What Is A Soft-Touch Label And Why Should Product Manufacturers Consider It?
- custom wine labels
- lamination
- luxury
- nutraceuticals
- soft touch
If your brand of consumer goods has a line of luxury products, how do you set them apart? Soft-touch labels show customers that they’re in for a unique experience when they’ll buy your premium products—even before they’ve tried the product.
You’ve likely come across soft-touch labels many times at high-end stores. Their smooth, velvety feel gives product packaging a different tactile experience. Here’s what soft-touch labels are, and why you should choose them for your products.
How Soft Touch Labels Achieve That Soft Feel
We make soft touch labels using polyurethane compounds that give the label a smooth, velvety feel. In the first step, the label is flood-coated with an adhesive. Then, a soft-touch finish is applied to the sticky side and cured with UV light. Once it cures, the coating becomes much more durable and long-lasting.
What Products Are Well-Suited For Soft Touch Labels
Wondering if soft-touch labels align with your brand and product line? Here are some common product types that commonly use these labels:
- Personal Care Items: Cosmetics, lotions, fragrances, and skincare are all examples of personal care items where soft-touch labels can make a positive impression on customers. The soft texture contributes to a premium feel and positions your brand as luxurious.
- High-End Alcoholic Beverages: Soft-touch labels are a common choice for wines, spirits, and even specialty craft beers. The smooth, matte finish can make your product appear upscale and sophisticated. These labels are especially common for premium product lines and limited edition collections.
- Luxury Food and Beverages: Having soft-touch labels for premium food and beverage products can make them stand out on the shelves. For example, high-end chocolates, specialty coffee, and artisanal teas can reflect a refined experience when you see them.
- Nutraceuticals: High-end nutraceutical and supplement brands use soft-touch labels to show customers that they value providing a high-end product.
Benefits Of Choosing Soft Touch Labels
There’s more to these premium product labels than their luxurious appearance and feel. Here are some of the other benefits:
Soft Touch Labels Are Durable
Despite the delicate and sophisticated appearance, soft touch finishing can protect your product from fading, smudging, and scratches. The coating on top of the label protects the ink underneath, leading to minimal wear and tear.
Soft Touch Labels Don’t Peel
A label that starts peeling soon after you buy a product is a sign of poor quality. With soft-touch labels, you won’t have to worry about that, since the process uses premium adhesive. A good example of this is labeling high-quality wine bottles. Even if the bottle is put on ice, you won’t have to worry about the label peeling, fading, or scratching.
Customers Love the Feel
Today, more consumers are seeking unique buying experiences from the brands they love. They perceive high-quality packaging as a reflection of your product’s value, which is why many customers view soft-touch labels positively.
Soft Touch Labels Are Compatible With Different Containers
Another advantage is that soft-touch labels are compatible with plastic, metal, and glass packaging. From jars and containers to bottles, these labels easily adhere to different types of packaging for consumer products.
You Can Combine Soft Touch With Other Techniques
Another way you can customize your brand’s soft touch labels is by combining them with other finishing techniques, like foil stamping or spot UV finishing. This improves the visual and tactile appeal of your labels. Many brands prefer combining different techniques for their premium product labels.
Considerations of Choosing Soft Touch Labels
Sure, soft-touch labels come with some impressive benefits, but there are a few considerations, too.
It May Add to the Cost of Labels
Getting a soft touch finish may add to your cost of labels because the coating process is more expensive than that of regular finishes. The process requires specialized materials and extra steps, which can increase your per label cost.
Choose Soft Touch Label Printing For An Attractive Finish
Soft-touch labels are a great way to communicate that you value the customer’s buying experience and are delivering a premium product. These labels have a smooth, velvety feel that protects the information on your label. They don’t peel, are compatible with plastic, metal, and glass containers, and come in different finishes. You can also customize the final look by combining a soft-finish coating with other techniques like foil stamping.
Interested in soft touch labels for your products? Get in touch with the experts at Blue Label Packaging. Check out our materials, get a sample pack, or request a quote.