Matthew Pfahlert is an Asheville, NC-based commercial artist and designer who operates Pfahlert Creative Labs (The Silent P) with his wife, Nana, providing design, illustration, and creative direction. Since 2003, he has specialized in music industry merchandise, posters, and branding for clients like Wilco, Tedeschi Trucks Band, and The Black Keys. He emphasizes hand-crafted design and printmaking, focusing on screen-printed gig posters and merchandise, often highlighting traditional, non-AI design methods. This approach reveals itself in the studio’s bottle packaging design projects for clients like Oak & Grist Distillery.
