Middle West Spirits is a Columbus, Ohio based distillery of handcrafted spirits, from grain to bottle. They’re best known for their award winning OYO Vodka, but produce a number of other delicious products, from OYO Stone Fruit Vodka to OYO White Rye Whiskey.
When we met them, they were about to diversify into some seasonal and specialty offerings. Prior to that point, they had exclusively printed directly on the bottle. The results were impressive, but also expensive, especially for small batches. Our challenge was to create a label didn’t tarnish the high quality appearance of the OYO brand.
Together we decided that a texture label would create the best solution. The size and style of the label matched the bottle printing exactly, creating continuity through the product line. Though Middle West uses printing on the bottle when possible, our collaboration has allowed them a packaging solution for small batch products, without having to buy a pallet full of printed bottles.
