What is Spot UV and When Should Product Manufacturers Consider it for Packaging and Labels?

Ever noticed how labels for premium products have some elements with a distinct, glossy texture? This is thanks to spot UV, also known as spot gloss or spot varnish, which adds a thick varnish to certain areas of the label.

From beauty and wellness brands to wineries, distilleries and breweries, companies are using spot UV to give their products a unique or high-end look. We’ll discuss spot UV technology, why you should consider using it for labels, where you can add spot UV, and different label materials this technique is compatible with. 

Spot UV printing

What is Spot UV? 

When you use spot UV for product labels, you’re applying a UV coating to a certain area of a printed label instead of covering the entire surface. As the stock of labels goes through the printing press, rollers cover a board with UV coating. Then, the machine spreads a UV varnish over a cut template. This is a thin film that’s positioned over the label to make sure that only specific design elements are coated.

This technique is different from UV lamination because it doesn’t cover the entire label, just certain elements. 

Why Consider Spot UV Labels 

Gives Products a Premium Look 

A major reason why brands prefer getting spot UV labels is that it gives their products a sophisticated look. By giving your packaging a sleek and polished appearance, it increases the perceived value of your brand.

A study in the Journal of the Academy of Marketing Science even found that consumers associate luxury packaging with superior product quality and are willing to pay a premium for such products.

Improves Durability 

Spot UV adds a UV coating over key visuals, making them resistant to scratching and fading. This ensures that important parts of the label, like your brand, logo, and product’s name, will remain intact.

Provides a Tactile Experience

With spot UV, you get a raised, smooth texture on some elements, creating a contrast with the rest of the label. This doesn’t just make the label visually attractive, but gives the customer a tactile experience, too. 

In another study, it was found that products that are “aesthetically pleasing through touch” (for example, through spot UV), help build stronger emotional connections and consumer loyalty. Techniques like spot UV can help consumers differentiate your product from the others on the shelf.

Where To Add Spot UV to Labels 

You can use spot UV on just about any part of the label, but it’s most commonly used here:

  • Logos, to help draw attention to your brand identity 
  • Brand name
  • Borders or frames, which give the label a polished look 
  • Product features or key ingredients
  • Elements or entire images
  • QR codes or other promotional elements

Spot UV is Compatible With The Following Materials 

Spot UV is a versatile finishing technique for labels and can be used with the following types of materials: 

  • Paper Labels: Matte or glossy paper are the best choices for spot UV labels because they allow precise application and adhesion of the UV coating. 
  • Film Labels (BOPP or PET): Spot UV adheres nicely to smooth plastic surfaces like BOPP and PET labels. This makes them well-suited to durable labels, particularly for products exposed to moisture-prone environments. 
  • Vinyl Labels: You can also apply spot UV to vinyl labels, which are commonly used for their waterproof qualities.

Some surfaces aren’t very compatible with spot UV finishing, like uncoated paper, textured paper, and fabric-based labels. To learn more about compatibility with your product label, we recommend speaking with our experts at Blue Label Packaging. 

Preparing Label Artwork For Spot UV 

Here’s how to set up your artwork before sending designs to the printer: 

  • Artwork is typically created using software like Adobe Illustrator or Photoshop.
  • Open the artwork in a new file and isolate the elements that will have spot UV printing into a separate file or layer. Design elements that won’t have special effects should be in another file or layer.
  • Elements that will have a spot UV effect need a spot color. This can be cyan, black, or magenta.
  • Label each file for your printer clearly so they know which elements need special effects. You should also send them the final rendering so they know what you’re expecting from the final product.
  • Make sure the final design is saved in an Adobe Illustrator or high-resolution PDF file format. 

Get Spot UV Labels For Your Products 

Spot UV labels can give your product a premium and luxurious appearance. It’s particularly useful for products that come in bottles, making them a great choice for beer, wine, and liquor labels.

At Blue Label Packaging, we specialize in creating unique effects for your product label and packaging. Get in touch with us today to request a quote on our spot UV labels.

Choosing the Right Imagery for Your Product Labels: Tips for Effective Design

Apple visionary Steve Jobs once said, “Packaging can be theatre. It can create a story.” Imagery examples, such as minimal and bold like those on an Apple product, locally themed and intricate on a craft beer bottle label, or timeless and luxe like the embossed and foiled label on Godiva chocolates, serve as the lead narrator of your brand’s story.

How all-powerful is product label design? How can you level up your existing label with imagery and accents matching your mission and target customer? Let’s explore four key concepts for creating impactful brand imagery.

Beer Cans with Labels

1. The Value of Design and Imagery in Product Labels and Packaging

First Impressions Are Crucial

A product that is new to your customer will only get one shot at grabbing their attention. When your product sits on a physical shelf, the imagery on your label is your brand’s last expression and our customer’s first impression. Studies estimate that 60% of consumers decide in the first 30 seconds! How does imagery help your consumer decide?

Evoke Emotions

Imagery evokes emotions — one of the key catalysts for buying behavior. They influence our buying decisions, preferences, and attitudes toward your brand. According to the Harvard Business Review, “emotional motivators” give a better insight into a customer’s future value than any other metric (including brand awareness and customer satisfaction), making them a key driver of growth and profitability.

For example, Nike’s imagery of athletes pushing the limit can spark inspiration and motivation, while depictions of happy people can lend themselves to joy and nostalgia.

Your Label as Brand Narrator

Labels and the imagery you choose to create a visual narrative about your company will shape how your business is perceived. It is your brand’s story and intention in a nutshell, and it should align with your brand identity by bringing photography, illustration, or both together.

You Get One Shot — or 313 Milliseconds — at a First Impression

Your label should provide clarity and relevance. It should act as a key building block to trust building. A visually striking package can capture attention quickly, making it more likely that people will pick up your product out of curiosity and interest. That initial spark of attraction — which one study says can happen in as little as 313 milliseconds — is often the first step toward a purchase decision.

Catch the Attention of New Adaptors

Strong imagery allows your label to attract new customers unfamiliar with your brand. Impactful visuals allow your product to project itself on a shelf amongst a sea of competing items. This gets the attention of new adaptors, who will then go on to evaluate whether this product solves a problem or fulfills a want or need.

2. Eye-Catching Appeal: How to Use Imagery in Label and Packaging Design

Beer can with photography

Photography vs. Illustration

When should you use photography over illustration? Can you use both in a label design for your product? Real product photography works best for food, beverage, and beauty products where trust and authenticity are important. Illustrations are ideal for abstract or complex concepts — the kind of label where the consumer could look several times and still see different details. Adding illustrations to photography can help fill the gaps for any information the photo doesn’t project.

Beer can with typography

Typography as Imagery

Fonts and text placement are the unsung heroes of label design. Bold, creative fonts can become as much a part of the main visual as photography and illustration. Delicate fonts can message sophistication and elegance or become a decorative element. Fonts are also functional, guiding the customer’s eye to important information.

Visual Hierarchy

As we mentioned above, you may have less than a second to talk to a prospective customer. Organizing the label so that imagery, text, and key product information like features and benefits are easily scannable is key to getting your message across quickly and concisely.

beer cans with pattern on label

Textures and Patterns

Your label may be one-dimensional, but your design doesn’t have to be. Textures can convey a message with just as much impact as imagery. Adding a tactile touch through raised UV coating used in screen printing or embossing can give a luxurious feel.

Visual patterns in your design through debossing or foiling can complement imagery, enhance appeal, and create a sensory connection.

Complimentary colors on labels

Complementary Use of Color

Colors have a psychological impact on our buying. This feeling can trigger the emotions we touched on above. Color experts recommend these colors to enhance the impact of your imagery.

  • Green is associated with joy, tranquility, and nature.
  • White is calming and conveys a sense of cleanliness. It tends to make individuals feel safe.
  • Black is linked to stability and intelligence, sophistication and elegance.
  • Blue inspires creativity and joy; different shades encourage trust and dependability.
  • Orange signifies energy, appetite, and a sense of adventure.

3. Building Trust & Authenticity

Real Product Photography

The first step in gaining consumer trust? Using real product photography, especially in industries like food and beauty, where authenticity is critical. Customers are more consumer savvy than ever and can spot shortcuts, which can build distrust.

Authentic Representation

Building on using real product photos, you can ensure authentic representation by using photographic or illustrated imagery that realistically reflects what’s inside the package. Fool them once, and well — there might not be another time.

Honey storage container with custom lables

Transparency in Packaging

Discerning customers want to know where their money is going, and a window directly into the product can help! Consider transparent or partially clear packaging to show the actual product and establish trust through honest representation.

4. How Material Choices and Embellishments Can Make Imagery Stand Out

Give your customers a full sensory experience. Materials like the wide range offered by Blue Label Packaging are as important as the images on them. Glossy, matte, or textured labels give different qualities to the appearance of imagery, user experience, and overall impact.

Rye Whiskey bottle with custom label

Embossing, Debossing, and Foil Stamping

These are all excellent accent techniques to add to any product packaging design. They help draw attention to certain priority areas of a label, like the brand name and logo. Features like embossing and debossing can also add depth to the design. Shiny and reflective foil stamping enhances visual appeal by highlighting specific features, such as logos, text, images, and borders.

Let Blue Label Packaging Bring Your Imagery to Life

Well-thought imagery plays a big role in attracting new customers and significantly impacting profitability. What is the key to selecting the right imagery? It truly lies in understanding both your product and the style that aligns with your brand’s identity and also resonates with your target audience.

Remember — it’s not just about aesthetics and what’s trendy. Quite the opposite, it’s about standing apart from the rest and crafting a memorable visual narrative that resonates with your audience.

Blue Label Packaging can help you curate the perfect custom label that will best suit your imagery and user experience. Check out our designer directory, get a sample pack, or request a quote today!

How to Translate Your Brand Identity into Packaging and Labels: A Step-by-Step Guide

While you might not judge a person based on one meeting, products often don’t get a second chance on a crowded shelf. Let’s face it — when it comes to shopping, customers all judge a book by its cover, or in this case, a product by its packaging. Studies say about 70% of consumers make snap decisions based on packaging alone — tough for your amazing product on the inside!

Let’s dive into the consumer psyche and how your packaging choices can help you connect to your ideal audience.

The Significance of Brand Identity in Packaging and Labeling

It’s not only your choice of color palette and the feel of a quality product label design that matters. Nearly two-thirds of shoppers feel more connected with brands that share their values, often thanks to clever packaging that tells a story. If a product’s packaging catches the consumer’s eye in the first few seconds, we are a whopping 81% more likely to toss it into our cart.

What is this magic that compels consumers to pick one product over another? One ingredient is a well-communicated brand identity.

What Is Brand Identity?

Author and branding guru Seth Godin once said, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

What is brand identity? Infographic

Brand identity encompasses the visible elements of a brand, including its:

  • Name
  • Logo
  • Color palette
  • Typography
  • Imagery
  • Tone of voice

Together, they create a unique image in the consumer’s mind. These components work in harmony to convey the brand’s message and values.

Where Packaging and Labeling Meet Brand Identity

Packaging and labeling play a crucial role as the physical embodiment of a brand’s identity. They are often the first touchpoint a consumer has with a product, making them essential in creating lasting impressions.

Well-designed packaging not only attracts attention on the shelf but also communicates the brand’s essence, values, and intentions. Effective packaging can enhance a consumer’s experience, reflecting quality and care in the product within.

Once you’ve started growing a loyal fanbase, consistent design elements, packaging, and labels can reinforce brand recognition, fostering customer trust and loyalty.

Key Visual Elements of Brand Identity

Key elements of brand identity—color, typography, and imagery

When translating brand identity into packaging, several key visual elements must be considered:

  • Color: The choice of colors in packaging influences consumer perception and can evoke specific emotions. For example, blue often conveys trust and reliability, while green is associated with eco-friendliness and health.
  • Typography: The fonts selected for packaging should align with the brand’s personality and tone. Elegant script fonts might suggest luxury, while bold, sans-serif fonts can impart a modern, approachable feel.
  • Imagery: The visuals used, whether photographs, illustrations, or graphics, should resonate with the brand’s message and audience. They can enhance storytelling, making the product more relatable and memorable.

The Impact of Branding and Design on Profitability and Marketability

Branding and design are two of the biggest parts of your brand equity. They shape consumer perceptions and can significantly influence purchasing decisions. Here’s how they impact your bottom line:

  • Generates Organic Word of Mouth (WOM) Marketing: A strong brand identity attracts new customers and helps retain existing customers, leading to repeat purchases and valuable word-of-mouth promotion.
  • Accelerates Growth Through Recognition: Unique packaging and label design make your product memorable and easy to find—that’s what we call brand recognition.
  • Adds Perceived Value: Eye-catching design helps your product stand out, helping you justify your price point.
  • Simplifies Marketing Efforts: A clear and consistent brand across products and platforms makes sales and marketing easier.

Shopper Psychology: How Packaging Influences Consumer Perception

Packaging is far more than just a protective layer for products; it is the first touchpoint between consumers and your brand — and it turns out that most of the time, the average shopper doesn’t know they’re being judgemental.

Harvard Business School professor Gerald Zaltman highlights in his book How Customers Think: Essential Insights into the Mind of the Market that as much as 95% of the decisions customers make when purchasing occur within our subconscious mind.

The design, color, shape, and material of packaging can significantly affect consumer perceptions and buying decisions. Eye-catching packaging can evoke emotions and attract attention, driving impulse purchases and establishing a brand’s identity in a crowded marketplace. Packaging can signal quality and sustainability, influencing consumers’ choices in an increasingly eco-conscious market.

Woman shopping in a supermarket

Designing for Your Target Market

A deep understanding of their preferences, values, and lifestyles is essential to ensure that packaging resonates with your target audience. Here are some tips for creating effective packaging:

  • Research Demographics: Conduct market research to understand your audience’s characteristics, including age, gender, and interests.
  • Visual Elements: Use colors and graphics that appeal to your demographic. Younger consumers might prefer bold, playful designs, while older consumers may appreciate classic and understated elegance.
  • Functional Design: Consider the practical needs of your target market, such as ease of use, convenience, and portability, ensuring that your packaging meets their expectations.

How Types of Packaging Speak to Different Demographics

Packaging should speak to your brand’s key personas.

  • Eco-Friendly Packaging: Brands like Method and Haagen-Dazs have successfully adopted sustainable packaging that appeals to environmentally conscious consumers, reinforcing their commitment to sustainability.
  • Luxury Packaging: Companies like Chanel use elegant, minimalist designs to convey a sense of exclusivity and high quality, resonating with affluent clients seeking premium products.
  • Whimsical Packaging: Brands targeting families and children, like M&M’s, often employ vibrant colors and playful illustrations, making their products visually appealing to younger audiences and their parents alike.
  • Label designers looking at color swatches

How to Communicate Brand Identity Effectively to a Designer

Before you talk to the designer, you’ll need to get your ducks in a row. This means creating a clear common language to communicate with each other.

  • Define Your Brand’s Vision and Values: Outlining the core principles that drive your brand. What is its mission and vision? Articulate the values you want the brand to embody and the problem you want to solve with your product.
  • Identify Your Target Audience: purchasing behaviors. This information helps the designer understand whom they are designing for.
  • Choose a Tone and Voice: Describe the tone of communication that your brand will use — will it be playful, serious, modern, or nostalgic? This will guide the designer in selecting colors, typography, and styles that align with your brand personality.
  • Create a Brand Guide or Identity Brief: Your brand will include all the above plus examples of your buyer persona, logo use, brand colors, and fonts. (Pro tip: look at other industry-adjacent brand language and style guides to get a feel for what to include and then customize it to your brand’s voice and audience.)

What to Give to a Designer

It’s helpful to include a few extras along with the brand guide. Most experienced designers can seamlessly switch between brand aesthetics, but they tend to work better with visual references than only verbal ones.

  • Provide Visual Inspiration: Include mood boards, examples of competitor brands, or any visuals that resonate with your brand’s identity. This will help the designer visualize your expectations.
  • Outline Specific Requirements: Specify any essential elements or constraints in the design, such as logo usage, color palettes, and typography guidelines. Be clear about what must and must not be included.

Collaboration Strategies

These are some tips to keep the design process smooth. Really solid communication will save you time and money.

  • Be Clear and Concise: Use straightforward language and avoid jargon when discussing your brand identity. Ensure that all key points are easy to understand and direct.
  • Encourage Questions: Foster an open atmosphere by inviting the designer to ask questions for clarity. This helps prevent misunderstandings and aligns expectations.
  • Provide Context: Explain why certain elements are important to your brand. Sharing the reasoning behind your choices gives the designer a deeper understanding of your vision.
  • Regular Check-Ins: Schedule periodic meetings to discuss progress and address any concerns. This keeps everyone on the same page and allows for adjustments based on client feedback.
  • Constructive Feedback: Offer feedback that is specific and actionable. Instead of saying you don’t like a design, explain what aspects do not align with your vision and why.
  • Celebrate Milestones: Acknowledge completed phases in the design process to maintain motivation. Recognizing efforts helps build a positive working relationship and encourages designers to deliver their best work.

Designer looking at product labels

Choosing the Right Materials and Styles Based on Your Brand Identity

Material Selection

When selecting materials for your packaging, it’s crucial to consider how each option can align with and enhance your brand identity.

For instance, paper offers a classic, eco-friendly choice that can be tailored with various textures and finishes for a unique touch.

BOPP (Biaxially Oriented Polypropylene) is a versatile and durable material that works well for products requiring moisture protection while maintaining a clear design aesthetic.

Vinyl, known for its vibrant colors and flexibility, can convey a modern and durable impression, making it suitable for brands looking to stand out in a competitive market.

Style Considerations

Your packaging style should ultimately serve to reflect and elevate your brand’s identity and values.

A minimalist approach, like the one famously used by Apple, can communicate sophistication and modernity, appealing to consumers who value simplicity and elegance.

On the other hand, luxury packaging often employs high-quality materials and intricate designs to create an impression of exclusivity and prestige. The perfume industry does an excellent job using custom packaging and high-end label finishes to speak to a high-end buyer.

Eco-friendly packaging can resonate with environmentally conscious consumers, showcasing a commitment to sustainability. Lush is a great example, showcasing bold, eco-friendly packaging that aligns with their ethical stance.

The Importance of Brand Consistency Across Products and Product Lines

Keeping your brand consistent across all products and packaging is key to building consumer trust. When customers see a uniform brand experience, it boosts their recognition and makes them feel more connected to your products. This connection can lead to increased loyalty, as people tend to stick with brands they know well.

To achieve this, brands should create clear brand guidelines for visual elements like logos, colors, and typography and ensure that teams are trained on these standards.

Should you live and die by your brand guide? Not always. When launching new products or entering different markets, it’s vital to adjust your branding thoughtfully, maintaining your core identity while appealing to local tastes. By focusing on consistency, companies can grow while solidifying their presence in the market.

Blue Label Can Help Connect Your Brand to Your Packaging

Next time you’re designing labeling or packaging, remember that a little thought toward branding, materials, and intent can go a long way toward turning heads and creating a loyal customer base.

Contact us today for a quote for custom labels or just go get answers to any of your labeling or packaging questions.

How to Choose the Right Packaging for Alcohol Shipping: Safety, Compliance, and Branding

Whether you’re a small business looking to send out your craft spirits or a large brand aiming to distribute widely, making sure your products reach their destination safely and legally is crucial. Shipping alcohol can be a complex process filled with numerous regulations and requirements that vary significantly from state to state.

This guide will break down the essentials of alcohol shipping regulations, including the necessary permits, packaging for shipping alcohol techniques, and state-specific guidelines that you need to follow.

Beer kegs in a warehouse

Regulatory Compliance

Before arranging any shipment of alcohol, you should be aware of each state’s transportation regulations.

Shippers should also obtain the necessary licenses and establish agreements with carriers such as FedEx and UPS. Each state may have its own specific regulations regarding the shipment of alcohol. However, some states completely prohibit it.

Some licenses that are required include:

  • Federal Basic Permit: Issued by the Alcohol and Tobacco Tax and Trade Bureau (TTB), this permit is necessary for any business engaging in the production, importation, or wholesale distribution of alcohol.
  • State Alcohol Shipping Permit: Each state requires shippers to obtain an alcohol shipping permit. The necessary type of permit varies by state, and some states may require multiple permits depending on the nature of the shipment.
  • Carrier Agreements: Agreements with carriers like FedEx, UPS, and DHL that outline the terms and conditions for shipping alcohol.
  • Sales Tax Permit: Required by most states to legally collect sales tax on shipped alcohol.
  • Shipping Carrier Compliance Bond: A bond that some carriers require to ensure compliance with their alcohol shipping guidelines and regulations.

Adult Signature Verification

All alcohol shipments require an adult signature (21+ years) upon delivery. Alcohol Signature Verification ensures that alcohol is not delivered to minors and typically incurs an additional fee. Carriers have specific procedures to verify the recipient’s age and identity at the time of delivery.

These procedures often include checking a valid government-issued identification and obtaining a signature to confirm that someone of legal drinking age received the package.

Safety and Durability

After checking with federal and state laws, your next priority is to get your customer a safe and intact product. Proper packaging helps your products withstand transit shocks, vibrations, and potential impacts.

These are a few best practices for getting your alcoholic beverage delivered in mint condition:

  • Use the right materials: Choose a durable box with inner packaging made of polystyrene, molded pulp, or die-cut corrugated.
  • Protection: Inside the box, each bottle should be individually cushioned with padded dividers or foam inserts to prevent movement and breakage. To protect bottles, you can also use bubble wrap or wine bottle sleeves.
  • Pack tightly: Fill any empty space with filler material like foam peanuts, air pillows, or crumpled paper. Wrap each bottle individually to prevent them from breaking. Pack the box so that it doesn’t move when shaken.
  • Secure the package: Use strong tape to seal the box along all edges and corners. You can also reinforce the bottom with extra tape or a corrugated pad.
  • Label instructions: Mark the box as “Fragile” or “Handle with Care”.
  • Seasonal considerations: Temperature control is another consideration—using insulated packaging or gel packs can help maintain the beverage’s quality, especially during extreme weather conditions.

Packaging and Branding Materials

Picture this: your beautifully crafted product travels thousands of miles, enduring various handling stages and environmental conditions, only to arrive with a worn-out, unreadable label.

Using the proper packaging materials will help your alcohol shipments reach your customers in their best condition. Below are a few important considerations to keep in mind when shipping alcohol.

Materials

Using acceptable materials like molded polystyrene, pulp dividers, and sturdy corrugated cartons ensures your product and its packaging remain intact. When it comes to a safety net, reinforced bottoms are your best friend.

Most major carriers, like FedEx and UPS, include detailed guidelines on what materials can be used for packaging on their websites.

Strong adhesives

Whether braving downpours or UV rays from the sun, a label with strong adhesive should stay put. The right adhesive helps your label stay put and in compliance no matter what wild adventures it may encounter.

Label laminates

Laminates act as barriers against environmental factors, protecting labels from moisture, temperature changes, and abrasion. High-quality laminates keep crucial information like legal disclaimers, barcodes, and brand details intact and readable during transit.

UV coatings

UV coatings provide a layer of protection against harmful ultraviolet light, which can degrade both the label material and the printed information over time. By applying UV coatings, labels are protected against fading, discoloration, and other forms of deterioration caused by UV exposure, particularly during extended periods in transit or storage.

Alcohol Label Requirements

Preparing your label before it gets picked up by your carrier helps avoid issues during shipping. Here is what you need to know:

  • Electronic shipping solutions: Shippers must use carrier-approved electronic shipping solutions to create and manage shipping labels. This allows shipments to be properly documented and traceable.
  • Active alcohol shipping account: Carriers like FedEx and UPS have specific systems for processing alcohol shipments. For instance, FedEx requires shippers to have an active alcohol shipping account and a signed agreement.
  • Special labels: A special alcohol label and an adult signature requirement sticker. Similarly, UPS mandates that shippers have a UPS Agreement for Approved Beer or Wine Shippers.
  • Declaration: You’ll need to provide details about the contents of the package with clear identification. Alcohol shipments must be clearly labeled as containing alcohol.
  • Adult signature: Labels should indicate that an adult signature is required upon delivery.
  • Compliance with origin and destination regulations: Special labels can be obtained from the shipping carrier, and packages must comply with both origin and destination state labeling requirements.

Direct-to-Consumer Alcohol Packaging vs. Distribution Packaging

​​As an alcohol manufacturer, you might be wondering about the differences between direct-to-consumer alcohol packaging and packaging designed for distribution and shipping on a larger scale.

When shipping directly to consumers, packaging needs to cater to a more personal experience—think appealing designs that embody your brand and provide an unboxing experience. Consider how your packaging can spark joy, but be tough enough to handle.

On the other hand, B2B or distribution packaging focuses more on efficiency and durability; your primary goal is to ensure products arrive intact and ready for resale. This often means using more robust supplemental materials and prioritizing functionality over aesthetics.

Both packaging types have one thing in common—they require a focus on product protection. If you choose the right packaging partner, both can look good and maintain the integrity of your product.

Let Blue Label Help You Choose the Right Packaging

Blue Label Packaging Co. has dedicated experts who can guide you through the ins and outs of packaging regulations. We offer customized solutions like alcohol-compliant labels with no minimum order, second-skin shrink sleeves, and hang tags with luxe finishes.

At Blue Label Packaging, we put our expertise to work. Explore our product labels or talk to an expert about your next packaging product.

A Guide to Water Bottle Labels: Material, Application, and Print Quality

Selecting the right custom labels for water bottles is about finding the right mix of looks, durability, and functionality. The right label can turn a simple bottle of water into a brand that consumers buy again and again.

Don’t think branding and packaging matters for a product as simple as water? Well just ask Fiji, LifeWtr, or Liquid Death, whose products rise above the expectations for just a bottle of water.

In this guide, we’ll walk through three areas to consider when choosing your custom labels: materials, adhesion and application, and print quality. These elements form the foundation of successful water bottle labeling strategies.

Material Choices for Bottled Water Labels

Choosing a material for your water bottles isn’t as simple as other products. Water bottles endure a wide variety of environments, from the hot temperatures of shipping trucks to cold refrigerators and buckets of half-melted ice.

Let’s take a look at some of the most popular material options.

Vinyl

Known for its robustness, vinyl stands up to moisture and wear-and-tear like a champ. Ideal for bottles that will see outdoor use or frequent handling, it combines longevity with vibrant print quality. Here are some of the characteristics that make vinyl an ideal label material for water bottles:

  1. Durability: Vinyl is highly durable and resistant to damage like tears, scratches, and abrasions.
  2. Water Resistance: Vinyl is water-resistant, so the label won’t deteriorate or peel off when the bottle gets wet.
  3. Flexibility: Vinyl is flexible, which allows it to conform easily to different sizes and shapes of water bottles.
  4. UV Resistance: Vinyl labels can be treated to withstand exposure to sunlight without fading or discoloration.
  5. Print Quality: Vinyl provides a smooth and clear surface for printing, allowing for high-quality, vibrant, and precise graphics in your labels.
  6. Adhesive Quality: Vinyl labels can be coated with various types of adhesives (we’ll touch on this later).

BOPP (Biaxially-Oriented Polypropylene)

A powerhouse in resisting water and oil, BOPP (sometimes known as “waterproof film labels”) is perfect for water bottles that need to maintain their look under wet conditions. Its flexibility makes it suitable for various shapes and sizes of bottles.

BOPP has many of the same characteristics that vinyl, including moisture resistance, durability, print quality, and cost-effectiveness, though there are a few differences:

  1. Chemical Resistance: BOPP is resistant to a wide range of chemicals, which can be helpful if your water bottles may come in contact with oils, greases, or other substances.
  2. Temperature Resistance: BOPP performs well in different temperature ranges—for water bottles that might be stored in extreme temperatures, from freezers to hot cars, this can be an added benefit.
  3. Clarity and Gloss: BOPP films can be manufactured to be crystal clear or with a high-gloss finish.
  4. Recyclability: BOPP is a type of polypropylene, which is recyclable. This makes BOPP labels a more environmentally friendly option compared to some other plastics.
  5. Cost-Effectiveness: Vinyl is a cost-effective option for producing labels, making it a popular choice when balancing looks with budget considerations.

PET (Polyester)

For those seeking strength plus clarity, PET materials offer superior resistance against water and UV rays—ensuring your label stays sharp and doesn’t fade over time. Once again, you’ll see similarities between PET and both vinyl and BOPP, but there are some key differentiators:

  1. Dimensional Stability: PET maintains its dimensions and does not shrink or stretch once applied, helping maintain the quality and appearance of the label over time.
  2. Sustainability: PET is also recyclable, which can appeal to eco-conscious consumers.

Finishing Options

While the label material is one part of the equation in protecting against the elements, label finishing can add not only protection, but extra visual appeal. Here are some of the options:

  • Lamination: A clear plastic film is applied over the label, providing a protective layer and shielding the label from water, dirt, and UV rays. Lamination can come in gloss, matte, or satin finishes.
  • UV Varnish: A UV varnish is another way to protect the printed area of the label or sticker from fading and wear. It also adds glossiness to the label, bringing out the vibrancy of colors. UV varnish can also be applied to selected areas (spot UV) for adding emphasis and texture contrast on specific parts of the label.
  • Foil Stamping: This finishing process applies a metallic foil to the label to create a shiny effect. Foil stamping can be used for logos, brand names, or any elements where you want to catch the light and draw attention.
  • Embossing and Debossing: These techniques create raised (embossed) or recessed (debossed) images on the label. They add texture and physical feel to the label.
  • Thermal Coating: For labels that might be exposed to wide temperature ranges, a thermal protective coating can be applied to help resist the effects of high heat or freezing.

Water bottle label options

Application and Adhesion

Stickiness is not just about glue—it’s about labels staying put under various conditions. Here’s what you need to know to make sure your labels stay put under varying conditions:

Types of Adhesives

There are numerous adhesive choices for labels, but for water bottles, it boils down to finding an option that sticks well to plastic, metal, or glass surfaces. Each material interacts differently with adhesives:

  • For Plastic: Look for adhesives designed specifically for synthetic surfaces which can bond firmly without peeling.
  • For Metal: Opt for stronger glues capable of handling smooth, non-porous surfaces.
  • For Glass: Choose water-resistant label adhesives since condensation can be a common issue.

Facing the Elements

Temperature fluctuations and moisture exposure are two big challenges in maintaining adhesive effectiveness:

  • High heat can weaken some adhesives causing them to lose their grip. Acrylic adhesives are generally more resistant to temperature extremes, making them a better choice than rubber-based adhesives.
  • Constant exposure to water demands waterproof or at least highly water-resistant glue formulations. Once again, acrylic adhesives make for a better choice for moist environments compared to rubber-based adhesives.

Water bottle label

Permanent Adhesives vs. Removable Adhesives

When choosing between permanent and removable adhesives, it’s important to think about the intended use of the water bottles.

Permanent adhesives offer a strong, lasting bond that is ideal for most water bottles intended for long-term use or exposure to wide temperature ranges, frequent handling, moisture, and temperature variations.

On the other hand, removable adhesives provide the flexibility to peel off labels without leaving residue, which may be better for promotional items, temporary labeling, or for consumers who prefer a label-free bottle after purchase. Removable adhesives are also ideal where the label needs to be removed cleanly, such as in reusable water bottles that might be repurposed or recycled.

Print Quality

Not everyone gets as excited about the details of printing as we do, so here are some tips to evaluate a label printer based on print capabilities and quality:

  1. Resolution: The resolution of a printer, measured in dots per inch (DPI), will determine how sharp and clear images and text appear. Higher DPI values produce finer detail, which is essential for labels with intricate designs or small text.
  2. Color Accuracy: The printer’s ability to accurately reproduce colors is important for maintaining brand consistency. At Blue Label, our HP presses can achieve accurate PANTONE emulations up to 97% using additional HP Indigo Electroinks (orange, violet, and green). 
  3. Print Speed: While not directly affecting label appearance, faster printers can handle larger batches of labels more efficiently.
  4. Ink Type: The type of ink used by the printer can impact both the quality and durability of the print. For water bottles, it’s important to use inks that are water-resistant and fade-resistant. UV inks and solvent inks are commonly used for their durability and color quality.
  5. Label Material Compatibility: The printer must be compatible with the specific materials used for your labels, such as vinyl, BOPP, or PET. Different materials may require different types of inks or printing technologies to achieve the best results.
  6. Finishing Capabilities: At Blue Label, we offer built-in finishing options like lamination, die-cutting for different label shapes, and foil stamping.
  7. Printer Technology: The type of technology used by the printer affects print quality and suitability for different label types. Blue Label uses digital printing, which offers the highest image quality, a wide range of colors, and the ability to print even small runs at a cost-effective price.
  8. Software and Integration: The software that accompanies the printer should offer color management tools that allow for precise control over the color of the labels.

Sustainability Considerations

Let’s face it, plastic water bottles are a significant contributor to global waste and pollution. A study in Science Advances reported that only 9% of all plastic ever produced has been recycled, with the rest accumulating in landfills or even the natural environment (including bodies of water).

While you can’t control what consumers ultimately do with your bottle water, you do have options for more eco-friendly and sustainable label options.

  • Sustainable Materials: Materials like BOPP or PET are known for their durability but also their recyclability. Beyond these options, there are label materials made from recycled content or even biodegradable.
  • Eco-Friendly Inks: Certain water-based and soy-based inks can be eco-friendly choices as they emit fewer VOCs compared to traditional inks.
  • Printing Technology: Digital printing technology is generally more eco-friendly than traditional printing methods because it requires less energy, wastes less ink, and eliminates the need for plates and chemicals common in conventional printing methods.
  • Removable Labels: Adhesives that allow for easy label removal make the recycling process much easier.

The Cost of Water Bottle Labels

Depending on your product, you may be looking at high-end labels with premium materials and advanced finishing techniques, or you may be considering cost-efficient materials that showcase your brand without fading or peeling.

Here are some factors to consider when evaluating the cost of custom water bottle labels:

  1. Material Selection: Opting for materials that offer a mix of durability and visual appeal at a reasonable price point can help reduce costs.
  2. Print Methods: Digital printing eliminates the need for expensive plates and setup costs, making it ideal for both short runs and larger production runs.
  3. Forecast Needs: Estimate your label requirements accurately to leverage quantity discounts without overstocking.

Get Started

Explore Blue Label Packaging’s label printing options and finishing techniques. Our experts will guide you in selecting the right label face stock, adhesive, and printing method to withstand moisture, temperature changes, and sun exposure. From durable vinyl to flexible film labels, we’ll guide you to the perfect label or sticker for the job.

These Color Combos Could Be Hurting Your Labels—Here’s What to Know

In the aisles of supermarkets and product listings online, label design plays an important role in catching the consumer’s eye. For businesses in food, beverage, and consumer goods industries, a well-designed label can elevate your product from shelf space to a memorable brand.

Enter color psychology—the science that taps into how colors affect our perceptions and behaviors. Specific hues can trigger an appetite, convey freshness, or even create a sense of trust. This psychological interplay between color and emotion is important for brands trying to resonate with their audience on a deeper level.

With this understanding comes great responsibility—especially when selecting color combinations for packaging design. This guide aims to help you consider color combinations that may not communicate your message effectively so that your labels resonate with consumers and create a lasting impression.

Understanding Color Theory and Color Psychology in Packaging

The Basics of Color Theory

At its heart, color theory is the study of hues, saturation, and brightness—elements that form the foundation of every color we see. Hues give us the rainbow; think reds, blues, greens. Saturation refers to how intense or muted these colors appear, while brightness dictates how light or dark they are.

Color Psychology

Color psychology takes this understanding one step further by exploring how specific colors influence our emotions and behaviors. It’s a powerful tool for packaging design as it taps directly into consumer perceptions. For instance:

  • Red often evokes excitement and appetite—a reason why it’s prevalent in food industries.
  • Blue conveys trustworthiness and reliability making it favored by technology brands.
  • Green is synonymous with health and sustainability appealing to eco-conscious consumers.

Color Combinations to Use with Caution

When it comes to label design, certain color combinations may pose challenges in visibility or readability. Understanding how colors interact and the psychological impact they have on consumers is worth understanding. Below are a few pairings to approach thoughtfully.

Neon Green and Bright Pink

Neon Green and Bright Pink

While each of these colors might be striking individually, together they can create an intense visual experience. This combination often feels highly saturated and may overwhelm the viewer, making it harder to focus on product details.

Consideration:. If you are not looking to be perceived as more bold or “loud”, consider ways to balance these vibrant tones by adding in neutral accents or contrasts. 

Red and Green

Red and Green (Without Careful Contrast)

Red and green can be a powerful combination, but it’s important to consider contrast. These colors can be challenging for individuals with red-green color blindness and might evoke strong seasonal associations, which could affect year-round appeal.

Consideration: Consider using strong contrast between these two hues to enhance accessibility and clarity for all consumers.

Dark Blue on Black

Dark Blue on Black

Both dark blue and black are often associated with elegance and professionalism. However, when paired together without sufficient contrast, the result can be difficult to read—especially in retail environments where consumers see a product for a few short seconds.

Consideration: Using contrast between text and background can improve readability, allowing your label and its messaging to be more effectively communicated.

Bright Yellow on White

Bright Yellow on White

This combination can suffer from low contrast, which may make text and details hard to discern, especially under certain lighting conditions.

Accessibility Considerations:

Accessibility Consideration: Approximately 1 in 12 men and 1 in 200 women experience some form of color blindness. Choosing color combinations with sufficient contrast ensures that all customers can read and engage with your product effectively.

Common Mistakes and How to Avoid Them

Color Schemes

Overcomplicating Color Schemes

A complex palette with too many colors can dilute your message, making it harder for consumers to understand your brand identity.

Tip: Sticking to a core set of three to four hues makes your label clear and reinforces your brand without overwhelming the customer.

Ignoring Market Research

Cultural and industry-specific preferences can influence how colors are perceived by different audiences. What works in one market may not translate well in another.

Tip: Conduct market research to tailor your label designs to your target demographic. This will help your color choices align with consumer expectations and cultural nuances.

Forgetting About Compliance Regulations

Certain industries, such as food and beverage, have strict guidelines regarding labeling. These guidelines often extend to readability, contrast, and visibility.

Tip: Familiarize yourself with relevant industry standards early in the design process. This helps you balance regulatory requirements with aesthetic goals.

Chasing Trends at Expense Timelessness

Trends can be enticing, but they also may fade quickly. Balancing timeless design elements with subtle trend influences can keep your packaging fresh without risking it becoming dated.

Tip: Incorporate classic design elements like minimalist layouts, complemented by trendy accents that can be updated over time.

Strategies for Choosing the Right Color Combinations

Navigating the color spectrum effectively can transform a good label design into an unforgettable one. Here’s how to ensure your selections resonate well with consumers and amplify your product’s appeal.

Color Wheel

Harnessing the Color Wheel

The color wheel isn’t just an artist’s tool; it’s a fundamental guide for selecting colors that work in harmony.

  • Complementary Colors: Located directly opposite each other on the wheel, these combinations stand out due to their high contrast while maintaining balance.
  • Analogous Colors: These are colors next to each other on the wheel, sharing similar hues which create a serene and comfortable design.

Tip: Use complementary colors for elements you wish to highlight (like logos or call-to-actions) and analogous schemes for background or less prominent features.

Navigating the Challenges of Sustainability and Color Selection

The intersection between color selection for packaging and its impact on recycling and eco-friendliness presents unique challenges but also opens opportunities for innovation.

The Impact of Colors on Sustainability

Color selection can influence the recyclability of inner packaging. For example, certain bright or dark dyes used in plastics may interfere with sorting mechanisms in recycling facilities, reducing the material’s overall recyclability. 

Strategies for Eco-Friendly Choices for Inner Packaging

  • Opting for Lighter Shades: Lighter colors for plastics and inner packaging are often easier to process in recycling plants and typically require less dye, which may contribute to more sustainable packaging.
  • Choosing Natural Dyes: Where possible, using natural plant-based dyes can provide vibrant hues without the environmental impact of synthetic dyes.
  • Material Matters: Beyond the colors themselves, it’s important to consider the materials being used. Biodegradable and compostable materials should be prioritized to ensure that the entire packaging aligns with eco-friendly initiatives, from the ink to the substrate.

Next Steps

We’ve explored how certain color combinations can present challenges in terms of readability and consumer opinion. These considerations aren’t just about avoiding specific combinations, but about improving your product’s appeal through accessible and visually effective design.

At Blue Label Packaging, our expert team understands the nuances of color and how to help you create labels that resonate with your audience.

Browse through our portfolio to discover a world of possibilities for your product labels.

What Is a Co-Packer and How Do You Find the Right One?

Let’s talk about co-packers, sometimes known as contract packagers or contract manufacturers. A co-packer is a partner who takes your product and dresses it up for market shelves. They specialize in packaging products for other businesses efficiently and creatively.

So why use a contract packaging company? Because they allow you to focus on what you do best—creating fantastic products. They handle the complexities of packaging design, materials selection, assembly line logistics, and more.

If you can relate to this sentiment from Angel Gregorio of the Spice Suite, then looking into a co-packing partner may be beneficial: “I was literally mixing spice blends by hand, bottling them, labeling them, writing on them—It was a very manual, very labor-intensive process.”

If you want your business to grow without getting bogged down by packaging and label logistics, a co-packer can be an important strategic partner.

In this article we’ll explore how contract packaging firms can elevate your brand’s presence in crowded markets—and most importantly—how to find one that aligns perfectly with your products and vision.

Bottles being packaged

Understanding Co-Packers

So what exactly are co-packers? Picture them as your packaging partners. They specialize in assembling and packing products for other businesses. But it’s not just about putting items into boxes; their services span a broad spectrum.

Services Offered by Co-Packers

At the core, they handle basic packaging needs—think bottling sauces, boxing up snack bars, or packaging a private label coffee brand. However, many go beyond this to offer a wide variety of services. This includes:

  • Procurement: They source all necessary materials.
  • Production: Some co-packers will offer contract manufacturing.
  • Packaging: From package and label design to final pack-out.
  • Distribution: Getting your finished product to market.

In short, co-packers can take an idea from raw ingredients right through to a shelf-ready product.

Benefits of Partnering with a Co-Packer

Partnering with a contract packer can certainly help streamline operations, but the benefits go beyond efficiency. A co-packer can lead to enhanced product quality, broader distribution, and a more compelling product.

  • Cost Savings: One might assume doing everything in-house is cheaper, but that’s not always the case. Co-packers often have economies of scale on their side—buying raw materials in bulk at lower prices—which translates to savings for you.
  • Efficiency Boost: Co-packers are experts at streamlining the production process, often translating to faster turnaround times—this can be valuable when responding to market demands or scaling operations quickly without sacrificing quality.
  • Quality Enhancement: Co-packers can help ensure that every item meets both your standards and regulatory requirements.
  • Scalability Made Simple: Whether launching new lines or expanding existing ones, partnering with the right co-packer means scalability isn’t limited by your current facilities’ size or capabilities.

By offloading these tasks, your business can concentrate more on product development, marketing strategies, and exploring new markets—essentially focusing on growth while resting assured that your products are being handled behind scenes.

Why Businesses Need Co-Packers

For the many small to mid-sized businesses we work with—whether they’re in the beverage business, the food business, or producing a product for health or home—we find passionate people that are experts at crafting high-quality products.

Navigating the world of product packaging? Not so much…

The Challenges

Here are some of the challenges we see and how co-packers can help:

  • Sustainability Concerns: Today, consumers are more environmentally conscious than ever. For certain products they’re looking for eco-friendly packaging, which can be a tall order for many companies aiming to stay green without breaking the bank.
  • Cost Management: The balancing act between quality and cost is tricky. High-quality materials often come with higher price tags, making it difficult for businesses to manage expenses while maintaining quality standards.
  • Supply Chain Complexities: From sourcing materials globally to managing inventory levels efficiently—supply chain management is a puzzle that requires expertise and constant attention.
  • Regulatory Compliance: Food safety laws, labeling requirements, international trade regulations—the list goes on. Staying compliant amidst constantly changing legal landscapes can be tough.
  • Innovation Hurdles: In fast-paced markets, continually innovating both products and packaging is important but resource-intensive.

Not Just for Small Businesses

Don’t think that co-packers are just for small businesses and startups—even larger businesses can benefit from a co-packer relationship. An article from Food Technology magazine details how large food companies also benefit from co-packers for testing new products or package changes without the need for significant capital investment.

“For example, the gum industry’s conversion from a focus on individually wrapped pieces of gum within a secondary package to rigid-lidded high-density polyethylene containers, blister packages, and dispensers was managed by using co-packers for the filling, handling, and sealing of these new package formats. Once the packaging acumen was refined, production lines were retooled to accommodate the new package format and were moved to the gum companies.” [How to Pick a Co-Packing Partner, Food Technology magazine]

Packaging boxes

How to Find the Right Co-Packer

Selecting a co-packer is similar to choosing any kind of business partner—you want to find one that understands your industry, your customers, and your needs as a company. Here’s how you can evaluate potential co-packing services partners:

Key Considerations

  • Capacity: Make sure they have the bandwidth to scale up with your demand without compromising quality. Touring co-packing facilities and inquiring about flexibility during peak demand seasons will help you gauge whether a co-packing company can support your needs.
  • Quality Assurance: A top-notch co-packer prioritizes high standards and possesses rigorous quality control processes to back it up. Industry-relevant certifications like ISO 9001 (Quality Management Systems), SQF (Safe Quality Food), GMP (Good Manufacturing Practices) can be indicators of a dedication to quality.
  • Experience: Look for a track record in handling products similar to yours; the right co-packer will bring insights and efficiencies unique to your industry. Certain co-packers specialize in industries like beverage products, food manufacturers, home and health products, and even industrial products.
  • Regulatory Compliance: They must be well-versed in industry-specific regulations, ensuring your product remains compliant at all stages. Check if they have any relevant compliance certifications for your industry (e.g. FDA, GMP, HACCP, ISO, Organic, Non-GMO, etc.).
  • Design and Innovation Support: The ideal co-packer brings more than just execution; they offer creative input that could improve your packaging design or suggest innovative solutions you hadn’t considered yet.
  • Flexibility: Understanding a co-packer’s lead times helps in planning production schedules effectively while discussing flexibility ensures that unexpected demands don’t turn into crises. Also consider a co-packer’s minimum order quantities (MOQ) and make sure they align with your production expectations and scale.

Pricing Structures and Anticipated Costs

Co-packers typically charge based on services rendered—be it per unit, by weight or volume of production. Expect setup fees for new projects. It’s essential you get detailed quotes upfront to avoid surprises later on.

Initiating a Co-Packer Partnership

Finding a Co-Packer

Start online but also tap into industry networks for recommendations.

The Association for Contract Packagers and Manufacturers publishes a Membership Directory that can be a good place to start.

Your industry may also have special interest groups or associations with resource lists for co-packers, or you might find an independent directory like the Specialty Food Co-Packers Directory or BevNET’s Co-Packing Listings.

Evaluating Co-Packers

  1. Vet Potential Partners: Beyond checking references, visit their facilities if possible. Check public reviews, news articles, and as we mentioned above, inquire about any relevant industry certifications of accreditations.
  2. Discuss Your Needs Clearly: From timelines to packaging materials, make sure your needs and business goals align with their co-packing capabilities. Understand their pricing model and ensure that it fits within your budget and pricing strategy.
  3. Start Small: If feasible, begin with a trial run before committing fully. This will help you evaluate their production quality, efficiency, and ability to meet your product specifications.

Managing the Transition and Long-Term Considerations

Transitioning your packaging operations to a co-packer is a significant move. It’s about ensuring continuity, quality, and efficiency—all while keeping an eye on future growth. Here’s how you can navigate this phase smoothly.

Transitioning Packaging Operations

  1. Plan Ahead: Before making the shift, have detailed discussions with your chosen co-packer about timelines, expectations, and any potential roadblocks.
  2. Inventory Management: Coordinate closely to manage existing inventory levels, ensuring there’s enough stock during the transition but avoiding excess that could lead to waste or storage issues.
  3. Pilot Run: If possible, start with a pilot batch. This allows both parties to identify any tweaks needed in processes or communication channels without risking larger production volumes.
  4. Clear Documentation: Ensure all specifications—material types, design files, assembly instructions—are documented clearly. Be sure to sign a co-packing agreement with your partner as well. This reduces chances of misunderstandings and errors.

Maintaining a Successful Partnership

A good relationship with your co-packer isn’t just set-and-forget; it requires ongoing attention.

  • Regular Communication: Keep lines of communication open for both routine updates and more strategic discussions about market trends or new opportunities.
  • Performance Evaluation: Set up periodic reviews not only focusing on what went right but also what could be improved—a balanced approach fosters better collaboration.
  • Flexibility & Adaptability: Market demands evolve; so should your partnership. Be open to revisiting terms if significant shifts in volume or product offerings occur.
  • Feedback Loop: Encourage feedback from both ends. Your co-packer might offer insights into process improvements or cost-saving measures based on their experience across clients.

Next Steps

As you start your search for a co-packer, remember to:

  • Reflect on your specific challenges and opportunities and find a partner that can specialize in these areas.
  • Outline clear goals your partnership should help achieve and share them with potential partners.
  • List non-negotiables reflecting your values and operational needs.

Are you a business in the food, beverage, or consumer goods working with a co-packer? Blue Label Packaging partners with dozens of co-packers to provide high-quality product labels for a wide variety of packaging types and industries.

Whether you’re launching a new product line or revamping an existing one, we’ll guide you through every step of the packaging process.

Can You Ship Alcohol? Everything You Need to Know About Shipping Beer, Wine, and Liquor

When it comes to shipping alcohol, it’s important to do so safely, in full compliance with regulations, and in a way that protects the packaging and integrity of your products. In this article, we’ll cover the regulations that you should know and provide advice for keeping your packaging intact from shipping origin to destination.

Understanding Legal Requirements for Shipping Alcohol

Navigating the legal requirements for shipping alcohol can feel overwhelming. It’s complex, yes, but understanding these regulations is crucial for any business in the alcoholic beverage industry.

Alcohol Licenses

Before even thinking about boxing up a bottle or can, know this: you need the right licenses. These aren’t one-size-fits-all; they vary from region to region.

In the United States, you’ll need to consider the following:

  • Federal Licensing: First off, you’ll need a basic permit issued by the Alcohol and Tobacco Tax and Trade Bureau (TTB) to manufacture, wholesale, or import alcoholic beverages.
  • State Licensing: Each state has its own regulations for the sale and shipment of alcohol. You must obtain a license from the alcohol regulatory agency in each state to which you intend to ship. Some states will require a direct shipper’s license while others might require some combination of retail, distributor, and shipping licenses. See a full list of state-by-state alcohol agencies in the U.S.

Because of the complexity and variety of licenses that a manufacturer may need to obtain, many companies exist to help alcohol beverage manufacturers remain compliant, including Sovos, Compliance Service of America, and Avalara, among others.

Beer on pallets

Wholesale vs. Direct-to-Consumer

When considering shipping alcohol, it’s important to distinguish between shipping to stores, bars, and restaurants (wholesale) and shipments to consumers. Here are some key differentiations to consider:

  • Licensing: We covered wholesale licensing considerations above, but when selling direct-to-consumer (DTC), many states require a different shipper’s license and/or permit.
  • Age Verification: DTC shipping requires an age verification process to ensure recipients are of legal drinking age.
  • Volume Limits: Some states may impose limits on the quantity of alcohol that can be shipped directly to a consumer.
  • Labeling and Packaging: When shipping alcohol, there are requirements for labeling and packaging depending on the carrier and the state to which the alcohol is being shipped. We’ll cover this in more detail later in this article.

Alcohol Shipping Agreements

An alcohol shipping agreement is a contract between a distributor or manufacturer of alcohol and a shipping carrier. This agreement outlines the terms under which the carrier will transport products. These agreements typically include the following elements:

  • Scope of services: Types of alcohol that will be transported, where will it be picked up and delivered, delivery timelines, etc.
  • Compliance agreement: Both parties agree to comply with all applicable federal, state, and local laws regarding shipments of alcohol
  • Shipping and packaging requirements: Specifications on how the alcohol must be packaged to minimize damage during transit (including types of materials, labels, and handling instructions)
  • Insurance and liability: Details who is responsible for insuring the alcohol during transit, as well as each party’s liability in case of any issues

An alcohol shipping agreement will also commonly include payment terms, provisions for compliance audits and inspections, conditions for termination and renewal, and terms of confidentiality.

Prohibition & Dry Counties

“Prohibition? Wasn’t that repealed a long time ago??” Yes, but believe it or not, certain counties and local jurisdictions may still have strict regulations or may even prohibit the shipment of alcohol. You can view a list of dry counties in the U.S. here.

Beyond county and local laws, certain states impose limits on the amount of alcohol that can be shipped (particularly to consumers) within a given timeframe.

Choosing the Right Packaging & Shipping Materials

Selecting the right packaging materials for shipping alcohol requires a balance between ensuring the safety and integrity of your products, ensuring compliance, and keeping costs in check.

Beer packaging for bottles

Choosing the Right Containers

You’ll want to consider the individual containers that your products come in as well as the shipping container that will be used to transport your products.

  • Glass Bottles and Cans: Ready-to-sell products like glass bottles and aluminum cans are usually packed into cases and then onto pallets. These could be corrugated fiberboard boxes, wooden crates, or cardboard trays wrapped in plastic.
  • Barrels and Kegs: Wooden barrels are traditional for spirits like whiskey and wine. Stainless steel kegs are commonly used for beer and cider. Barrels can be wrapped in plastic or another waterproof material to protect against moisture and other elements.
  • Bulk Containers: For large quantities beer, wine, or spirits that aren’t bottled or canned, shipping in bulk containers like IBCs (Intermediate Bulk Containers) or Flexitanks is common. These containers can hold thousands of liters of liquid and are designed for easy loading and unloading.

Protecting Alcohol During Shipping

The proper packaging can make all the difference in ensuring your alcoholic beverages reach their destination intact. Consider the following:

  1. Use Dividers: Keep bottles from knocking into each other by using dividers. These partitions help provide a snug fit, reducing movement and the chance of breakage. These can be corrugated trays, fiber trays, or even plastic trays.
  2. Proper Sealing Is Key: Don’t skimp on sealing tape. Use a high-quality tape to secure all seams and openings firmly, ensuring that the package remains intact throughout its journey.
  3. Cushioning Matters: Surround your product with ample cushioning material—bubble wrap, foam inserts, or air pillows work wonders in absorbing shocks and vibrations during transit.
  4. Check Weight Distribution: Make sure the weight is evenly distributed in each box and container to avoid boxes from becoming top-heavy and tipping over during the shipping process.

Sustainable Packaging Considerations

Sustainable packaging solutions can help support your brand in the eyes of buyers who value environmental stewardship. Materials that can help reduce the environmental impact of packaging and shipping include:

  • Corrugated Cardboard
  • Biodegradable Packing Peanuts
  • Recycled Plastic and Bioplastics
  • Paper Bubble Wrap
  • Kraft Paper
  • Mushroom Packaging
  • Seaweed Packaging
  • Organic Fabrics

As with any eco-friendly material, you’ll have to weigh the benefit compared to the cost of materials. Consider the entire lifecycle of packaging materials too—from production to usage to disposal.

Labeling Considerations for Shipping Alcohol

When shipping alcohol, two of the major labeling considerations to take into account are the labels on the products inside and the shipping labels themselves.

Protecting Product Labels During Shipping

Whether you’re shipping in cans, bottles, kegs, or larger containers, there’s no doubt about it—alcohol labels must endure the elements during the shipping process. After all, no brewery, winery, or distillery wants to see their products on the shelves with tattered and torn labels.

Here are some tips to ensure your labels endure the shipping process:

  • Choose the right high-quality label materials: Your labels are going to have to endure moisture and temperature fluctuations during the shipping process. Choosing label materials that are resistant to scuffing and moisture (for example, BOPP, a synthetic material) will limit damage from the elements.
  • Choose the right adhesive: A label printing company like Blue Label can help you choose the right adhesive to withstand temperature fluctuations and humidity.
  • Protect your labels: Protective coatings like UV varnishes or lamination can provide an additional barrier against moisture, light exposure, or even damage from friction.

Choosing Alcohol Shipping Labels

You’ll need shipping labels for the boxes, pallets, or containers in which your alcohol is shipped. Obviously these labels will have your business address and the address of the destination, but you’ll also have to follow certain rules and regulations to ensure your shipping labels are compliant:

  • Federal Regulations: Your shipping labels must include your permit number and must clearly identify the type of alcohol inside the package (i.e. beer, wine, liquor, etc.). Labels must also include the origin and the destination of the shipment.
  • State Regulations: While each state will have its own regulations, states may require the following: shipper’s license number, quantity limits detailed on the label, and purchase method (i.e. online/phone)
  • Carrier-Specific Requirements: Each carrier (ex: FedEx, UPS) will have their own requirements, but expect carriers to require an adult signature from the recipient and specific labeling indicating that the package contains alcohol.

While regular shipping labels will get the job done, specialized shipping labels that feature your branding can add a visual appeal to packaging seen by consumers and buyers alike. If you’re thinking about branded shipping labels, remember the following:

  • Be sure to incorporate mandatory regulatory information
  • Ensure that your design doesn’t obscure any legally required information
  • Consider implementing a QR code to link to your company’s website, product details, or promotional videos

Special Considerations for Beer, Wine, and Spirits

While many of the regulations for shipping alcohol are consistent no matter the type of alcohol, there are some things to consider depending on what you’re shipping:

  • Shipping Beer: When bottled or canned, shipments of beer can be sensitive to changes in pressure and temperature—packaging that prevents agitation and extreme temperature changes is important. Since beer bottles are particularly delicate, using strong materials, dividers, and cushioning will help protect your product.
  • Shipping Wine: Wine is also sensitive to temperature changes—using temperature-controlled shipping methods or even insulated packaging can help protect the quality of the wine. Bottles of wine are also typically shipped on their sides to keep the cork moist, which helps maintain the seal and prevent oxidation.
  • Shipping Spirits: Spirits with high alcohol content may actually classify these products as hazardous materials under certain shipping regulations. This may require special handling, labeling, and compliance with material shipping laws. In addition, high-strength seals and tamper-evident packaging can help protect liquor bottles during the shipping process.

Staying Updated and Avoiding Common Mistakes

In the world of alcohol shipping, staying informed can help you avoid common pitfalls. Here’s how to stay up-to-date:

  • Embrace Continuous Learning: Regulations around packaging and shipping alcohol aren’t set in stone; they change with time. Subscribing to industry newsletters, attending webinars, or joining trade associations are excellent ways to stay on top of changes. This proactive approach helps avoid mistakes that could cost you in terms of compliance violations or damaged goods.
  • Leverage Technology for Efficiency: Innovations like smart labels (which track a package’s journey) or eco-friendly materials (that appeal to green-minded consumers) not only streamline operations but can also improve your brand’s reputation for innovation and responsibility.

Conclusion

We’ve covered the essentials of shipping alcohol—from ensuring safety and compliance to ensuring your product remains intact and appealing once it reaches its destination.

  • Safety and Compliance: These are non-negotiable. The right materials, clear labeling, and the proper licenses are essential to shipping alcohol.
  • Branding: Your packaging is the face of your product. Custom labels and printed boxes can set you apart in a crowded marketplace.
  • Legal Awareness: Staying informed about regional regulations helps avoid costly mistakes.
  • Material Choices: Opting for durable options helps safeguard your products.

Shipping alcoholic beverages requires careful packaging to ensure product safety, regulatory compliance, and brand representation. Don’t risk damaged goods, fines, or an underwhelming customer experience. Blue Label’s experts can help you choose the right packaging and label materials when shipping your beer, wine, or spirits products.

What Is Biaxially Oriented Polypropylene (BOPP) and Why Is It Good For Product Labels?

Choosing a label for your packaging is a big deal. You need something that sticks out, but also sticks on. Enter biaxially oriented polypropylene, or BOPP for short.

It’s a to-go choice for several food and beverage, beauty, household, and even medical equipment brands. But is it the right choice for your products? Let’s walk through the benefits of BOPP, its applications, options, pricing, and customizability.

Understanding BOPP 

Considering how commonly it’s used, you’ve probably passed by BOPP labels a million times at the store. BOPP is a type of plastic film commonly used for product labels. In simple terms, it’s a durable, clear material that’s been stretched in two directions during manufacturing. This stretching process enhances its strength and clarity.

Benefits of Choosing BOPP Labels 

Ask a brand using BOPP for their product labels why they prefer it, and they’ll tell you it’s highly versatile. These are some of the benefits that make BOPP the perfect fit for product labels. 

BOPP is Durable 

Many packaging and labeling professionals consider BOPP to be one of the most durable label options available. It’s not susceptible to common problems affecting different labels like peeling, wrinkling, and lifting. Whether you use them on jars, bottles, or tubes, BOPP can last a long time. 

BOPP is Resistant to Moisture, UV Light, and Oil

Because BOPP labels are durable and made from plastic, they can resist most types of liquids. Something spills or splashes on your label?  It won’t smear the writing on the label if you’re using BOPP. 

Meanwhile, BOPP’s moisture and solvent resistant qualities make it a great choice for household products people keep in their bathrooms and kitchens. BOPP is also acid resistant, which makes it suitable for food and beverage product packaging. You won’t have to worry about products containing tomatoes, coffee, condiments, or citrus, which have a low pH content, degrading or discoloring your BOPP labels.

BOPP Labels are Ideal for Printing

The polymer film used for making BOPP labels accepts both water and solvent-based inks, giving you more options when choosing effects for your labels. Ink adheres well to BOPP because it goes through several treatment steps to improve its printability. The final treatment also improves the ink’s ability to stick to the label material.

Sauces and seasoning products with custom labels and packaging

BOPP is Flexible 

Another interesting aspect of BOPP is its flexibility, which makes it easy to apply on rounded and flat surfaces with ease. And since it’s very thin, BOPP labels can look as though they’re directly printed onto their container. 

BOPP Applies to Glass, Plastic, and Metal 

BOPP is compatible with all types of packaging containers commonly used for consumer goods. From metal cans and glass jars to plastic containers, the right combination of BOPP film and adhesive is sure to stick. 

BOPP is Compatible with FDA Food Packaging Requirements 

Food labels made from BOPP film are FDA compliant as long as they mention the following: 

  • A statement of identity 
  • Net quantity of contents
  • List of ingredients 
  • Name of manufacturer, packer, or distributor.

BOPP labels designed and manufactured by companies like Blue Label Packaging meet FDA compliance standards for food packaging. 

BOPP is an Affordable Label Choice 

When it comes to cost, BOPP is more affordable than options like PET, while giving you the same level of durability and moisture resistance. While paper labels are cheaper to produce, they might not last as long, making BOPP a cost-efficient alternative. 

Different BOPP Label Options 

You don’t have to settle for a simple, generic label when you choose BOPP film. Here are some of your available BOPP label options: 

Pressure Sensitive Labels on honey jars

White BOPP Labels 

Though BOPP film labels come in different options, white is the most common choice. It’s used in the health and beauty, personal care, and cosmetic industries. You’ll also see white BOPP labels on food products by companies looking to make their branding stand out. 

Clear BOPP Labels 

Transparent BOPP labels can give your product a sleek, no-label look, and is often used on beverages, household products, specialty foods, and cosmetic products. It has the same moisture resistant qualities of white BOPP, except that it’s almost invisible. 

Wine bottles with custom pressure sensitive labels

Silver And Gold BOPP Labels 

For a more luxurious appearance, you can also choose silver or holographic BOPP product labels. These have the same capabilities as clear or white labels, but offer a metallic finish. 

Squeezable BOPP Labels

BOPP-squeezable labels are made for product containers that contort with handling, like shampoo, condiment, and lotion bottles. They give you the flexibility, moisture resistance, and durability needed for products that take on frequent handling. 

BOPP Label Applications

BOPP is a popular option for label materials—it offers impressive affordability and durability making it desirable for a wide range of products and industries.

Food And Beverage 

Numerous food and beverage companies use BOPP labels because it’s waterproof, looks great, and is easy to read. It’s durable against acidic foods that might typically leave labels smeared or stained. The flexibility and thinness of BOPP labels make them easy to apply to round surfaces of food and beverage containers. 

Health and Beauty

Packaging for health and beauty items like cosmetics require specific product information on the labels, so protecting against smudging, fading, and tearing is critical. These labels need to hold up in humid and damp environments. BOPP product labels are resistant to water from showers and sinks, oils that come off users’ hands, and the products inside them. 

Choose BOPP Labels for Durable and Attractive Product Labeling Solutions

To sum it up, BOPP film is a versatile solution to labeling your products, whether you operate in the food and beverage, cosmetic, or household goods industry. It’s resistant to moisture, comes in various finishes, and is compatible with glass, metal, and plastic containers. 

If you want to start printing BOPP film labels for your products, contact our team at Blue Label Packaging to request a quote.

What is Short Run Label Printing and Why Does it Matter for Manufacturers?

Looking for flexibility in producing smaller quantities of labels? That’s where short-run labels come in. From seasonal products to limited edition releases and product testing, short-run labels allow for smaller quantities and quick turnaround times.We’ll discuss some of the considerations and how quickly you can receive a short run of product labels. 

Designer looking at product labels

Understanding Short Run Label Printing 

If you choose short run printing for product labels, it generally means that you’re printing under 10,000 labels. This is thanks to a faster printing setup, which allows companies to print out short runs of a single label design. 

In contrast, traditional methods often require longer setup times because of equipment changeover, so making smaller label runs becomes more expensive. 

Why Short Run Label Printing

Here’s a look at some of the reasons you may need short run label printing for your company: 

You’re Running a Small Business

One of the most common reasons to consider short run label printing is that you’re running a small business or startup. Whether you have a smaller budget or lower volume, you’ll only need a small number of labels at a time. Short run label printing is a cost-effective way to get quality labels without the higher upfront cost that comes with bulk printing. 

You’re Launching Seasonal or Limited Edition Products 

For season-specific product launches, it doesn’t make sense to place a big order of labels. The same goes for promotional campaigns and limited edition packaging. Short run label printing allows you to create labels with unique branding and seasonal designs. 

You Need To Update Current Labels for Compliance Purposes

In heavily regulated industries like food and pharmaceuticals, there’s always a possibility of regulations changing frequently. This creates the need to update your product label as per current standards. Short run label printing lets you print in smaller quantities to ensure compliance and prevents large numbers of outdated labels from going to waste. 

How Small Can a Label Run Be? 

We mentioned earlier that a short run is generally any quantity below 10,000, but you’re probably wondering how small a label run can be. At Blue Label, we have no minimum order quantity, though there are cost efficiencies the more labels you order.

How Quickly You Can Print A Short Run 

A major focus of short run label printing is cutting down the time it takes to receive your labels. Due to the benefits and speeds of digital printing, we can get your labels to you in just 5 business days after artwork approval. Combine that with expedited shipping options, and you can receive your labels in no time. 

Considering Short Run Label Printing for Your Products

In a nutshell, short run label printing is well suited for smaller batches of products, special releases, and seasonal products. It can help you keep costs down, receive your labels faster, and stay compliant with regulatory requirements. And thanks to a combination of digital printing and expedited shipping, you can receive labels without delays. 

Have a short run label project ready? Request a quote today.