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What are Can Wraps?

⚞ The Highlights:

Can wraps are custom-printed labels that completely cover your cans for a modern, seamless look
They differ from shrink sleeves by offering a cost-effective, flat design that’s ideal for uniform, consistent branding
When choosing can wraps, focus on material durability, printing quality, and how well the wrap handles your product’s environmental conditions

Simply put, a can wrap is a form of covering for beer cans and other similar containers. However, the exact meaning of can wrap can differ depending on the intended use.

For some people, a can wrap is an extra covering used to personalize a can or change the exterior of the can from its original appearance. For others, a can wrap is the main label used for a can. In this case, you have a few different options for your can wraps and tin can labels.

Types of Can Wrap Labels

When you’re looking to make your product shine with custom can wraps, you typically have two main options: Pressure Sensitive Labels and Shrink Sleeves.

Beer cans with a pressure sensitive can wrap.

Pressure Sensitive Can Wraps

Pressure sensitive labels might sound complicated, but they’re really just made up of a few simple layers:

Liner: Think of this as a protective wrapper—usually paper or plastic—that you peel off before applying the label.
Release Coat: This is a special layer on the liner that makes peeling it off a breeze.
Adhesive: The sticky part that helps the label cling to your can.
Face Stock: The visible label material that shows off your design.
Top Coat: A finishing layer (like a laminate) that protects your design from scratches and wear.

Printed in roll form, these labels are applied by removing the liner and pressing the label onto your can.

Beer cans with a shrink sleeve can wrap going through a filling line.

Shrink Sleeve Can Wraps

Shrink sleeves are a bit different. They use a special film that hugs your can when heat or steam is applied. Here’s why they might be right for you:

360-Degree Designs: You get a full-surface wrap for a seamless, eye-catching look.
Form Fitting Sleeves: These sleeves mold perfectly to highlight your product’s unique shape.
Extra Design Protection: With the design printed on the inside, it stays protected from scratches and wear.

Shrink sleeves come pre-distorted so they fit your can perfectly after shrinking. Just keep in mind—they can be a bit more delicate. Too much heat or rough handling might lead to distortions.

Side-by-Side Comparison

Here’s a quick table to help you see the differences at a glance:

Feature	Pressure Sensitive Labels	Shrink Sleeves
Design Coverage	Partial to full, depending on design	Full 360° coverage
Durability	Highly durable with a protective top coat	Requires careful handling; more sensitive to heat/humidity
Application	Applied by peeling off the liner and pressing	Applied using heat/steam to conform
Customization Flexibility	Great for varied materials and finishes	Best for seamless, full-surface designs
Cost	Typically lower upfront costs	Higher initial costs, often balanced by longevity

Making the Right Choice for Your Can

Choosing between pressure sensitive labels and shrink sleeves isn’t just a design choice; it’s a decision that can affect your bottom line.

Cost Analysis and ROI Considerations

It’s important to know how each option affects your budget and overall return on investment.

Pressure sensitive labels might be more budget-friendly at first, while shrink sleeves could save you money in the long run thanks to their durability and lower maintenance needs.

Vendor Evaluation Checklist

Choosing the right label or can wrap supplier is key. When you’re assessing providers, ask these questions:

Quality Certifications: Are they certified to meet industry standards for durability and safety?
Production Capabilities: Can they handle your volume and grow with your business?
Lead Times and Reliability: Do they offer quick turnaround times and responsive customer service?
After-Sales Support: Do they provide clear installation guides, troubleshooting help, and ongoing support?

Installation, Maintenance, and Troubleshooting

Even the best can wrap won’t do you any favors if it’s not installed right. Here’s what to consider:

Step-by-Step Installation: If you’re applying can wraps or shrink sleeves yourself, follow clear guidelines on cleaning, temperature control, and proper application techniques. Studies have shown that proper surface cleaning and a controlled environment can cut installation errors by up to 30%.
Common Pitfalls: Watch out for air bubbles, misalignment, or distortion. A handy tip: using a roller tool can help smooth things out.
Maintenance Tips: Regular inspections and careful storage can extend the life of your can wraps. Scheduling a routine check after each production cycle is a smart move.

Sustainability and Regulatory Compliance

Going green isn’t just trendy—it can be good for business (see what we did there?). Here’s how can wraps can support your eco-friendly goals:

Eco-Friendly Materials: Many can wrap and label solutions now use sustainable, recyclable materials. For example, some pressure sensitive labels are made with bio-based films.
Lifecycle Analysis: Look for vendors that offer lifecycle analyses to show how their products reduce environmental impact. Recent reports from Smithers reveal that sustainable packaging can noticeably cut down on a product’s carbon footprint.
Regulatory Compliance: Work with suppliers committed to environmental certifications and compliance to ensure your packaging meets evolving standards.

Comparative Branding Impact

Your packaging is like a silent salesperson on store shelves. Here’s how each option can shape your brand’s image:

Pressure Sensitive Labels: Known for their durability and ease of application, they offer a reliable solution for a consistent brand image.
Shrink Sleeves: With their full-coverage design, they create a dynamic and immersive brand experience that’s hard to ignore.

Action Plan Summary

Here’s a quick action plan to get you started:

Conduct a Cost Analysis: Gather data on both upfront and long-term costs. Compare case studies and ROI statistics from trusted industry sources.
Evaluate Vendors: Use our checklist above to assess potential suppliers. Request samples and review their after-sales support.
Pilot the Labels: Run a small-scale test to evaluate the labels, spot any issues, and identify performance in the market.
Consider Sustainability: Ask vendors about eco-friendly options and request lifecycle analyses to ensure compliance with environmental standards.
Test Branding Impact: Consider A/B testing different packaging solutions to see which one grabs your customers’ attention on the shelf.

Identify the Right Can Wraps for Your Containers

Whether you want pressure sensitive labels or shrink sleeves, a good can wrap will make a world of difference for your brand. Of course, there are still plenty of steps required to figure out the right solution for your cans. At Blue Label, our experts work directly with your business to identify the right materials, adhesives, and design considerations to protect your containers and beer can wraps and maximize the appeal of your product.

Ready to invest in quality, cost-effective custom beer can wraps for your business? Contact us today to talk about your labeling and label printing needs.

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Beer Can Shortage: Why It Happened and Potential Options for Breweries

Breweries across the country are feeling the effects of a tightening can supply. The can shortage is a product of several intertwining factors, and breweries nationwide are scrambling for new packaging solutions. Let’s break down why this shortage happened and potential options for breweries looking to maximize their limited supplies.

Why is There a Beer Can Shortage?

To start, aluminum cans are now the preferred form of packaging for brewers. In the first 11 weeks of 2020, cans contained 60 percent of all beer sold. Both consumers and producers show a strong preference to aluminum cans – and not just for beer. Soft drinks, seltzers, and other drinks have shifted to the same cylindrical metal containers, which thinned out the availability of certain cans.

Of course, that strain of can production was only intensified thanks to the COVID-19 pandemic. Once consumers were forced from bars and back into their homes, breweries needed to find new containers that were once meant for kegs. Can usage jumped to 67 percent from week 12 through 20 as a result. In addition, secondary can sources like Anheuser-Busch InBev subsidiary Metal Container Corporation stopped supplying smaller beer producers to focus on its parent company’s canning needs.

Unfortunately for breweries, there is no simple workaround to address the shortage. While major can manufacturers like Ball have added new production lines, the can shortage will likely persist throughout at least the rest of 2020.

16 oz. aluminum beer cans used by breweries as a different sizing option during the can shortage.

3 Potential Solutions to Maximize Supplies During the Can Shortage

Unless you have the means to switch to bottles in the short term, you’ll need to find a way to better utilize the aluminum cans you can access. Long story short, you may need to find some creative solutions for your situation. Fortunately, the following options may help you alleviate some stress create by the can shortage.

Be flexible to different aluminum can sizes

While 12 oz. and 32 oz. cans may be your ideal sizes for beer cans, you may need to be more flexible during a shortage. Don’t be afraid to temporarily try out 25.4 oz. or 16 oz. cans for crowlers or other to-go beers. It may not be your ideal can sizes, but it’s better to be flexible with what you can get so that you can ensure your beers are available for sale.

Of course, you’ll need to check out your local laws to see how much flexibility they allow. Some states limit can sizes for beverages higher than a certain ABV. For example, some local laws may limit crowler sizes to 25.4 oz. and below, whereas others may require a single standard size. Alcohol regulations have changed drastically during the pandemic, so it’s best to reach out to your local guild for the latest updates in your state’s local laws.

Utilize unused screen-printed cans

An empty screen-printed can is an opportunity when you’re in a tight spot. While you may have planned to use those cans for one type of beer, relabeling them can allow you to address canning needs for your other offerings as well. This route can give you some freedom to pick and choose how to use screen-printed cans until you’re able to obtain additional packaging.

When relabeling screen-printed cans, it’s important to make sure that you cover up the proper parts of the screen printing. A half wrap label may leave a bar code, an outdated ABV, or some other detail exposed. A full beer can label or shrink sleeve will help you hide the old screen printing and showcase your desired branding and information.

Do what you can to prevent can waste

When supplies are limited, it’s crucial to try to get the most out of what you have. Label application issues can put a dent in your available supply if you’re not careful, so it’s best to take steps to limit potential problems in the future.

For example, certain applicating environments can lead to label failure. If you’re trying to sell a new sour beer, the acidity from the fruit in that beer can cause oxidation between aluminum can and certain label materials. You’ll want to work with your label printing company to identify any potential problem areas that can lead to avoidable waste, especially when supplies and funds are at a premium. This will not only help prevent potential issues for your can, but also save unnecessary label waste.

Three can wraps used to cover screen printed cans.

Stay Flexible with Digital Label Printing

As we mentioned before, there is no simple workaround to address the shortage. What you can do is be creative with the supplies you have and minimize potential waste. Fortunately, the right label printing company can help you stay flexible and maximize your available supply.

At Blue Label, we have the technology, equipment, and experts to help you properly adapt to your exact situation. Thanks to digital printing technology, we can quickly provide beer labels for various size cans when you need them. Our experts can also work with you to identify potential application issues and provide feedback to limit potential waste.

When situations change, our team is flexible enough to help you determine the best, most cost-effective labeling solution for your exact needs. Contact us today to talk about your next label order.