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Blue Label Packaging Company

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Growlers VS. Crowlers: What CAN The Difference Be?

If you’re a beer aficionado, you’ve heard of the growler. Growlers are airtight glass, steel or ceramic jugs that provide patrons with a portable, refillable vessel that can be filled up with draft beer at your favorite craft brewery and taken on the go. As the name might suggest, growlers are quite large in size and can transport a lot of beer—64 ounces, to be exact, or a little more than five bottles of beer—while half growlers (called howlers) can hold a respectable 32 ounces. Some herald growlers and howlers as a more mobile flavor-keeping keg. Indeed, what a time to be alive!

So, what can make the new age of beer transport even better? In comes the crowler, the half growler’s aluminum twin. If you haven’t seen a 32-ounce crowler can of beer yet, you will – and you will love it. However, is one portable beer vessel a better option than the other? Both crowlers and growlers have their perks, so keep reading to find out which may be the better fit for your needs.

Glass Growlers and Aluminum Crowlers: A Tale of Two Beer Containers

With a growler, the brewer will fill the glass container with your choice of brew. They then seal it using counter-filled pressure to trap in the flavor and preserve the carbonation. The process ensures pub-like freshness from the comfort of your own home – or anywhere else you choose to indulge taproom quality brew.

The process for a crowler involves an aluminum can which is sanitized and purged of CO2. Purging depletes the can of beer-degrading oxygen, ensuring optimal taste and carbonation. The crowler is then immediately filled. Next, a small sewing machine-like apparatus applies a lid. The machine places the crowler can on a pedestal, which then turns, raises the 32-ounce can, and locks it under pressure into the seamer. The bartender turns it on, and presses GO. All of a sudden, flavor-locked portable premium amber goodness is ready for your enjoyment in your very own crowler.

The crowlers with product labels attached.

The Upkeep for Crowlers and Growlers

Growlers are glass and crowlers are metal cans. Like all glass, the growler needs repeat cleaning. Otherwise, foamy residue builds up and the craft goodness is not so good.

Unlike the growler, crowlers can be a one-night stand. After you’ve devoured the 32. oz righteousness, you can dispose of the crowler and not need to worry about keeping it clean for every visit to your favorite drinking establishment.

Growlers or Crowlers: The Difference is in the Destination

The difference between the containers may not be in the taste, but it is in the destination. In the battle of glass vs. aluminum, aluminum goes further, legally speaking. Beaches, bike paths, campgrounds, parks, pools, and public festivals tend to prohibit glass, making them the perfect places for cracking open a crowler. When laws are a pain in the glass, keep calm and reach for a crowler.

Shipping is another destination factor in the crowler vs. growler showdown. Folks who brew from home like to trade their beer growlers in the mail. The growler is shippable, but some say that the growler arrives with partial flatness. Here’s the fix: The crowler can has zero oxygen intake and zero UV light penetration. This scientific superiority implies that crowler cans are better for shipping and long-term keeping. Yes, a container that finally goes and stays the distance.

A growler with a hang tag attached.

How Much is a Growler or Crowler Worth?

The final, and for some, deciding factor over growlers vs. crowlers is the price. The fills are the same, but the cost of the containers isn’t. The crowler container is generally less expensive due to low material costs. Some breweries sell crowler containers for little-or-no cost at all, but they’re meant for one-time usage. Growlers vary, but most begin with a one-time charge for the container and then an additional cost for the actual fill. The flipside is that if you want more beer, the 64-ounce growler may be the way to go.

Growler vs. Crowler: The Beer Container Breakdown

The science behind these containers takes beer to a new level. Until now, it has been impossible to store and ship tap-room quality beer. Those days are over. Transporting premium brew has never been easier, or tastier.

Whether you choose to go the growler or crowler route, it’s important to choose quality beer labels for your packaging. As the leader in custom beer labels, Blue Label Packaging Company has extensive experience printing beer labels for just about any beer container you use. With our digital printing press, you can mix and match different versions of your order at no additional cost, allowing you to customize your labels for different styles of ale or containers. Contact us today to talk to one of our experts about how we can make custom beer labels for your brewery.