Good labels draw customers to your products. Thanks to technological advancements, augmented reality labels can now drive these same customers to interact with your products on a whole new level.

Augmented reality gives companies an exciting, new way to engage with customers. While we’ve seen augmented reality most commonly used to bring food and beverage labels to life, it may seem a bit intimidating for businesses unfamiliar with the technology. Here’s a quick breakdown of how augmented reality labels work and some popular ways that businesses are putting it to good use.

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