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How to Translate Your Brand Identity into Packaging and Labels: A Step-by-Step Guide

While you might not judge a person based on one meeting, products often don’t get a second chance on a crowded shelf. Let’s face it — when it comes to shopping, customers all judge a book by its cover, or in this case, a product by its packaging. Studies say about 70% of consumers make snap decisions based on packaging alone — tough for your amazing product on the inside!

Let’s dive into the consumer psyche and how your packaging choices can help you connect to your ideal audience.

The Significance of Brand Identity in Packaging and Labeling

It’s not only your choice of color palette and the feel of a quality product label design that matters. Nearly two-thirds of shoppers feel more connected with brands that share their values, often thanks to clever packaging that tells a story. If a product’s packaging catches the consumer’s eye in the first few seconds, we are a whopping 81% more likely to toss it into our cart.

What is this magic that compels consumers to pick one product over another? One ingredient is a well-communicated brand identity.

What Is Brand Identity?

Author and branding guru Seth Godin once said, “A brand is the set of expectations, memories, stories and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”

Brand identity encompasses the visible elements of a brand, including its:

Name
Logo
Color palette
Typography
Imagery
Tone of voice

Together, they create a unique image in the consumer’s mind. These components work in harmony to convey the brand’s message and values.

Where Packaging and Labeling Meet Brand Identity

Packaging and labeling play a crucial role as the physical embodiment of a brand’s identity. They are often the first touchpoint a consumer has with a product, making them essential in creating lasting impressions.

Well-designed packaging not only attracts attention on the shelf but also communicates the brand’s essence, values, and intentions. Effective packaging can enhance a consumer’s experience, reflecting quality and care in the product within.

Once you’ve started growing a loyal fanbase, consistent design elements, packaging, and labels can reinforce brand recognition, fostering customer trust and loyalty.

Key Visual Elements of Brand Identity

When translating brand identity into packaging, several key visual elements must be considered:

Color: The choice of colors in packaging influences consumer perception and can evoke specific emotions. For example, blue often conveys trust and reliability, while green is associated with eco-friendliness and health.
Typography: The fonts selected for packaging should align with the brand’s personality and tone. Elegant script fonts might suggest luxury, while bold, sans-serif fonts can impart a modern, approachable feel.
Imagery: The visuals used, whether photographs, illustrations, or graphics, should resonate with the brand’s message and audience. They can enhance storytelling, making the product more relatable and memorable.

The Impact of Branding and Design on Profitability and Marketability

Branding and design are two of the biggest parts of your brand equity. They shape consumer perceptions and can significantly influence purchasing decisions. Here’s how they impact your bottom line:

Generates Organic Word of Mouth (WOM) Marketing: A strong brand identity attracts new customers and helps retain existing customers, leading to repeat purchases and valuable word-of-mouth promotion.
Accelerates Growth Through Recognition: Unique packaging and label design make your product memorable and easy to find—that’s what we call brand recognition.
Adds Perceived Value: Eye-catching design helps your product stand out, helping you justify your price point.
Simplifies Marketing Efforts: A clear and consistent brand across products and platforms makes sales and marketing easier.

Shopper Psychology: How Packaging Influences Consumer Perception

Packaging is far more than just a protective layer for products; it is the first touchpoint between consumers and your brand — and it turns out that most of the time, the average shopper doesn’t know they’re being judgemental.

Harvard Business School professor Gerald Zaltman highlights in his book How Customers Think: Essential Insights into the Mind of the Market that as much as 95% of the decisions customers make when purchasing occur within our subconscious mind.

The design, color, shape, and material of packaging can significantly affect consumer perceptions and buying decisions. Eye-catching packaging can evoke emotions and attract attention, driving impulse purchases and establishing a brand’s identity in a crowded marketplace. Packaging can signal quality and sustainability, influencing consumers’ choices in an increasingly eco-conscious market.

Woman shopping in a supermarket

Designing for Your Target Market

A deep understanding of their preferences, values, and lifestyles is essential to ensure that packaging resonates with your target audience. Here are some tips for creating effective packaging:

Research Demographics: Conduct market research to understand your audience’s characteristics, including age, gender, and interests.
Visual Elements: Use colors and graphics that appeal to your demographic. Younger consumers might prefer bold, playful designs, while older consumers may appreciate classic and understated elegance.
Functional Design: Consider the practical needs of your target market, such as ease of use, convenience, and portability, ensuring that your packaging meets their expectations.

How Types of Packaging Speak to Different Demographics

Packaging should speak to your brand’s key personas.

Eco-Friendly Packaging: Brands like Method and Haagen-Dazs have successfully adopted sustainable packaging that appeals to environmentally conscious consumers, reinforcing their commitment to sustainability.
Luxury Packaging: Companies like Chanel use elegant, minimalist designs to convey a sense of exclusivity and high quality, resonating with affluent clients seeking premium products.
Whimsical Packaging: Brands targeting families and children, like M&M’s, often employ vibrant colors and playful illustrations, making their products visually appealing to younger audiences and their parents alike.

How to Communicate Brand Identity Effectively to a Designer

Before you talk to the designer, you’ll need to get your ducks in a row. This means creating a clear common language to communicate with each other.

Define Your Brand’s Vision and Values: Outlining the core principles that drive your brand. What is its mission and vision? Articulate the values you want the brand to embody and the problem you want to solve with your product.
Identify Your Target Audience: purchasing behaviors. This information helps the designer understand whom they are designing for.
Choose a Tone and Voice: Describe the tone of communication that your brand will use — will it be playful, serious, modern, or nostalgic? This will guide the designer in selecting colors, typography, and styles that align with your brand personality.
Create a Brand Guide or Identity Brief: Your brand will include all the above plus examples of your buyer persona, logo use, brand colors, and fonts. (Pro tip: look at other industry-adjacent brand language and style guides to get a feel for what to include and then customize it to your brand’s voice and audience.)

What to Give to a Designer

It’s helpful to include a few extras along with the brand guide. Most experienced designers can seamlessly switch between brand aesthetics, but they tend to work better with visual references than only verbal ones.

Provide Visual Inspiration: Include mood boards, examples of competitor brands, or any visuals that resonate with your brand’s identity. This will help the designer visualize your expectations.

Outline Specific Requirements: Specify any essential elements or constraints in the design, such as logo usage, color palettes, and typography guidelines. Be clear about what must and must not be included.

Collaboration Strategies

These are some tips to keep the design process smooth. Really solid communication will save you time and money.

Be Clear and Concise: Use straightforward language and avoid jargon when discussing your brand identity. Ensure that all key points are easy to understand and direct.
Encourage Questions: Foster an open atmosphere by inviting the designer to ask questions for clarity. This helps prevent misunderstandings and aligns expectations.
Provide Context: Explain why certain elements are important to your brand. Sharing the reasoning behind your choices gives the designer a deeper understanding of your vision.
Regular Check-Ins: Schedule periodic meetings to discuss progress and address any concerns. This keeps everyone on the same page and allows for adjustments based on client feedback.
Constructive Feedback: Offer feedback that is specific and actionable. Instead of saying you don’t like a design, explain what aspects do not align with your vision and why.
Celebrate Milestones: Acknowledge completed phases in the design process to maintain motivation. Recognizing efforts helps build a positive working relationship and encourages designers to deliver their best work.

Choosing the Right Materials and Styles Based on Your Brand Identity

Material Selection

When selecting materials for your packaging, it’s crucial to consider how each option can align with and enhance your brand identity.

For instance, paper offers a classic, eco-friendly choice that can be tailored with various textures and finishes for a unique touch.

BOPP (Biaxially Oriented Polypropylene) is a versatile and durable material that works well for products requiring moisture protection while maintaining a clear design aesthetic.

Vinyl, known for its vibrant colors and flexibility, can convey a modern and durable impression, making it suitable for brands looking to stand out in a competitive market.

Style Considerations

Your packaging style should ultimately serve to reflect and elevate your brand’s identity and values.

A minimalist approach, like the one famously used by Apple, can communicate sophistication and modernity, appealing to consumers who value simplicity and elegance.

On the other hand, luxury packaging often employs high-quality materials and intricate designs to create an impression of exclusivity and prestige. The perfume industry does an excellent job using custom packaging and high-end label finishes to speak to a high-end buyer.

Eco-friendly packaging can resonate with environmentally conscious consumers, showcasing a commitment to sustainability. Lush is a great example, showcasing bold, eco-friendly packaging that aligns with their ethical stance.

The Importance of Brand Consistency Across Products and Product Lines

Keeping your brand consistent across all products and packaging is key to building consumer trust. When customers see a uniform brand experience, it boosts their recognition and makes them feel more connected to your products. This connection can lead to increased loyalty, as people tend to stick with brands they know well.

To achieve this, brands should create clear brand guidelines for visual elements like logos, colors, and typography and ensure that teams are trained on these standards.

Should you live and die by your brand guide? Not always. When launching new products or entering different markets, it’s vital to adjust your branding thoughtfully, maintaining your core identity while appealing to local tastes. By focusing on consistency, companies can grow while solidifying their presence in the market.

Blue Label Can Help Connect Your Brand to Your Packaging

Next time you’re designing labeling or packaging, remember that a little thought toward branding, materials, and intent can go a long way toward turning heads and creating a loyal customer base.

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A Guide to Water Bottle Labels: Material, Application, and Print Quality

Selecting the right custom labels for water bottles is about finding the right mix of looks, durability, and functionality. The right label can turn a simple bottle of water into a brand that consumers buy again and again.

Don’t think branding and packaging matters for a product as simple as water? Well just ask Fiji, LifeWtr, or Liquid Death, whose products rise above the expectations for just a bottle of water.

In this guide, we’ll walk through three areas to consider when choosing your custom labels: materials, adhesion and application, and print quality. These elements form the foundation of successful water bottle labeling strategies.

Material Choices for Bottled Water Labels

Choosing a material for your water bottles isn’t as simple as other products. Water bottles endure a wide variety of environments, from the hot temperatures of shipping trucks to cold refrigerators and buckets of half-melted ice.

Let’s take a look at some of the most popular material options.

Vinyl

Known for its robustness, vinyl stands up to moisture and wear-and-tear like a champ. Ideal for bottles that will see outdoor use or frequent handling, it combines longevity with vibrant print quality. Here are some of the characteristics that make vinyl an ideal label material for water bottles:

Durability: Vinyl is highly durable and resistant to damage like tears, scratches, and abrasions.
Water Resistance: Vinyl is water-resistant, so the label won’t deteriorate or peel off when the bottle gets wet.
Flexibility: Vinyl is flexible, which allows it to conform easily to different sizes and shapes of water bottles.
UV Resistance: Vinyl labels can be treated to withstand exposure to sunlight without fading or discoloration.
Print Quality: Vinyl provides a smooth and clear surface for printing, allowing for high-quality, vibrant, and precise graphics in your labels.
Adhesive Quality: Vinyl labels can be coated with various types of adhesives (we’ll touch on this later).

BOPP (Biaxially-Oriented Polypropylene)

A powerhouse in resisting water and oil, BOPP (sometimes known as “waterproof film labels”) is perfect for water bottles that need to maintain their look under wet conditions. Its flexibility makes it suitable for various shapes and sizes of bottles.

BOPP has many of the same characteristics that vinyl, including moisture resistance, durability, print quality, and cost-effectiveness, though there are a few differences:

Chemical Resistance: BOPP is resistant to a wide range of chemicals, which can be helpful if your water bottles may come in contact with oils, greases, or other substances.
Temperature Resistance: BOPP performs well in different temperature ranges—for water bottles that might be stored in extreme temperatures, from freezers to hot cars, this can be an added benefit.
Clarity and Gloss: BOPP films can be manufactured to be crystal clear or with a high-gloss finish.
Recyclability: BOPP is a type of polypropylene, which is recyclable. This makes BOPP labels a more environmentally friendly option compared to some other plastics.
Cost-Effectiveness: Vinyl is a cost-effective option for producing labels, making it a popular choice when balancing looks with budget considerations.

PET (Polyester)

For those seeking strength plus clarity, PET materials offer superior resistance against water and UV rays—ensuring your label stays sharp and doesn’t fade over time. Once again, you’ll see similarities between PET and both vinyl and BOPP, but there are some key differentiators:

Dimensional Stability: PET maintains its dimensions and does not shrink or stretch once applied, helping maintain the quality and appearance of the label over time.
Sustainability: PET is also recyclable, which can appeal to eco-conscious consumers.

Finishing Options

While the label material is one part of the equation in protecting against the elements, label finishing can add not only protection, but extra visual appeal. Here are some of the options:

Lamination: A clear plastic film is applied over the label, providing a protective layer and shielding the label from water, dirt, and UV rays. Lamination can come in gloss, matte, or satin finishes.
UV Varnish: A UV varnish is another way to protect the printed area of the label or sticker from fading and wear. It also adds glossiness to the label, bringing out the vibrancy of colors. UV varnish can also be applied to selected areas (spot UV) for adding emphasis and texture contrast on specific parts of the label.
Foil Stamping: This finishing process applies a metallic foil to the label to create a shiny effect. Foil stamping can be used for logos, brand names, or any elements where you want to catch the light and draw attention.
Embossing and Debossing: These techniques create raised (embossed) or recessed (debossed) images on the label. They add texture and physical feel to the label.
Thermal Coating: For labels that might be exposed to wide temperature ranges, a thermal protective coating can be applied to help resist the effects of high heat or freezing.

Water bottle label options

Application and Adhesion

Stickiness is not just about glue—it’s about labels staying put under various conditions. Here’s what you need to know to make sure your labels stay put under varying conditions:

Types of Adhesives

There are numerous adhesive choices for labels, but for water bottles, it boils down to finding an option that sticks well to plastic, metal, or glass surfaces. Each material interacts differently with adhesives:

For Plastic: Look for adhesives designed specifically for synthetic surfaces which can bond firmly without peeling.
For Metal: Opt for stronger glues capable of handling smooth, non-porous surfaces.
For Glass: Choose water-resistant label adhesives since condensation can be a common issue.

Facing the Elements

Temperature fluctuations and moisture exposure are two big challenges in maintaining adhesive effectiveness:

High heat can weaken some adhesives causing them to lose their grip. Acrylic adhesives are generally more resistant to temperature extremes, making them a better choice than rubber-based adhesives.
Constant exposure to water demands waterproof or at least highly water-resistant glue formulations. Once again, acrylic adhesives make for a better choice for moist environments compared to rubber-based adhesives.

Water bottle label

Permanent Adhesives vs. Removable Adhesives

When choosing between permanent and removable adhesives, it’s important to think about the intended use of the water bottles.

Permanent adhesives offer a strong, lasting bond that is ideal for most water bottles intended for long-term use or exposure to wide temperature ranges, frequent handling, moisture, and temperature variations.

On the other hand, removable adhesives provide the flexibility to peel off labels without leaving residue, which may be better for promotional items, temporary labeling, or for consumers who prefer a label-free bottle after purchase. Removable adhesives are also ideal where the label needs to be removed cleanly, such as in reusable water bottles that might be repurposed or recycled.

Print Quality

Not everyone gets as excited about the details of printing as we do, so here are some tips to evaluate a label printer based on print capabilities and quality:

Resolution: The resolution of a printer, measured in dots per inch (DPI), will determine how sharp and clear images and text appear. Higher DPI values produce finer detail, which is essential for labels with intricate designs or small text.
Color Accuracy: The printer’s ability to accurately reproduce colors is important for maintaining brand consistency. At Blue Label, our HP presses can achieve accurate PANTONE emulations up to 97% using additional HP Indigo Electroinks (orange, violet, and green).
Print Speed: While not directly affecting label appearance, faster printers can handle larger batches of labels more efficiently.
Ink Type: The type of ink used by the printer can impact both the quality and durability of the print. For water bottles, it’s important to use inks that are water-resistant and fade-resistant. UV inks and solvent inks are commonly used for their durability and color quality.
Label Material Compatibility: The printer must be compatible with the specific materials used for your labels, such as vinyl, BOPP, or PET. Different materials may require different types of inks or printing technologies to achieve the best results.
Finishing Capabilities: At Blue Label, we offer built-in finishing options like lamination, die-cutting for different label shapes, and foil stamping.
Printer Technology: The type of technology used by the printer affects print quality and suitability for different label types. Blue Label uses digital printing, which offers the highest image quality, a wide range of colors, and the ability to print even small runs at a cost-effective price.
Software and Integration: The software that accompanies the printer should offer color management tools that allow for precise control over the color of the labels.

Sustainability Considerations

Let’s face it, plastic water bottles are a significant contributor to global waste and pollution. A study in Science Advances reported that only 9% of all plastic ever produced has been recycled, with the rest accumulating in landfills or even the natural environment (including bodies of water).

While you can’t control what consumers ultimately do with your bottle water, you do have options for more eco-friendly and sustainable label options.

Sustainable Materials: Materials like BOPP or PET are known for their durability but also their recyclability. Beyond these options, there are label materials made from recycled content or even biodegradable.
Eco-Friendly Inks: Certain water-based and soy-based inks can be eco-friendly choices as they emit fewer VOCs compared to traditional inks.
Printing Technology: Digital printing technology is generally more eco-friendly than traditional printing methods because it requires less energy, wastes less ink, and eliminates the need for plates and chemicals common in conventional printing methods.
Removable Labels: Adhesives that allow for easy label removal make the recycling process much easier.

The Cost of Water Bottle Labels

Depending on your product, you may be looking at high-end labels with premium materials and advanced finishing techniques, or you may be considering cost-efficient materials that showcase your brand without fading or peeling.

Here are some factors to consider when evaluating the cost of custom water bottle labels:

Material Selection: Opting for materials that offer a mix of durability and visual appeal at a reasonable price point can help reduce costs.
Print Methods: Digital printing eliminates the need for expensive plates and setup costs, making it ideal for both short runs and larger production runs.
Forecast Needs: Estimate your label requirements accurately to leverage quantity discounts without overstocking.

Get Started

Explore Blue Label Packaging’s label printing options and finishing techniques. Our experts will guide you in selecting the right label face stock, adhesive, and printing method to withstand moisture, temperature changes, and sun exposure. From durable vinyl to flexible film labels, we’ll guide you to the perfect label or sticker for the job.

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What Is a Co-Packer and How Do You Find the Right One?

Let’s talk about co-packers, sometimes known as contract packagers or contract manufacturers. A co-packer is a partner who takes your product and dresses it up for market shelves. They specialize in packaging products for other businesses efficiently and creatively.

So why use a contract packaging company? Because they allow you to focus on what you do best—creating fantastic products. They handle the complexities of packaging design, materials selection, assembly line logistics, and more.

If you can relate to this sentiment from Angel Gregorio of the Spice Suite, then looking into a co-packing partner may be beneficial: “I was literally mixing spice blends by hand, bottling them, labeling them, writing on them—It was a very manual, very labor-intensive process.”

If you want your business to grow without getting bogged down by packaging and label logistics, a co-packer can be an important strategic partner.

In this article we’ll explore how contract packaging firms can elevate your brand’s presence in crowded markets—and most importantly—how to find one that aligns perfectly with your products and vision.

Understanding Co-Packers

So what exactly are co-packers? Picture them as your packaging partners. They specialize in assembling and packing products for other businesses. But it’s not just about putting items into boxes; their services span a broad spectrum.

Services Offered by Co-Packers

At the core, they handle basic packaging needs—think bottling sauces, boxing up snack bars, or packaging a private label coffee brand. However, many go beyond this to offer a wide variety of services. This includes:

Procurement: They source all necessary materials.
Production: Some co-packers will offer contract manufacturing.
Packaging: From package and label design to final pack-out.
Distribution: Getting your finished product to market.

In short, co-packers can take an idea from raw ingredients right through to a shelf-ready product.

Benefits of Partnering with a Co-Packer

Partnering with a contract packer can certainly help streamline operations, but the benefits go beyond efficiency. A co-packer can lead to enhanced product quality, broader distribution, and a more compelling product.

Cost Savings: One might assume doing everything in-house is cheaper, but that’s not always the case. Co-packers often have economies of scale on their side—buying raw materials in bulk at lower prices—which translates to savings for you.
Efficiency Boost: Co-packers are experts at streamlining the production process, often translating to faster turnaround times—this can be valuable when responding to market demands or scaling operations quickly without sacrificing quality.
Quality Enhancement: Co-packers can help ensure that every item meets both your standards and regulatory requirements.
Scalability Made Simple: Whether launching new lines or expanding existing ones, partnering with the right co-packer means scalability isn’t limited by your current facilities’ size or capabilities.

By offloading these tasks, your business can concentrate more on product development, marketing strategies, and exploring new markets—essentially focusing on growth while resting assured that your products are being handled behind scenes.

Why Businesses Need Co-Packers

For the many small to mid-sized businesses we work with—whether they’re in the beverage business, the food business, or producing a product for health or home—we find passionate people that are experts at crafting high-quality products.

Navigating the world of product packaging? Not so much…

The Challenges

Here are some of the challenges we see and how co-packers can help:

Sustainability Concerns: Today, consumers are more environmentally conscious than ever. For certain products they’re looking for eco-friendly packaging, which can be a tall order for many companies aiming to stay green without breaking the bank.
Cost Management: The balancing act between quality and cost is tricky. High-quality materials often come with higher price tags, making it difficult for businesses to manage expenses while maintaining quality standards.
Supply Chain Complexities: From sourcing materials globally to managing inventory levels efficiently—supply chain management is a puzzle that requires expertise and constant attention.
Regulatory Compliance: Food safety laws, labeling requirements, international trade regulations—the list goes on. Staying compliant amidst constantly changing legal landscapes can be tough.
Innovation Hurdles: In fast-paced markets, continually innovating both products and packaging is important but resource-intensive.

Not Just for Small Businesses

Don’t think that co-packers are just for small businesses and startups—even larger businesses can benefit from a co-packer relationship. An article from Food Technology magazine details how large food companies also benefit from co-packers for testing new products or package changes without the need for significant capital investment.

“For example, the gum industry’s conversion from a focus on individually wrapped pieces of gum within a secondary package to rigid-lidded high-density polyethylene containers, blister packages, and dispensers was managed by using co-packers for the filling, handling, and sealing of these new package formats. Once the packaging acumen was refined, production lines were retooled to accommodate the new package format and were moved to the gum companies.” [How to Pick a Co-Packing Partner, Food Technology magazine]

How to Find the Right Co-Packer

Selecting a co-packer is similar to choosing any kind of business partner—you want to find one that understands your industry, your customers, and your needs as a company. Here’s how you can evaluate potential co-packing services partners:

Key Considerations

Capacity: Make sure they have the bandwidth to scale up with your demand without compromising quality. Touring co-packing facilities and inquiring about flexibility during peak demand seasons will help you gauge whether a co-packing company can support your needs.
Quality Assurance: A top-notch co-packer prioritizes high standards and possesses rigorous quality control processes to back it up. Industry-relevant certifications like ISO 9001 (Quality Management Systems), SQF (Safe Quality Food), GMP (Good Manufacturing Practices) can be indicators of a dedication to quality.
Experience: Look for a track record in handling products similar to yours; the right co-packer will bring insights and efficiencies unique to your industry. Certain co-packers specialize in industries like beverage products, food manufacturers, home and health products, and even industrial products.
Regulatory Compliance: They must be well-versed in industry-specific regulations, ensuring your product remains compliant at all stages. Check if they have any relevant compliance certifications for your industry (e.g. FDA, GMP, HACCP, ISO, Organic, Non-GMO, etc.).
Design and Innovation Support: The ideal co-packer brings more than just execution; they offer creative input that could improve your packaging design or suggest innovative solutions you hadn’t considered yet.
Flexibility: Understanding a co-packer’s lead times helps in planning production schedules effectively while discussing flexibility ensures that unexpected demands don’t turn into crises. Also consider a co-packer’s minimum order quantities (MOQ) and make sure they align with your production expectations and scale.

Pricing Structures and Anticipated Costs

Co-packers typically charge based on services rendered—be it per unit, by weight or volume of production. Expect setup fees for new projects. It’s essential you get detailed quotes upfront to avoid surprises later on.

Initiating a Co-Packer Partnership

Finding a Co-Packer

Start online but also tap into industry networks for recommendations.

The Association for Contract Packagers and Manufacturers publishes a Membership Directory that can be a good place to start.

Your industry may also have special interest groups or associations with resource lists for co-packers, or you might find an independent directory like the Specialty Food Co-Packers Directory or BevNET’s Co-Packing Listings.

Evaluating Co-Packers

Vet Potential Partners: Beyond checking references, visit their facilities if possible. Check public reviews, news articles, and as we mentioned above, inquire about any relevant industry certifications of accreditations.
Discuss Your Needs Clearly: From timelines to packaging materials, make sure your needs and business goals align with their co-packing capabilities. Understand their pricing model and ensure that it fits within your budget and pricing strategy.
Start Small: If feasible, begin with a trial run before committing fully. This will help you evaluate their production quality, efficiency, and ability to meet your product specifications.

Managing the Transition and Long-Term Considerations

Transitioning your packaging operations to a co-packer is a significant move. It’s about ensuring continuity, quality, and efficiency—all while keeping an eye on future growth. Here’s how you can navigate this phase smoothly.

Transitioning Packaging Operations

Plan Ahead: Before making the shift, have detailed discussions with your chosen co-packer about timelines, expectations, and any potential roadblocks.
Inventory Management: Coordinate closely to manage existing inventory levels, ensuring there’s enough stock during the transition but avoiding excess that could lead to waste or storage issues.
Pilot Run: If possible, start with a pilot batch. This allows both parties to identify any tweaks needed in processes or communication channels without risking larger production volumes.
Clear Documentation: Ensure all specifications—material types, design files, assembly instructions—are documented clearly. Be sure to sign a co-packing agreement with your partner as well. This reduces chances of misunderstandings and errors.

Maintaining a Successful Partnership

A good relationship with your co-packer isn’t just set-and-forget; it requires ongoing attention.

Regular Communication: Keep lines of communication open for both routine updates and more strategic discussions about market trends or new opportunities.
Performance Evaluation: Set up periodic reviews not only focusing on what went right but also what could be improved—a balanced approach fosters better collaboration.
Flexibility & Adaptability: Market demands evolve; so should your partnership. Be open to revisiting terms if significant shifts in volume or product offerings occur.
Feedback Loop: Encourage feedback from both ends. Your co-packer might offer insights into process improvements or cost-saving measures based on their experience across clients.

Next Steps

As you start your search for a co-packer, remember to:

Reflect on your specific challenges and opportunities and find a partner that can specialize in these areas.
Outline clear goals your partnership should help achieve and share them with potential partners.
List non-negotiables reflecting your values and operational needs.

Are you a business in the food, beverage, or consumer goods working with a co-packer? Blue Label Packaging partners with dozens of co-packers to provide high-quality product labels for a wide variety of packaging types and industries.

Whether you’re launching a new product line or revamping an existing one, we’ll guide you through every step of the packaging process.

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What is Short Run Label Printing and Why Does it Matter for Manufacturers?

Looking for flexibility in producing smaller quantities of labels? That’s where short-run labels come in. From seasonal products to limited edition releases and product testing, short-run labels allow for smaller quantities and quick turnaround times.We’ll discuss some of the considerations and how quickly you can receive a short run of product labels.

Designer looking at product labels

Understanding Short Run Label Printing

If you choose short run printing for product labels, it generally means that you’re printing under 10,000 labels. This is thanks to a faster printing setup, which allows companies to print out short runs of a single label design.

In contrast, traditional methods often require longer setup times because of equipment changeover, so making smaller label runs becomes more expensive.

Why Short Run Label Printing

Here’s a look at some of the reasons you may need short run label printing for your company:

You’re Running a Small Business

One of the most common reasons to consider short run label printing is that you’re running a small business or startup. Whether you have a smaller budget or lower volume, you’ll only need a small number of labels at a time. Short run label printing is a cost-effective way to get quality labels without the higher upfront cost that comes with bulk printing.

You’re Launching Seasonal or Limited Edition Products

For season-specific product launches, it doesn’t make sense to place a big order of labels. The same goes for promotional campaigns and limited edition packaging. Short run label printing allows you to create labels with unique branding and seasonal designs.

You Need To Update Current Labels for Compliance Purposes

In heavily regulated industries like food and pharmaceuticals, there’s always a possibility of regulations changing frequently. This creates the need to update your product label as per current standards. Short run label printing lets you print in smaller quantities to ensure compliance and prevents large numbers of outdated labels from going to waste.

How Small Can a Label Run Be?

We mentioned earlier that a short run is generally any quantity below 10,000, but you’re probably wondering how small a label run can be. At Blue Label, we have no minimum order quantity, though there are cost efficiencies the more labels you order.

How Quickly You Can Print A Short Run

A major focus of short run label printing is cutting down the time it takes to receive your labels. Due to the benefits and speeds of digital printing, we can get your labels to you in just 5 business days after artwork approval. Combine that with expedited shipping options, and you can receive your labels in no time.

Considering Short Run Label Printing for Your Products

In a nutshell, short run label printing is well suited for smaller batches of products, special releases, and seasonal products. It can help you keep costs down, receive your labels faster, and stay compliant with regulatory requirements. And thanks to a combination of digital printing and expedited shipping, you can receive labels without delays.

Have a short run label project ready? Request a quote today.

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What Is A Soft-Touch Label And Why Should Product Manufacturers Consider It?

If your brand of consumer goods has a line of luxury products, how do you set them apart? Soft-touch labels show customers that they’re in for a unique experience when they’ll buy your premium products—even before they’ve tried the product.

You’ve likely come across soft-touch labels many times at high-end stores. Their smooth, velvety feel gives product packaging a different tactile experience. Here’s what soft-touch labels are, and why you should choose them for your products.

Candles with custom labels

How Soft Touch Labels Achieve That Soft Feel

We make soft touch labels using polyurethane compounds that give the label a smooth, velvety feel. In the first step, the label is flood-coated with an adhesive. Then, a soft-touch finish is applied to the sticky side and cured with UV light. Once it cures, the coating becomes much more durable and long-lasting.

What Products Are Well-Suited For Soft Touch Labels

Wondering if soft-touch labels align with your brand and product line? Here are some common product types that commonly use these labels:

Personal Care Items: Cosmetics, lotions, fragrances, and skincare are all examples of personal care items where soft-touch labels can make a positive impression on customers. The soft texture contributes to a premium feel and positions your brand as luxurious.
High-End Alcoholic Beverages: Soft-touch labels are a common choice for wines, spirits, and even specialty craft beers. The smooth, matte finish can make your product appear upscale and sophisticated. These labels are especially common for premium product lines and limited edition collections.
Luxury Food and Beverages: Having soft-touch labels for premium food and beverage products can make them stand out on the shelves. For example, high-end chocolates, specialty coffee, and artisanal teas can reflect a refined experience when you see them.
Nutraceuticals: High-end nutraceutical and supplement brands use soft-touch labels to show customers that they value providing a high-end product.

Benefits Of Choosing Soft Touch Labels

There’s more to these premium product labels than their luxurious appearance and feel. Here are some of the other benefits:

Soft Touch Labels Are Durable

Despite the delicate and sophisticated appearance, soft touch finishing can protect your product from fading, smudging, and scratches. The coating on top of the label protects the ink underneath, leading to minimal wear and tear.

Soft Touch Labels Don’t Peel

A label that starts peeling soon after you buy a product is a sign of poor quality. With soft-touch labels, you won’t have to worry about that, since the process uses premium adhesive. A good example of this is labeling high-quality wine bottles. Even if the bottle is put on ice, you won’t have to worry about the label peeling, fading, or scratching.

Customers Love the Feel

Today, more consumers are seeking unique buying experiences from the brands they love. They perceive high-quality packaging as a reflection of your product’s value, which is why many customers view soft-touch labels positively.

Soft Touch Labels Are Compatible With Different Containers

Another advantage is that soft-touch labels are compatible with plastic, metal, and glass packaging. From jars and containers to bottles, these labels easily adhere to different types of packaging for consumer products.

You Can Combine Soft Touch With Other Techniques

Another way you can customize your brand’s soft touch labels is by combining them with other finishing techniques, like foil stamping or spot UV finishing. This improves the visual and tactile appeal of your labels. Many brands prefer combining different techniques for their premium product labels.

Considerations of Choosing Soft Touch Labels

Sure, soft-touch labels come with some impressive benefits, but there are a few considerations, too.

It May Add to the Cost of Labels

Getting a soft touch finish may add to your cost of labels because the coating process is more expensive than that of regular finishes. The process requires specialized materials and extra steps, which can increase your per label cost.

Choose Soft Touch Label Printing For An Attractive Finish

Soft-touch labels are a great way to communicate that you value the customer’s buying experience and are delivering a premium product. These labels have a smooth, velvety feel that protects the information on your label. They don’t peel, are compatible with plastic, metal, and glass containers, and come in different finishes. You can also customize the final look by combining a soft-finish coating with other techniques like foil stamping.

Interested in soft touch labels for your products? Get in touch with the experts at Blue Label Packaging. Check out our materials, get a sample pack, or request a quote.

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Kiss Cut vs Die Cut Labels: Understanding the Difference

If you’re looking for cutout labels for your product packaging, you may have come across two common types: kiss cut and die cut.

While both of these labels may look the same on the surface, they differ in a few ways, including the way they’re cut, how they’re applied, and the process of producing them.

Because of their distinctive shapes and designs, both types of labels can be used for packaging that requires a more intricate cutout design.

In this article we’ll explore kiss cut vs die cut labels by digging into their differences and similarities.

What Are Kiss Cut and Die Cut labels?

If you’re looking for a label that allows you to showcase an intricate design, these are generally the two cutting techniques that are available. Understanding them can help you get what you’re looking for.

A diagram showing kiss cut vs. die-cut labels

Kiss Cut labels

Kiss cut labels are only cut through the vinyl layer while leaving their paper backing intact.

These labels are printed on a vinyl sheet, then a cutting machine is used to cut through the vinyl paper while leaving the adhesive intact. A professional printer will adjust settings related to pressure, speed, and cutting depth. The result is a kiss cut sticker is easy to peel and apply on your desired surface.

Kiss cut labels are generally durable, and the intact backing helps protect the labels until they are ready to be used.

Die Cut labels

Unlike kiss cut labels, die cut labels are cut completely through both the vinyl layer and the backing material. This keeps the sticker in its exact shape without any extra material on the sides.

Die cut labels are created by printing the design on vinyl and using a die (a tool, often made from metal) to cut through the backing paper and vinyl. The outcome is a custom-shaped sticker without any excess material.

Die cut labels tend to be a bit more durable and resistant to the elements than kiss cut labels, making them a more suitable choice for outdoor use, rough handling, or products that encounter changing environments.

Specific Applications and Suitability

Kiss cut or die cut labels can be used to complement existing packaging or labeling, and other times the product label itself is a kiss cut or die cut shape.

Rum bottle with custom label

Food and Beverage Products

From craft beers to specialty foods, these labels can complement existing packaging design or become the focal point of the product itself. Here are some examples:

Standard cutout product labels including branding, product name, ingredients, nutritional information, and more
Custom-shaped labels that match the shape of the product or the shape of the label design itself, providing a unique and eye-catching appearance
Product identification labels for different flavors or batches, making it easy for consumers to distinguish between choices
Promotional labels for temporary promotions, limited-time flavors, or part of a promotional marketing campaign
Decorative designs for limited-edition products and seasonal themes like holidays

soap with custom labels

Health and Beauty Products

For health and beauty products, kiss cut or die cut labels can help with unique product packaging shapes, but also help fit additional design or informational elements when space is precious. Here are some examples:

Labels with product information including ingredients, branding, and product name
Uniquely shaped labels and labels for products like perfumes, serums, and other specialty healthy and beauty products
Product differentiation labels to showcase different scents, colors, or formulations of products
Decorative elements on a sticker or label, including metallic foil or embossed elements, to enhance the visual appeal of the existing packaging

Home goods product labels

Home Goods

Looking for cutout labels or labels for a home goods product? In that case, consider kiss cut or die cut labels for:

Uniquely shaped labels for non-standard packaging for products like decorative items, candles, cleaning supplies, and more
Production differentiation labels to showcase different scents, colors, or features of similar products
Feature or callout labels for everything from a “new and improved” formula to competitor claims like “twice the cleaning power”
Safety warnings to display precautions and ensure the safe use of products

Differences Between Kiss Cut and Die Cut labels

Here are some common differences between kiss cut and die cut labels:

Cutting Method

As you now know, kiss cut labels only have their top vinyl layer cut while leaving the paper backing untouched. On the other hand, die cut labels are cut completely through the paper backing.

Size And Amount

Kiss cut labels are available in the form of label sheets and single pieces. Meanwhile, the sizes of die cut labels may vary according to the design.

Shape Option

The shape of both labels or labels depends on your design. Kiss cut labels may have some practical limitations once you get into highly complex designs. Likewise, the cost die cut labels may increase as the complexity of the shape increases.

Production Speed

Kiss cut labels are produced faster due to the fact that the process doesn’t involve cutting the backing paper. Meanwhile, die cut labels take slightly longer to produce as the sheet is cut into precise custom shapes.

Waterproof Qualities

Since both labels can be made with vinyl, they can accommodate environments that will encounter humidity or moisture.

Application

Kiss cut labels are convenient to peel with an easy backing paper. Die cut labels must be individually peeled off their own backing piece, but the precise cut ensures that the edges are clean, making them easy to peel without tearing.

Durability and Quality

The extra backing helps give kiss cut labels added durability before application. The durability of both of these labels will be similar and will depend more so on the materials used.

Surface Support

Both types can adhere well to flat and slightly curved surfaces, but die cut labels may face challenges on highly textured or irregular surfaces due to their precise shapes.

Price

Since kiss cut labels require a less complicated procedure, they tend to be more affordable. On the other hand, die cut labels tend to cost more due to their intricate details and the cost of machining and custom dies.

What Material Is Used for Kiss Cut and Die Cut labels?

Luckily, with either cutout type, you can get your labels made using a wide variety of materials. Vinyl, paper, and polyester are common materials used for both kiss cut and die cut labels.

Additionally, you can opt for eco-friendly options if you solely care for the environment. For instance:

Consider using recycled paper for your label or sticker material
Biodegradable vinyl is also a good option as it breaks down on its own with time
Labels can also be made using plant-based materials like cornstarch and bamboo

You can go one step further and use soy-based inks and water-based adhesives for a more environmentally-friendly production process.

That said, you should be aware of certain limitations with eco-friendly materials. For instance, they are much more costly than common materials. They also may have limited durability and their performance may also not be as good as traditional materials.

Die-cut labels printing

Pros and Cons of Kiss Cut and Die Cut labels

To help you decide, here’s a list of pros and cons for each option:

Kiss Cut Labels: Pros and Cons

Pros	Cons
With backing paper, these labels are well-protected and of high quality. You can peel them off easily, which increases their ease of use. They are flexible and can be used on several smooth surfaces. They are relatively inexpensive because of their simple cutting method.	These labels may get frayed edges with time. Some options may not be suitable for prolonged sun exposure.

Die Cut Labels: Pros and Cons

Pros	Cons
The customized shapes of die cut labels make them attractive and clean. They can be used in several ways, such as for brand promotions and labels. Most labels last long, depending on the material used.	The limited backing support may ruin these labels easily. The waste of material during cutting isn’t a good approach. The cutting method is a bit complicated, which results in a high price for such labels.

Application and Removal of These Labels

Both kiss cut and die cut labels can be made with permanent or removable adhesives.

Removable adhesives are temporary adhesives that remove labels without leaving any residue on the surface. They are perfect for temporary or promotional labels.

On the other hand, a permanent adhesive provides a solid bond that helps your sticker stay adhered to the surface for a long time. This type of adhesive best suits product label labels or permanent branding.

Design Considerations for Kiss Cut and Die Cut labels

Whether you opt for kiss cut or die cut labels or labels, here are a few design best practices to consider:

Kiss Cut Labels

Define an outline in the sticker design to ensure accuracy during the cutting and printing stages
Indicate a safe zone within the outline with important design elements to prevent them from getting cut out
Create a border around the outline to ensure neatness

Die Cut labels

Create a bleed area that extends beyond the die cut outline to avoid any white edges from showing
Add radius to shapes with sharp corners as it saves sticker corners from tearing during peeling
Maintain a safe zone with all the crucial design elements to prevent them from getting cut out

Next Steps

You can learn more about all of the finishing options that Blue Label offers for product labels. No matter your product or intricacy of your artwork, we can help you identify the right cutting process, materials, and finishes and for your label’s exact shape.

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What is a Batch Number and Why Does it Matter for Product Labeling?

Thousands of businesses all over the world rely on batch numbers and batch management to handle and track their products as they move through different stages of the production and distribution process. Let’s discuss batch numbers, the type of information they include, why they’re important, best practices, and how you can add them to labels.

Understanding Batch Numbers

According to the FDA’s Code of Federal Regulations, a product batch number is a distinct combination of numbers, letters and symbols detailing a product’s manufacturing, processing, and distribution history.

With batch numbers, you assign a code to a group of products that were manufactured together during a single production run.The data in a batch number allows manufacturers and distributors to keep track of products as they move through the supply chain.

Information That Batch Numbers Typically Include

Your batch number should contain information that allows distributors and manufacturers to uniquely identify products in one production run. That means each code needs to include information like:

Manufacturing Date: When was the product manufactured? Most batch numbers use the Julian Date format, which is written as YYDD. This helps you trace when the product was manufactured, which is important to know during recalls.
Production Time: Some industries, like the food and beverage industry, mention the production time in batch numbers. This detail allows them to maintain better quality control while managing shelf life and expiration dates.
Location: Companies that have different production sites commonly include the location in batch numbers. Adding this information allows precise traceability for product batches at different stages of the manufacturing process.
Product Code: Batch numbers often include a product code, which corresponds to a specific Stock Keeping Unit (SKU). It helps distributors distinguish between different product varieties and types, such as regular and sugar-free versions.
Serial Number: In industries where several batches are made in a single day, serial numbers are added to batch numbers. It helps manufacturers and distributors distinguish batches produced on the same day or during the same shift.
Expiration Date Or Shelf Life Code: Batch numbers in some industries like cosmetics and food and beverage often include codes for shelf-life and expiration dates.

Why Batch Numbers Matter For Labeling Products

So, why add batch numbers to your product labels? The ISO 9001:2015 lays out best practices for traceability. It requires businesses to use batch numbers to track products and ensure quality control across different production stages.

Here are some of the reasons to use batch numbers:

Improves Traceability

When you’re adding batch numbers to product labels, you get precise traceability for your products. You can trace the lifecycle of an entire batch from manufacturing and processing to distribution and store shelves.

Ensures Regulatory Compliance

When you operate in an industry that’s exposed to strict regulations, such as food and pharmaceuticals, you need precise record-keeping. Not to mention, regulatory bodies like the FDA require batch numbers for food products, beverages, infant formula, and pharmaceuticals.

Allows Better Inventory Management

Your business can keep an accurate track of current inventory and anticipate demand. This reduces the risk of stockouts or overstocking.

Efficient Product Recalls

In the event of defects or safety concerns, your business can quickly identify the issue affecting a specific batch. You’ll be able to implement recalls much faster.

Best Practices For Batch Number Placement And Printing

Regulations surrounding the placement and printing of batch numbers can depend on your industry. However, guidelines usually include printing the batch number in a clear and prominent location. For instance, the FDA requires that you print the batch number somewhere it’s accessible, like the information panel on the label. The font size should be big enough to ensure readability, so about 1/16th of an inch for smaller labels, as detailed by 21 CFR §201.15.

Creating And Managing Batch Numbers

Whether you’re managing operations at a small or large scale, most companies leave managing batch numbers to specialized software.

For smaller-scale operations, common options include Craftbase, Unleashed Software, and QuickBooks Enterprise. For larger-scale operations, common options include NetSuite, SAP’s ERP suite, BatchMaster ERP, and Inciflo.

Integrating Different Batch Numbers Into One Label Run

For businesses that print batch numbers onto labels, integrating different batch numbers into a label run is a common scenario. That’s where labeling solutions like variable data printing comes in.

Variable data printing allows you to change elements like graphics or text for labels quickly adding several different batch numbers into a single run for a cost-effective and efficient solution.

Add Batch Numbers to Labels for Better Traceability and Compliance

Ready to put together a strategy for printing batch numbers in a single label run? Our experts can help. Learn more about variable data printing, get a sample pack, or request a quote!

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What Is Variable Data Printing And When Is It Used for Product Labels

Is your company considering launching a customized marketing campaign to attract a unique audience? Or are you looking to diversify your product varieties with new flavors, scents, or seasonal editions?

Using variable data printing for product labels is a cost effective solution that helps you do this at a large scale. Here’s what to know about the kind of data it can print and when you can use it for product labels.

Cans with custom labels

Understanding Variable Data Printing

In variable data printing, you can change elements of your label, like graphics and text, without changing the equipment. One well known implementation of variable data printing is Coca Cola’s Share-a-Coke campaign with personalized bottles and cans.

The process requires all variations in text and imagery ahead of time. This data is compiled into a database and spreadsheet, and is fed to the label printing software. The digital press pulls text and graphics from the data and prints variations in sequences.

While you can change the text and graphics, all labels in a run should be the same dimensions to be able to use variable label printing.

Take a wellness brand selling essential oils, for example. Each bottle may need a different label based on whether it’s lavender, tea tree, eucalyptus, or peppermint essential oil. With variable data printing, you can print labels with different colors, graphics, and names for each type of essential oil without changing the equipment in a printing press.

Now, take this concept and apply it to other product lines. From craft beer and skincare to artisanal coffee and CBD, the applications are endless.

Types of Variable Data Options

With variable data printing, you can print different types of data.

Barcodes: With variable data printing, each product can have a unique code, improving inventory accuracy and enhancing supply chain efficiency
Serial Numbers: Using this technology for serial numbers allows companies to track products easily, making warranty management and theft prevention more effective
Batch And Lot Numbers: Unique batch and lot numbers improve traceability so companies can ensure swift recalls and quality control in case of safety issues or contamination.
Manufacturing and Expiration Dates: Printing variable manufacturing and expiration dates on the label helps your brand comply with food safety regulations.
Regional Pricing Information: You can customize pricing by region using variable data printing, ensuring that you comply with pricing laws.
Promotional Codes: Printing unique promotional codes help your business track marketing campaigns, boost customer engagement, and plan personalized promotions.
Product Variation: Using variable data printing for product variations streamlines label customization. You can ensure accurate information for each version and reduce errors.
Regulatory Information: You can print regulatory information on products to meet local compliance standards and reduce the risk of penalties and fines.

Applications For Variable Data Printing

Here are some of the most applications for variable data printing across different industries and business models:

Limited Edition Products

If your brand plans on creating limited-edition designs for an upcoming event or season, variable design printing helps you do this quickly. While traditional printing requires large batches to keep costs down, variable data printing allows you to print smaller batches of limited-edition product labels without eating up a big chunk of your budget.

Meeting Regional Regulatory Requirements

For companies operating in the food, pharmaceutical, and electronics industries, regulatory requirements can differ between regions. Because traditional printing creates identical labels in bulk, you can’t accommodate dynamic changes based on different geographical locations. Meanwhile, variable data printing allows you to include different safety and warranty labels based on where the product is going.

Selling In International Markets

Speaking of different regions, expanding to different markets means dealing with language barriers, too. This means printing labels with instructions, food allergy details, and other information in different languages, too. Though English is commonly understood, many regions have a preference for their local language. And customizing labels with each region’s native language is a great way to ensure that your product is well-received by the local public.

SKU Management

If your brand offers different product lines like flavors or scents, variable data printing makes it easier to create multiple variations. That way, you can print labels for multiple variations in smaller orders instead of one large batch.

Promotional Codes

During special promotions where your brand hosts competitions with prizes or offers discounts on complementary products, unique codes or images are printed on the label. With variable data printing, you can implement changes quickly without dealing with the expenses of equipment changeover fees. You’ll be able to track consumer preference and response to your initial batches before deciding to print more.

Spreadsheet with data

Types Of File(s) A Label Printer Needs To Perform Variable Data Printing

Because the variable data printing process differs from traditional printing in more than one way, you can expect to need different file types.

CSV or Database Files: Label printers need CSV or Excel files that contain variable information. This could include the name of a product variety, ingredient information, food safety information, and more.
PDF Files: You can set up PDF files with dynamic fields for variable data printing. The file will have interactive fields that pull data from external sources, like a spreadsheet.
.AI Files: When using label design software like Adobe Illustrator, templates are saved in its proprietary format containing placeholders for different data. Then, the variable data can be derived from a database or spreadsheet to fill in placeholders.

Choose Variable Data Printing For Cost-Effective And Efficient Label Solutions

To sum it up, variable data printing gives brands a seamless way to integrate dynamic data into labels without changing the equipment. From labeling products in different languages to creating new varieties, there are various applications for variable data printing.

If you want to start printing your product labels with variable data printing, contact our team at Blue Label Packaging to get a free quote.

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Red Labels That Inspire: A Gallery of Designs for Red Product Labels

Red is the color of passion, power, and unshakable confidence—and when it’s used on a label, it has the ability to make products pop off the shelves. The color red can make a product feel bold and fiery or rich and refined. In this post, we’re diving into some inspiring examples of red labels that demand attention, connect with customers, and leave a lasting impression.

Cocoa Santé Hot Cocoa

The deep red on the Cocoa Santé Parisien label grabs your attention instantly—it’s bold, luxurious, and exudes warmth and indulgence. It’s the kind of color that makes you feel like you’re about to unwrap something truly special, setting the perfect tone for a Parisian-inspired cocoa experience.

Bake Me Happy Baked Goods

The bright, cheerful red of the Bake Me Happy label is impossible to miss—it’s fun, welcoming, and gives off a sense of homemade joy. Paired with the playful scalloped edge and friendly typography, it’s like the packaging is saying, “Yes, it’s gluten-free, but it’s also packed with pure happiness!”

Baked cookies with custom labels

Iowa Legendary Rye Whiskey

The deep, rich red of the Iowa Legendary Rye label is sophisticated, and gives nod to its storied 100-year history, drawing you into the bootlegger’s era. With its bold typography and intricate golden accents, the design evokes craftsmanship and legacy.

Rye Whiskey Label

Mosinee Brewing Company’s Flashover Imperial Irish Red

The fiery red design of Mosinee Brewing Company’s Flashover Imperial Irish Red cans gives off intensity and energy, echoing the bold, full-bodied flavor inside. The subtle textured pattern adds depth and character, making this can unforgettable.

Roaring Table Brewing’s Inessential Houses IPA

The playful pink palette and charming illustrations on Roaring Table Brewing’s Inessential Houses can make it feel like you’re strolling through a vibrant, whimsical neighborhood. The design is as refreshing and unexpected as the Sour IPA inside.

Land Grant’s Splendid Berry Brut

The bright, playful red and intricate patterns on Land Grant’s Jeni’s Splendid cans mirrors the creativity and sweetness of its collaboration with Jeni’s Splendid Ice Creams. The design feels like a joyful celebration in a can—inviting, fun, and as delightful as the treat-inspired beer inside.

Watershed Distillery Bourbon

The bold red label on Watershed Distillery’s bourbon strikes the perfect balance between modern simplicity and timeless warmth, drawing attention to its refined craftsmanship. It’s a design that feels right at home at any gathering—inviting, approachable, and as smooth as the bourbon it represents.

North Country Charcuterie

The fiery red labels for North Country Charcuterie’s El Diablo Chorizo demand attention with their bold and spicy energy, channeling the heat-packed flavor inside. The clean typography and rustic packaging create an artisanal charm.

Custom food label for North Country

Stadium Pizza Write Shot Red

The bold red labels for Stadium Pizza’s Wrist Shot Red amber ale hit the mark with their energetic hockey-inspired design. The striking colors and dynamic illustration make this brew feel like a power play for your taste buds, perfect for game day or any day.

Cà Phê Sữa Đá Sang Vietnamese Coffee

The vibrant red label on Sang Vietnamese Coffee’s plant-based can is bold, modern, and full of energy. Paired with the minty green/blue typography, it’s a fresh twist on tradition that grabs your attention and promises a creamy, plant-powered coffee experience.

Clos du Val Cabernet Sauvignon

The rich, earthy tones of the Clos du Val Cabernet Sauvignon label evoke elegance and timeless sophistication, capturing the essence of Napa Valley’s craftsmanship. With its delicate script and balanced design, the label feels as refined and complex as the wine itself.

Wine bottle with red label

Big Mountain Ciderworks Cherry Blossom Cider

The Big Mountain Ciderworks Cherry Blossom label features a rich cherry-red background adorned with delicate floral accents that evoke freshness and sophistication. The interplay of bold typography and soft blossom imagery creates a perfect harmony, much like the semi-sweet cider inside.

bottle with custom cider labels

Krayasart Thai snack bites

The vibrant red packaging of Krayasart Thai Snack Bites demands attention with its intricate, mandala-inspired design that radiates energy and cultural authenticity. Perfectly complementing the bold chili-lime peanut flavor, this packaging promises a snack experience that’s as dynamic and exciting as its appearance suggests.

Specialty food packages with custom labels

Nomad Snack Company’s Raw Dark Chocolate Bars

The Nomad Snack Company raw dark chocolate bar packaging is a perfect blend of rustic charm and modern flair. With its kraft paper base and vibrant pink accent, it feels natural and handcrafted, while the copper foil logo adds a luxurious touch.

chocolate box with custom label

Asheville Spice Company All Y’All Spice

The bold orange/red label for Asheville Spice Company’s All Y’All Spice is as vibrant and flavorful as the blend itself, capturing the warmth of southern charm and the zest of its mountain-roasted ingredients. With its playful skillet graphic and hand-drawn typography, this packaging promises an authentic and lively seasoning experience.

Spice Seasoning Jars with Labels

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How to Choose a Craft Beer Label Printing Company in 2024

Finding the perfect labels for your craft beer can be challenging. With so many printing companies to choose from, it can be difficult to identify one that truly understands your unique durability, design, and customization needs. We’ve worked with thousands of breweries and craft beer makers in your position.

Don’t sweat it. This guide is packed with tips to help you identify a printing partner who gets your brand and makes your beer stand out.

We’re covering the essentials: understanding materials and techniques, how to weigh costs, figuring out order sizes, and making sure your labels stay compliant. Plus, you’ll get a cheat sheet of questions to ask printers, making your decision-making process a whole lot smoother.

Cans with custom labels

Understanding Your Custom Beer Label Needs

Successfully choosing a printing partner starts with identifying your goals. Consider the following:

Identifying Your Goals

Start with the end in mind—your goals will likely include brand recognition, cost efficiency, durability, legal compliance, and customer engagement. These will help potential partners understand how to strategically design custom labels aligning to your specific needs. Here are some tips:

Brand Recognition: Share style inspirations or designs to collect feedback.
Cost Efficiency: Provide expected order volumes for advice on printing options that match your budget.
Durability: List product varieties like beers, seltzers, and ciders that require durable wet labels. Communicate the different environments that your product might have to endure.
Legal Compliance: Specify label content needs like government warnings supporting industry compliance (tip: we can help with this).
Customer Engagement: Discuss target demographics and labeling ideas to captivate them.

Decide What’s Most Important

Like any major business decision, it’s important to determine what matters most, whether it’s exceptional customer service, competitive pricing, the ability to create standout labels, conveying your brand story, eco-conscious materials, or a combination of those.

Standout Label Designs: Will custom shapes, special effects like foils or specialty printing techniques be featured? Determine must-have aesthetics.
Storytelling Through Labels: What brand narratives do your labels need to convey? Share themes inspiring designs.
Eco-conscious Practices: Do you require sustainable printing methods and materials? Ask about green production options.
Customer Service: How important is an expert team available for technical support? Assess level of involvement expected.
Printing Cost Factors: Will you print high volumes for cost efficiency or need flexibility for small batch prototyping? Request rate breakdowns.

Comparing capabilities in key areas helps identify ideal printing partners matching must-haves. Weigh whether you will compromise on certain preferences if strengths align well in other dimensions.

Custom bottle label with metallic foil and embossing

Key Considerations in Choosing a Craft Beer Label Printing Company

Choosing the Right Materials

When assessing the quality and materials capabilities of a printing partner, breweries should evaluate factors like durability, material options, and print quality.

The choice of material for your craft beer labels plays a significant role in their overall look, feel, and durability. Here are some considerations to keep in mind:

Water-Resistant Materials: Given the conditions that craft beer bottles and cans are often subjected to, from ice buckets to refrigerators, selecting water-resistant materials is crucial. Options like BOPP (biaxially oriented polypropylene) and vinyl offer excellent moisture resistance, ensuring your labels remain intact and visually appealing, no matter the environment.
Durability Against Moisture and Cold: It’s not just about water resistance; the material should also withstand cold temperatures without losing its integrity. Materials that can endure these conditions without peeling off or getting damaged are vital for maintaining a pristine look from the brewery to the consumer’s hand.
Aesthetic and Texture Options: Beyond durability, the material of your label affects its aesthetic appeal. Matte, gloss, and satin finishes can dramatically alter the look and feel of your labels. Each finish has its own way of interacting with light and can complement the design of your label to make colors pop or provide a sophisticated understated look.
Eco-friendly Options: With a growing emphasis on sustainability in the craft beer industry, considering eco-friendly label materials can resonate with your target audience’s values. Materials like recycled paper or biodegradable films can significantly reduce your brand’s environmental footprint while maintaining high-quality aesthetics.

Label Sizes and Shapes

Standard label sizes and shapes have evolved, largely influenced by the industry’s most common container types and sizes. For example, a typical beer bottle label might measure around 3.5 inches wide by 4 inches high, offering ample space for branding, artwork, and necessary information without overwhelming the container. Similarly, can labels often wrap entirely around the vessel, providing a 360-degree canvas for design creativity and brand messaging.

However, the “standard” is not one-size-fits-all. Different bottle and can dimensions, such as slim cans or larger bomber bottles, require tailored label sizes to ensure a perfect fit. The key is understanding the dimensions of your specific containers and how much of that space you want your label to cover.

Going Beyond Standard Options: The Case for Customization

While standard labels serve many brands well, the craft beer industry thrives on uniqueness and personality. Custom labels—those that break the mold in terms of size, shape, and application—are becoming increasingly popular for craft brewers looking to differentiate their offerings.

Embracing Unique Shapes: Custom-shaped labels can mirror the contours of unusual bottle or can designs, create visual interest, and enhance shelf appeal. From sleek, minimalist labels that hint at the contents to intricate, die-cut shapes that tell a story, the possibilities are limited only by imagination.
Considering Wraparound Labels: For cans, a full wraparound label maximizes the available design space, allowing for bold, engaging visuals that attract attention from every angle. This approach (often called shrink sleeves) can be particularly effective for limited edition releases or flagship brews that deserve extra emphasis.
Size Matters for Compliance and Clarity: When considering custom sizes and shapes, it’s essential to remember regulatory requirements for labeling alcoholic beverages. Every label must have space for mandatory information, including alcohol content, volume, and manufacturer details, without compromising readability. Balancing creative aspirations with these requirements is key to a successful label design.

Tips for Choosing the Right Label Size and Shape

Start with Your Container: Measure your bottles or cans carefully, considering curves, necks, and any other features that might influence label adhesion and appearance.
Reflect on Your Brand’s Personality: Let your label shape and size be an extension of your brand story. Are you bold and avant-garde, or classic and traditional? Your label can reflect this.
Consult with Design and Printing Experts: Professionals in label design and printing can offer valuable insights into what works well for different types of beers and containers. They can also provide templates or guidelines to help visualize your ideas.
Experiment with Mockups: Before finalizing your design, use digital or paper mock-ups to see how your label will look on the actual container. This step can help identify potential issues with size, shape, or legibility before you commit to printing.

Cost and Scalability

For breweries and craft beer makers, understanding the costs and scalability options of label printing is critical for both startup ventures and established brands. You’ll want to take into account factors such as minimum order quantities, volume discounts, the flexibility of printing across multiple SKUs, and the efficiency of re-ordering processes.

Understanding Pricing Models

Label printing costs can vary widely depending on several factors, including material choices, print techniques, label size and shape, and the complexity of the design.

Most providers use a pricing model that decreases the unit cost as the order quantity increases, rewarding larger orders with better per-label pricing. However, the starting point and scale of these price breaks can differ between providers, making it important to get detailed quotes for various order sizes.

Minimum Order Quantities and Volume Price Breaks

Minimum Order Quantities (MOQs): Many label printing companies set MOQs to ensure profitability. For craft breweries, especially those in the startup phase or with a rotating selection of small-batch brews, finding a provider with low MOQs can be crucial. Understanding a provider’s MOQs will help you determine if they’re a good fit for your production scale.
Volume Price Breaks: Volume discounts are a key consideration when planning your label orders. Providers typically offer price breaks at certain thresholds, which can significantly impact your cost per label. When comparing providers, ask for a detailed breakdown of pricing tiers to understand where these breaks occur and how they align with your anticipated order volumes.

Scalability and Flexibility for Multiple SKUs

Craft breweries often produce a wide range of beers, each requiring its own label design. Some key considerations include:

Flexibility Across SKUs: Look for providers that offer flexibility in aggregating different label designs to qualify for volume discounts. This can be particularly beneficial for breweries that want to print similar designs for multiple SKUs without the need to place large individual orders for each.
Digital Printing Advantages: Digital printing technology offers significant advantages in terms of scalability and flexibility. It allows for cost-effective short runs and easy updates to designs without the need for new plates or setup fees, making it an excellent option for breweries with a wide variety of labels.

Ease of Re-Ordering

The ability to quickly and easily reorder labels as needed is essential for maintaining inventory levels and responding to demand fluctuations. Consider providers that offer streamlined re-ordering processes, possibly through online platforms, which can save time and reduce the time to re-order.

Comparing Prices and Making Informed Decisions

When comparing label printing providers, consider the following steps to ensure you’re making an informed decision:

Request Detailed Quotes: Obtain quotes for various order sizes, including the costs for different materials and print techniques. This information will help you understand the full scope of potential expenses.
Evaluate Total Cost: Look beyond the sticker price to consider other factors like setup fees, design services, shipping costs, and lead times, which can all affect the total cost.
Consider Long-Term Needs: Choose a provider that can scale with your brewery. A company that offers competitive pricing for small orders but also has the capacity to handle larger volumes efficiently can be a valuable partner as your business grows.

Turnaround Time and Reliability

For breweries and craft beer makers, timing can be everything. Whether you’re gearing up for a seasonal release, restocking a bestseller, or launching a new brew, the turnaround time for getting your labels can significantly impact your operations. You’ll want to consider everything from artwork approval to set up, printing, and shipping to help you plan effectively and avoid unexpected delays.

The Components of Turnaround Time

Turnaround time in label printing is influenced by several key stages, each contributing to the total time from placing your order to receiving your labels.

Artwork Approval: The process begins with your design. Once you submit your artwork, the printing company will review it to ensure it meets technical requirements for printing. This stage includes checking the resolution, color specifications, and any potential issues that could affect print quality. Delays can occur if revisions are needed, so submitting artwork that already adheres to the provider’s guidelines can speed up this phase.
Pre-Production and Setup: After artwork approval, the project moves into the pre-production stage. For traditional printing methods, this may involve creating plates or screens, which can slow down the process. Digital printing, on the other hand, typically requires less setup time, making it a faster option for smaller or more time-sensitive orders.
Printing: The actual printing time varies depending on the complexity of your labels, the quantity ordered, and the printing technology used. Digital presses can produce labels relatively quickly, while traditional methods may take longer, especially for large volumes or intricate designs.
Finishing and Quality Checks: Post-printing, labels undergo finishing processes such as cutting, laminating, and possibly applying adhesive. Quality assurance checks are also conducted to ensure the labels meet the brewery’s and the printer’s standards. This stage is crucial for delivering a high-quality product but can add time to the overall process.
Shipping and Delivery: Finally, the completed labels are packed and shipped to your brewery. Shipping time depends on the distance between the printer and your location and the shipping method chosen. While expedited shipping options can reduce wait times, planning for standard shipping times in your overall timeline is wise.

Tips for Optimizing Turnaround Time

Provide Ready-to-Print Artwork: Ensuring your designs meet the printer’s specifications from the start can significantly reduce delays during the artwork approval stage.
Communicate Your Timeline: Be upfront with your printing provider about your schedule. Some companies can accommodate rush orders, but clear communication is key to aligning expectations.
Consider Shipping Logistics: Factor in shipping time when planning your label order timeline, especially if you’re located far from the printer or if the labels are being shipped during busy seasons.

Questions to Ask Potential Beer Label Printing Providers

To ensure you partner with a label printer that meets your needs, here are some questions to guide your selection process, informed by insights from our own label experts.

1. What is your experience with craft beer labels?

Understanding the printer’s experience in the craft beer industry can give you insight into their familiarity with common challenges and specific requirements, such as resistance to moisture and cold, adherence to regulatory labeling standards, and the ability to produce high-quality, eye-catching labels.

2. Can you provide samples of your previous work?

Asking for samples allows you to assess the quality of the printer’s work firsthand. Look for clarity, color accuracy, material quality, and the overall finish. Samples can also inspire your own label designs and help you gauge the printer’s capabilities in delivering the visual impact you aim for.

3. What printing technologies do you use?

Inquire about the printing technologies available, such as digital, offset, or flexographic printing. Digital printing offers more flexibility, producing vibrant colors, detailed designs, and cost-effective short runs without the need for expensive setup fees, making it an ideal choice for breweries.

4. How do you ensure label durability and compliance?

Given the conditions beer bottles and cans must endure, from refrigeration to moisture exposure, it’s crucial to ask about the materials and finishes used to ensure label durability. Additionally, confirm that the printer is knowledgeable about the regulatory requirements for beer labeling to ensure compliance with legal standards.

5. What are your minimum order quantities and volume discounts?

This question is vital for budgeting and planning purposes. Understanding the minimum order requirements and how volume discounts are structured can help you optimize your orders for cost efficiency, especially important for smaller breweries or those with a wide variety of products.

6. How do you handle design and artwork preparation?

Some printers offer in-house design services or assistance in preparing your artwork for printing. Asking about these services can be particularly beneficial if you don’t have a dedicated designer on your team or if you need help ensuring your designs are optimized for printing.

7. What is your turnaround time, and how do you handle rush orders?

Knowing the expected turnaround time helps you plan your label ordering process in sync with your production schedule. It’s also wise to ask about the process for rush orders, should you need labels more quickly than anticipated.

8. Can you accommodate special requests or unique label features?

If you’re interested in unique label features, such as foil stamping, embossing, or using eco-friendly materials, ask if the printer can accommodate these requests. Special features can make your labels stand out but may require additional planning and cost.

Finding the Perfect Beer Label Printing Company

Finding the right custom label printing company for your craft beer involves more than just comparing prices and reviewing samples; it requires a deep dive into understanding each provider’s capabilities, technologies, and commitment to meeting your specific needs.

The right partner will offer the flexibility, expertise, and scalability your brewery needs. Make sure you carefully consider the factors we’ve discussed in this article—material options, cost and scalability, turnaround times, and asking the right questions—and you’ll be equipped to make an informed decision.