What Makes An Appealing Wine Label?

Many have heard the phrase, “people eat with their eyes.” But did you know that this theory could also be applied to shoppers browsing the wine aisle? Wine labels are an advertisement for shoppers. With hundreds of options in front of the consumer, it is crucial to have a label that stands out.

A custom wine label is a winery’s best selling tool. Our mission is to help you create an eye-catching and memorable wine label that will further your company’s success. Effective designs attain an understanding of the product, the company and the consumer. When designing your custom wine label, we believe the following three elements will help in producing a stunning label.

Know Your Brand

A custom wine label represents the overall image of your brand. Therefore, it is imperative to understand your brand and the customers who will be purchasing your wine. In an already competitive market, it is vital to define the uniqueness of your brand. Consider the following factors as they pertain to your consumer and brand.

Target Audience: Through identifying the target audience, it will be easier to capture the shopper’s attention with a specific wine label. We recommend creating a customer profile to form the target audience.

  • Is this individual male or female?
  • What is his or her age and appearance?
  • What is his or her job and ideal vacation destination?
  • What is his or her wine-drinking routine?

Voice and Values: With limited label space, you must carefully consider what you would like the label to say about your unique wine and brand.

  • What do you want shoppers to think when they see the bottle?
  • What sets you apart from competitors?

Utilize Design Trends

A carefully constructed wine label has the ability to heighten our overall experience when consuming the wine. One major component you want to consider is making your wine label memorable. This is where recognizing design trends becomes an essential tool. Here are some of our recommended techniques:

Foil Stamping

Foil stamping is a cost effective technique that helps your label stand out from the crowd. We have a number of foil options available, from traditional gold and silver to matte black and holographic.

Foil is also a great way to create an additional layer of complexity in a layer while simultaneously communicating that it’s a premium product. This technique encourages shoppers to pick up the bottle and take a closer look.

Custom Die Cut Shape

To create a distinct label, we recommend using a custom shape. Custom die cut shapes create brand recognition from a distance, allowing customers to pick your bottle out of lineup.


To give your label a high quality, sophisticated look, we offer embossing. The label embossing process involves pressing the image into the label material, causing the image to rise above the rest of the label. Embossing gives your label that extra boost to stand out among the competition.

Follow Industry Standards

Before finalizing your custom design, the last thing you want to do is forget the industry standards. Ensure that the designers understand what is required to be on your label. Your custom label must include:

  • Mandatory information: (Brand, product name, ABV, weight, Government Warning, etc.)
  • Logo
  • Nutrition information
  • UPC Code

Ultimately, the most crucial element to your wine label is that it executes what your brand represents. Thankfully, there are many tools to create a design that you and your consumers will love.

We hope you consider these components when determining how you want your label to look. If you have any questions about custom wine label printing, please contact us today.