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Shrink Sleeves vs. Pressure-Sensitive Labels: Which Is Right for Your Product?

We’ve worked with thousands of brands, many of which ask this exact question: shrink sleeves or pressure-sensitive labels? Both options can help your product stand out, but the right choice depends on your product, container shape, design goals, and budget.

We put together this guide to break down market trends, key differences, compliance considerations, eco-friendly options, and questions to ask as you decide which path option fits your product best.

Shrink Sleeves vs. Pressure-Sensitive Labels

Consumer & Market Trends

Shrink Sleeve Label Trends

Shrink sleeves are a popular choice because they offer 360-degree, full-container designs, they can fit just about any container and offer built-in tamper-evident protection, they are resistant to moisture, and offer a number of eco-friendly material options.

Their popularity is especially strong in categories like beverages, nutraceuticals, and personal care. Consumers are drawn to shrink sleeves because they give products a “premium” look and often feel more modern.

For many brands, the choice comes down to aesthetics: if you want a full-covered can or bottle, shrink sleeves are typically the better option.

Pressure-Sensitive Label Trends

Pressure-sensitive labels continue to be a dominant choice across industries like beverage, food, health, and more due to their adaptability, affordability, and print versatility.

Consumers still want clear, legible, high-quality labels, and digital label printers can provide fast turnaround and a wide range of customization. Pressure-sensitive labels come in a wide range of materials and even offer some eco-friendly options for brands focused on sustainability. Brands can customize their label to appeal to changing consumer interests by using stocks with texture, foils, and finishes from matte to glossy, metallics, die cutting, and embossing.

Another advantage: pressure-sensitive labels can use specialty materials like glitter or holographic film. To achieve a similar effect with shrink sleeves, you’d need to use foil stamping.

Key Differences Between Shrink Sleeves and Pressure-Sensitive Labels

Here’s a side-by-side look at how shrink sleeves and pressure-sensitive labels compare:

Feature	Shrink Sleeves	Pressure-Sensitive Labels
Coverage	Full 360-degree design covering the entire container	Typically cover the front/back or wrap partially around the container
Container Compatibility	Great for unique or contoured shapes; works best on smooth container surfaces; works with glass, PET, HDPE, aluminum, and other rigid materials	Works best with flat or slightly curved surfaces; works across glass, plastic, cardboard, and metal
Embellishment Options	Gloss, satin, or soft touch varnish; screen printing; spot UV (most finishing techniques available, though effects like glitter/holographic require foil stamping)	Lamination, UV varnish, foil, embossing, spot UV, textured varnish, screen printing (plus unique stocks like glitter or holographic films)
Application Process	Requires heat application (special equipment)	Applied with pressure, simpler equipment or can be applied by hand.
Compliance Features	Easily integrate tamper-evident seals	Can incorporate tamper-evident closures, but often require additional materials
Sustainability	Typically harder to recycle, though recyclable shrink films are emerging	Eco-friendly material options (e.g., recycled, FSC-certified, compostable)
Cost Considerations	Higher application and material costs, but high impact (not cost-effective until you’re producing in the thousands; at that point, specialized application equipment like heat tunnels is usually required)	Cost-effective for small to large runs, flexible pricing options (a better fit for smaller operations running fewer than 1,000 labels, since application is simpler and doesn’t require heat equipment)

How Labels Handle Environmental Factors

Labels need to survive manufacturing, storage, shipping, and real-world use. Here’s a comparison of how shrink sleeves and pressure-sensitive labels compare in real-world conditions:

Product with shrink sleeve label

Shrink Sleeves

Perform Well: High-moisture environments (think refrigerated beverages, frozen foods, or bath products) where sleeves protect graphics under a film layer. They’re also scuff-resistant, making them ideal for shipping and handling.
Use Caution: Extreme heat in storage or transit can distort sleeves. Textured or flexible containers may not shrink evenly, leading to distortion.

Beer cans with labels

Pressure-Sensitive Labels

Perform Well: Dry, stable environments like pantry goods, shelf-stable beverages, or cosmetics. With the right materials and adhesives, they are more resistant to refrigeration, moisture, and even some oils.
Use Caution: Long-term exposure to condensation, freezing, or rough handling can cause edges to peel, wrinkle, or scuff.

Eco-Friendly Options

Both shrink sleeves and pressure-sensitive labels have eco-friendly options, with shrink sleeves increasingly adopting recyclable films and thinner materials, while pressure-sensitive labels currently offer a broader range of recyclable and sustainable choices.

Shrink Sleeves: Traditional shrink films are more difficult to recycle, but options like perforated sleeves that separate from containers are becoming more common.
Pressure-Sensitive Labels: These labels offer a wider variety of eco-friendly substrates, including recycled content, FSC-certified papers, and compostable materials. For brands prioritizing sustainability, pressure-sensitive labels often provide more options today.

Compliance and Safety

Certain products require features like tamper-evident seals or extra label space for regulatory information. Here’s how shrink sleeves and pressure-sensitive labels stack up:

Shrink Sleeves can double as both a label and a tamper-evident seal by extending over the cap or lid, which is a strong advantage for food, beverage, and pharmaceutical products.
Pressure-Sensitive Labels can also accommodate compliance features, but tamper-evident solutions may require additional materials, such as neck bands or secondary seals.

[Checklist] Questions to Ask Before Choosing

Does my container have a unique or contoured shape that might be better served by shrink sleeves?
Am I trying to maximize visual impact with full 360-degree coverage, or do I prefer a classic look with front/back panels or a label that partially wraps around the container?
What’s the aesthetic I want: bold, full-coverage graphics or a more traditional panel look?
What compliance requirements (tamper-evident seals, ingredient space) do I need to meet?
Is sustainability a major priority for my brand, and which material aligns better with that goal?
How many labels am I applying: fewer than 1,000, or in the thousands?
Do I have (or need to invest in) the right equipment, like a heat tunnel, to apply shrink sleeves?
What’s my budget for both label printing and application equipment?
How important is speed and ease of application in my production process?
What kind of environment will my product/label be exposed to?

Ready to Decide?

Shrink sleeves can be a better choice when you want bold, high-impact designs or need tamper-evident features built in. Pressure-sensitive labels remain the most versatile option, with more sustainable material choices and cost-effective production for a wide range of products.

The right fit comes down to your product, your container, and your brand. Need help deciding? Contact us and we’ll walk you through the options.

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Seasonal Beer Labels: Trends, Consumer Demand, and Design

Studies show that holiday or limited-edition packaging can double purchase preference compared to standard packaging for beverages. That’s a pretty compelling reason to consider offering seasonal beers, right?

Consumers also see “limited edition” designs as collectible, which can drive incremental purchases. Limited-edition packaging works by creating a feeling of scarcity and exclusivity (Journal of Consumer Marketing).

When you time your beer to an occasion, people pay attention.

Which Seasons Matter Most?

Beer consumer data shows that there are several ideal seasons and holidays in the U.S. where beer consumption and interest in seasonal beers spike.

Fourth of July beer can label

Fourth of July

The biggest beer week of the year, every year. NielsenIQ and NBWA data consistently rank Independence Day as beer’s top sales week.

Summer ale beer label

Summer

Nearly 40% of annual beer sales occur May–August, with July 4th and Labor Day surges. Weekly deliveries can run 50% higher than average during this period (Good Beer Hunting citing NBWA/Nielsen).

St. Patrick's Day beer label

St. Patrick’s Day

The #1 on-premise beer sales day of the year for bars and restaurants according to NIQ CGA.

Super Bowl beer label

The Super Bowl

More than $1.4B in off-premise beer sales occur around the Super Bowl (NIQ).

Fall ale beer label

Halloween & Fall

IRI scan data shows seasonals account for ~11.6% of their annual volume in October, with Märzen specifically at ~9.5% (Brewers Association/IRI). On-premise, Oktoberfest beers can outperform pumpkin beers, commanding higher prices (Union POS Data).

Thanksgiving beer label

Thanksgiving Eve (“Drinksgiving”)

Consistently a top-5 night for on-premise sales. Lightspeed data shows beer orders up +85% vs. a normal Wednesday (Lightspeed), while BeerBoard confirms significant spikes in traffic.

Holiday ale beer label

Winter Holidays

Early December Saturdays rank among the top on-premise sales days of the year (NIQ CGA). Off-premise, Circana reports Thanksgiving alone delivers a $2.4B lift in alcohol sales vs. an average week.

Great Lakes Brewing’s Christmas Ale is a case study in winter seasonals’ power, ranking as a top-15 craft brand nationally over just eight weeks (Brewbound).

Bottom line: the best bets are summer, St. Patrick’s, Super Bowl, fall (Halloween + Oktoberfest), and early December holidays.

How to Approach Seasonal Beer Labels

Research shows that label design directly impacts shopper attention and purchase. In Quad’s 2025 shelf study (they used real planograms and eye-tracking), beer shoppers gravitated to labels with strong color blocking, clear beer style callouts, and simplified hierarchies.

Here are some research-backed to put together an appealing seasonal label:

Design Considerations

Contrast and clarity

Eye-tracking studies show modern, clean labels earn more visual attention and selection than dense, illustrated designs (Systematic Review). For seasonals, make sure the beer style is legible at a glance and avoid overcrowding your design.

Color psychology

A peer-reviewed experiment with Danish beer drinkers found that warm label colors and specific bottle forms significantly influenced perceived quality, liking, and expected price. Consider leaning into warm palettes for fall or winter releases and brighter, high-contrast colors for summer offerings.

Occasion cues

Research on packaging and occasion-linked alcohol products shows simple seasonal cues (shamrocks, snow, fall textures) help position beers as timely choices (Alcohol Focus Group Study).

Always highlight the beer style name prominently. Seasonal buyers want quick recognition (e.g., “Oktoberfest Märzen” or “Holiday Ale”).
Incorporate one or two clear seasonal visuals (like snowflakes, leaves, or shamrocks) rather than cluttering the label with many small details.
Balance brand identity with seasonal cues: keep core brand elements consistent so your seasonal releases still look like they’re part of your portfolio.
Consider limited-edition cues (like “Only this season” or numbered runs) to play into collectability and scarcity.

Materials & Finishes by Season

Summer (ice buckets, patios, coolers):

BOPP films with condensation-resistant adhesives to prevent peeling and water whitening.
Wet-strength papers with high wet opacity for premium looks that survive ice-bucket immersion.

Fall (Oktoberfest, Halloween):

Textured/kraft or uncoated wet-strength papers for rustic, autumnal cues that can still pass moisture tests.
Soft-touch coatings increase perceived quality and willingness to pay more (~+5%) in studies.
Tactile UV for raised seasonal details (leaves, steins).
Blacklight inks

Winter (Christmas ales, gift packs):

Metalized papers or metallized BOPP for holiday shimmer (Label Industry Reports).
Foil stamping (gold/silver) + emboss/deboss create premium cues widely used in holiday packaging (Craft Brewing Business Case Study).
Soft-touch overprint with spot gloss is supported by tactile packaging research showing elevated quality perception.

Sustainability Considerations

Shrink sleeves: Many breweries use shrink sleeves to get full-bottle designs, but not all are equally friendly to recycling. Look for versions that can be removed easily during the recycling process so your bottles and cans don’t get rejected. (APR Guidance)
Pressure-sensitive labels: These are the standard labels most brewers use. To support sustainability, consider options that are easier to wash off or recycle so your packaging doesn’t cause problems in reuse or recycling streams (UPM Wash-Off Case Study).
Paper facestocks: Choosing paper made with certified or lower-carbon materials is another way to lower your environmental footprint, especially when you’re producing multiple seasonal runs each year (UPM Label Life).

Key Takeaways

Seasonal beers succeed because they tie your brand to a moment. With the right mix of timing, design, materials, and finishes, your next fall seasonal, Super Bowl lager, or Christmas ale can stand out on the shelf and or at the bar.

Ready to talk about your next seasonal? Request a quote or get a sample pack to see what’s possible.

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Can Paper Labels Be Used on Cans?

Thinking about using a paper label on your cans? It’s possible and it can look great if you get the materials and application just right. Here’s what to consider before you commit.

Checklist Before Choosing Paper Labels

1. Can Surface & Shape Compatibility

Standard aluminum cans give you a smooth surface to work with, but things like condensation and spillage, it can still mess with label adhesion. Paper labels work well on gently curved cylinders. They’re not a great fit for tapered or sharply contoured shapes (see below).

2. Environmental Conditions

Paper without a protective finish struggles with moisture, cold, and friction.

Cold environments: Paper labels can start to struggle if your cans sit in cold storage (think under 40°F) for more than a quick chill.
Abrasion and handling: Labels can scuff, fade, or peel if not protected. A UV varnish or laminate makes a difference. (check out our guide to label durability for more info on this)

Paper needs a finish to survive distribution and refrigeration. That’s especially true for cans chilled before shelf display or used in ice buckets.

3. Finishing Options & Design Considerations

Paper gives you a lot of flexibility with look and texture, but without protection it won’t last in tough conditions.

You can improve both performance and presentation with:

UV varnish or gloss/matte lamination – a clear coating or protective film that shields your label from moisture, friction, and fading. See our lamination options.
Embossing or foil stamping – great options for coated or metalized paper

These finishes help keep moisture out, especially around the label edges where peeling or bubbling usually begins. They also help preserve that premium, hand-crafted texture that makes paper stand out.

4. Adhesive & Application Process

Not all adhesives behave the same on metal, especially in cold or wet conditions.

Acrylic-based adhesives generally hold up better in cold or humid environments.

It’s worth checking with your label provider to make sure the adhesive has enough tack time for your fill speed and conditions. If your line runs above 300 containers per minute or you’re applying labels to chilled cans, slower-tack adhesives can lead to labels shifting or lifting, especially if there’s condensation.

5. Regulatory & Food‑Safety Compliance

Any adhesive or ink needs to meet FDA indirect food contact standards. That means no harmful transfer if the label touches the product (like a wet can top contacting your mouth).

Your label also has to include everything required by the FDA or TTB: nutrition facts, identity statements, traceability codes, and allergen info, and it all has to hold up in real conditions without smearing or wearing off.

If you’re not sure how your label will hold up, ask about durability testing. There are standard ways to check for things like peel strength and moisture resistance.

6. Recyclability & Sustainability Trade‑Offs

Paper labels usually add about 1 to 1.5 grams to a standard aluminum can (around 8–10% of its total weight, depending on the material and finish). That can cause issues in some recycling systems that use weight to sort materials. For example, in parts of Canada, labels that add more than 1% to the can’s weight may keep it out of curbside recycling.

Removable adhesives can make things easier at the MRF (Materials Recovery Facility), but they don’t hold up as well in cold or wet environments and tend to tear more easily.

Quick Checklist: Can Paper Labels Work for You?

If you check all of these boxes, paper might be a viable option for your cans:

Label will be applied to a clean, oil-free metal surface
Can shape is gently curved—not heavily tapered
Environment does not include heavy refrigeration, condensation, or handling
You use coated paper with laminate or UV varnish for moisture and abrasion resistance
Adhesive is chosen for specific storage conditions
All inks and adhesives meet food-safety and traceability specs
You’ve considered recyclability and weight impact

Practical Use Cases Where Paper Works Well

You can expect paper labels to perform reliably when these apply:

Medium‑volume products stored in dry or ambient environments (like dry-mix cans)
Cans sold at room temperature or filled/packed with minimal chilling
Brands that want a natural or craft look but still need a label that sticks

In these situations, coated paper with a durable finish gives you a lower-cost solution that doesn’t sacrifice style or performance.

paper labels

When You Should Consider Film Instead

While paper can work on cans with all the right considerations, we typically recommend film labels, especially in high-moisture or cold-fill environments. Think about film labels in the following situations:

Your cans go into ice, freezers, or chilled displays for long periods
You handle large volumes that require consistent, high-speed application
Your can shapes include steep tapers or ridges where adhesion is tricky
Your product must be “infinitely recyclable” without residue

Film labels like BOPP, PET, or shrink sleeves are better suited for moisture, abrasion, and temperature extremes.

Bottom Line

Paper labels can work on cans, but only if you pair them with the right coatings, adhesives, and application process. When the conditions get tough (cold, wet, abrasion), film often becomes a safer bet.

If you’re ready to explore options or see samples, just contact us. We’ll walk you through how these materials perform in real-world conditions.

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Can Paper Labels Be Used on Wine Bottles?

If you’re wondering whether paper labels can hold up on your wine bottles, you’re not alone.

Paper labels are a go-to for a lot of wine brands, especially when you want a high-end or handcrafted look. But if you’re producing at scale, there’s more to the decision than just aesthetics, you’ve got to make sure the label performs.

Bottle Shape and Surface

The shape and texture of your wine bottles directly impact how well paper labels perform. Many wine bottles have curved or slightly tapered surfaces, and some feature embossed or textured glass.

These shapes can cause labels to lift, wrinkle, or peel if you’re not using the right materials.

Here’s how to keep your labels from becoming a pain later:

Choose pressure-sensitive adhesives formulated to conform to curved surfaces without lifting or wrinkling.
Use die-cut labels (labels that are cut to a custom shape) to match the bottle’s shape to help reduce wrinkling.
For embossed or textured bottles, a stronger adhesive is usually necessary.

Moisture and Temperature Exposure

Your wine bottles will likely face many different environments, from bottling lines to store shelves to chilling in ice buckets.

Uncoated or untreated paper labels are prone to wrinkling or peeling when exposed to moisture or cold temperatures, so here’s how to ensure your paper labels survive:

Choose wet-strength paper (specially treated paper that resists tearing or peeling when exposed to moisture) or a coated paper that adds a water-resistant barrier.
Use moisture-resistant adhesives to maintain adhesion even under condensation.
Consider lamination or a protective varnish to add an extra barrier against moisture and abrasion. A varnish is a thin coating that adds light protection and aesthetic finish, while a laminate is a film layer that offers heavier-duty protection. Learn more about lamination options.

Rectangle Wine Bottle Labels

Label Durability and Handling

Labels that look great when first applied can quickly degrade due to friction and handling during transport and retail display. Paper labels are particularly susceptible to this kind of abrasion. But the right finish can go a long way.

Use matte or gloss varnish to minimize scuffing during distribution.
Choose an overlaminate film for extra protection, especially if bottles are frequently handled.
Consider textured or embossed paper stocks that hide minor imperfections effectively.

Design and Embellishments

Paper labels offer fantastic design flexibility, giving you options for premium finishes to make your label and bottle stand out. But some techniques work better on certain paper types:

Foil stamping, embossing, and debossing pair exceptionally well with textured paper stocks.
Because uncoated or textured papers tend to absorb ink or varnish unevenly, techniques like spot UV (a glossy coating applied to highlight parts of the design) may require special primers or adjustments to ensure a clean finish.

Compliance Considerations

Your labels need to meet TTB (Alcohol and Tobacco Tax and Trade Bureau) rules, which means key info like alcohol content and health warnings has to stay readable from bottling all the way to the customer’s hands.

Like we said before, make sure your paper labels:

Have strong adhesives that prevent lifting and peeling.
Are durable enough to stay intact during typical handling and storage scenarios.

Sustainability and Recycling

Many wine brands value sustainability, and paper labels can support those efforts when chosen carefully. Options like FSC-certified paper or recycled-content paper offer more environmentally responsible choices for wine producers focused on sustainability.

If sustainability matters to your brand, here’s how to make paper labels part of the solution:

Use FSC-certified or recycled-content paper.
Opt for water-based adhesives or wash-off adhesives if participating in recycling programs or bottle reuse initiatives.
Add your sustainability credentials directly to your label to communicate your values.

Quick Checklist for Paper Labels on Wine Bottles

Pressure-sensitive adhesive for curved and tapered bottles
Wet-strength or coated paper stock
Moisture-resistant adhesive
Protective varnish or laminate
Tested embellishments (foil, embossing)
Compliance with TTB durability guidelines
Sustainable material and adhesive options

Wrapping It Up

Yes, you can, and often should, use paper labels on wine bottles. The key is knowing exactly what materials, adhesives, and finishes will perform reliably.

Need help finding the perfect label material for your bottles? Contact us and we’ll walk you through it.

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What Label Materials are Best for Lip Balm and Lip Stick Tubes?

Choosing the right label material for lip balm and lipstick tubes comes down to looks and performance. Between tight curves, constant handling, and moisture exposure, your labels need to hold up without peeling, fading, or smudging.

Here’s a breakdown of the best (and not-so-best) materials for the job.

Lip lotion with custom labels

MDO (Machine Direction Oriented Film)

We recommend MDO for most curved lip balm and lipstick tubes, especially smaller-diameter formats like chapstick-style containers.

MDO is a film stretched in one direction during manufacturing, which gives it added flexibility, ideal for wrapping around small, curved surfaces.

Why it works:

Conformability: MDO is semi- to fully-conformable, which makes it one of the most reliable options for wrapping around tight curves without bubbling or peeling at the edges (what’s known as “edge lift”).
Durability: Resistant to oils, water, and abrasion, which is key in bathrooms, purses, and pockets.
Print Quality: Excellent surface for high-resolution printing, foiling, and varnishes.

Finishing compatibility:

Gloss or matte lamination
UV spot varnish
Foil stamping (use shallow depth for curves)

Best for:

Small cylindrical tubes
Brands prioritizing label longevity and sustainability
Designs requiring tight-wrap performance with premium finishes

BOPP (Biaxially Oriented Polypropylene)

We also recommend BOPP, especially for standard-sized tubes or slightly flatter surfaces.

Why it works:

Durability: Water-resistant, oil-resistant, and UV-stable, BOPP performs well in common product environments like handbags, bathrooms, and refrigerated storage.
Printability: Delivers sharp graphics and vibrant colors.
Material Options: Available in white, metallic, and clear (which creates a “no-label look,” where the label blends in with the container like it was printed directly on it).

Finishing compatibility:

Ideal for foil stamping, screen printing, gloss/matte laminates, and spot UV

Best for:

PET (polyethylene terephthalate, or a type of plastic), polypropylene (another type of plastic), or metal lip balm tubes with moderate curvature
Brands needing that premium shelf presence
Products going into fridges, handbags, or humid environments

PET (Polyester Film)

If you’re working with a rigid container and need maximum durability, PET can be a strong option.

Pros:

Extremely resistant to heat, moisture, and abrasion
Strong dimensional stability
Excellent print surface

Cons:

Rigid, not suitable for tight curves
Higher cost than MDO or BOPP

Best for:

Flat or slightly curved surfaces
Premium products where durability outweighs cost

Paper

Paper labels have their place, but they’re rarely the right fit for lip care products.

Pros:

More embellishment options
Great print quality (initially)

Cons:

Not moisture- or oil-resistant
Can scuff, peel, or warp over time depending on handling
In most cases, you’ll need to laminate it just to keep it from breaking down during regular handling

Best for:

Dry, indoor environments
Products with low handling or short shelf lives

Quick Reference Guide

Use Case	Recommended Material	Why It Works
Tight curved lip balm tubes	MDO	Flexible and conformable without edge lift
Standard lip balm or lipstick tubes	BOPP	Rigid, durable, and print-friendly
Premium rigid containers	PET	Maximum durability and temperature resistance
Budget-conscious indoor products	Paper	More embellishment options but Poor performance in high-handling environments

Final Thoughts

For most lip balm and lipstick tubes, MDO and BOPP are your best bets. They offer the right mix of durability, print quality, and application performance. Both are commonly used in FDA-compliant packaging when the label might come close to the product like on a lip balm tube.

Not sure which one fits your tube best? Contact us and we’ll walk you through it.

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What Label Materials are Best for Pre-Roll Tubes?

If you’re trying to figure out what label material will actually hold up on your pre-roll tubes, you’re in the right place. We’re talking about high-quality, professionally printed label materials that hold their shape, stick through friction and humidity, and make your brand look good on a shelf or in someone’s hand.

Pre-roll labels

BOPP Labels: Durable, Versatile, and Cost-Effective

We recommend BOPP (biaxially oriented polypropylene) labels for the majority of pre-roll tube applications.

BOPP is a strong, flexible plastic film that’s stretched in two directions, which makes it clearer, tougher, and more resistant to tearing and moisture. We’ve printed thousands of pre-roll labels for cannabis and wellness brands, and BOPP consistently delivers, from production to shipping to dispensary shelves.

Why BOPP Works So Well for Pre-Roll Tubes

Moisture & oil resistance: BOPP repels humidity, resin residue, and oily fingers without curling or peeling.
Print clarity: It handles fine lines, small compliance text, and vibrant colors extremely well.
Flexible adhesives: Available with tight-radius adhesives designed specifically for small-diameter tubes (like pre-roll packaging).
Multiple finishes: Clear (for the no-label look), white, or metallic, plus options for gloss, matte, or soft-touch laminate.
Cost-effective at scale: It performs like a premium material without the premium price tag.

Finishing Options for BOPP

Lamination (gloss for shine, matte for a softer look, or soft-touch for a premium feel)
Spot UV (adds a glossy contrast on top of matte finishes)
Screen printing for bold, high-opacity ink effects

What to Watch Out For: If your tubes have an unusual shape or texture, testing is important to ensure the adhesive performs well.

Bottom line: If you need a label that holds up in high-touch, humid, or oily environments (sound like any dispensaries you know?), BOPP is a smart, scalable choice that balances durability and cost.

Shrink Sleeves: 360° Branding + Built-In Tamper Evidence

If your pre-roll tubes need full-wrap graphics, tamper-evident features, or a truly premium look, shrink sleeves are your best bet.

Why Shrink Sleeves Are a Strong Choice

Full 360° coverage: Unlike pressure-sensitive labels, shrink sleeves conform to the entire shape of the tube, including curves and caps.
Tamper-evident by design: Built-in perforations can eliminate the need for extra seals or stickers and help meet cannabis packaging regulations.
High-impact branding: You can get photo-quality graphics printed around the entire tube.
Durability: Resistant to water, abrasion, and friction during shipping and handling.

Finishing Options for Shrink Sleeves

Spot gloss or matte varnishes (for highlighting logos or accents)
Cold foil accents
Reverse printing (on the inside of the sleeve) to protect ink from scratches or moisture

What to Consider

Shrink sleeves require specialized equipment, typically a heat tunnel or steam applicator. These range from benchtop machines for small operations to full tunnel systems for larger production runs.
Artwork needs to be “pre-distorted,” meaning it’s intentionally adjusted (stretched or warped slightly) in the design file so it appears correct after the sleeve shrinks to fit the tube (don’t worry, we can help with this).
Typically more expensive per unit than BOPP, especially for smaller quantities.

If you’re planning to sell through dispensaries or retailers, where shelf presence and tamper resistance matter, shrink sleeves offer unmatched real estate and visual impact.

Vinyl Labels: Extra Tough for Niche Use Cases

Vinyl labels are extremely durable and flexible, but for most pre-roll tubes, they offer more performance than necessary and come at a higher cost.

When Vinyl Might Make Sense: If your tubes will face extreme handling, heavy abrasion, or wide temperature swings.

Drawbacks to Vinyl

Higher cost: typically 25–30% more per unit than BOPP.
Less environmentally friendly due to its non-recyclability and higher VOC emissions during production.

Vinyl can be useful in rugged conditions like outdoor storage or heavy handling, but most pre-roll brands just don’t need that level of durability.

Paper Labels: Great for Texture, Risky for Moisture

Paper labels give you that natural, textured feel, but they can be higher-maintenance.

Where Paper Labels Fit

Premium or artisanal brands that want a textured, organic look.
Tubes that are sold in multipacks or secondary boxes where labels won’t be touched as often.

Why Paper Can Be Problematic for Pre-Rolls

Even with lamination, paper absorbs moisture over time, which can lead to wrinkling or adhesive failure, especially in refrigerated settings or humid climates.
Easier to scuff, tear, or wrinkle in shipping or on display.
Adhesives may struggle to bond with smooth plastic tubes unless specially formulated.

If you love the look of paper, we can recommend specialty coatings or hybrid materials to help protect it, but be prepared for some tradeoffs.

Label Material Quick Guide for Pre-Roll Tubes

Use Case	Best Material	Why It Works
Most common / all-around use	BOPP	Moisture-resistant, cost-effective, reliable for small tubes
Premium retail branding + tamper evidence	Shrink Sleeve	Full-wrap visuals, built-in perforations for compliance
Rugged environments or outdoor use	Vinyl	Ultra-durable, but often unnecessary and higher cost
Natural, artisanal brand positioning	Paper	Textured appearance, but requires protection from moisture

Final Thoughts

For most pre-roll tubes, you can’t go wrong with BOPP or shrink sleeves. They both check the boxes for durability, branding, and compliance.

If you’re not sure what material is right for your tubes, contact us and we’ll help you see the difference firsthand.

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What Label Materials are Best for Tincture Bottles?

Not all labels can stand up to oil, moisture, cold storage, or the curved surface of a tincture bottle.

If you’re figuring out which label material actually works for commercial tincture packaging, this guide walks you through what actually works and what to avoid when labeling commercial tincture bottles.

E-Juice bottles with custom clear labels

BOPP: Our Go-To for Durable, Versatile Tincture Labels

BOPP (biaxially oriented polypropylene) is a film-based label material, meaning it’s a thin plastic film made for strength and clarity. It’s one of the most commonly used label materials for commercial tincture bottles thanks to its durability, moisture resistance, and ability to conform to curved surfaces like 1 oz droppers.

Why we recommend BOPP for tinctures:

Resists moisture, oil, and abrasion. Great for bathroom cabinets, fridges, and a variety of shipping conditions.
Looks sharp. Available in clear, white, or metallic. Clear BOPP can give you that sleek “no-label” look.
Flexible and conformable. Especially important for 1oz or smaller dropper bottles.
Pairs well with finishes. Works great with gloss or matte lamination, spot varnish, foil stamping, and more.
Compatible adhesives. Permanent adhesives are designed specifically for curved bottles.

Best for: High-end CBD tinctures, essential oils, cosmetics, and anything that needs to survive real-world use without looking ragged in a month.

Shrink Sleeves: Full Coverage & Tamper-Evident in One

Shrink sleeves are printed on heat-sensitive plastic film (typically PETG, a common shrink film known for clarity and shrinkability) that conforms to your entire bottle when heat-shrunk.

You get full wraparound branding and the tamper-evident seal can be built in.

Why we recommend shrink sleeves for tinctures:

Full-body coverage. Great for premium branding or seasonal promotions.
Reverse printing. Protects the design under the film.
Waterproof and chemical-resistant. Holds up in fridges, wet environments, and heavy handling.
Tamper-evident. Shrinks over both bottle and cap.

What to watch out for:

Requires heat tunnel for application. Not always feasible for every production line.
Slightly more expensive. Shrink sleeves can run 20–25% more than BOPP at moderate run sizes (e.g., 5,000–25,000 units), especially when factoring in setup and heat tunnel requirements.
Be ready for more prep work upfront. Artwork needs to account for shrink distortion. (For example, text or logos placed near the neck of the bottle may warp during application if not adjusted in the design phase)

Best for: High-impact retail packaging, multiple SKUs, or products that require tamper evidence or full-body branding.

Paper Labels: Textures & High Quality Finishes

Paper labels still have a place in tincture packaging, particularly when you’re aiming for an artisan or eco-conscious brand vibe.

Why we recommend paper (sometimes):

Takes specialty finishes well. Works well with embossing, foil, matte/gloss varnish.
Great for short-run SKUs or limited editions. Especially if you need a quick turnaround.

What to watch out for:

Poor moisture and oil resistance. Uncoated paper labels generally struggle with moisture and oil exposure. However, adding lamination or using specialty-coated paper stocks can improve performance (though that often brings costs closer to film-based options like BOPP).
Less durable overall. Can scratch or scuff during shipping or handling if uncoated.
May lift on curved bottles. Especially if not applied with the right adhesive.

Best for: Dry-storage products, limited runs, or brands that want a more natural paper texture.

Quick Comparison Table

Feature	BOPP	Shrink Sleeves	Paper Labels
Water/Oil Resistance	Excellent	Excellent	Poor (without laminate)
Durability	High	Very High	Low-Medium
Cost per Unit	$	$$$	$$
Print Finish Options	High	Very High	High
Tamper Evidence	No	Yes	No
Good for Curved Bottles	Yes	Yes	Sometimes

Material Recommendations by Use Case

Most commonly recommended material for glass tincture bottles: BOPP—Conforms to curves, resists oil and moisture, looks premium
Best for products that go in the fridge or bathroom: BOPP or Shrink Sleeves—Both stand up to humidity and water.
Best if you need tamper evidence built in: Shrink Sleeves—Eliminates the need for a separate seal.
Most embellishment options: Paper—Great option if you want to add more to the look of your product with texture or finishes.

Wrap-Up

BOPP, shrink sleeves, and paper labels each bring different strengths to tincture packaging. Choosing the right one depends on where your product lives, how it’s handled, and how you want it to show up on the shelf.

Not sure which label material makes sense for your bottles? Contact us and we’ll walk you through it.

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What Label Materials are Best for Beer Cans?

When you’re sourcing labels for your beer cans, you’re making a choice that affects your production line, shelf appeal, and whether your label survives the trip from brewery to backyard cooler. We’ll walk you through your options and what each label material can realistically handle.

Pressure-Sensitive Film Labels (BOPP, PET)

This is one of the most common label materials used for beer cans, especially among craft breweries and beer producers. You’ll usually see these made from polypropylene (BOPP), which is lightweight and cost-effective, or polyester (PET) if you need a tougher, more scuff-resistant label. These materials hold up well in cold-fill conditions and sticky, wet environments like the canning line.

Pros:

Water-resistant and scuff-resistant with the right laminate
Works with most modern applicators
Fast changeovers for SKUs
Wide range of finish options (gloss, matte, soft-touch)

Cons:

Needs proper adhesive selection for cold and wet application
Not curbside recyclable unless label is removed

Best for:

Flagship SKUs, seasonal releases

Finishing Options:

Compatible with hot foil, spot UV, screen printing, gloss/matte laminates, and even soft touch

Environmental Considerations:

Performs well in condensation, temperature-controlled environments, and even submerged in ice buckets (when paired with cold-wet adhesive, a pressure-sensitive adhesive specifically made to maintain tack and bond strength on cold, wet surfaces)
Can scuff in pallet transit or fridge rub if unlaminated

Pressure-Sensitive Paper Labels

Pressure-sensitive paper can give a can a premium, handcrafted feel. They’re a go-to when your brand leans into a traditional look or you want a label that has a tactile feel. Just know you’ll need the right adhesive and coatings to keep things looking clean.

Pros:

Distinctive feel that conveys quality
Works well with foil and embossing

Cons:

Less durable in wet or high-friction environments
Needs lamination or varnish to prevent scuffing and fiber breakdown
Costs more than BOPP

Best for:

Limited releases, barrel-aged beers

Finishing Options:

Excellent for emboss, foil, and matte varnishes

Environmental Considerations:

More prone to damage in cold fill or ice buckets unless laminated
May degrade in humid storage or cooler bags

Shrink Sleeves

Shrink sleeves offer 360° coverage and vibrant, full-can graphics. They’re printed flat, then shrunk to fit the can using steam or radiant tunnels (equipment that uses heat or steam to shrink the sleeve tightly to the can’s shape).

Pros:

Full-body design real estate
Excellent moisture and abrasion resistance
Hides can imperfections (like dents)

Cons:

Requires shrink tunnel and seam orientation equipment
Can add cost and complexity compared to pressure sensitive labels
Can interfere with aluminum recycling unless perforated for removal

Best for:

Year-round products with high shelf visibility

Finishing Options:

UV varnishes, cold foil, screen printing, spot UV, tactile (sand) varnish

Environmental Considerations:

Durable in coolers and cold chain
Look for recyclable polyolefin or perforated sleeves to reduce recycling issues

Summary: Which Material Fits Where?

Most versatile overall: BOPP
- Balances cost, performance, and compatibility with cold-fill, short runs, and embellishments.
Best for premium tactile branding: Textured Pressure Sensitive Label Paper
- Ideal for seasonal or specialty products with foil and embossing.
Best for full-can design & high shelf impact: Shrink Sleeves
- Wrap-around visuals and strong durability, as long as you can manage the tunnel.
Best for high-speed, high-volume lines: Cut-and-Stack Paper Wraps
- Extremely cost-effective at scale, though less flexible for seasonal releases.

There’s no one right label for every beer, but there’s a best label for the way you brew, fill, ship, and sell.

Need help figuring out what works for your production setup? Contact us and we’ll walk you through it.

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What Label Materials are Best for Shampoo and Body Wash Bottles?

If you’re looking for label materials that can stand up to water, humidity, and daily handling without losing their grip or good looks, you’re in the right place. We’ve printed our fair share of shampoo and body wash labels, and there’s one material we keep recommending: MDO.

MDO: Our Top Pick for Shampoo and Body Wash Bottles

MDO (machine direction oriented) film is a type of BOPP (biaxially oriented polypropylene), a plastic film used widely in durable product labeling. MDO is engineered for enhanced flexibility and clarity. In short: it flexes where it needs to, stays flat where it matters, and holds up through filling lines, transit, shelf life, and steamy showers.

Why we recommend MDO:

Designed for squeezable bottles. Unlike standard BOPP or PET, MDO flexes across the width of the label without wrinkling or peeling.
Clear and vibrant. With a haze rating up to 30% lower than standard films, MDO delivers sharper visual clarity and vibrant shelf appeal.
Waterproof and durable. MDO holds strong in the shower, on wet shelves, and during repeat handling.
Conformable without sacrificing strength. It resists stretching compared to other conformable films, and it hugs tight around curved bottles.

When to consider MDO:

You’re labeling squeezable shampoo, conditioner, or body wash bottles.
You want the option of a “no-label look” with excellent clarity.
You need labels that will last through shipping, shelf life, and steamy showers.

BOPP: A Solid Choice with Some Flexibility Limits

BOPP (biaxially oriented polypropylene) is also a viable label option for many personal care products. It’s durable, moisture-resistant, and easy to print on.

Pros:

Excellent print quality with gloss, soft touch, or matte finishes.
Strong water and oil resistance.
Good chemical and abrasion durability.

Cons:

Not ideal for squeezable containers. Can wrinkle too much under compression.
Slightly more rigid than MDO, which may impact application on curved or flexible packaging.

Best for:

Rigid shampoo bottles.
Products stored in wet environments but not squeezed.
Brands seeking durability on a budget.

PET: More Rigid

PET holds up well to scratches and moisture.

Pros:

Clear options and durable.
Strong resistance to water, oils, and chemicals.
Ideal for high-end shelf appeal and scratch resistance.

Cons:

Very rigid—not suitable for squeezable bottles. That rigidity means the label won’t flex with the bottle and could peel or wrinkle over time.
Slightly more expensive than BOPP or MDO

Best for:

Glass or rigid plastic bottles
Premium product lines where clarity and rigidity are more important than flexibility

Paper: Only for Dry, Decorative, or Secondary Packaging

Paper labels have a high-quality feel and print beautifully, but they don’t belong in the shower.

Pros:

Affordable and widely available.
Excellent print quality and texture options for a more tactile feel.

Cons:

Poor water resistance.
Tears and discolors easily when wet.
Not suitable for humid or abrasive environments.

Best for:

Outer cartons or gift boxes.
Products stored away from moisture.
Brands prioritizing a natural or artisan look.

Finishing & Environmental Considerations

Regardless of the material, label performance depends on:

Adhesive pairing. Make sure your adhesive is compatible with your bottle type (HDPE, PET, etc.—common types of plastic used in shampoo bottles). We’ll work with you to make sure it performs reliably through production, shipping, and use.
Lamination. Gloss, matte, or soft-touch lamination can add durability and change the tactile feel.
UV coatings or varnishes. For added scratch and moisture protection.
Shelf and usage environment. Humidity, temperature, abrasion, and handling all affect performance.
Need to meet sustainability goals or compliance requirements? Many BOPP, MDO, and PET constructions can be spec’d to meet FDA labeling standards or support mono-material recyclability.

Quick Comparison

Material	Water Resistance	Flexibility	Print Quality	Best For
MDO	Excellent	High	Excellent	Squeezable bottles
BOPP	Excellent	Medium	Excellent	Rigid bottles
PET	Excellent	Low	Excellent	Premium rigid packaging
Paper	Poor	Medium	High	Decorative dry uses

What We Recommend (and Why)

Best material for squeezable shampoo or body wash bottles: MDO–Offers the right balance of clarity, flexibility, and durability, especially under squeeze stress.
Best material for rigid plastic or glass bottles: PET–durable, ideal for premium branding.
Most cost-effective waterproof label material: BOPP–Durable, widely used, and great for many rigid applications.
Best for dry packaging or cartons: Paper–Delivers strong shelf appeal for decorative or secondary packaging.

If your label needs to survive a steamy bathroom and constant handling (or squeezing), your choice of material matters. We recommend MDO for most shampoo and body wash bottles, especially when flexibility and moisture resistance are must-haves.

Not sure which material makes sense for your packaging? Contact us and we’ll walk you through it.

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What Label Materials are Best for Snack Packaging?

What’s the right label material for snack packages? You want something tough, with sharp printing, that won’t fall apart from the factory all the way to your customer’s kitchen.

From our experience and testing, MDO is the go-to choice for most snack labels. Here’s why it works so well, and how it compares to the other options out there.

MDO

What is MDO?
MDO (that’s short for Machine Direction Orientation) is a specially stretched plastic film. Think of it like a super-strong, flexible wrap that molds perfectly around your product without wrinkling or puckering.

Why we recommend it:

Built to last: Tests and customer feedback show MDO stands up to moisture, scratches, and temperature changes way better than plain paper or regular BOPP labels, especially in damp or refrigerated places.
Fits like a glove: The label molds smoothly around most containers, even if they’re round, angled, or just plain weird-shaped, so you won’t get any annoying wrinkles or peeling.
Colors that pop: Its smooth surface helps colors stay bright and sharp, so your packaging catches the eye on crowded store shelves.
Good for the planet (and your wallet): MDO labels are thinner but tough, which means less plastic waste, and often a nicer surprise for your budget.
Ready for anything: It plays nicely with lamination, UV varnish, and hot foil stamping (which protect your label, add shine or texture, and make your packaging feel premium).

Best use:
If your snacks are hanging out in the fridge, getting handled a lot, or need that premium shelf presence, MDO is the label you want.

What to watch out for:
It can cost more upfront than basic paper or standard BOPP. But a lot of companies find that the sturdiness means fewer label headaches down the line, making that extra investment worth it.

Other Common Label Materials: How They Compare

Coated Paper

What’s good:

High-quality look and feel
More embellishment options
Biodegradable and eco-friendly.

Where it falls short:

Doesn’t like moisture or rough handling.
Tears, curls, or smudges are common unless you add lamination.

Best for:
Dry snacks at room temp

Standard BOPP (Biaxially Oriented Polypropylene)

What’s good:

Handles moisture and chemicals better than paper.
Durable enough for refrigerated or damp conditions.
Still reasonably priced.

Where it falls short:

Not as stretchy or flexible as MDO, so it can wrinkle on oddly shaped or squeezable containers or products.
Print colors aren’t quite as vivid.

Best for:
Moisture or refrigerated-exposed snacks with simple packaging shapes.

PET (Polyester)

What’s good:

Handles heat well, great for hot-fill sauces.
Stands up to chemicals and abrasion.
Feels more premium than BOPP.

Where it falls short:

Costs more than paper or BOPP.
Not the best for fancy finishes like embossing or foil stamping.

Best for:
Premium sauces or snacks that need to go through heat processes.

Vinyl

What’s good:

Tough against UV, scratches, and moisture.
Sticks like glue.
Thicker material than BOPP.

Where it falls short:

Pricey and not so environmentally-friendly.
Usually more than you need for typical snacks.

Best for:
Specialty snacks facing extreme conditions.

Quick Comparison Table

Material	Durability	Moisture Resistance	Print Quality	Conformability	Cost	Best Use Case
MDO	High	Excellent	Excellent	Excellent	Mid-High	Most snack bottles, especially curved or refrigerated
Coated Paper	Low	Low	Excellent	Moderate	Moderate	Dry snacks, budget-conscious
Standard BOPP	Moderate	Good	Good	Moderate	Low	Moisture-exposed, simple shapes
PET	Very High	Very High	Good	Low	High	Heat-processed or premium snacks
Vinyl	Very High	Very High	Good	Low	Very High	Extreme environments

Material Recommendations by Application

Best for most snack packaging:MDO. Its stretch and stability prevent wrinkles and give your products a snug fit.
Most cost-effective for dry snacks: Coated paper, but be ready to laminate for durability.
Best for refrigerated or moist environments: MDO or standard BOPP—both resist moisture well, but MDO offers better conformability.
For hot-fill sauces or premium snacks: PET provides heat resistance and a high-end feel.
For specialty or extreme conditions: Vinyl is tough, but usually overkill for most snack packaging.

Wrapping Up

If you want a label that holds up and looks great doing it, MDO is your best bet. It balances toughness and print quality better than most.

Need to see it in action? Request a sample pack or get in touch and we’ll show you what works.