Tag: craft beer

In a crowded market, beer drinkers want to feel confident that they’ve made the right choice. The problem is that without any nearby samples, the average consumer has to judge a book by its cover. Fortunately, that cover can do a lot to build confidence in your craft brewery’s brand. There are multiple factors that […]

When you only have a few seconds to catch a consumer’s eye, it’s imperative that your beer label is on point. Creative, compelling color choices can make your beers stand out among the competition. However, those same colors can pose problems if you’re not careful. Here are five ways that you can use colors to […]

Brewers around the world are in a constant battle for people’s attention, whether their products end up on shelves, in coolers, or anywhere else that potential buyers may see their products. In a constant battle for attention, you may want to give your beer labels an extra edge to create a certain brand identity and […]

Beer can’t make the important journey from your brewing facility to your consumers’ mouths without a container. Whether you decide to bottle or can your brews, you’re going to need a good beer label to showcase your product and stay in compliance with alcohol regulations. Of course, the style of the container you choose can impact a […]

With no signs of the beer market slowing down any time soon, shelf space continues to grow—along with the competition for consumers’ attention. While big beer brands spend millions on advertising each year to ensure that customers recognize their cans or bottles, independent brewers need to make an immediate, in-store impression. So how can independent […]

Sizing and color selection are two critical parts of label design, but there are several other factors that can impact how you design beer bottle labels and beer can labels. Elements such as custom shapes, mandatory information, and label adhesives are all important to the success of a label. Here’s what you should consider about these […]

The right splash of color or an eye-catching feature can be the key to a successful beer label. Of course, the challenge for a designer is to try and figure out which colors or features make the most sense for the product. Whether you’re trying to decide on the right colors or a special printing […]

A good beer label design needs a proper canvas. When it comes to beer bottle labels, that canvas only affords you a few square inches of space, so it’s crucial that you know what dimensions you’ll work with for your next masterpiece. The overall size and dimensions of your bottle or can label depends on […]

Even a tasty beer can fail if nobody buys it. The craft beer market is growing rapidly, with global data company Nielsen citing that craft sales are up more than 65 percent in the past five years. If you want a nice slice of that multi-billion-dollar pie, you need to make sure your product stands […]