Category: Brand

In a crowded market, beer drinkers want to feel confident that they’ve made the right choice. The problem is that without any nearby samples, the average consumer has to judge a book by its cover. Fortunately, that cover can do a lot to build confidence in your craft brewery’s brand. There are multiple factors that […]

With the burgeoning success of the hard seltzer market, it’s a good time to be in the carbonated water business. Of course, this increase in seltzer sales doesn’t mean your seltzers are guaranteed to make money without proper packaging. There are many routes you can take when it comes to seltzer labels. Each labeling approach […]

The market for handcrafted products is booming, but that also means that there’s plenty of competition. Etsy alone has roughly 1.9 million active sellers in its marketplace, so it’s important to do what you can to make sure your goods stand out from the rest of the crowd. One way to do this is to […]

Give your product a finely crafted, premium flair with custom embossed labels from Blue Label Packaging. Our HP Indigo WS6600 and WS6800 digital presses allow us to print the highest quality labels in the industry without sluggish turn around times. Our top of the line ABG finishing lines allow us to add hot foil stamping, […]

One of the things we love most about our job is that we work directly with some of America’s best packaging designers. The most successful projects are a collaborative effort between the brand owners, designers, and packaging vendors to make products that capture the customer’s interest and imagination. These projects use a variety of decoration […]

Those who specialize in the craft of beer label design and printing understand just how large a role the label plays in establishing market share. A quality, eye-catching label, one that stands out on the crowded shelves, can give the craft brewer the edge needed to win the battle taking place in the beer aisle. […]

There are a lot of ways to design great beer bottle labels. Label designs in craft brewing are much like the beers themselves, innovative, eccentric, bold, and endlessly original. In our line of work, we happen to encounter a lot of great custom beer labels; this article talks about three things that a lot of […]

“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through,” Steve Jobs famously said. In the case of custom labels, this could not be more true. One easy mistake to make when developing digital labels is to end up with a label that doesn’t fit your […]

Blue Label is lucky enough to work with great clients, as well as talented designers during the process of collaboratively producing great labels. One of those designers, Madison McMullen has agreed to provide her insight into label design. Here are her 8 Steps to Great Label Design: