The Anatomy of a Wine Label: Everything You Need to Include on the Bottle

Wine labeling printing can be as complex as the contents inside their containers. In addition to looking good, these labels must provide a lot of information for both intrigued customers and government entities. There is a lot to know about a bottle of wine, and it’s the label’s job to communicate that to the consumer.

As we recently discussed, the use of “wine labels” dates all the way back to ancient Egypt, with seals and etchings put in place to improve trade. Over centuries, the practice has evolved a great deal. Now there are federal rules and regulations to obey. Some information is mandatory, and some is nice to have, but everything on your wine labels is meant to properly reflect the quality of the contents within.

From crucial details like the brand, year, and region to more fun facts like flavor notes and pairing suggestions, your label is a story with a designated hierarchy to help you tell the tale. All the while, it’s important to keep in mind that the Alcohol and Tobacco Tax and Trade Bureau (TTB) regulates a lot of what details are required and how you list them. Here’s a breakdown of everything you need to include on wine labels – and some guidance on how you should present these wine labeling requirements.

What Information is Included on Wine Labels?

What needs to be included on a wine bottle label?


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Brand Name

Who made the wine? The winery’s branding will usually appear at the top or bottom of the label (like many French wine labels).

Fanciful Name

What’s the name for this specific wine? While not mandatory, it’s not uncommon for wine labels to feature a secondary name to differentiate separate brands within the same winery.

Brengman Brothers’ “Runaway Hen” is an example of a fanciful name of one of the wine brands they have produced. Keep in mind that fanciful names do not replace the need for a class and designation type. When a fanciful name is used, the TTB requires an additional tax class on the label based on the percentage of alcohol. For example, “red table wine” or “white table wine” are required for wines under 14 percent alcohol, while “red wine” or “white wine” is required for wines above 14 percent alcohol.

Vintage (Year)

When were the grapes harvested? This wine information, while not mandatory, is common among wine labels as it speaks to the quality of the bottle’s contents, especially if you’re up on your vintage variations.

Wine or Varietal Type

As you may have guessed, what kind of wine is in your bottle? This is where the grape or varietal type is communicated, e.g., Sauvignon Blanc, Pinot Noir, etc. It’s required for wines to list a type on the label. In addition, wines that call out a specific varietal name must derive at least 75 percent of the product from the specified grape. Otherwise, the label should have a generic name like “red wine” or something similar.

Appellation (Region)

Where was the wine made? The region of origin breaks down in a few different ways, and there are rules that apply to listing geographic information on wine labels. If a state or county is named, it is federal law that at least 75 percent of the grapes used in production come from said location. If an AVA is cited (an American viticultural area, e.g., Napa Valley), the law states that at least 85 percent of the grapes must come from said area. Certain states also have their own regional laws. For example, California law mandates that 100 percent of the grapes must come from California if the state is named on the bottle.

Producer & Bottler

Where was your product made and bottled? If this location differs from the winery or vineyard, you must print both the name and address of this location on the label.

Alcohol Content

What is the percentage of alcohol by volume (ABV)? Unless it can be deduced from its class (e.g., table wine suggests an ABV of 14 percent or less), this number is required on every label.

Net Contents

How much wine is in the bottle? Whether it’s printed on the label or blown into the glass, this number (expressed in milliliters) must be present on every bottle.

Sulfite Warning

Does this wine have more than 10 parts per million of sulfur dioxide or more? If so, your label must bear a warning that says “CONTAINS SULFITES.”

Government Warning (Most often on the back label)

The Alcoholic Beverage Labeling Act (November, 1988) requires that every label of an alcoholic beverage bare a specific government warning that states:

Government Warning:

(1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects.

(2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.”

Additional Wine Label Information

Additional messaging may appear on the back label, such as pairing suggestions, flavor notes, and possibly some history on the winery or vineyard. These fun facts are not mandatory, but can serve as helpful hints for thirsty wine enthusiast. You could even include serving facts if you want, although the TTB doesn’t require them for wine labels. Extra details or information can add to the way people perceive our products, so don’t be afraid to add something if it makes sense for your brand.

A TTB compliant wine label featuring necessary legal information.

Materials Matter: Choosing the Right Material for Your Wine Bottle Label

When it comes to wine labels, there are a lot of options to consider beyond just paper. The materials used can impact the look, feel, and durability of the label. Paper is a classic choice that offers a range of appearances from smooth to textured. Textured papers give labels a nice vintage, artisanal vibe. Smooth papers convey a cleaner, more modern look.

Another key decision is the coating or finish. Glossy varnishes make the colors vibrant and eye-catching. Satin or matte finishes have a more subtle, soft aesthetic. If the wine will be stored in damp environments like a cellar, extra durable laminate coatings can be applied to protect against moisture damage. 

The right materials can enhance the wine branding and convey the desired feeling. This is a good opportunity to get sample labels with different papers and finishes to see what works best for your particular wine.

Wine label gallery

Wine Bottle Design Considerations

When designing your wine bottle labels, it’s important to think about the actual dimensions and shape of the label. Wine bottles come in standard shapes like Bordeaux, Burgundy, and Champagne style, as well as unique custom shapes like  asymmetrical hand-blown bottles.

Wine bottle shapes

The label shape can mirror the bottle or go for something distinctive like a diamond or circle. Blue Label can print any shape you can dream up. Just be sure to consider the actual label size needed to fit that area of the bottle.

At Blue Label, our preferred label artwork file is a Adobe Illustrator file or high-resolution PDF. This allows our team to verify label dimensions. You’ll get a proof via email, and we’ll make sure your artwork translates smoothly into the printing process.

When planning your designs, each bottle type has standard label sizes and shapes for each bottle dimensions:

  • 750ml Burgundy: 3.5″ x 4.5″
  • 750ml Bordeaux: 4″ x 6″ or 4″ x 4″
  • 750ml Champagne: 4″ x 4″

With the endless variety of wine bottle shapes and sizes, custom tailored labels make a big impact.

Make Your Wine Labels Stand Out from the Crowd

Now that you’ve got the crucial wine bottle info down, it’s time to add the touches that will make it pop off the shelf. Blue Label Packaging Company offers a variety of materials and finishes to help you create a custom wine label that will do your product justice.

There are plenty of ways to help you communicate the quality and style of your wine through packaging. If you’ve got a bold and complex Cabernet, a matte material seems like a nice pairing. A light, crisp Sauvignon Blanc? A glossy finish has a nice effect! Got an organic grape? An earthy craft paper is an excellent choice.

Once you’ve chosen your material, consider special treatments for a little something extra. Spot varnishes are a great way to highlight the label information you’re particularly proud of (e.g., a private reserve; a vintner’s selection) or a special design element. Also, details like hot foil stamping and embossed textures add a level of sophistication wine lovers will appreciate.

Your custom wine labels deserve the very best. Our facility offers the highest quality, the most flexibility, and the fastest processing, printing, and shipping times— five business days from the time you approve your artwork (because not everything gets better with age). Get in touch with us today to get the barrel rolling on your next wine labeling project. 

*after artwork approval

Making Waterproof Labels for Bottles: Factors for Water Resistance

After investing time and money to create great labels for your products, it would be a shame for them to peel off your container. Certain products are destined to encounter moisture, whether they sit in a cooler, sweat after being refrigerated, or encounter water during the application process.

While the majority of product labels don’t play well with water, there are measures that companies can take to protect their designs from a sad, soggy ending. Let’s break down a variety of factors that can help your labels stay strong and look great even after they’ve been exposed to moisture.

The Truth About “Waterproof” Labels for Bottles

Before we get too far, it’s important to address the proverbial elephant in the room – there is no such thing as a truly waterproof bottle label. Water and other fluids will impact even the most water-resistant bottle labels at some point. As such, you can’t guarantee complete protection with a simple label material.

While complete water resistance isn’t attainable, that doesn’t mean there aren’t means to protect your packaging as much as possible. There are several to make your labels as water and oil-resistant as possible, including the following considerations.

  • Label adhesive
  • Label material
  • Environmental considerations

Find an Appropriate Label Adhesive

Water, oil, and other wet substances can put you in a bind when you choose an adhesive for your labels. Even if your label itself is water resistant, a label adhesive needs to be able to withstand those substances. Everything from regular moisture to complete submersion can pose problems. With the wrong adhesive, you’ll be stuck with a label that’s falling off the bottle.

One drawback is that the presence of water may eliminate certain types of adhesives from your selection. For example, humidity and wet environments can pose problems for removable labels, so you may want to avoid them if you want a truly waterproof label.

Fortunately, there are moisture-resistant label adhesives designed to specifically combat this issue. There are a variety of factors that will impact exactly which adhesive works best – the amount of exposure, how often exposure is expected to happen, which types of fluids will pose problems, etc. Once that information is identified, a label printing expert can help you pair the right adhesive with your product.

A collection of custom waterproof labels for bottles.

Choose a Label Material

There are a wide range of label materials available, but the majority of them fall under one of two categories: paper or film. Both groups offer various benefits, but one type typically fares much better against water and other fluids than the other.

Paper is a great choice for companies looking for a versatile, cost-effective material, but there’s one big problem – paper has a tendency to disintegrate in water. There are specific styles of paper with a higher wet strength that can slow water penetration. However, there is no waterproof bottle label paper and even the most resistant paper substrates will become fully saturated over time.

If you need water resistance, we strongly suggest sticking with film stocks. Unlike paper, film stocks won’t absorb water, making them as waterproof as you can get for a bottle label. From shrink sleeves to roll labels, there are a few different film materials that are much better fits for products dealing with moisture.

  • Polypropylenes (BOPP) – A rigid film that features high tear resistance and is a great fit for beverages and other products that will encounter moisture.
  • Polyester (PET) – A film designed for maximum durability that is great for products used outdoors.
  • Polyolefin – An extremely soft and flexible film perfect for squeeze applications, such as bottles that will end up in the shower or other wet environments.

Regardless of your choice, the simple logic is that film is much better at resisting water than paper. As such, a film label is a great start for any bottles that will encounter moisture either before, during, or after application.

A selection of six beer bottles using water resistant bottle labels.

Plan Around Your Environment

When there’s water and other fluids, there are other potential environmental issues that can create problems for your label. There are a few main considerations that you’ll want to make when it comes to you where your products will go.

  • Your applicating environment.
  • Shipping and storage environments.
  • Where and how your bottles are used.
  • The product itself.

Your application process makes a major impact on your choice of adhesive, label material, liner, and more. That is especially true if your bottles will be wet going into the applicating process. A wet-apply adhesive is a must in these scenarios. You also may need to factor in your product as well. For example, acidic or oily products can wreak havoc if you don’t account for them in the planning process.

Proper shipping and storage is another factor that can be easily overlooked. All waterproof product labels should be stored in a temperature-controlled environment. Exact temperature and humidity levels vary based on your exact label, but too much humidity in a shipping truck or a warehouse will pose problems. Shrink sleeves are especially sensitive to humidity and other environmental factors, so make sure to keep them safe before application.

Finally, you need to factor in just where your bottles will go once consumers get a hold of them. If your products are going to encounter ice buckets, coolers, or other cold storage places, you’ll need something stronger than a standard adhesive. A more aggressive, freezer-grade label adhesive will be able to withstand these conditions.

Other products may have very different issues, such as a bottle of conditioner. Certain health and beauty labels will sit in the shower and encounter other cleaning chemicals. These products needs to withstand a hot, steamy environment along with oils and other substances. Sunscreen bottles need waterproof capabilities at the beach or pool, but they also should have some form of UV resistance.

You should also consider whether the product itself may impact the label. For example, the oil found in products like sunscreen can affect the application and integrity of a label. Water-resistant capabilities are key, but you should always consider what will happen if some of your own product will leak out and interact with your label.

A whiskey bottle using a waterproof bottle label paper.

 

Find the Right Label Printing Company

Whether you need custom waterproof labels for bottles, jars, or any other container, it’s essential that your packaging showcases the quality of your products and brand. At Blue Label Packaging, we have the equipment and expertise it takes to not only make your labels as water-resistant as possible, but also enhance your design to make a lasting impressions on customers.

Ready to invest in the perfect bottle labels for your business? Contact us today to talk to one of our experts about high-quality, water-resistant labels.

4 Tips to Elevate Your Whiskey Bottle Label Design

People aren’t supposed to judge a book by it’s cover, but that doesn’t stop them from judging a whiskey by it’s label. According to a Harris Poll study, a whopping 85 percent of shoppers said that product packaging impacted their purchase decisions. That visual edge is why intriguing packaging is crucial whether you sell your craft spirits in liquor stores, online retailers, and anywhere else people can procure your whiskies.

Simply put, an eye-catching whiskey bottle label is essential for everything from bourbons to wheaters. Let’s break down a few ways that you can elevate your custom whiskey label design so that your spirit catches consumers’ attention.

A bottle of Uncle Nearest with a hot foil stamped whiskey bottle label design.

Material Selection

Paper is a classic choice for a reason. Paper is incredibly versatile and allows you to play with a variety of textures to capture your desired aesthetic. These options include:

  • Linen
  • Eggshell
  • Felt/velvet
  • Estate
  • Metalized
  • Cobblestone
  • Ever-opaque

No matter the option, paper gives you a base to help you tell your product’s story. Want to position your whiskey as a premium, high-class spirit? A matte-coated paper stock simply oozes with sophistication. Different textures can also give customers a more enjoyable tactile experience – and that’s especially important when touch can help influence buying decisions.

While paper is a traditional choice, there are plenty of films that can help you enhance your label’s look. Clear, metallic, and other specialty films allow you to incorporate the material into your design, whether you want to show off more of your product or add a more modern, flashy element to your packaging. Films also have the added benefit of water resistance, whereas paper will eventually break down.

Font Selection

The words on a whiskey label do a lot more than provide information. The fonts you choose say a lot about how you want customers to perceive that product, so make sure to pick a personality that suits your spirit.

Distilleries are opting to break the mold with more modern fonts like sans serifs or slab serifs. Traditionally, a script font is typically very elegant and sophisticated, whereas a serif font in more traditional and reliable. Those two routes are normal choices for whiskey labels, and for good reason – people naturally equate them as a trusted font for a premium product.

As long as your whiskey is positioned appropriately, this bold approach can give your product a unique aesthetic that let consumers know what type of experience to expect – just make sure that you keep your text legible regardless of your choices.

Color Considerations

Just like fonts, your choice of colors play a pivotal part in showcasing your product’s personality. According to research, 85 percent of shoppers name color as a primary reason for why they buy a particular product. That level of impact makes your color choices extremely important.

Using color psychology can help you influence consumers through your unique whiskey bottles and whiskey label design. For example, the following hues are associated with the following feelings and can help you convey a certain attitude for your target audience.

  • Red – Bold and passionate
  • Orange – Energetic and invigorating
  • Yellow – Joyful and optimistic
  • Green – Safe and nurturing
  • Blue – Serious and trustworthy
  • Purple – Successful and creative
  • Pink – Youthful and feminine
  • Brown – Reliable and rugged
  • White – Clean and pure
  • Grey – Versatile and mature
  • Black – Luxurious and elegant

A whiskey label design for Nathan Green 1870.

Label Decoration

When it’s time to take your label to the next level, decoration is your best friend. Some strategic decorations not only turn your whiskey bottles into a visual spectacle, but also add to the perceived value of your product. That extra decorative flair comes in many forms, all of which can enhance your labels in different ways.

  • Embossing – Create a three-dimensional image by pressing a custom pattern into your label material. The resulting raised surface creates an intriguing design that customers can both see and feel.
  • Hot foil stamping – Stamp a special design into your label with a specialty foil. This process allows you to create multifaceted compositions through metallic, holographic, matte, and other decorative imprints.
  • Spot varnish – Coat your entire label or highlight specific parts of your design with a protective liquid coating that cures and dries in a variety of different forms, including matte, gloss, or soft touch.
  • High-build silk screen – Finish your design with a special ink layer that adds a stunning glossy pattern that raises above the rest of your design.

Communicate Quality Through Your Whiskey Bottle Label Design

Let’s face it – whiskey drinkers aren’t lacking for options. That’s why it’s absolutely essential that your whiskey label design not only attracts attention, but looks as good as what’s in your bottles. That need for premium packaging is why Blue Label works with craft distilleries to print professional-quality eye-catching labels that elevate your branding and communicate the quality and character of your whiskey.

Ready to make your custom whiskey label design a reality? Contact us today to get the stunning labels and unmatched customer service your distillery deserves.

4 Ways Labels Improve Consumer Perception of Product Quality

It’s no surprise that the typical consumer is looking to high quality products. The problem is that you don’t have a lot of time to make an impression. Customers take an average of 13 seconds to make a purchase decision, so it’s essential to make sure your goods stand out compared to competing products.

Fortunately, a good product label makes a direct impact on how potential customers view your products. Here are four ways that your labels can improve the perceived quality of your products.

Mind the Materials

Think of your label material as your product’s coat – an attractive topcoat is going to exude more class and luxury than a basic windbreaker. Your choice of label material makes a direct impact in how consumers perceive your product. If you’re aiming to convey the quality of your product, you’ll want to match your product with the right material.

Of course, the right type of “quality” material depends greatly on your product. Some product need to look expensive to present themselves as quality goods, which is why textured and matte-coated paper stocks are excellent choices for wine labels and other products that need to radiate elegance. Meanwhile, a shrink sleeve can create a very professional, 360-degree look that appears very official and clean.

Simply put, your material needs to both look good and match the vibe of your product. By combining those factors, your labels will be set up for a great introduction for customers seeking quality products.

A slection of Me Care products with quality labels.

Color Them Impressed

The right color can help sway consumers to your side. More than 90% of buying decisions are impacted by visual factors. What’s more is that different color choices impact how people perceive your products. By utilizing certain colors in your label design, you can present your product in the right light.

Of course, there are always exceptions based on your particular product and your intended audience. Different genders have varying color preferences, so purple packaging tends to be more effective for women, while men gravitate toward striking black labels. You’ll want to tailor your color choices to your brand, market, and audience, but the right combinations can help you communicate quality before people ever touch your product.

Elevate Your Packaging Through Decoration

A little decoration goes a long way toward people’s perception of product quality. Remember that coat analogy earlier? Decorations are the little touches that enhance your look – tailoring, embroidering, etc. Decorative additions can completely overhaul how people view your product, which is why the following capabilities can help showcase product quality.

Each of these processes allow you to add new, intriguing elements to the look and feel of your label. An embossed pattern or soft touch varnish give customers a different tactile experience. Stamping metallic, holographic, and other foils add a new dimension that takes your packaging to a new level. Adding these extra details takes your packaging beyond that of a simple, boring label. That extra attention to detail isn’t lost on customers.

Eliminate Label Damage and Application Issues

Even the best labels can be derailed by a simple defect. It’s hard to convey quality you’re your label is damaged or has visible application issues. It’s like that proverbial coat we keep mentioning – a visible tear is going to overshadow even the snazziest jacket.

There are a few measures that companies can take to prevent label damage and defects. Print protection plays a pivotal part in proactively protecting product labels. No matter what type of product you sell, any form of friction could damage your design. Add in potential threats like water, oil, and other substances make print protection essential for defending your product labels.

As for application issues like air bubbles, wrinkles, and more, it’s important to work with your label printing and applicating partners to identify potential issues ahead of time. There are plenty of potential reasons for label application defects, so you’ll want to address the following factors.

  • The container – Your container’s dimensions and surface can lead to issues. For example, you may need to properly taper your label or use a specific adhesive for different types of containers.
  • The applicating environment – Factors like temperature, moisture, and potential contamination can all dictate which materials and adhesives will best help you avoid application issues.
  • Liner issues – Different applicators are built for paper or clear liners, so you’ll need to identify which is best suited for your process.
  • Improper storage – It’s best to store labels in a temperature controlled environment based on your specific label. This is especially true for shrink sleeves, as they are more susceptible to potential damage prior to application.

A trio of stunning bottle labels that convery the perception of product quality.

Showcase the Quality of Your Products with Stunning Labels

The right label makes a direct impact on driving consumer behavior, but it takes a good printing partner to turn your designs into a reality. Blue Label combines state-of-the-art digital printing technology with unmatched customer service to enhance your labels and showcase the quality customers want to see in their products.

Want to elevate your product packaging? Contact us today to get the stunning labels and unmatched customer service your products deserve.

Anatomy of a Cannabis Label: Cannabis Labeling Requirements

Cannabis regulation is a complex, so it’s no surprise that navigating cannabis labeling requirements is a tricky process. Noncompliance can lead to penalties ranging from fines and recalls to losing licenses or even your entire business, so proper labeling is a must for any growing cannabis company.

The cannabis industry is subject to a variety of packaging requirements, not to mention the ongoing challenge of creating designs that attract customers. Let’s break down the different parts of a cannabis label and how they impact your packaging and labeling.

Four e-juice bottles that follow proper cannabis labeling requirements.

What is Required on Cannabis Product Labels?

There are a variety of elements that are required on a cannabis label. In general, these elements must be displayed on one of the following parts of your label.

  • Primary label/primary display panel – The product label that is placed in a prominent position on the front or top of a product.
  • Information panel/secondary label – A supplementary label located on the back or sides of a container. This label can either be a separate label or connected to the primary label.

Brand name

What is it? – The name of who made the product. This brand name is typically paired with a brand logo.

Where should it go? – Brand elements are typically located on the primary panel.

Statement of identity

What is it? – A generic indicator of the product, such as gummies, oils, or creams. The statement should clearly identify exactly what your product is for consumers.

Where should it go? – The primary panel.

Net contents

What is it? – A measurement of the net weight of your product. Net contents should be expressed in terms of weight, numerical count, or a combination of the two. Weight should use both metric and U.S. Customary System units and be listed with the words “Net Weight.”

Where should it go? – Net contents should be listed on the bottom 30% of the primary panel and be parallel to the base of the container.

Supplement and nutrition facts

What is it? – Any product intended for consumption requires a facts panel detailing pertinent information. These details include serving sizes, daily value percentages, nutrients, and calories.

Where should it go? – Nutrition facts should be placed on the primary panel. However, it is acceptable to place nutrition facts on any visible alternate label for packages with insufficient area on the primary panel.

Ingredients list or panel

What is it? – Any edible or topical cannabis products should include a list of ingredients used in the product. The ingredient list should name each ingredient in descending order of predominance.

Where should it go? – Ingredients information can be placed on either the primary display panel or the information panel. The FDA also stipulates that the type size for ingredients listings be at least 1/16 inch in height based on the lower case “o,” as well as prominent, conspicuous, and easy to read.

Applicable warnings

What are they? – Cannabis products are generally required to include different visible warnings for consumers. The exact warnings vary by state, but can include the following.

  • Habit forming
  • Impaired abilities
  • Age restrictions
  • Health risks
  • Resale and transfer restrictions
  • Medical use only
  • Not for children
  • Schedule I controlled substance

Where should they go? – The exact placement and type requirements can vary, so check your local laws for specifics.

Manufacturer information

What is it? – The name and contact information of the manufacturer of the product.

Where should it go? – The information panel or any supplemental label.

Amount, strain, and batch or lot number

What are they? – Information detailing how much cannabis is in the product, what strain was used, and the batch or lot number used for testing and tracking cannabis.

Where should they go? – This information should typically be included on the informational label and not on any other form of supplementary label, depending on the state.

Applicable dates

What are they? – The various dates associated with cultivation, manufacturing, sell by, and expiration/best.

Where should they go? – Dates can go on any part of the label not preoccupied with other elements.

“Cannabis infused” statement

What is it? – A description attached to labels for edible products.

Where should it go? – On the primary panel for any products meant to be ingested.

An e-liquid product with an attractive cannabis package design.

Are There Restrictions to Cannabis Package Designs?

In addition to all the various required and optional label elements, cannabis product packaging has to abide by some other rules. The exact rules vary by state, but the following requirements are common for cannabis packaging.

  • Child-resistant packaging – Containers must be difficult for children to open (exact age can vary).
  • Tamper-evident seals – It should be clearly visible if package has been opened prior to sale.
  • Resealing – Packaging with more than one serving should be able to reseal after use.
  • Opaque packaging – Any edible cannabis products must be in an opaque package that doesn’t allow consumers to see the contained product.

There are also special design restrictions that impact the look of your label and overall package. The FDA and other organizations don’t want certain types of businesses marketing products to children. For example, the FDA and the Federal Trade Commission (FTC) sent letters to e-juice and e-cigarette companies back in 2018 warning them against using packaging that “cause[s] [products] to resemble kid-friendly food products, such as juice boxes, candy or cookies, some of them with cartoon-like imagery.”

Those same rules apply to cannabis products, although “marketing to children” is unfortunately vague and subjective at times. To start, cannabis labels and containers should resemble any commercially available snack, drinks, or other products – the word “candy” and other versions of that word are completely disallowed. Cannabis packaging also shouldn’t include any cartoons or other imagery that typically appeal to children.

Dress Your Cannabis Products for Success

Between branding and cannabis labeling requirements, investing in quality packaging is both complicated and essential. That’s why Blue Label Packaging Co. strives to simplify your search for the perfect eye-catching labels.

Compliance requirements don’t mean you need to limit your label design possibilities. Our experts work directly with you to identify the perfect label materials, decorations, and other opportunities to enhance your designs and showcase your brand. Contact us today to invest in the perfect labels for you cannabis products.

5 Product Label Design Tips to Elevate Your Packaging

Coming up with the perfect label design is a challenge in itself. When it comes to designing a product label, there are things to consider that, perhaps, not just any designer can do. Let’s break down a five notable design tips that can help you take your packaging to the next level.

Product Label Design Should Be Honest

A colorful product label design for Hotel Tango vodka.

Any designer might default to trying to depict a product in its most desirable and flawless state, but an experienced product label designer knows that it’s essential to honestly represent a product. Your design is supposed to tell your product’s story, not fabricate a misleading fable.

The imagery and messaging on your label should be, to the best of your ability, an accurate representation of what consumers will find inside of the packaging. This need for honesty is especially true when design food labels or any other products people will consume or use for their body. You know your product best, so make sure your design properly represents what you sell and how it should make customers feel.

If you still think this a little deception is fine, just consider what can happen. Even if your label gets someone to buy your product once, that individual will quickly snuff out that your packaging design wasn’t quite so honest about its contents. That one-and-done customer won’t be giving you any more money. What’s worse is that a slighted consumer may tell others that your product is misleading.

That scenario represents quite an unfortunate spiral thanks to a misleading packaging label design. That’s why we suggest being as transparent with your packaging design – and we’re talking about more than just clear labels. You make a good product, so make sure your packaging properly represents your work.

Product Label Design Must Take Legalities into Account

It’s okay to push boundaries with your design, but your label must follow any applicable federal or state regulations. Several products are regulated by various government entities, so there’s a good chance some organization will have a say in what you include in your design.

For example, the Alcoholic Beverage Labeling Act requires that alcoholic beverages carry a government warning, among other things, telling pregnant women of the effects of drinking, and regular consumers of the health risks. The penalties for violating this act can be a fine in the tens of thousands of dollars. As such, you’ll want you brush up on your Alcohol and Tobacco Tax and Trade Bureau (TTB) regulations to make sure your design is up to date with legal standards.

Beer is far from the only product that needs to incorporate legal guidelines into its packaging label design. Wine labels, spirit labels, food labels, health and beauty labels, and so many more all carry some sort of legal requirement to communicate ingredients, warnings, or risks with consumers.

Your Product’s Design Has to Fly Off Shelves

There’s always competition. Regardless of which product is being designed for, it must exist on a shelf, in an online store, or somewhere else with all of its rivals. That’s no small task while still staying true to the product, the brand, and labeling regulations. Still there are ways that your design can keep a unique quality that differentiates it from its shelf-neighbors.

  • Use different font types to evoke specific emotions and quickly portray your product and brand’s personality.
  • 90 percent of information transmitted to the brain is visual, so incorporate imagery to your product label design can help it get noticed.
  • Utilize color psychology and contrasts to develop a striking color palette that evokes certain moods and feelings and competitively positions your product in a visual market.
  • Enhance your design in cool, creative ways with embossing, hot foil stamping, and other label decorations that turn your product into a visual spectacle.
  • Build in white space to embrace minimalism or space out certain aspects of your design to make them more legible.

Those are just some of the ways that you can amp up your label design, and there are so many opportunities to outshine your competitors. Need some inspiration? Check out some of our favorite examples of outstanding labels here.

Product Packaging Should be Extensible

A good product label design shouldn’t focus on the present alone. It’s important to keep your label design open to variation for future product extensions as well. No matter your industry, your design should be flexible enough to accommodate expansion into several subsets if that’s a possibility in the future.

One way to prepare for multiple SKUs is to create a templated design. This approach will help you maintain an instantly recognizable identity while giving you to adapt specific details for individual products. You’ll also need to account for one of the least flashy elements of a label – the barcode. Barcodes and UPCs are important for any product, but you’ll need to keep track of each UPC to avoid duplication of numbers for different SKUs.

Product Label Design Must Speak to Digital Printing Machinery

Digital label printing equipment for printing product label designs.

A great custom label design is just the first step toward stellar packaging. Somebody needs to take that design and turn it into a real, eye-catching product label. That’s where the right label printing company comes into play.

At Blue Label, we use state-of-the-art digital printing technology to make the most out of your design. We can combine the quality, scalability, and cost-savings of digital printing with flexographic finishing capabilities to help you enhance your product label design so that you can attract attention. Our experts work directly with you to identify new opportunities and address potential issues throughout the process so that you invest in the best, most cost-effective labels for your company.

Ready for a design and printing process that can’t be beat? No matter the size or budget of your project, we can make the process work for you. Browse our directory of Blue Label Approved Label Designers to find the perfect professional designer for you. Already have a design ready? Contact us when it’s time to work on your next label project.

5 Tips to Get the Most Out of Your Keg Collar Design

Boring packaging is a missed opportunity for your brewery. Anything attached to your beer should make a statement about the quality of your product (and the amazing people who made it). That’s why it’s so essential that you make your keg collars pop.

A stellar keg collar is a tremendous sales tool for breweries of all sizes. Let’s break down what you can do to make your collars stand out in bars, at cookouts, and anywhere else your kegs may travel.

Showcase Your Brand (Without Losing Track of Key Info)

Keg collars play a few different roles for your brewery. The most basic function of these labels is to share key information with your customers. The Alcohol and Tobacco Tax and Trade Bureau requires breweries to include the following details on every collar.

  • Brewery and brewery address
  • Class of beer
  • Net contents
  • Alcoholic content (ABV)
  • Production date
  • Health warning statement
  • Keg pressure warning

While these details are essential for keg collar compliance, they don’t need to be the star of the show. Compliance info isn’t going to sell your beer, but a notable logo or some appropriate visual elements can help your brand burrow into the brains of buyers.

As long as you follow the TTB’s rules for the font size and presentation for warning statements and other details, you have free reign to make sure your brewery is what people remember. A prominent logo is a great start, but you can also build consumer trust by sharing your local pride or highlighting your brewery’s personality in your design.

A collection of keg collar designs and other beer labels.

Color Them Impressed

A little color can make a world of difference for your keg collars. While gray-scale keg collars are simple, inexpensive options, you want your packaging to go beyond basic black and white.

Combining full-color printing with your branding is a surefire way to capture attention. Blasts of red, green, or any other color make for a stark contrast against metallic kegs, so don’t be afraid to go big and bold with your design choices. Different color combinations and label materials can also make key design elements “pop” for soon-to-be diehard fans, so play around with your brand colors and other showy hues to make your keg collar’s presence known.

Build Your Design Around Your Production Needs

As you may expect, one brewery can have vastly different needs than another. Those exact requirements have a direct impact on your keg collar design, especially when it comes to listing what beer is in a keg. There are a few different approaches you can take with your design.

  • Add a blank space where you can write the beer name and date.
  • Include a list of multiple options with check boxes for flagship beers.
  • Make multiple keg collar designs with dedicated beers printed directly on them.

If you know that you’ll have enough volume to order dedicated keg collars for a flagship beer, that extra bit of branding certainly looks professional. Meanwhile, a blank space is the easiest option if flexibility is your biggest concern. Each approach makes a lot of sense, so make sure your keg collar design is based around your needs.

Follow Keg Collar Specs

Not all design tips are about fun ideas like bold colors and custom shapes. You’ll want to build some safeguards into your keg collar design to make sure they come out they way they should. That’s why every good keg collar template should typically incorporate the following elements into its art file.

  • Dieline – A line indicating where the actual cut is made on the final design of a label.
  • Safe zone – A buffer between the dieline and main portion of the collar design.
  • Bleed – A line that indicates where the collar art should extend past the die cut into the matrix.

Each of these elements are designed to create a little bit of wiggle room to make sure key elements don’t get cut off or that you don’t have any unintended white space. In general, you should allow for at least 1/8” of bleed and 1/16” of space between the dieline and any elements. The keg collar template below can serve as a good example of a dieline, safe zone, and bleed.

A keg collar template showing an example dieline, safe zone, and bleed.

Maximize the Value of Your Keg Collars

No matter your design, your brewery deserves top-notch keg collars. Blue Label has the capabilities necessary to deliver industry-best print quality and unmatched customer service that help you maximize your branding opportunities.

Our team is here to help you get the most out of your design and uncover a solution that works with your budget. We also help breweries maximize their investment through our Keg Collar Cooperative, a program to allow brewers to group your keg collar order with other orders. This process spreads out setup costs so that we can offer quality, high-performance keg collars for as little as 15 cents per collar. Learn more about our Keg Collar Cooperative today.

Whether you utilize our Keg Collar Cooperative or need a completely custom design, Blue Label is here to deliver stunning labels with industry-best turnaround times. Contact us today to make the most of your keg collars.

Professional vs. DIY Label Applicators: Which is Best for Your Business?

Stunning product labels come in all shapes, sizes, and styles. Of course, they all need to go through the application process at some point.

There are a multitude of options for label application. Some businesses opt to handle application themselves through means that range from sophisticated machinery to the most manual tools of all – your hands. Other business turn to professional applicators, such as a mobile canner.

Simply put, it’s essential to identify the best applicator for your business. However, the most effective option depends on your exact needs. Let’s break down the different types of applicators that are available and which route makes the most sense for your needs.

Product labels being placed on a roll for future application.

The Different Types of Label Applicators

When you’re tired of applying labels by hand, there are two main routes your company can take – handling application internally and hiring an outside vendor.

There are plenty options available if you want to handle label application internally. DIY applicators range from tabletop devices to fully-automated machines. There are also applicators made for specific types of labels and containers. For example, a shrink sleeve applicator is vastly different from a machine made for wraparound bottle labels.

As you may expect, the more automated machines are typically more expensive. Those extra costs typically translate in added efficiency, with some automated machines applying more than a thousand labels per hour. However, even tabletop devices will speed up your process compared to hand application. That investment in applicating equipment will also produce more consistent results, effectively limiting application issues like bubbling and wrinkles.

If you aren’t interested in handling the label application process internally, an outside vendor can take on that work for you. Companies like mobile canners and bottlers will come to your brewery, distillery, or other type of business and set up temporary application lines. Other professional applicators have internal systems where you can have them label your packaging in their own facility.

How to Choose Between Different Label Applicators

Both DIY and professional label application are viable options. However, each route offers certain advantages and disadvantages. A big brewery or a small specialty foods company will have different pain points that may make one option more attractive than the other. As such, it’s important to weigh what matters most for your business.

Advantages of DIY Label Applicators

Long-term financial viability.

Your budget is arguably the biggest factor when it comes to choosing the right label applicator for your business. It’s no secret that investing in labeling equipment is a notable investment, especially if you opt for automated machines. Manual machines are more affordable, but less efficient and consistent. Your financial flexibility can dictate exactly what you can get or if you’d prefer to pay as you go for professional application.

Of course, that initial investment is a big reason why in-house label application is best for long-term savings. You invest that capital up front on equipment, training, and space, but you’ll make that money back over time.

Flexibility in terms of timing.

One of the biggest benefits of investing in your own applicators is that you don’t need to rely on outside schedules. Using a mobile canning company or some other professional label applicator means that you need to work around their timelines. If you have a filler-applicator in house, you dictate when it’s time to fill your containers and apply your labels.

Advantages of Professional Label Applicators

Capital and space.

While taking a DIY label application approach can save you long-term, they do require an initial investment. Professional applicators can help businesses that either aren’t in a position to make that investment or want to keep their cashflow flexible for the near future.

Professional label applicators also help businesses that struggle with space. It’s not uncommon that businesses simply don’t have room for permanent canning or bottling lines and other sizable equipment. Mobile canners and bottlers make it so that you only need to clear space for a day before it’s returned to a normal work area.

No extra labor.

Sometimes your business doesn’t have the staff to accommodate label application in house. It takes a lot of time to make your product, clean, work the floor, handle accounting, and complete every other essential job. With professional label applicators, you don’t have to worry about training people and dedicating their and your valuable time to yet another task.

Less responsibility.

There’s a lot of value in not having to incur the cost when something goes wrong. Professional vendors are responsible for any issues or other problems that occur with their equipment. Those issues can range from fixing application issues to cleaning up messes and maintaining machinery. If you don’t own the equipment, you won’t need to spend your valuable time addressing those issues.

A decorated spirits label applied with a DIY label applicator.

Make Sure Your Labels Match Your Applicator’s Requirements

Whether your invest in DIY equipment or hire an outside company, your labels will likely need to meet certain specifications.

As such, you’ll need to ensure that your equipment of professional applicator can accommodate certain label specifications. Details like roll sizes, container shape, and unwind requirements should all align with your choice of applicator. If they don’t, your labels will end up with visible issues – and that’s if they can even be applied in the first place.

No matter your choice of applicator, a good label printing company can help you quickly match your label specifications and set you up for success. Blue Label works directly with you to identify these criteria and quickly produce durable, eye-catching labels for your products. Your labels need to tell your story. Our team can make sure your story isn’t derailed by application issues and other problems.

Ready to invest in labels tailored for your exact needs? Contact us today to talk to one of our experts about your next label project.

Hard Cider Label Requirements: Breaking Down TTB Meaning and FDA Regulations

There is a lot more to hard cider labels than your brand and an eye-catching design. Hard cider labeling regulations are not only complicated, but can also vary depending on the strength of your product. Let’s break down the different hard cider label requirements you need to know for your drinks.

Who Regulates Hard Cider Labeling?

It’s essential to follow regulations when labeling hard cider. The tricky part is that it’s not always clear which rules you need to follow.

While you might put hard cider on draught, it isn’t classified as a type of beer. Hard cider is traditionally defined by the TTB as “wine fermented from apples, including apple juice or apple concentrate.” However, the TTB broadened the criteria for hard cider in 2017. These changes expanded the definition to meet the following requirements.

  • Hard cider should be less than (not equal to) 8.5 percent alcohol by volume (abv), up from 7 percent.
  • Hard cider should have a maximum allowable carbonation level of 0.64 grams of carbon dioxide per hundred milliliters of wine, up from 0.392.
  • Hard cider is now allowed to use pears and pear juice concentrate and still receive the hard cider tax rate.

Of course, these changes also impact which governing body oversees different hard ciders. Ciders with an abv under 7 percent are regulated by the Food and Drug Administration (FDA). The remaining hard ciders at or above 7 percent are in turn regulated by the TTB.

A six pack of cans following hard cider label requirements from the TTB.

Hard Cider Label Regulations: What You Need to Include

As you may expect, both the FDA and TTB require a lot of information on their labels. While there are many overlapping regulations, there are some notable differences between hard cider label requirements from the FDA and TTB. The following elements are mandatory pieces of information that are required by the FDA, the TTB, or both organizations.

  • Brand name
  • Name and address of the bottler
  • Class, type or other designation
  • Net contents
  • Alcohol content
  • Ingredient, nutrition, and allergen listings
  • Government Health Warning
  • Various declarations

These elements also have specific requirements for how they’re presented as well. Aside from the alcohol content statement and government health warning, all mandatory information uses the following guidelines for minimum type size.

  • If the container size is 187 milliliters or less, type must be at least 1 millimeter.
  • If the container size is more than 187 milliliters, type must be at least 2 millimeters.

Brand name (FDA and TTB)

The brand name is defined as the name under which you sell your hard ciders. This element is typically the most notable detail on your label, although you may highlight other aspects of your design. If you don’t have a brand name for your products, you should display the name of the bottler or importer in its place.

Name and address of the bottler (FDA and TTB)

The exact rules for this element differ slightly. Both the FDA and TTB require an address including city and state, but has different rules for the bottler.

  • FDA – Labels must include the name and address of the premises where the cider was bottled or packed.
  • TTB – Labels must include the name and address the bottler or importer as listed on the TTB permit. This name must also be preceded by the words “Bottled/Packed by” or “Imported by,” or some qualifying optional statement.

Class, type, or other designation (TTB only)

Any hard cider that is at least 7 percent abv must include a statement of identity. By definition, hard ciders are considered “fruit wine,” but you can simply label your type as “cider” or “hard cider” if your product meets the following criteria.

  • Produced by the normal alcoholic fermentation of the juice of sound, ripe apples.
  • Derived wholly (except sugar, water, or added alcohol) from apples.

Net contents (FDA and TTB)

Simply put, hard cider labels must display how much product is in a container. The FDA allows this statement to be listed on any product label. You can also opt to etch or blow the net contents into the container itself.

The TTB is a little more particular about the exact presentation of net contents. As with FDA labeling regulations, net contents can be etched, blown, or displayed on a label. The key difference is that hard ciders of at least 7 percent abv must use the authorized metric standards of fill as listed in the Electronic Code of Federal Regulations (27 CFR 4.72). You also can choose to use any of the following abbreviations:

  • Milliliters – ml, ML, mL
  • Liters – L

Alcohol content (FDA and TTB)

The FDA and TTB both require specific statements for total alcohol content and acceptable tolerances. For the FDA, hard cider should state alcohol content as percent by volume and must be within 0.75 percent of what is listed on the label. Meanwhile, the TTB allows for a tolerance of 1.5 percent and mandates that you use one of the following statements to present alcohol content.

  • Alcohol __% by volume
  • Alcohol __% to __% by volume (see part 4 for rules)
  • May use “Alc.” and “Vol.” or “Alc” and “Vol”
  • May replace “by” with “/”
  • May NOT use “ABV”

Alcohol content is also one of the elements that follow different type size requirements than the majority of details. The exact rules for type size depend on the size of your container. If the container size is 5 liters or less, you must use a type of 1 millimeter at minimum and 3 millimeters maximum.

Ingredient, nutrition, and allergen listings (FDA)

As an FDA-regulated product, any hard ciders of less than 7 percent abv must include an ingredients list, nutritional facts, and any possible allergens. The FDA’s Food Labeling Guide offers guidelines for the following mandatory elements.

  • Ingredients – Every ingredient included in your hard cider in descending order of predominance.
  • Nutritional facts – A detailed breakdown about your hard cider’s nutrient content that follows the formatting requirements (21 CFR 101.9(d)).
  • Allergens – Call outs if your hard cider includes any of the major food allergens.

Government health warning (FDA and TTB)

As long as your hard cider contains at least 0.5 percent abv, your label must include a warning. This warning is the same for both the FDA and TTB and must read as follows.

  • GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

This warning can appear on any label as long it remains separate and apart from all other information. The warning should also follow the following type guidelines.

  • Minimum 3 mm for containers larger than 3 liters (101 fl. oz.)
    • No more than 12 characters per inch
  • Minimum 2 mm for containers larger than 237 ml (8 fl. oz.) to 3 liters (101 fl. oz.)
    • No more than 25 characters per inch
  • Minimum 1 mm for containers of 237 ml (8 fl. oz.) or less
    • No more than 40 characters per inch

Specific ingredient declarations (TTB only)

Any wines, hard ciders included, regulated by the TTB must call out certain ingredients if they’re present in the product. As such, you’ll need to disclose that your hard cider contains any or all of the following ingredients if they apply.

  • FD&C Yellow No. 5
  • Cochineal extract or carmine
  • Sulfites (if your cider contains 10 ppm or more sulfur dioxide)

A hard cider bottle with a quality label made with FDA label regulations.

Which Hard Ciders Require a COLA?

The label approval process is another confusing aspect of hard cider label requirements. The FDA does not require pre-approval. Meanwhile, the TTB requires beers, wines, and spirits to apply for and receive a Certificate of Label Approval (COLA) before those products ever hit the market. As such, any hard ciders regulated by the TTB must acquire a COLA before they are packaged and shipped across state lines.

The good news is that it’s fairly simple to apply for a COLA. Breweries can use the COLAs Online Customer Page to register and submit an online application. As long as the TTB finds that you’ve followed all the rules, your label will be good to go.

There is one other alternative to needing a COLA. If you don’t plan to introduce your hard ciders into interstate or foreign commerce, you can apply for a certificate of exemption through TTB Form 5100.31. This exemption will show that your hard cider is exempt from the FAA Act. You will also need to add the following statement to your label.

  • “For sale in (name of state where bottled) only”

Don’t Let Hard Cider Regulations Detract from Your Products

Let’s face it, TTB and FDA regulations aren’t the most exciting part of your label. The need for key information shouldn’t detract from the appeal of your hard ciders. That’s why Blue Label Packaging Co. works directly with you to print stunning hard cider labels that showcase the quality of your product.

Every label needs to make a great first impression. Our experts work with you to enhance your label design through special materials and eye-catching decorations. We also provide pivotal print protection to prevent premature failure. Contact us today to invest in hard cider labels that help you tell your brand’s story.

Waterproof Beer Labels: How to Protect Your Labels

Beer labels and moisture just simply don’t mix. Of course, that’s a major problem for an industry where cans and bottles get wet all the time. From fill lines to beer coolers, moisture is an ever-present menace for beer packaging. That constant threat of label failure is exactly why the idea of waterproof beer labels is so attractive.

There’s just one problem with that concept – there is no such thing as a completely waterproof beer label. As much as we’d all love for a beer label to be completely waterproof, there’s no way to completely safeguard your labels from water and other forms of moisture.

While a 100 percent waterproof label isn’t attainable, all hope is not lost. There are several ways that you can make your beer label as resistant to moisture as possible. Let’s break down what you can do to protect your beer labels from water and other threats.

A waterproof beer bottle label for Jackie O’s Brewery.A six pack of waterproof beer labels for Land Grant Brewing Company.

Key Factors for Water-Resistant Beer Labels

When you need a “waterproof” beer can label or beer bottle label, every part of your label needs to built for success. Every label is made up of multiple layers, and each of these elements play a key role in how water resistant they are. As such, it’s important to weigh a few considerations when investing in custom beer labels.

Material selection

There are generally two types of label materials: paper and film. As you may expect, paper and moisture don’t work well together. Paper labels are great in many situations, but they can and will break down when wet. That’s a major problem when beer cans and bottles get soaking wet before application or sit in a cold, wet environment.

While paper definitely isn’t going to make for a waterproof beer label, films are much more resistant to moisture. Films like biaxially oriented polypropylene (BOPP) don’t absorb water, so they aren’t at nearly as much risk of failing when they encounter water, oil, or other wet substances.

Adhesives

Adhesive selection is a major sticking point for beer labels. It doesn’t matter how water resistant your material is if your beer label won’t bind to your container. That’s why it’s vital to identify a moisture-resistant label adhesive that’s tailored to your exact needs.

The application process is one major hurdle for your adhesive. If your container will be wet going into the applicator, you’ll want to use some form of wet-apply adhesive to prepare for those conditions. These adhesives won’t completely eliminate beer label application failure, but it will drastically increase your success rate.

Of course, your adhesives need to work long after application. The best way to plan for long-term success is to use an adhesive that best accommodates how your products will be stored in the future. For beer, that means your adhesive will need to withstand high humidity, moisture, and cold temperatures. A water-resistant acrylic label is one option that can hold up better in coolers, refrigerators, and other damp environments.

It’s also important to remember that water isn’t the only form of moisture that can create problems. Contaminants like dirt and oil can wreak havoc with your adhesives. Even the beer itself can pose an unexpected problem If there’s leftover residue from the prefill process.

For example, the acidity in a radler, sour, or any other beer with fruit can create oxidation that can impact your materials, containers, and adhesive. As such, you’ll want to work out every detail with your Blue Label account representative to narrow down your search for the perfect label.

Release liners

It’s important not to forget about how your beer label gets to your container. The release liner is a thin sheet that is designed to carry your labels until they’re ready for application. While the release liner is removed before application, it still needs enough water resistance to make sure your label gets to its destination.

Simply put, wet applicating conditions will pose problems for certain release liners. A wet beer can or bottle can cause paper release liners to tear as they run through the machine. As with your label material, a film release liner will offer added water resistance to help enable a seamless applicating process.

Print protection

Every label can use a little extra protection. Finishing processes like lamination and varnishes are designed to shield your beer label from a variety of issues, including water.

While varnishes and laminates are both designed to protect your label, they’re applied in different ways. Varnishes are liquids that dry onto a label’s surface, making it a natural solution for a porous material like paper. Lamination is a layer of protective film that covers the top of your beer label, giving it another layer of defense against water, scratches, and other hazards.

The exact type of print protection you need depends on multiple factors, such as your choice of material or if you want these finishes to amplify your beer label design at all. Regardless of your choice, print protection is an essential part for just about any beer label.

Protect Your Image with Water-Resistant Beer Labels

Your craft beer labels play a critical role in marketing your product. Unfortunately, label failure can have an adverse affect on how people view your beer.

That’s why Blue Label works closely with companies to help them protect their brands with high-quality, water-resistant beer labels. Our experts can help you identify water-resistant solutions for every element of your beer label so that your beer cans and bottles will look amazing for your consumers.

Ready to waterproof your beer labels as much as possible? Contact Blue Label today to have us print quality, durable beer labels for your company.