ve printed to help answer that.

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10 Beautiful Label Designs and the Designers Behind Them

Beer labels, crowler cans, and wine bottles, oh my! Standing out amongst the competition is an art in itself. Conveying your brand’s message while grabbing your consumer’s attention can be tricky. Specialties like hot foil stamping and embossing certainly catch the eye, but nothing competes with an amazing original design combined with quality label printing. Check out some of our favorites below.
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