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How to Prevent Labels from Cracking or Curling in Cold Storage

Cold storage is tough on labels. Between condensation, big temperature swings, and freezing temps, it’s easy for labels to curl, crack, or peel off if you don’t plan ahead. With the right choices in materials, adhesives, and finishes, your labels can hold up through the cold chain.

Cracking is usually a material problem. Papers tend to become brittle in the cold. Curling is usually an adhesive or application problem, such as the wrong temperature rating, moisture at application, or not enough bonding pressure.

Most of the time, the recipe for success is simple: pair a cold-rated adhesive with a moisture-resistant film and a protective finish.

Cold storage warehouse

Choosing the Right Label Materials for Cold Storage

The material your label is printed on sets the foundation for durability, and can be the difference between a label that cracks or curls and one that holds up.

For cold storage, some of the best material choices include:

BOPP (biaxially oriented polypropylene): A flexible plastic film that resists water and tearing. Think of it as the go-to for frozen dinners, ice cream, and beverages that end up in ice buckets.
PET Films: A tougher, slightly stiffer plastic that offers extra durability and holds its shape well. Often used in pharmaceuticals or premium products that require added toughness.

While those materials are good options, be more careful of these materials that could give you problems:

Coated paper: Works for dry, refrigerated cartons, but in humid coolers or freezers it’s prone to curling or smearing. Specialty freezer papers exist, but they’re usually best for secondary packaging.
Textured/uncoated papers: They may look great on a wine bottle at room temp, but in a cooler or freezer they soak up water and start peeling.

Rule of Thumb: If your product may sweat, freeze, or sit in an ice bath, films (BOPP or PET) are usually the safer choice. Paper is generally limited to dry, refrigerated environments.

Using the Right Adhesives

Adhesives are one of the most critical factors in whether your label will hold. Even the best label material or finish can fail if the adhesive isn’t matched to your application and storage environment.

First, you should know two different measures of temperature:

Application Temperature = the temperature when you apply the label.
Example: applying to a frosty beer can at 35 °F.
Service Temperature = the temperature where the product stays.
Example: a frozen entrée stored at –10 °F.

Knowing that for your specific product(s), you can then identify an adhesive that is compatible with your product’s environment:

All-Temperature Acrylics: Apply at ~20–40 °F, service down to –40 °F. Best for refrigerated foods, dairy, and beverages.
Freezer-Grade Acrylics / Hot-Melts: Apply as low as –20 °F, service down to –60 °F. These are designed for aggressive tack on frosty or wet cartons.

Note: These ranges are based on supplier specifications (Avery Dennison, UPM Raflatac, etc.), but it’s always important to double-check that the numbers line up with how you actually run your line.

Rules of Thumb: Refrigerated → all-temp. Frozen → freezer-grade.

Surface preparation for bottles

Prepare the Surface Properly

Even the right material and adhesive can fail if the application surface isn’t ready.

Clean & Dry Surfaces: Moisture, frost, or dust prevent adhesives from bonding.
Wet Applies: For cold-fill beverages or condensation-prone lines, use a wet-apply freezer adhesive designed for these conditions.

Protecting Your Labels

Finishes shield against water, abrasion, and smudging. Here are some options:

Gloss or matte laminate: Provides strong moisture protection to keep labels from whitening or peeling in cold storage. Matte laminates can still offer comparable durability while delivering a more soft or premium look.
Gloss or satin varnish: Offers a more subtle finish but generally provides less moisture protection than laminates. Best for applications on paper substrates where moisture exposure is minimal or texture and embellishment effects take priority.

Recommendation: For cold storage, pair a film base material (like BOPP) with a laminate for the most reliable protection.

Cold storage in grocery store

What Else to Consider?

A few additional factors will be helpful to share with your label printing partner so that your labels perform well throughout the cold chain:

Container Material: Adhesives interact differently with glass, PET, corrugated, or HDPE. For example, glass often benefits from freezer-grade acrylics for stronger bonding.
Temperature Cycling: Will your product move freezer → retail shelf → consumer fridge? Each swing stresses both adhesive and base material.
Moisture Exposure: Is your product sitting dry in a carton, or submerged in an ice bucket?
Regulatory Needs: Food and pharma labels must remain legible, include FDA-required information, and be barcode scannable for retail. Peeling or smudging can create compliance issues.

Quick Checklist for Avoiding Failures

Choose BOPP or PET films for refrigerated or frozen storage.
Match adhesive to your application & service temps.
Use wet-apply adhesives for cold-fill or condensation-prone lines.
Add a laminate for moisture-heavy environments.
Apply to clean, dry containers whenever possible.
Test labels through your actual cold chain, for example by running freezer-to-fridge-to-room temp cycles, and check for peeling, whitening, or smudging before scaling.

Preventing Cracking or Curling in Cold Storage

With the right safeguards in place, your labels will stay sharp and secure in cold storage. Not sure which label material makes sense for your products? Contact us and we’ll walk you through it.

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How to Prevent Labels from Melting or Warping in Hot-Filled Products

If you’ve ever had labels warp, peel, or slide right off bottles or jars after hot filling, you know how frustrating and costly that can be. We’ve seen it all, and we know what works (and what doesn’t). It’s always best to apply labels on a clean, dry, and room temperature container. But, sometimes it is necessary to hot fill.

Here’s what you need to know to keep your labels intact in hot-fill conditions.

Quick Checklist to Avoid Hot-Fill Label Failures:

Select heat-resistant label materials (like BOPP or PET)
Use adhesives specifically rated for high temperatures
Make sure containers are clean, dry, and prepped right
Choose label finishes that add durability (laminates, varnishes)
Test label performance in real-world conditions before scaling up

Pick the Right Label Material

The first thing to get right is your label material. Not all of them handle heat the same way. We recommend:

BOPP (Biaxially Oriented Polypropylene): Durable, heat-tolerant, and reliable.
PET (Polyester): Excellent heat resistance and dimensional stability.
MDO: Similar to BOPP in terms of durability, heat tolerance, and reliability, MDO may be the better option depending on the container due to its flexibility.

Standard paper labels? Paper labels are possible for hot-fill products but be mindful of the type of adhesive used.

Not sure which material makes sense for your product? Contact us and we’ll walk you through it.

Choose Heat-Resistant Adhesives

Your adhesive is just as important as your material (if not more). Without the right one, even the best label will fail.

Most high-temp adhesives are rated for around 180–200°F, but results can vary depending on your container and fill speed. Always check the adhesive spec sheet and make sure it’s tested for your exact application.

Add Label Finishing for Extra Protection

Finishes help your label survive the journey from fill line to store shelf. They protect against scuffs, moisture, and the occasional warehouse disaster. Here’s what we like:

Clear polypropylene or PET lamination: Great for moisture and abrasion resistance. Check out our lamination options.
UV Varnishes: Good for extra durability without changing the feel too much.

Some finishes can change the look or feel a bit, so test them out before you commit.

Prep Your Containers the Right Way

Labels don’t stand a chance on a wet or dirty surface. And if you’re labeling plastics like polypropylene or HDPE, you’re starting with a tough surface to bond to. Here’s what helps:

Dry the containers completely. Use air knives or drying tunnels.
Wipe away oils, dust, or residue.

Prep won’t fix everything, but it goes a long way toward keeping your labels where they belong.

Apply Labels Under the Right Conditions

When it comes to applying labels after a hot fill, timing and pressure make all the difference:

Temperature: Wait until containers cool to below 90°F before labeling.
Pressure: Use consistent pressure so the label fully bonds.
Dwell Time: Let the adhesive cure for at least 24–72 hours before handling or shipping. That gives it time to fully settle in, especially in humid or changing environments.

Running at scale? Run a small test batch first and check with your applicator manufacturer for pressure settings.

Validate and Test Before You Go All In

Even with the right setup, things can go sideways. That’s why testing is key. We suggest:

Run a short trial batch.
Mimic your exact fill and cooling process.
Check your labels right away, then again after 24 and 72 hours.

Look for curling, peeling, bubbling, or anything that could get worse later. A little testing up front can save you a lot of headaches later.

Quick Summary

If you want labels that stay put after hot filling, you need the right combo of materials, adhesive, prep, and finishing.

Need help figuring it out? Contact us and we’ll help you find the right setup for your product, container, and process.

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Can Paper Labels Be Used on Cans?

Thinking about using a paper label on your cans? It’s possible and it can look great if you get the materials and application just right. Here’s what to consider before you commit.

Checklist Before Choosing Paper Labels

1. Can Surface & Shape Compatibility

Standard aluminum cans give you a smooth surface to work with, but things like condensation and spillage, it can still mess with label adhesion. Paper labels work well on gently curved cylinders. They’re not a great fit for tapered or sharply contoured shapes (see below).

2. Environmental Conditions

Paper without a protective finish struggles with moisture, cold, and friction.

Cold environments: Paper labels can start to struggle if your cans sit in cold storage (think under 40°F) for more than a quick chill.
Abrasion and handling: Labels can scuff, fade, or peel if not protected. A UV varnish or laminate makes a difference. (check out our guide to label durability for more info on this)

Paper needs a finish to survive distribution and refrigeration. That’s especially true for cans chilled before shelf display or used in ice buckets.

3. Finishing Options & Design Considerations

Paper gives you a lot of flexibility with look and texture, but without protection it won’t last in tough conditions.

You can improve both performance and presentation with:

UV varnish or gloss/matte lamination – a clear coating or protective film that shields your label from moisture, friction, and fading. See our lamination options.
Embossing or foil stamping – great options for coated or metalized paper

These finishes help keep moisture out, especially around the label edges where peeling or bubbling usually begins. They also help preserve that premium, hand-crafted texture that makes paper stand out.

4. Adhesive & Application Process

Not all adhesives behave the same on metal, especially in cold or wet conditions.

Acrylic-based adhesives generally hold up better in cold or humid environments.

It’s worth checking with your label provider to make sure the adhesive has enough tack time for your fill speed and conditions. If your line runs above 300 containers per minute or you’re applying labels to chilled cans, slower-tack adhesives can lead to labels shifting or lifting, especially if there’s condensation.

5. Regulatory & Food‑Safety Compliance

Any adhesive or ink needs to meet FDA indirect food contact standards. That means no harmful transfer if the label touches the product (like a wet can top contacting your mouth).

Your label also has to include everything required by the FDA or TTB: nutrition facts, identity statements, traceability codes, and allergen info, and it all has to hold up in real conditions without smearing or wearing off.

If you’re not sure how your label will hold up, ask about durability testing. There are standard ways to check for things like peel strength and moisture resistance.

6. Recyclability & Sustainability Trade‑Offs

Paper labels usually add about 1 to 1.5 grams to a standard aluminum can (around 8–10% of its total weight, depending on the material and finish). That can cause issues in some recycling systems that use weight to sort materials. For example, in parts of Canada, labels that add more than 1% to the can’s weight may keep it out of curbside recycling.

Removable adhesives can make things easier at the MRF (Materials Recovery Facility), but they don’t hold up as well in cold or wet environments and tend to tear more easily.

Quick Checklist: Can Paper Labels Work for You?

If you check all of these boxes, paper might be a viable option for your cans:

Label will be applied to a clean, oil-free metal surface
Can shape is gently curved—not heavily tapered
Environment does not include heavy refrigeration, condensation, or handling
You use coated paper with laminate or UV varnish for moisture and abrasion resistance
Adhesive is chosen for specific storage conditions
All inks and adhesives meet food-safety and traceability specs
You’ve considered recyclability and weight impact

Practical Use Cases Where Paper Works Well

You can expect paper labels to perform reliably when these apply:

Medium‑volume products stored in dry or ambient environments (like dry-mix cans)
Cans sold at room temperature or filled/packed with minimal chilling
Brands that want a natural or craft look but still need a label that sticks

In these situations, coated paper with a durable finish gives you a lower-cost solution that doesn’t sacrifice style or performance.

paper labels

When You Should Consider Film Instead

While paper can work on cans with all the right considerations, we typically recommend film labels, especially in high-moisture or cold-fill environments. Think about film labels in the following situations:

Your cans go into ice, freezers, or chilled displays for long periods
You handle large volumes that require consistent, high-speed application
Your can shapes include steep tapers or ridges where adhesion is tricky
Your product must be “infinitely recyclable” without residue

Film labels like BOPP, PET, or shrink sleeves are better suited for moisture, abrasion, and temperature extremes.

Bottom Line

Paper labels can work on cans, but only if you pair them with the right coatings, adhesives, and application process. When the conditions get tough (cold, wet, abrasion), film often becomes a safer bet.

If you’re ready to explore options or see samples, just contact us. We’ll walk you through how these materials perform in real-world conditions.

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What Label Materials are Best for Snack Packaging?

What’s the right label material for snack packages? You want something tough, with sharp printing, that won’t fall apart from the factory all the way to your customer’s kitchen.

From our experience and testing, MDO is the go-to choice for most snack labels. Here’s why it works so well, and how it compares to the other options out there.

MDO

What is MDO?
MDO (that’s short for Machine Direction Orientation) is a specially stretched plastic film. Think of it like a super-strong, flexible wrap that molds perfectly around your product without wrinkling or puckering.

Why we recommend it:

Built to last: Tests and customer feedback show MDO stands up to moisture, scratches, and temperature changes way better than plain paper or regular BOPP labels, especially in damp or refrigerated places.
Fits like a glove: The label molds smoothly around most containers, even if they’re round, angled, or just plain weird-shaped, so you won’t get any annoying wrinkles or peeling.
Colors that pop: Its smooth surface helps colors stay bright and sharp, so your packaging catches the eye on crowded store shelves.
Good for the planet (and your wallet): MDO labels are thinner but tough, which means less plastic waste, and often a nicer surprise for your budget.
Ready for anything: It plays nicely with lamination, UV varnish, and hot foil stamping (which protect your label, add shine or texture, and make your packaging feel premium).

Best use:
If your snacks are hanging out in the fridge, getting handled a lot, or need that premium shelf presence, MDO is the label you want.

What to watch out for:
It can cost more upfront than basic paper or standard BOPP. But a lot of companies find that the sturdiness means fewer label headaches down the line, making that extra investment worth it.

Other Common Label Materials: How They Compare

Coated Paper

What’s good:

High-quality look and feel
More embellishment options
Biodegradable and eco-friendly.

Where it falls short:

Doesn’t like moisture or rough handling.
Tears, curls, or smudges are common unless you add lamination.

Best for:
Dry snacks at room temp

Standard BOPP (Biaxially Oriented Polypropylene)

What’s good:

Handles moisture and chemicals better than paper.
Durable enough for refrigerated or damp conditions.
Still reasonably priced.

Where it falls short:

Not as stretchy or flexible as MDO, so it can wrinkle on oddly shaped or squeezable containers or products.
Print colors aren’t quite as vivid.

Best for:
Moisture or refrigerated-exposed snacks with simple packaging shapes.

PET (Polyester)

What’s good:

Handles heat well, great for hot-fill sauces.
Stands up to chemicals and abrasion.
Feels more premium than BOPP.

Where it falls short:

Costs more than paper or BOPP.
Not the best for fancy finishes like embossing or foil stamping.

Best for:
Premium sauces or snacks that need to go through heat processes.

Vinyl

What’s good:

Tough against UV, scratches, and moisture.
Sticks like glue.
Thicker material than BOPP.

Where it falls short:

Pricey and not so environmentally-friendly.
Usually more than you need for typical snacks.

Best for:
Specialty snacks facing extreme conditions.

Quick Comparison Table

Material	Durability	Moisture Resistance	Print Quality	Conformability	Cost	Best Use Case
MDO	High	Excellent	Excellent	Excellent	Mid-High	Most snack bottles, especially curved or refrigerated
Coated Paper	Low	Low	Excellent	Moderate	Moderate	Dry snacks, budget-conscious
Standard BOPP	Moderate	Good	Good	Moderate	Low	Moisture-exposed, simple shapes
PET	Very High	Very High	Good	Low	High	Heat-processed or premium snacks
Vinyl	Very High	Very High	Good	Low	Very High	Extreme environments

Material Recommendations by Application

Best for most snack packaging:MDO. Its stretch and stability prevent wrinkles and give your products a snug fit.
Most cost-effective for dry snacks: Coated paper, but be ready to laminate for durability.
Best for refrigerated or moist environments: MDO or standard BOPP—both resist moisture well, but MDO offers better conformability.
For hot-fill sauces or premium snacks: PET provides heat resistance and a high-end feel.
For specialty or extreme conditions: Vinyl is tough, but usually overkill for most snack packaging.

Wrapping Up

If you want a label that holds up and looks great doing it, MDO is your best bet. It balances toughness and print quality better than most.

Need to see it in action? Request a sample pack or get in touch and we’ll show you what works.

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Which Foods Are Not Required to Have a Nutrition Label?

⚞ The Highlights:

Most packaged foods sold at retail in the U.S. require an FDA Nutrition Facts label, but six categories qualify for exemption.
The exemptions cover raw produce and seafood, foods with insignificant nutritional value, immediate-consumption foods, very small packages, bulk foods for further processing, and qualifying small businesses.
Even if a product is exempt from the Nutrition Facts panel, it still needs identity statement, net quantity, manufacturer info, ingredient list, and allergen declarations.
Critical catch: the moment a label or marketing material makes any nutrient or health claim (“low fat,” “good source of fiber,” “heart healthy”), the full Nutrition Facts panel becomes required. Even for otherwise-exempt products.

FDA regulations require that “almost all packaged foods intended for human consumption and sold at retail must include a Nutrition Facts label.” That panel has to show calories, fat, sodium, carbohydrates, protein, and other specific nutrients per serving. But there are six well-defined exemptions, and small food brands often qualify for at least one of them.

Below is who qualifies, what disqualifies you, and what’s still required even when you’re exempt. If you’re launching a food product or refreshing your packaging, this is the framework to work through before designing the label.

The six FDA nutrition label exemptions at a glance

Exemption type	What qualifies	What disqualifies you
Raw produce, fish, and seafood	Single-ingredient raw fruits, vegetables, or fish sold without claims; participates in a voluntary FDA labeling program (21 CFR § 101.45)	Any nutrient or health claim on the package; multi-ingredient products; processed products
Insignificant nutritional value	Plain coffee beans, tea leaves, spices, food colors, flavor extracts. Products with no meaningful calories, fat, sugar, or measurable nutrients	Adding ingredients that contribute nutrients; making any nutrient claim
Immediate consumption	Restaurant meals, freshly prepared deli items, foods consumed on-site	Prepackaged retail products; products sold for later consumption
Very small packages	Products with less than 12 square inches of label space, with no nutrient or health claims on package or marketing	Any nutrient or health claims on packaging or marketing materials, even if the package is small
Bulk for further processing	Ingredients shipped to manufacturers for further processing, not intended for retail sale	Retail-ready packaging; nutrition claims on the packaging
Small business / low volume	Companies with fewer than 100 full-time employees selling under 100,000 units annually; annual FDA filing required	Exceeding either threshold; making nutrient or health claims; failing to file the annual exemption with FDA

FDA Nutrition Label

Source: FDA.gov

This panel must follow a standardized format, including calories, fat, sodium, carbohydrates, protein, and other required nutrients per serving.

Most foods require a nutrition label

Before walking through the exemptions, the baseline rule: most packaged foods sold at retail in the U.S. require an FDA Nutrition Facts label. The standardized panel has to display calories, fat, sodium, carbohydrates, protein, and other required nutrients per serving, in the format the FDA specifies.

The exemptions below are real but narrow. If you’re not sure whether your product qualifies, the safest assumption is that it doesn’t. And verifying with the FDA’s published guidance before you commit to packaging is worth the time.

The six exemptions in detail

Produce in grocery store

1. Raw fruits, vegetables, and fish

Single-ingredient raw produce or fish sold without any nutrient or health claims fall under a voluntary FDA labeling program (21 CFR § 101.45). The program asks producers to provide nutrition information for the 20 most-consumed raw fruits, vegetables, and seafood, but compliance is voluntary, not mandatory.

The exemption applies to whole, single-ingredient items as they leave the farm or boat. Once you process, package, or combine them with other ingredients, the exemption stops applying.

2. Foods with insignificant nutritional value

Products that lack meaningful calories, fat, sugar, or measurable nutrients can be exempt. Common examples:

Plain coffee beans (whole bean or ground, no flavorings)
Tea leaves and tea bags (no added ingredients)
Spices and herbs sold as single-ingredient products
Food colors (FDA-approved color additives)
Flavor extracts (vanilla extract, lemon extract) where nutrient content is negligible

The minute you add ingredients that contribute calories or nutrients (sugar, milk solids, oils), the exemption no longer applies.

3. Foods sold for immediate consumption

Restaurant meals and freshly prepared deli items qualify only when they’re consumed on-site or sold for immediate consumption. Examples:

Restaurant menu items prepared and served at the restaurant
Deli sandwiches, soups, and prepared foods served from a deli counter
Bakery items sold on-premises
Catering items prepared for an event

The moment you prepackage a product for retail sale (a deli sandwich in a clamshell sold at a grocery store, for example), this exemption stops applying. Some restaurant chains also have separate menu-labeling requirements under different FDA rules. That’s a different conversation.

4. Foods in very small packages

Products with less than 12 square inches of total label space can be exempt from the Nutrition Facts panel. Common examples:

Single-serving condiment packets (ketchup, mustard, soy sauce)
Tea bags or coffee pods sold individually
Hard candies, gum sticks, and similar small-format products
Spice or seasoning sample packets

The catch: the exemption only applies if the product makes no nutrient or health claims anywhere on the package or in marketing materials. The moment you say “low sodium” or “no sugar added” on the wrapper, the full Nutrition Facts panel becomes required, regardless of package size.

5. Bulk foods for further processing

Ingredients shipped to manufacturers for further processing are exempt when they’re not intended for retail sale and don’t carry nutrition claims. Examples:

Bulk flour, sugar, or oil shipped to a bakery or food manufacturer
Bulk spices or seasonings shipped to a co-packer
Industrial-format ingredients in 50-pound bags or barrels

If the product is repackaged for retail sale at any point, the retailer or co-packer becomes responsible for adding the Nutrition Facts panel.

6. Small business / low volume exemption

Small food businesses can qualify for an exemption from Nutrition Facts labeling if they meet two thresholds:

Fewer than 100 full-time employees
Selling under 100,000 units annually of the specific product seeking exemption

The exemption isn’t automatic. Businesses must file annually through the FDA’s Small Business Nutrition Labeling Exemption system. If you make any nutrient or health claim, the exemption is void. Even if you’d otherwise qualify on the size and volume criteria.

This is the most common exemption for emerging CPG and craft food brands. If you’re under both thresholds and not making nutrient claims, file the exemption annually and you’re set.

When the exemption doesn’t apply: nutrient and health claims

The single most important catch across all six exemptions: any nutrient or health claim on the package or in marketing materials voids your exemption, regardless of which category you’d otherwise qualify under.

Examples of claims that trigger full Nutrition Facts labeling:

Nutrient content claims: “low fat,” “high in fiber,” “no sugar added,” “good source of protein,” “fat free”
Health claims: “supports heart health,” “may reduce risk of,” “promotes immune function”
Structure/function claims: “supports healthy bones,” “boosts energy” (these can also trigger drug-classification concerns separately)
Comparative claims: “less sodium than the leading brand,” “more protein than…”

If your packaging strategy depends on any of these messages, plan for the full Nutrition Facts panel from the start. Adding it later means a label redesign and a reprint.

Even if you’re exempt, you still need these label elements

Food label allergen information

Exemption from Nutrition Facts labeling doesn’t eliminate all label requirements. Every food product sold at retail in the U.S. still needs:

Statement of identity. The common or usual name of the product
Net quantity of contents. Weight, volume, or count, displayed on the principal display panel
Name and address of the manufacturer, packer, or distributor
Ingredient list if the product has more than one ingredient (in descending order by weight)
Allergen declarations for any of the major allergens defined by FALCPA (milk, eggs, fish, crustacean shellfish, tree nuts, wheat, peanuts, soybeans) and FASTER Act (sesame, added in 2023)

Country-of-origin labeling and other product-specific rules may also apply depending on the category.

How to verify if your product needs a Nutrition Facts label

Walk through this checklist before committing to a label design:

☐ Is the product packaged for retail sale (not bulk, not immediate consumption)?
☐ Does the product contain meaningful calories, fat, sugar, or measurable nutrients?
☐ Does the product or its marketing make any nutrient or health claim?
☐ Does your business have 100 or more full-time employees?
☐ Do you sell more than 100,000 units of this product annually?
☐ Does the package have 12 square inches or more of label space?

If you answered “yes” to most of these, the Nutrition Facts panel is required. If you answered “no” to most of them, you may qualify for one of the exemptions. But verify with FDA before assuming.

Authoritative FDA resources to verify against:

FDA Food Labeling Guide. The comprehensive FDA reference
21 CFR § 101.9(j). Federal exemption regulations
FDA’s Small Business Nutrition Labeling Exemption. Annual filing for small business exemption

Frequently asked questions

What foods don’t need a Nutrition Facts label?

Six categories qualify for FDA exemption: (1) raw fruits, vegetables, and fish without claims; (2) foods with insignificant nutritional value like plain coffee, tea, and spices; (3) foods for immediate consumption like restaurant meals and deli items; (4) very small packages with under 12 square inches of label space; (5) bulk foods shipped to manufacturers for further processing; and (6) small businesses with fewer than 100 full-time employees selling under 100,000 units annually who file the FDA exemption.

Do I need a nutrition label if I’m a small business?

Possibly not, if you qualify for the FDA’s small business exemption. You need fewer than 100 full-time employees AND sell fewer than 100,000 units of the specific product per year. The exemption is not automatic. You must file annually through FDA’s Small Business Nutrition Labeling Exemption system. And if you make any nutrient or health claim on the label or in marketing, the exemption is void.

Does my product need a nutrition label if the package is very small?

Products with less than 12 square inches of total label space can be exempt from the Nutrition Facts panel. But only if no nutrient or health claims appear anywhere on the package or in marketing materials. Examples include single-serving condiment packets, individual tea bags, and small candy wrappers. The moment you add a claim like “low sodium,” the full panel is required.

Does coffee or tea need a Nutrition Facts label?

Plain coffee beans, ground coffee, tea leaves, and tea bags can qualify for the “insignificant nutritional value” exemption when sold without added ingredients. Once you add sugar, milk solids, oils, flavorings that contribute calories, or any nutrient or health claim, the exemption no longer applies and the full Nutrition Facts panel becomes required.

What’s required on a food label even if it’s exempt from Nutrition Facts?

Even with a Nutrition Facts exemption, every retail food product still needs: a statement of identity (common or usual product name), net quantity of contents on the principal display panel, name and address of the manufacturer/packer/distributor, ingredient list if multiple ingredients (in descending order by weight), and allergen declarations for the FDA’s major food allergens including sesame (added by the FASTER Act in 2023).

Do restaurant or deli foods need nutrition labels?

Foods sold for immediate consumption. Restaurant meals, freshly prepared deli items, on-site bakery products. Qualify for an exemption from Nutrition Facts labeling. The exemption applies only when the food is consumed on-site or sold for immediate consumption. Once a product is prepackaged for retail sale (a sandwich sold in a grocery store cooler, for example), it requires a Nutrition Facts label. Some larger restaurant chains also have separate menu-labeling requirements under different FDA rules.

Do nutrition label claims like “low fat” require a Nutrition Facts panel?

Yes. And this is the most common reason exemptions get voided. Any nutrient content claim (low fat, high fiber, no sugar added, fat free, etc.) or health claim (supports heart health, may reduce risk of) requires the full Nutrition Facts panel, even on otherwise-exempt products. If your packaging strategy depends on these messages, plan for the full panel from the start.

Confirm before you print

Most packaged foods at scale require Nutrition Facts labels. Confirming exemption status before you design or order a print run prevents costly reprints and launch delays. Both of which we’ve seen happen when a brand assumed it qualified for an exemption that didn’t actually apply once a “low sugar” claim went on the front of the package.

If you’ve worked through the checklist and your label is ready, take a look at our food labels for an overview of materials and finishes, or request a sample pack to see options in person. Get in touch when you’re ready for a quote. No minimums, fast turnaround, and an expert review on every project before anything goes to press.

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How to Translate Your Brand Identity into Packaging and Labels: A Step-by-Step Guide

While you might not judge a person based on one meeting, products often don’t get a second chance on a crowded shelf. Let’s face it — when it comes to shopping, customers all judge a book by its cover, or in this case, a product by its packaging. Studies say about 70% of consumers make snap decisions based on packaging alone — tough for your amazing product on the inside!

Let’s dive into the consumer psyche and how your packaging choices can help you connect to your ideal audience.

The Significance of Brand Identity in Packaging and Labeling

It’s not only your choice of color palette and the feel of a quality product label design that matters. Nearly two-thirds of shoppers feel more connected with brands that share their values, often thanks to clever packaging that tells a story. If a product’s packaging catches the consumer’s eye in the first few seconds, we are a whopping 81% more likely to toss it into our cart.

What is this magic that compels consumers to pick one product over another? One ingredient is a well-communicated brand identity.

What Is Brand Identity?

Author and branding guru Seth Godin once said, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Brand identity encompasses the visible elements of a brand, including its:

Name
Logo
Color palette
Typography
Imagery
Tone of voice

Together, they create a unique image in the consumer’s mind. These components work in harmony to convey the brand’s message and values.

Where Packaging and Labeling Meet Brand Identity

Packaging and labeling play a crucial role as the physical embodiment of a brand’s identity. They are often the first touchpoint a consumer has with a product, making them essential in creating lasting impressions.

Well-designed packaging not only attracts attention on the shelf but also communicates the brand’s essence, values, and intentions. Effective packaging can enhance a consumer’s experience, reflecting quality and care in the product within.

Once you’ve started growing a loyal fanbase, consistent design elements, packaging, and labels can reinforce brand recognition, fostering customer trust and loyalty.

Key Visual Elements of Brand Identity

When translating brand identity into packaging, several key visual elements must be considered:

Color: The choice of colors in packaging influences consumer perception and can evoke specific emotions. For example, blue often conveys trust and reliability, while green is associated with eco-friendliness and health.
Typography: The fonts selected for packaging should align with the brand’s personality and tone. Elegant script fonts might suggest luxury, while bold, sans-serif fonts can impart a modern, approachable feel.
Imagery: The visuals used, whether photographs, illustrations, or graphics, should resonate with the brand’s message and audience. They can enhance storytelling, making the product more relatable and memorable.

The Impact of Branding and Design on Profitability and Marketability

Branding and design are two of the biggest parts of your brand equity. They shape consumer perceptions and can significantly influence purchasing decisions. Here’s how they impact your bottom line:

Generates Organic Word of Mouth (WOM) Marketing: A strong brand identity attracts new customers and helps retain existing customers, leading to repeat purchases and valuable word-of-mouth promotion.
Accelerates Growth Through Recognition: Unique packaging and label design make your product memorable and easy to find—that’s what we call brand recognition.
Adds Perceived Value: Eye-catching design helps your product stand out, helping you justify your price point.
Simplifies Marketing Efforts: A clear and consistent brand across products and platforms makes sales and marketing easier.

Shopper Psychology: How Packaging Influences Consumer Perception

Packaging is far more than just a protective layer for products; it is the first touchpoint between consumers and your brand — and it turns out that most of the time, the average shopper doesn’t know they’re being judgemental.

Harvard Business School professor Gerald Zaltman highlights in his book How Customers Think: Essential Insights into the Mind of the Market that as much as 95% of the decisions customers make when purchasing occur within our subconscious mind.

The design, color, shape, and material of packaging can significantly affect consumer perceptions and buying decisions. Eye-catching packaging can evoke emotions and attract attention, driving impulse purchases and establishing a brand’s identity in a crowded marketplace. Packaging can signal quality and sustainability, influencing consumers’ choices in an increasingly eco-conscious market.

Woman shopping in a supermarket

Designing for Your Target Market

A deep understanding of their preferences, values, and lifestyles is essential to ensure that packaging resonates with your target audience. Here are some tips for creating effective packaging:

Research Demographics: Conduct market research to understand your audience’s characteristics, including age, gender, and interests.
Visual Elements: Use colors and graphics that appeal to your demographic. Younger consumers might prefer bold, playful designs, while older consumers may appreciate classic and understated elegance.
Functional Design: Consider the practical needs of your target market, such as ease of use, convenience, and portability, ensuring that your packaging meets their expectations.

How Types of Packaging Speak to Different Demographics

Packaging should speak to your brand’s key personas.

Eco-Friendly Packaging: Brands like Method and Haagen-Dazs have successfully adopted sustainable packaging that appeals to environmentally conscious consumers, reinforcing their commitment to sustainability.
Luxury Packaging: Companies like Chanel use elegant, minimalist designs to convey a sense of exclusivity and high quality, resonating with affluent clients seeking premium products.
Whimsical Packaging: Brands targeting families and children, like M&M’s, often employ vibrant colors and playful illustrations, making their products visually appealing to younger audiences and their parents alike.

How to Communicate Brand Identity Effectively to a Designer

Before you talk to the designer, you’ll need to get your ducks in a row. This means creating a clear common language to communicate with each other.

Define Your Brand’s Vision and Values: Outlining the core principles that drive your brand. What is its mission and vision? Articulate the values you want the brand to embody and the problem you want to solve with your product.
Identify Your Target Audience: purchasing behaviors. This information helps the designer understand whom they are designing for.
Choose a Tone and Voice: Describe the tone of communication that your brand will use — will it be playful, serious, modern, or nostalgic? This will guide the designer in selecting colors, typography, and styles that align with your brand personality.
Create a Brand Guide or Identity Brief: Your brand will include all the above plus examples of your buyer persona, logo use, brand colors, and fonts. (Pro tip: look at other industry-adjacent brand language and style guides to get a feel for what to include and then customize it to your brand’s voice and audience.)

What to Give to a Designer

It’s helpful to include a few extras along with the brand guide. Most experienced designers can seamlessly switch between brand aesthetics, but they tend to work better with visual references than only verbal ones.

Provide Visual Inspiration: Include mood boards, examples of competitor brands, or any visuals that resonate with your brand’s identity. This will help the designer visualize your expectations.

Outline Specific Requirements: Specify any essential elements or constraints in the design, such as logo usage, color palettes, and typography guidelines. Be clear about what must and must not be included.

Collaboration Strategies

These are some tips to keep the design process smooth. Really solid communication will save you time and money.

Be Clear and Concise: Use straightforward language and avoid jargon when discussing your brand identity. Ensure that all key points are easy to understand and direct.
Encourage Questions: Foster an open atmosphere by inviting the designer to ask questions for clarity. This helps prevent misunderstandings and aligns expectations.
Provide Context: Explain why certain elements are important to your brand. Sharing the reasoning behind your choices gives the designer a deeper understanding of your vision.
Regular Check-Ins: Schedule periodic meetings to discuss progress and address any concerns. This keeps everyone on the same page and allows for adjustments based on client feedback.
Constructive Feedback: Offer feedback that is specific and actionable. Instead of saying you don’t like a design, explain what aspects do not align with your vision and why.
Celebrate Milestones: Acknowledge completed phases in the design process to maintain motivation. Recognizing efforts helps build a positive working relationship and encourages designers to deliver their best work.

Choosing the Right Materials and Styles Based on Your Brand Identity

Material Selection

When selecting materials for your packaging, it’s crucial to consider how each option can align with and enhance your brand identity.

For instance, paper offers a classic, eco-friendly choice that can be tailored with various textures and finishes for a unique touch.

BOPP (Biaxially Oriented Polypropylene) is a versatile and durable material that works well for products requiring moisture protection while maintaining a clear design aesthetic.

Vinyl, known for its vibrant colors and flexibility, can convey a modern and durable impression, making it suitable for brands looking to stand out in a competitive market.

Style Considerations

Your packaging style should ultimately serve to reflect and elevate your brand’s identity and values.

A minimalist approach, like the one famously used by Apple, can communicate sophistication and modernity, appealing to consumers who value simplicity and elegance.

On the other hand, luxury packaging often employs high-quality materials and intricate designs to create an impression of exclusivity and prestige. The perfume industry does an excellent job using custom packaging and high-end label finishes to speak to a high-end buyer.

Eco-friendly packaging can resonate with environmentally conscious consumers, showcasing a commitment to sustainability. Lush is a great example, showcasing bold, eco-friendly packaging that aligns with their ethical stance.

The Importance of Brand Consistency Across Products and Product Lines

Keeping your brand consistent across all products and packaging is key to building consumer trust. When customers see a uniform brand experience, it boosts their recognition and makes them feel more connected to your products. This connection can lead to increased loyalty, as people tend to stick with brands they know well.

To achieve this, brands should create clear brand guidelines for visual elements like logos, colors, and typography and ensure that teams are trained on these standards.

Should you live and die by your brand guide? Not always. When launching new products or entering different markets, it’s vital to adjust your branding thoughtfully, maintaining your core identity while appealing to local tastes. By focusing on consistency, companies can grow while solidifying their presence in the market.

Blue Label Can Help Connect Your Brand to Your Packaging

Next time you’re designing labeling or packaging, remember that a little thought toward branding, materials, and intent can go a long way toward turning heads and creating a loyal customer base.

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Red Labels That Inspire: A Gallery of Designs for Red Product Labels

Red is the color of passion, power, and unshakable confidence—and when it’s used on a label, it has the ability to make products pop off the shelves. The color red can make a product feel bold and fiery or rich and refined. In this post, we’re diving into some inspiring examples of red labels that demand attention, connect with customers, and leave a lasting impression.

Cocoa Santé Hot Cocoa

The deep red on the Cocoa Santé Parisien label grabs your attention instantly—it’s bold, luxurious, and exudes warmth and indulgence. It’s the kind of color that makes you feel like you’re about to unwrap something truly special, setting the perfect tone for a Parisian-inspired cocoa experience.

Bake Me Happy Baked Goods

The bright, cheerful red of the Bake Me Happy label is impossible to miss—it’s fun, welcoming, and gives off a sense of homemade joy. Paired with the playful scalloped edge and friendly typography, it’s like the packaging is saying, “Yes, it’s gluten-free, but it’s also packed with pure happiness!”

Baked cookies with custom labels

Iowa Legendary Rye Whiskey

The deep, rich red of the Iowa Legendary Rye label is sophisticated, and gives nod to its storied 100-year history, drawing you into the bootlegger’s era. With its bold typography and intricate golden accents, the design evokes craftsmanship and legacy.

Rye Whiskey Label

Mosinee Brewing Company’s Flashover Imperial Irish Red

The fiery red design of Mosinee Brewing Company’s Flashover Imperial Irish Red cans gives off intensity and energy, echoing the bold, full-bodied flavor inside. The subtle textured pattern adds depth and character, making this can unforgettable.

Roaring Table Brewing’s Inessential Houses IPA

The playful pink palette and charming illustrations on Roaring Table Brewing’s Inessential Houses can make it feel like you’re strolling through a vibrant, whimsical neighborhood. The design is as refreshing and unexpected as the Sour IPA inside.

Land Grant’s Splendid Berry Brut

The bright, playful red and intricate patterns on Land Grant’s Jeni’s Splendid cans mirrors the creativity and sweetness of its collaboration with Jeni’s Splendid Ice Creams. The design feels like a joyful celebration in a can—inviting, fun, and as delightful as the treat-inspired beer inside.

Watershed Distillery Bourbon

The bold red label on Watershed Distillery’s bourbon strikes the perfect balance between modern simplicity and timeless warmth, drawing attention to its refined craftsmanship. It’s a design that feels right at home at any gathering—inviting, approachable, and as smooth as the bourbon it represents.

North Country Charcuterie

The fiery red labels for North Country Charcuterie’s El Diablo Chorizo demand attention with their bold and spicy energy, channeling the heat-packed flavor inside. The clean typography and rustic packaging create an artisanal charm.

Custom food label for North Country

Stadium Pizza Write Shot Red

The bold red labels for Stadium Pizza’s Wrist Shot Red amber ale hit the mark with their energetic hockey-inspired design. The striking colors and dynamic illustration make this brew feel like a power play for your taste buds, perfect for game day or any day.

Cà Phê Sữa Đá Sang Vietnamese Coffee

The vibrant red label on Sang Vietnamese Coffee’s plant-based can is bold, modern, and full of energy. Paired with the minty green/blue typography, it’s a fresh twist on tradition that grabs your attention and promises a creamy, plant-powered coffee experience.

Clos du Val Cabernet Sauvignon

The rich, earthy tones of the Clos du Val Cabernet Sauvignon label evoke elegance and timeless sophistication, capturing the essence of Napa Valley’s craftsmanship. With its delicate script and balanced design, the label feels as refined and complex as the wine itself.

Wine bottle with red label

Big Mountain Ciderworks Cherry Blossom Cider

The Big Mountain Ciderworks Cherry Blossom label features a rich cherry-red background adorned with delicate floral accents that evoke freshness and sophistication. The interplay of bold typography and soft blossom imagery creates a perfect harmony, much like the semi-sweet cider inside.

bottle with custom cider labels

Krayasart Thai snack bites

The vibrant red packaging of Krayasart Thai Snack Bites demands attention with its intricate, mandala-inspired design that radiates energy and cultural authenticity. Perfectly complementing the bold chili-lime peanut flavor, this packaging promises a snack experience that’s as dynamic and exciting as its appearance suggests.

Specialty food packages with custom labels

Nomad Snack Company’s Raw Dark Chocolate Bars

The Nomad Snack Company raw dark chocolate bar packaging is a perfect blend of rustic charm and modern flair. With its kraft paper base and vibrant pink accent, it feels natural and handcrafted, while the copper foil logo adds a luxurious touch.

chocolate box with custom label

Asheville Spice Company All Y’All Spice

The bold orange/red label for Asheville Spice Company’s All Y’All Spice is as vibrant and flavorful as the blend itself, capturing the warmth of southern charm and the zest of its mountain-roasted ingredients. With its playful skillet graphic and hand-drawn typography, this packaging promises an authentic and lively seasoning experience.

Spice Seasoning Jars with Labels

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Restaurant Stickers: How Food Labels for Delivery and Takeout Orders Can Benefit Your Business

If you run a business where people order takeout or delivery, quality, consistent packaging is a must. However, it can be easy to overlook a valuable piece of the delivery and takeout puzzle – a food label.

No matter whether you call it a label or sticker, these markers can make a difference for your business. Here are three notable reasons why you should invest in food labels for your takeout and delivery orders.

Food Labels Can Provide Useful Information

A good label is a blank canvas for potential information, both for you and your customers. A single sticker is an easy way for you to share key business information with every container – and in a very professional, attractive manner as well. For example, the following details could prove useful to your customers:

Restaurant hours
Phone number
Website
Social media pages
Locations (if applicable)

Even though you’ve already completed a transaction, after an order, it doesn’t hurt to remind people how and where to contact you for their next order. Listed information can also prove useful for a new customer who had no idea they could follow you on social media or that you had a location near their mom’s house.

In addition to details like your phone number, stickers can also help you share information that’s custom to every order. A takeout label can easily include a blank space that’s designed for helpful features that would improve a customer’s experience. For example, a customer with a big order would probably appreciate it if each container had a sticker that listed what is in the container and when it was packaged. Sure, you could write it directly on a box, but labels look much more professional and act as a great way to include quality branding.

Food delivery and takeout labels being printed.

Food Labels Make for Extra Marketing Opportunities

Speaking of how labels make for more professional packaging, let’s talk about a key benefit of a good restaurant sticker: branding. Every takeout or delivery container is a marketing opportunity. Takeout and delivery labels are prime spaces to include your logo, color themes, and any other details that will resonate with customers. Any restaurant can slap a boring white sticker on a package and call it a day. Only yours can emblazon each order with your brand and get people excited before they open the container.

Another benefit of utilizing branded takeout labels is that it helps create a cohesive image for your business. From takeout containers to menus and signage, unified presentation is big for business. How big, you ask? One study estimates that consistent presentation of a brand can help increase revenue by 33 percent, so investing in some branded container labels can be a greater financial boon than you think. In fact, diehard fans may even appreciate an extra sticker or two in their bags – it never hurts to have your customers stick your brand in new places.

Food Labels Make Food More Secure

A good sticker offers do more than just look good and provide information. Restaurant labels can serve as tamper evident seals for delivery and takeout orders. That simple seal over the flap of a container can help protect food from devious delivery drivers. That’s a key safeguard with more people turning to delivery services like DoorDash and Uber Eats, especially since a 2019 study by U.S. Foods found that 28 percent of deliverers admitted to taking food from an order.

Even if you don’t rely on outside delivery people and trust your staff, the vast majority of customers still appreciate a tamper evident seal. That same study found that 85 percent of people would like restaurants to use some form of seal to protect their food. A simple seal can give your customers some peace of mind – and that’s something you can’t put a price on.

An assortment of food label stickers laying on a table.

How to Get the Most Out of Your Takeout and Delivery Stickers

Even a single sticker can make a notable impact on your packaging. Of course, that doesn’t mean you need to settle for basic labels for your restaurant. Every takeout or delivery label is a chance to educate and impress your customers, so it’s best to get the most out of these miniature marketing tools.

At Blue Label, we can help you enhance your labels without breaking the bank. If you really want to impress your customers, we can laminate to protect your artwork and add a textural element to your packaging. We can even utilize variable data printing technology to randomize certain elements – like different food items, slogans, or maybe pictures of your other menu options – of your labels and really spice up your sticker game. No matter what route you want to take, our experts can help you invest in stunning food labels for your to-go orders. Even better, our digital printing technology allows you to order labels in small quantities without sacrificing on quality and order flexibility.

Ready to amp up your takeout and delivery orders? Contact us today to talk to one of our experts about how we can help you improve your packaging.

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3 Ways to Make Consumers Notice Your Kombucha Labels

More people are looking to buy kombucha every day. Of course, this also means that more businesses want to make their own mark in the kombucha market. In a crowded field, product packaging can be the difference between success and a lack of sales. Here are three kombucha label trends that you can use to promote your products.

Show Off Your Colors (Both Inside and Out)

The natural aspect of kombucha is a major selling point, so don’t be afraid to channel that connection with your product labels. Utilize colors that not only pop, but also mirror the natural side of your kombucha. Full color label printing can help you achieve lush greens, vivacious reds, and other vibrant colors can help attract attention and promote your product at the same time.

The colors on your labels aren’t the only ones that can attract consumers. Clear kombucha labels allow you to show off the contents of your container to the world. Not only can the natural color of your kombucha intrigue consumers, people who like to see what they buy will also enjoy your transparency.

A closeup on a colorful kombucha label.

Showcase the Natural, Healthy Side of Kombucha

A big reason why people choose to buy kombucha is because it’s a better alternative to sugary, unhealthy beverages. Why not reinforce that perception on your label? Be open and honest about everything that goes into your product, especially if you source all-natural ingredients. If you want to be extremely transparent about your kombucha, you can even list the ingredients on the front. You’ll have to include them on the back anyway, so you can help build trust with ingredient-conscious customers by making the contents of your container a main selling point.

Another way kombucha can stand out is through the organic seal. According to Lumina Intelligence, half the kombucha products sold in the U.S. are organic. If that applies to your kombucha, make sure to add the organic seal to your labels. As long as you meet all the requirements for organic labels, that seal can serve as another reason why consumers will choose your products instead of the competition.

There are also other signifiers that can help you promote a healthier product on your label. The U.S. Department of Agriculture (USDA) and Federal Drug Administration (FDA) aren’t as strict about companies labeling their products as “natural,” but the word can still help you build that image for your product. You can also include specific health claims on your label if your kombucha qualifies for them via the FDA’s Food Labeling Guide.

An assortment of kombucha labels that show off the contents of their containers.

Use Your Label to Tell a Story

People want to relate to the products they purchase, and storytelling is a good way to help companies create a connection with consumers. According to an exercise conducted by authors Chip and Dan Heath, a group of Stanford University students shared stories that contained different facts to see what information people would retain. Five percent of students remembered specific statistics, while 63 percent remembered the stories the students told.

You don’t need to take up a lot of real estate on your labels to share your story. You can share a short origin story about your business next to the information panel. Is your kombucha part of a family-owned business? Let your consumers know. Have a funny story about how you started making your kombucha? Share it with the world. Storytelling can range from a simple, short sentence to a complex augmented reality labels, so don’t be afraid to use your packaging to promote your story.

Work with the Right Printer to Give Your Kombucha an Edge

A good label design plays a crucial part in selling your product, which is why it’s important to find a label printing company that can do your design justice. Blue Label Packaging Company has the state-of-the-art equipment and experience to make your products stand out among the competition. Contact Blue Label today to talk to our experts about your kombucha labels.

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3 Ways to Make Your Cold Brew Labels Succeed

Cold brew is going through a hot spell. The cold brew coffee market is expected to see a combined annual growth rate of more than 27 percent by 2022, it makes quality packaging even more important than ever before.

With a growing market, your cold brew products will need to stick out amid the competition. Here are three ways that you can improve your cold brew labels to help your products succeed.

Make Sure Your Cold Brew Labels Stand Out

One of the first things you need to do is figure out a good labeling solution for your container. For bottles, that means you’ll might consider if you want to use a full-wrap label or a partial wrap with separate pieces for the front and back of your container. You may also want to add a bottleneck label to add some extra flair to your packaging. As for cans, you’ll want to decide how much coverage you want. If you want to add a “second skin” that conforms to the shape of your can, shrink sleeves are a good fit.

In addition to dealing with containers, you’ll need to focus on your design. If you’re looking for an edge to make your labels pop compared to your competition, a little science may help. There are multiple psychological elements that can help you create eye-catching labels, including the following four elements:

Font types
Layout design
Color psychology
Visual processing

Another way to help showcase your brand is to promote personality and be different from the typical competitors. Don’t be afraid to showcase your brand in certain light. If you want to position your product as a high-class cold brew, a sophisticated metallic foil or decorative varnish. If you qualify for organic status, consider including the organic seal to attract for environmentally and health conscious customers. Your label tells a story, so make sure your design shares the right message.

The cold brew bottle labels on display.

Make Sure Your Cold Brew Labels Perform Under Pressure

After investing time in making sure your cold brew label looks great, it’s important that they’re made to last as well. There are multiple factors that impact how long labels will last, so, you’ll want to identify any potential issues for your products. For cold brew labels, typical issues include moisture and scratches.

Like many beverages, it’s not uncommon to see cold brew containers in coolers or refrigerators. Whether they’re in direct contact with ice or water or just dealing with condensation, the presence of moisture can distort labels and even cause them to fall off your container. A water-resistant label like a film and an appropriate label adhesive can help your cold brew labels avoid these problems. If you really like the classic look of a paper label – which is quite understandable – you should invest in a material with a higher wet strength. Even the most water-resistant paper label will become fully saturated over time, so you’ll need to weigh the risks of your product’s environment with the rewards of that come with paper labels.

Scuffs and scratches are another potential issue. Surface damage can occur at many points during a product’s journey, from shipping and storage to an accidental fingernail scrape during consumption. Both paper and film labels are susceptible to the dangers of scuffing, so you should consider adding a protective laminate or varnish to help shield your label’s design from damage.

Make Sure Your Cold Brew Labels are Comply with Legal Regulations

As with any other food or beverage product, there are multiple regulations set by the U.S. Food and Drug Administration (FDA) that you need to follow to keep your cold brew labels compliant. Certain features, such as “best by” and “sell by” dates, are optional, but there many required elements that you must display on your cold brew labels. These include:

Name of the product
Name and address of the manufacturer or distributor
Net quantity of contents
Ingredients list (including allergy-causing foods)
Nutrition facts
Any health claims

Each of the above requirements comes with specific rules that range from type and font size to specific layout instructions. Those details can be found in the FDA’s food labeling guide.

It’s also important to note that alcoholic cold brews have a whole different set of regulations to follow. If a beverage contains at least 0.5 percent alcohol by volume, it’s regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB) instead of the FDA. This means any alcoholic cold brews must display the following information.

The name or trade name of the brewer
The net contents of the container
The nature of the product (such as “beer”)
The place of production
An official health warning statement that follows the legibility and type rules in the Electronic Code of Federal Regulations and reads:
- GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

A hand holding a cold brew can with a label.

Nail All Three Areas with the Right Label Printing Company

Once you figure out your design and know what it takes to keep your cold brew labels safe and compliant, you’re almost at the finish line. Now you just need a label printing company to make your labels a reality. Fortunately, we can help with that.

At Blue Label, we have the experts and technology to produce eye-catching beverage labels. We work with you to identify your needs and provide a label solution made specifically for your products. Contact Blue Label today to talk to one of our experts about how we can help your cold brews stand out in a growing market.

Images in this post are provided by Afficionado Coffee Roasters and Olympia Coffee.