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The Architecture of a Custom Label

As an architecture enthusiast, I spend a lot of time reading and thinking about buildings. And, over time, I’ve come to understand that a well-designed custom label is like a great work of architecture. Every single aspect of its design works towards the same goal, and the pieces come together to create a whole much greater than the sum of the parts. So how does your package become the Falling Water of digital labels? How can you become the le Corbusier of labeling design? Well, I’ve developed this four-step framework that can, perhaps, help you create your masterpiece.

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Five Common Label Mistakes

Label design isn’t easy. There’s no question about it, some projects are more complex than others, but every project is complex and requires attention to detail. A reliable and experienced printer will definitely reduce the likelihood of making a mistake, but even the best printer can’t spot every mistake. We’ve compiled a list of five common label mistakes, what causes them, and how they can be prevented. Hopefully this makes your life a little easier.

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Selecting a Substrate

Selecting a substrate (or face stock) for your product label may not be as simple as you think. There are thousands of combinations of face stocks and adhesives out there and choosing the right one could be critical to your label’s performance. Here are a few things you need to consider before ordering your labels: application, performance, aesthetic and cost. Listed below are some questions that should help you decide what substrate you need to get the most out of your label. (more…)