Back to all

From Screen to Product Packaging: How to Make Sure a Label Design will Work in Print

A great label design may look great on a screen, but it won’t mean much if it doesn’t look good in print. Fortunately, there are some steps that you can take to make sure that your design translates to print. Here are some important product packaging design considerations to keep in mind when creating a design for a product label.
(more…)

Back to all

Advantages and Uses of Variable Printing for Labels

You don’t need to personally meet your customers to give them a personalized product experience. Thanks to digital printing technology, your product label can do that for you.

Variable data printing allows businesses to customize and personalize their labels through digital printing. Back in 2013, Coca-Cola started a personalized brand campaign in which it printed “nearly 800 million personalized bottle labels for the campaign, using more than 10,000 names, in more than 10 languages and five alphabets.” In 2016, Diet Coke launched the “It’s Mine” campaign, in which every single 12-ounce glass bottle label featured a different design.

While Coca-Cola had a lot of success with their campaigns, you don’t need to be a massive company to leverage the benefits of variable data printing. All it takes are a few ideas and a digital printing company with the technology to make it happen.

(more…)

Back to all

Designing Beer Labels: Other Design Considerations

Sizing and color selection are two critical parts of label design, but there are several other factors that can impact how you design beer bottle labels and beer can labels. Elements such as custom shapes, mandatory information, and label adhesives are all important to the success of a label. Here’s what you should consider about these features when you design your beer labels.
(more…)

Back to all

Designing Beer Labels: Colors and Special Printing Capabilities

The right splash of color or an eye-catching feature can be the key to a successful beer label. Of course, the challenge for a designer is to try and figure out which colors or features make the most sense for the product. Whether you’re trying to decide on the right colors or a special printing capability, here’s what you need to consider.
(more…)

Back to all

Designing Beer Labels: Sizing and Dimensions

A good beer label design needs a proper canvas. When it comes to beer bottle labels, that canvas only affords you a few square inches of space, so it’s crucial that you know what dimensions you’ll work with for your next masterpiece.

The overall beer label sizes and dimensions of your bottle or can label depends on a few key factors. Once you identify what you have to work with, you can create a canvas that will hold your new beer label design.
(more…)

Back to all

Vape Juice Label Design Considerations

Even the smallest bottle should have a chance to stand out. A good label can provide a vape juice bottle with the personality and information it needs to have consumers grab it from a shelf. However, not all vape juice labels are created equal. Here’s what you should consider when it comes to creating labels for vape juice bottles.
(more…)

Back to all

Important Considerations for Cannabis Labels

A good cannabis label helps you sell your products, whether you provide oils, edibles, or any other cannabis-related goods. However, you just can’t slap any old label to a container and expect it to work.

Both your customers and the law have expectations for your cannabis labels, so you’ll need to consider both legality and presentation before you send them out to the masses. Here are some considerations to think about.

(more…)

Back to all

5 Hot Foil Label Designs We Love

One of the things we love most about our job is that we work directly with some of America’s best packaging designers. The most successful projects are a collaborative effort between the brand owners, designers, and packaging vendors to make products that capture the customer’s interest and imagination. These projects use a variety of decoration techniques like embossing, spot varnishes, and screen printing to achieve a high level of complexity and depth.

Of all the decoration techniques, hot foil stamping stands out as the most effective. At a relatively low cost per piece, gold, silver, and other types of foils can be used to create outstanding, multifaceted compositions very economically. We’ve compiled five hot foil label projects that we had a lot of fun working on to demonstrate the versatility of foil stamping, especially when used in combination with digital printing.

(more…)