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Wine Label Requirements for Geographical Information

Location is a big deal for wine labels. Not only can different regions impart certain qualities to wine, they can also allow you to market your bottles as products of those regions. Of course, the use of certain geographic information means your wine labels must abide by the rules.

Like every alcoholic product, labeling wine involves dealing with many regulations set by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Location information is no exception. Here’s what you need to know when using geographic information on your wine labels.

Mandatory Location Information for Wine Labels

Many of the rules pertaining to referencing specific locations are tied to optional wine label information. However, there are two location-based items that the TTB considers mandatory information for wine labels:

Country of origin
Name and address of the bottler and importer

Listing the country of origin is simple: name the country of origin for your wine on your label. At least 75 percent of the fruit used to make your wine must be from the country listed on the label. If you make a blend of American and foreign wine, you’ll need a “percentage of foreign wine” statement to reference how much of the wine is made from outside fruit (for example, “50 percent grape wine from Australia”).

Aside from the country of origin, you also need to include a name and an address. For American wines, this means the name and address of the bottler or packer preceded by either “bottled by” or “packed by.” For imported wine, you’ll need the name and address of the person or group responsible for importation in addition to the bottler or packer.

Rules for Optional Geographic Details on Wine Labels

While there aren’t many mandatory items regarding where a wine is sourced, made, and bottled, there are still other ways that you can highlight geographic location on your wine label. Details like an appellation of origin or geographically inspired brand names allow you to highlight specific regions on your label. However, the TTB has specific rules that you must follow if you choose to include these details.

Appellation of origin

An appellation of origin is simply a fancy name for the location where the dominant grapes used in a wine were grown. This appellation can be a country, state, county, or an American viticultural area (AVA).

A viticultural area is a defined grape-growing region in the U.S. that features specific geographic qualities, such as a unique soil makeup or weather conditions, that make its grapes different from other regions. At the start of 2019, there were 242 established AVAs, with 139 in California alone. Other countries also have their own versions of viticultural regions, although use of these will require you to follow the appropriate foreign government’s regulations in addition to TTB rules.

In order to use appellation of origins on a label, a wine is required to source a certain percentage of its grapes from that region. The percentage threshold differs depending on the region. Countries, states, and counties require you to use at least 75 percent of your grapes from the listed areas. That number rises to 85 percent for established AVA or their foreign equivalents. Some regions also set their own rules for grape usage. For example, California law requires wineries to source 100 percent of their grapes from the state in order to label their wines as from either the state itself or any of its geographical subdivisions.

While appellations of origin are initially optional, they become mandatory if you include certain pieces of information on your label. Each of these can include additional regulatory needs depending on what you use.

A vintage date
A varietal designation
A type designation of varietal significance
A semi-generic designation
An “estate bottled” claim
A geographic brand name

A wine label with an appellation of origin

Vintage dates

Wine labels with a vintage date must include an appellation smaller than a country. If a state or county is listed, at least 85 percent of the grapes must be from the same year as the date. That threshold rises to 95 percent for labels that list an AVA or a foreign equivalent.

Various varietal designations

There are multiple categories of wine. Varietal designations specify a specific type of dominant grape, such as Cabernet Sauvignon or Merlot. The wine must contain at least 75 percent of the listed dominant grape to comply with TTB regulations.

Type designations of varietal significance are like varietal designations, except that they apply to fruit from a specific grape source and meet certain TTB requirements. For example, a Muscatel must contain at least 75 percent of its volume from Muscat grapes and qualify as a dessert wine per the TTB’s standards for identity.

Semi-generic designations revolve around wines based on well-known European regions. These names are permitted as long as you list the actual place of origin in conjunction with the semi-generic name (“American Burgundy,” “California Chianti,” etc.) and follow any wine restrictions set by the original country of origin for the style in question. For example, a semi-generic Marsala wine should contain between 14 to 24 percent alcohol.

Estate bottled claims

Any wine labeled as “estate” bottled must consist entirely of grapes grown on land owned or controlled by the winery. The grapes used should also be crushed and fermented in that same location. In addition, both the winery and the vineyard must exist in the same viticultural area listed on the label.

Geographic brand name

Like vintage dates, varietal designations, and estate claims, geographically based brand names require you to include an appellation of origin on your wine label. TTB rules also stipulate that brand names cannot mislead consumers in any way. That’s what landed California vintner Joe Wagner in trouble in 2018.

Wagner’s offending wines were named Willametter Journal and Elouan, both of which referenced Oregon viticultural areas on their product labels. The problem was that both labels read “Sourced From: Territory of Oregon” and were “vinted & bottled by The Willametter, Rutherford, CA.” According to The Washington Post, “federal law requires that such wines be labeled simply ‘Oregon,’ without use of more specific and prestigious American Viticultural Areas such as Willamette Valley.” As such, the TTB sided with the state of Oregon and ruled that Wagner could no longer use the appellation names on the offending wines since his names mislead consumers into thinking the wines were made in those regions.

Closeup on a wine label compliant with TTB regional rules.

Use Wine Labels to Showcase Your Wine Labels

Whether you want to call out geographic locations or not, your wine labels should stop consumers in their tracks. A good label printing company can make your labels tell a story that not only inspires people to buy your wine, but also come back for more.

No winery should compromise on label quality. At Blue Label, we work with you to determine the best way to produce eye-catching wine labels that are built to last and fit in your budget. Contact Blue Label today to talk to one of our experts about having us print labels for your wine.

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The Shelf Life of Labels: 6 Factors That Impact How Long Your Labels Last

Nothing lasts forever, and that includes your product labels. Even the most attractive packaging can lose its luster over time, whether it’s because of a preventable accident or an unavoidable change. Damaged or outdated labels won’t help your business, so it’s important to know the factors that can impact the lifespan of your labels so that you make sure you get the most out of your investment.

Sunlight

You may enjoy a sunny day, but long-term exposure to the sun is a problem for your labels. Ultraviolet rays break down the chemical bonds found in inks over time, which essentially has a bleaching effect. As a result, exposure to sunlight causes your label designs to fade.

While you can’t completely protect you labels from sunlight, you can delay its effects. Label laminates and UV coatings add a layer of protection that lessens the effect of sunlight, like how sunscreen shields skin. While fading will still occur over time, these solutions notably slow down the process so your labels stay vibrant for as long as possible.

Bottle labels protected from sunlight by a UV coating.

Water and Other Fluids

Paper labels don’t play well with water, which is a serious problem for any labels that are refrigerated, encounter water during the application process, or interact with any other slippery situations. Even paper stocks with higher wet strength will absorb water and other fluids over time. This can cause them to distort and even fall off eventually. For this reason, it’s strongly suggested to use film stocks and laminates for any labels that need some degree of water resistance.

Scuffs and Scratches

The quality of your product packaging says a lot about your goods. A big scratch or scuff on your labels won’t send the right message to potential customers. Instead of dealing with damage when it happens, there are ways to shield your labels from unwanted friction that can occurs during shipping and handling. Laminates and varnishes add a layer of protection so that your product labels can endure more wear and tear and customers pay attention to your branding instead of unsightly damage.

Adhesive Material

No company wants to get stuck with labels that don’t stick to its products. There are a variety of factors that can impact the long-term success of a label adhesive. Some adhesives are better suited for use with water, whether it’s for a product that’ll sit in a steamy bathroom or get submerged in a cooler full of ice. Sometimes the containers you use are better suited for a strong acrylic-based adhesive. No matter the environment, it’s important to work with a label expert who can identify which adhesive makes sense for your products.

Label Regulation Changes

Depending on your product, you’re not the only person who has a say in what goes on your label. Various government organizations have specific compliance standards for a wide range of products, covering everything from food and drink to beauty products and vape juice. These regulations can change over time, which means what were once completely compliant cannabis product labels could become obsolete after new legislation. As a result, it’s important to stay up to date on label compliance and to work with a label printing company that provides order flexibility.

Rebrands or Other Label Changes

Change isn’t always an unexpected development. At some point, you may decide that your business is due for a rebrand, or you may simply refresh your product label designs. In this case, you’ll need to transition from your old labels to new ones to show off your new logo, color scheme, or other design change you’ve made to the aesthetic of your packaging. Fortunately, you can plan for these changes and work with a printing company to have new, eye-catching labels ready when it’s time to update your labels.

Three variations of a product labels with different materials and varnishes.

Prepare for the Future with Long-Lasting, Durable Labels

Whether you need to guard your packaging or prepare for the unknown, it’s important to work with the right printing company to get the most out of your labels. Thanks to an investment in state-of the art digital label printing equipment and technology, Blue Label offers both protective label capabilities and order flexibility to help you prepare for long after your product labels go out to market.

If you need quality, cost-effective product labels that are made to last, we can help. Contact Blue Label today to talk to one of our experts about how we can help you get the most out of your durable labels.

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What You Need to Know About FDA Health Claims on Food Labels and Dietary Supplements

For something that can’t talk, labels say a whole lot about your product. A good label should be able to communicate a whole story to consumers, including what your product is, how it can help them, and why they should choose your goods instead of someone else’s. These messages are critical to the success of your products, but you need to be careful that what your label says doesn’t get you in trouble.

Health claims on food labels are one major way to help communicate the benefits of your product to your intended audience. However, the FDA is very particular about exactly what businesses try to claim. The FDA has strict guidelines for what is and isn’t acceptable on product labels to prevent consumers from being swindled by false or misleading promises. One claim may be fine, but another could result in recalls, seized products, and criminal prosecution.

As you may have guessed by now, health claims are serious business. Unfortunately, the FDA’s various definitions and rules of health claim usage are a bit difficult to understand without some help. That’s why we wanted to break down the different health claims with examples to see what it takes to ensure that what your labels say is okay with the FDA.

The Different Types of Label Claims

In general, health claims on food labels are statements made on food product labels or dietary supplements that boast some type of health benefit. This may seem simple, but the FDA doesn’t treat every claim the same way. Label claims come in multiple forms:

Health claims (which comprise of authorized health claims and qualified health claims)
Nutrient content claims
Structure/function claims

While they all have the same goal, there are distinct differences for each type of claim. In turn, the FDA has different guidelines that you need to follow depending on which claim you use.

A food product label with health claims being handled by a label printing expert.

What are health claims?

A health claim is a statement that creates a relationship between a product and some type of health benefit. For example, a specific ingredient may be tied to reduced risk for heart disease or some other condition. These claims can be represented in a few different ways:

Written statement
Symbols
Vignettes
Third-party statements

No matter how they’re represented, they still need to meet certain standards. Health claims require scientific evidence to be deemed acceptable for use. However, there are two different levels of health claims that dictate just what evidence is necessary:

Authorized health claims
Qualified health claims

Authorized health claims must meet the Significant Scientific Agreement (SSA) standard. Essentially, experts create a consensus of whether there’s enough publicly-available evidence that a certain health claim is accurate. For example, you can make the connection that diets that are low in sodium “may” or “might” reduce the risk of high blood pressure.

Qualified health claims aren’t quite as strict as their authorized compatriots. These claims don’t need to meet SSA standards, but still requires some significant scientific evidence. For example, scientific evidence suggests that including whole grains as part of a low saturated fat, low cholesterol diet, may reduce the risk of diabetes mellitus type 2 .

Of course, you need to be careful with the specific wording of statements. Fortunately, the FDA does provide approved lists of both approved health claims and qualified health claims online.

What are nutrient content claims?

While health claims dictate a certain relationship between certain ingredients or products and a health condition, nutrient content claims involve statements about specific nutrients found in your products. These include, but are not limited to:

Calories
Sugars
Cholesterol
Saturated fat
Sodium

Essentially, nutrient content claims showcase how the level of certain ingredients relate to typical products. However, your products must meet certain FDA standards to do so. For example, your label can make the claim that it’s “100 percent fat free” if it contains 0.5 g fat per 100 g. Whether you want to market that your product is an excellent source of something or contains a small amount of something else, make sure you check the FDA’s guideline for content claim criteria on page 87 of the Food Labeling Guide.

It’s also important to note that the FDA cares about not only what you claim, but also how that claim is presented on your label. The FDA mandates that any nutrient content claims should be no more than twice as prominent as the name of your food or dietary supplement. In general, that means you should make sure your claim’s type size isn’t more than twice as big as your product name. If your claim is too big or too bold in comparison to your statement of identity, the FDA will probably want to have a word with you.

What are structure/function claims?

According to the FDA, structure/function claims “describe the role of a nutrient or dietary ingredient intended to affect the structure or function in humans or that characterize the documented mechanism by which a nutrient or dietary ingredient acts to maintain such structure or function.” In short, these claims cover any statements about how a certain nutrient generally impacts the human body, as long as it doesn’t make a connection to preventing disease.

A good example of a structure/function claims is that “calcium helps create strong bones.” As long as the claim is truthful, the FDA is fine with using structure/function claims on food products.

However, the FDA is more particular about these claims if you plan to use them on dietary supplements. In that case, you need to meet the following three requirements to use these claims on your packaging.

You must have substantiation that the claims are truthful and not misleading before you make any claims
You must notify the FDA that you’re using the claim within 30 days of first marketing your product
The claim must include a mandatory disclaimer statement that is provided for in the law

Employees at a label printing company reviewing labels with health claims.

Stake Your Claim with Quality Product Labels

Health claims on food labels can help you attract customers, but it’s only one piece of the packaging puzzle. A good label needs to balance compliance and quality, which means that it’s important to work with the right label printing company.

Blue Label Packaging Company offers the right combination of printing technology and expertise to bring out the best in your label designs. In addition to offering a variety of custom label printing capabilities, we’re committed to customer service as well. We work with you throughout the process to ensure a quality product and turnaround times of three to five business days after proofs are approved.

When you’re in need of eye-catching product labels, we’re ready to help. Contact us today the next time you need custom labels for your products.

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3 Food Safety Labeling Considerations

Food safety is serious business, and packaging plays a pivotal role in protecting the consumers. While good food labels won’t prevent a product from spoiling, it can provide consumers with information to protect themselves from potentially harmful factors.

Some food safety measures are required by law, which means taking certain precautions with your labels can not only protect your consumers, but also your wallet and reputation. Here are three food safety concerns you should consider for your labels.

Specifications for Meat, Poultry, and Egg Products

You need to be careful with the language you use on labels meant for meat, poultry, and egg products. The United States Department of Agriculture (USDA) is very particular about certain descriptions that you may use on your labels, such as fresh poultry versus frozen, claims of “no hormones,” and other identifiers.

Fortunately, the USDA’s Food Safety and Inspection Service (FSIS) offers a glossary of labeling terms and what it takes for you to legally use them. These guidelines can range from the temperatures of certain products to the process by which the meat, poultry, or eggs are prepared. Some terms, such as “chemical free” are not allowed at all.

Food labels that meet safety regulations.

Identify Food Allergens

The Food Allergen Labeling and Consumer Protection Act (FALCPA) of 2004 placed an emphasis on proper labeling for food allergens. According to the FDA, a group of eight allergens, which the FALCPA call “major food allergens,” account for at least 90 percent of all food allergies:

Milk
Eggs
Peanuts
Tree nuts (such as almonds, cashews, walnuts)
Fish (such as bass, cod, flounder)
Shellfish (such as crab, lobster, shrimp)
Soy
Wheat

If your packaged food product contains one of these allergens in any form, such as an ingredient, flavoring, coloring, or any incidental additive, you’re going to need to make sure your label reflects that. According to FALCPA, you can call out allergens on your labels in one of three different ways.

Include it in the ingredient list while using the allergen’s common name
Add the less common form of the allergen in the ingredient list and add the major allergen type in parentheses, such as “albumin (egg)”
Add a line that begins with the word “Contains” followed by the name of the allergen, such as “Contains eggs, milk”

As with any violation of federal law, a failure to list major food allergens can result in some major consequences. The FDA can pursue legal action against any offending companies and even seize packaged food products that aren’t compliant with labeling regulations. Long story short, make sure your food labels properly list any allergens to protect your business and your customers.

A digital label printing company working on specialty food labels.

Proper Food Dating

“Best by” and “sell by” dates are a common sight on food labels, but aside from infant formula, there are no federal regulations that require product dating. The FDA views dates as an indicator of product quality and have made efforts to move away from the usage of “best by” and “sell by” on labels.

According to the FDA, between 30 and 40 percent of food in the United States goes uneaten, which is partially caused by consumers confusing food product dating with safety concerns instead of quality. This miscommunication has led FSIS to recommend that food products use a “best if used by” date. However, the addition of this date is voluntary. If you do decide to include a date you also must include a phrase that explains what “best if used by” means to communicate that the date is a quality standard and not a safety indicator.

Quality Food Labels for Quality Products

Food safety is a big priority, and so is branding. The right food safety label needs to include all the proper information for your product, attract customers to buy your food, and do so while dealing with scratches, condensation, and any other potential hazards for your food packaging labels.

Fortunately, a good digital label printing company can help you accomplish all three goals. At Blue Label Packaging Company, we have the technology and expertise to create the product labels made specifically for your needs. Contact us today to talk to one of our experts about your next food label project.

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Crowler Packaging: Guidelines and Rules to Know

Crowlers are great for several reasons. They’re extremely portable. They’re able to keep light out and help beer stay fresh for up to a month. They’re more convenient than lugging around a glass growler. In all, crowlers are a wonderful way to sell beverages in convenient 32 oz. containers—if they’re in accordance with the law, that is.

Like their glassy growler cousins, crowler packaging can run into some legal issues if you’re not careful. Consider the following legal guidelines for your custom crowler labels.
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Key Compliance Considerations You Need to Know for Your Kombucha Labels

Once an underground sensation, kombucha is becoming big business. According to The Specialty Food Association, the kombucha market had $1.5 billion in sales in 2017 and is expected to grow 23 percent over the next five years. However, the growing kombucha market is drawing attention from more than just thirsty customers, which makes proper packaging even more important than before.

A kombucha label is more than just a way to brand your products. It also serves as a compliance tool to ensure that your products are labelled in accordance to any government regulations. Here are the kombucha basics and some important areas that can directly impact labels for kombucha.
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Important Considerations for Cannabis Labels

A good cannabis label helps you sell your products, whether you provide oils, edibles, or any other cannabis-related goods. However, you just can’t slap any old label to a container and expect it to work.

Both your customers and the law have expectations for your cannabis labels, so you’ll need to consider both legality and presentation before you send them out to the masses. Here are some considerations to think about.

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