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Why Don’t Beer, Wine, and Spirits Labels Have to Disclose Ingredients or Serving Facts on Labels?

⚞ The Highlights:

- Different agency, different rules. Beer, wine, and spirits labels are regulated by the TTB (the Alcohol and Tobacco Tax and Trade Bureau) under the Federal Alcohol Administration Act, not by the FDA under food labeling law. That’s why the FDA’s Nutrition Facts and ingredient-list rules don’t apply.
- Ingredients and serving facts are voluntary today. You can add them, and many brands do, but federal rules don’t require them on most alcohol.
- Some “alcohol” actually falls under the FDA. Beers not made from malted barley and hops, and wines under 7% alcohol by volume, are regulated by the FDA and do need a Nutrition Facts panel and an ingredient list.
- This may change. In January 2025 the TTB proposed two rules that would make an “Alcohol Facts” statement and major food allergen labeling mandatory. They are still proposals, not law.

Pick up a box of crackers and you’ll find a Nutrition Facts panel and a full ingredient list. Pick up a six-pack, a bottle of wine, or a fifth of bourbon, and most of that information isn’t there. If you make or sell alcohol, you’ve probably wondered why your label gets to skip what every packaged food has to show.

The short answer: your label answers to a different agency, under a different law. Here’s how that works, what your label actually has to include today, and the proposed rules that could change all of it in the next few years.

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What Is Biaxially Oriented Polypropylene (BOPP) and Why Is It Good For Product Labels?

⚞ The Highlights:

BOPP stands for biaxially oriented polypropylene. A plastic film that’s been stretched in two directions during manufacturing, which makes it stronger, clearer, and more dimensionally stable than standard polypropylene.
BOPP is the workhorse of label films. It’s water-resistant, oil-resistant, UV-stable, and acid-resistant, and it works on glass, plastic, and metal containers.
Available in white, clear, silver/holographic, and squeezable formats. Mid-priced. More durable than paper, less expensive than PET.
Common uses: beverages, food, beauty and cosmetics, household products, anything that lives in moisture or humidity.

Choosing a label material shapes how the product looks on day one and how it looks six months later. You need a material that catches the eye but also holds up to the bottle going in and out of a refrigerator, the bottle being squeezed, the bottle sitting in a humid bathroom for a year. BOPP is the material most brands settle on for this job. Below is what BOPP is, what makes it the default choice for most product labels, and where it fits compared to the alternatives.

BOPP vs. paper vs. PET vs. vinyl: how it compares

Feature	BOPP	Paper	PET (Polyester)	Vinyl
Type	Plastic film	Paper-based	Plastic film	Plastic film
Water resistance	High	Low (even with wet-strength treatments)	Very high	Very high
UV / outdoor stability	Mid	Low	High	High
Cost	Mid	Low	Mid–High	Mid–High
Available finishes	White, clear, silver, holographic; gloss, matte, soft-touch	Semigloss, gloss, textured, kraft, estate	Clear, white, vinyl-style	Various heavy-duty finishes
Best for	Beverages, food, beauty, household. Anything in moisture	Indoor products, premium and craft positioning, budget runs	Outdoor, industrial, automotive, harsh environments	Heavy-duty, signage, long-life outdoor

The short version: BOPP is the default for most product labels in moisture or humidity. Paper is cheaper for indoor-only products. PET and vinyl are heavier-duty for outdoor and industrial. For a deeper comparison across every material, see Pros and Cons of Different Types of Label Materials.

Understanding BOPP

BOPP stands for biaxially oriented polypropylene. It’s a plastic film made by stretching standard polypropylene in two directions during manufacturing. First lengthwise, then crosswise. That biaxial stretching is what gives BOPP its key properties: higher strength, better clarity, and more dimensional stability than untreated polypropylene.

You’ve passed by BOPP labels thousands of times without thinking about it. It’s the film on most of the bottles, jars, and containers you’d find in a grocery store, beverage cooler, or beauty aisle.

Why BOPP is the default film for product labels

BOPP is durable

BOPP is one of the most durable label film options on the market. It resists peeling, wrinkling, and lifting, which are common failure modes for paper labels. On jars, bottles, tubes, and rigid containers, BOPP holds up for the long haul.

BOPP resists moisture, oil, and UV

Because BOPP is plastic, it doesn’t absorb water. Spills and splashes don’t smear the printing or warp the label.

BOPP also handles oils, solvents, and acids well. That makes it the natural fit for household products that live in bathrooms and kitchens (shampoo, dish soap, surface cleaners) and for food products with low pH (tomatoes, coffee, citrus, hot sauce, condiments) that would degrade or discolor a paper label over time.

BOPP prints beautifully

BOPP film accepts both water-based and solvent-based inks, which gives you a wide range of color, finish, and effect options. Ink adheres well because the film goes through a surface-treatment step during manufacturing that improves printability. The result is sharp, vibrant prints that hold their color over the life of the product.

BOPP is flexible

BOPP is thin and flexible, which makes it easy to apply on rounded and flat surfaces alike. Because it’s so thin, the label can look as if the design was printed directly onto the container. A “second-skin” effect that’s especially clean on glass and clear plastic.

BOPP works on glass, plastic, and metal

BOPP is compatible with all the common consumer-goods substrates: metal cans, glass jars, plastic bottles, ceramic. The right pairing of BOPP film and adhesive lets you label across product lines without changing materials between SKUs.

BOPP is FDA-compliant for food packaging

BOPP labels meet FDA food-contact compliance standards when they include the required information: a statement of identity, net quantity of contents, list of ingredients, and the name of the manufacturer, packer, or distributor. BOPP labels designed and manufactured by Blue Label Packaging meet these standards.

BOPP is cost-efficient

BOPP is more affordable than PET while offering similar durability and moisture resistance. Paper is cheaper per label, but in moisture-prone environments, paper labels often need to be replaced sooner. Which can cost more in the long run than choosing BOPP from the start.

Worth knowing: The fastest way to see why BOPP is the go-to for most product labels is to hold it. Request a free sample pack to feel our BOPP labels next to paper and other film alternatives.

Sauces and seasoning products with custom labels and packaging

BOPP label options

BOPP isn’t a single look. It comes in several variations.

White BOPP

The most common BOPP option. Widely used in health and beauty, personal care, and cosmetic categories. White BOPP is also common on food products where bold branding needs a solid background.

Clear BOPP

Transparent BOPP gives products a sleek, “no-label” look. The design appears to float on the container. Common on beverages, household products, specialty foods, and cosmetic products. Same moisture resistance as white BOPP, just with the substrate showing through.

Silver and metalized BOPP

For a more luxurious appearance, silver or holographic BOPP gives products a metallic or iridescent finish without the cost of hot foil stamping. Same durability and moisture resistance as standard BOPP.

Squeezable BOPP

Specialty BOPP designed for product containers that flex during use. Squeeze bottles for shampoo, condiments, lotions, and other products where the package contorts in the hand. Squeezable BOPP keeps adhesion and prints clean even with constant flex.

Pressure Sensitive Labels on honey jars

BOPP across industries

BOPP shows up across most consumer product categories. The patterns we see most often:

Food and beverage

Beverages (beer, wine, spirits, kombucha, cold brew, juice, sparkling water), specialty foods, sauces, condiments, and packaged snacks. BOPP’s water resistance handles refrigeration and ice baths; acid resistance handles tomato, coffee, and citrus products that would discolor a paper label.

Health and beauty

Cosmetics, skincare, haircare, body care, fragrance, and bath products. BOPP’s moisture resistance is critical here. These products live in bathrooms and showers where paper would warp or peel. Soft-touch laminates over BOPP add the velvety hand-feel premium beauty consumers expect.

Household and cleaning

Surface cleaners, dish soaps, laundry detergents, and home care products. BOPP’s solvent and chemical resistance keeps the label intact when products spill or drip on the container during use.

Pet products

Pet food, treats, grooming products, supplements. BOPP works for both indoor pet products and outdoor pet supplies that face moisture or weather.

Cannabis and CBD

Glass and plastic packaging for flower, edibles, tinctures, and topicals. BOPP holds up to the moisture-controlled storage environments common in cannabis products and accepts the design detail and finishes the category often calls for.

Health, supplement, and nutraceutical

Pill bottles, supplement jars, protein powders. BOPP’s compatibility with both glass and plastic substrates makes it flexible across SKUs.

Specialty and craft brands

Small-batch food and beverage brands often use BOPP because it accepts a wide range of finishes (matte, gloss, soft-touch, foil) without giving up the moisture resistance these products need on shelf and in the home.

Frequently asked questions

What does BOPP stand for?

BOPP stands for biaxially oriented polypropylene. It’s a plastic film that’s been stretched in two directions during manufacturing. First lengthwise, then crosswise. That biaxial stretching gives BOPP its key properties: higher strength, better clarity, and more dimensional stability than untreated polypropylene.

Are BOPP labels waterproof?

Yes. BOPP is a plastic film that doesn’t absorb water, so the label and its print stay intact through moisture, humidity, splashes, and even brief submersion. That’s why BOPP is the default for beverage labels, beauty products that live in showers, and household products in kitchens and bathrooms.

Is BOPP the same as polypropylene?

BOPP is a specific form of polypropylene. Standard polypropylene is the base plastic. BOPP is polypropylene that has been biaxially oriented. Stretched in two directions during manufacturing. To make it stronger, clearer, and more dimensionally stable. Most product labels described as “polypropylene” are actually BOPP.

What products use BOPP labels?

BOPP shows up across most consumer product categories: beverages (beer, wine, spirits, kombucha), food (sauces, condiments, packaged snacks), health and beauty (skincare, haircare, cosmetics), household products (cleaners, detergents), pet products, cannabis, supplements, and specialty craft brands. It’s the default for any product that lives in moisture, humidity, or contact with water.

Is BOPP recyclable?

BOPP can be recycled in some streams, but recyclability depends on the local recycling infrastructure and whether the label is paired with a compatible container. BOPP labels on PET bottles can sometimes contaminate the PET recycling stream, depending on the adhesive and the recycling facility. If sustainability is part of the brand promise, talk through specifics with your printer to find a configuration that fits your goals.

Is BOPP cheaper than PET?

Yes, generally. BOPP is mid-priced; PET is mid-to-high-priced. Both offer durability and moisture resistance, but PET is more rugged for outdoor, industrial, and high-temperature applications. For most retail product labels that don’t need PET’s extreme durability, BOPP delivers similar performance at a lower cost.

What finishes are available for BOPP labels?

BOPP accepts a wide range of finishes: gloss, matte, soft-touch lamination, spot UV varnish, hot foil stamping, embossing/debossing, and metallic or holographic effects. White BOPP, clear BOPP, silver/metalized BOPP, and squeezable BOPP are all available formats. The film’s strong ink adhesion means most printing techniques and finishes work well on it.

Wine bottles with custom pressure sensitive labels

Choose BOPP for durable, attractive product labels

BOPP film is the default choice for most product labels for a reason. It’s resistant to moisture, oil, and UV. It comes in white, clear, metalized, and squeezable formats. It works on glass, plastic, and metal. It accepts a wide range of finishes. And it costs less than PET while delivering similar performance for most retail use cases.

If you’re sorting through label material options, take a look at our BOPP labels page for more on what we offer, or request a sample pack to feel BOPP next to paper and other film alternatives. Get in touch when you’re ready to talk through a project.

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Anatomy of a Wine Label

⚞ The Highlights:

U.S. wine labels are regulated by the Alcohol and Tobacco Tax and Trade Bureau (TTB). Required elements include the brand name, class or type designation, alcohol content, net contents, producer and bottler info, the sulfite warning (if applicable), and the federal government warning.
Most required information has flexibility on placement: brand label (front) vs. back label vs. either. The brand name and class/type must be on the brand label; everything else can usually live on the back.
Vintage year, appellation, and varietal are technically optional but trigger specific rules when included (75% varietal threshold, 75–85% appellation thresholds, etc.).
Material choice (paper, BOPP, soft-touch laminate, foil) sets the visual and tactile tone of the bottle as much as the design itself.

Wine labels carry more rules than most product labels because the TTB regulates them under the Alcohol and Tobacco Tax and Trade Bureau’s labeling requirements. The good news: the rules have been stable for years, and once you know what’s mandatory and what’s flexible, designing a compliant label gets straightforward. Below is what every U.S. wine label needs, where it can go, and what to think about for materials and design.

What goes on the front vs. the back of a wine label?

The TTB doesn’t strictly dictate which side of the bottle gets each piece of information. Some elements must appear on the “brand label” (typically the front), but most can go on either label. Here’s how it usually breaks down.

Element	Where it can go	Required?
Brand name	Brand label (front)	Yes
Class or type designation (varietal name, “red wine,” “table wine,” etc.)	Brand label (front)	Yes
Alcohol by volume (ABV)	Either label	Yes (some classes deduce it from designation)
Net contents	Either label, OR blown/etched into the bottle	Yes
Producer / bottler name and address	Either label	Yes
Sulfite warning	Either label	Required if >10 ppm SO₂
Government health warning	Either label (typically back)	Yes
Vintage year	Either label	Optional (with rules if claimed)
Appellation / region	Either label	Optional (with grape-source thresholds if claimed)
Pairing notes, flavor profile, story	Back label (typical)	No

What Information is Included on Wine Labels?

Below is each element in detail, with the rules that apply. What needs to be included on a wine bottle label?

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Brand name

Who made the wine? The winery’s branding usually appears at the top or bottom of the brand label, depending on the design tradition you’re working in (French wines often place the winery prominently at the top; New World wines vary).

Fanciful name

What’s this specific wine called? A fanciful name is a secondary name used to differentiate brands within the same winery. Brengman Brothers’ “Runaway Hen” is one example. Fanciful names are optional, but they don’t replace the need for a class and type designation. When you use one, the TTB requires an additional tax class on the label based on alcohol percentage. For example: “red table wine” or “white table wine” for wines under 14 percent alcohol; “red wine” or “white wine” for wines above 14 percent.

Vintage (year)

When were the grapes harvested? Vintage information isn’t mandatory, but it’s common because it speaks to the quality of the bottle’s contents. Especially if you’re paying attention to year-to-year variation. If you list a vintage, federal rules require that 95% of the wine come from grapes harvested that year (85% for wines from a state or county appellation).

Wine or varietal type

What kind of wine is in the bottle? This is where the grape or varietal type is communicated: Sauvignon Blanc, Pinot Noir, Cabernet Sauvignon, etc. Listing a class or type is required. If you call out a specific varietal name, at least 75 percent of the wine must come from that grape variety. Otherwise, the label needs a generic class designation like “red wine,” “white wine,” or “table wine.”

Appellation (region)

Where was the wine made? Region of origin breaks down differently depending on what you’re claiming:

State or county appellation: at least 75 percent of grapes must come from that location (federal rule).
American Viticultural Area (AVA, e.g., Napa Valley): at least 85 percent of grapes must come from that AVA.
State-specific rules: some states have stricter requirements. California, for example, mandates that 100 percent of grapes come from California if the state name is on the bottle.

Producer and bottler

Where was the wine made and bottled? If the bottling location differs from the winery or vineyard, both names and addresses must appear on the label.

Alcohol content

What’s the percentage of alcohol by volume (ABV)? Required on every label unless it can be deduced from the class designation (table wine implies 14 percent or less). Best practice is to print the ABV explicitly anyway, because consumers and retailers expect to see it.

Net contents

How much wine is in the bottle? Net contents (in milliliters) must appear on every bottle, either printed on the label or blown/etched into the glass.

Sulfite warning

If the wine contains 10 parts per million or more of sulfur dioxide, the label must say “CONTAINS SULFITES” in clear, legible type. Most wines have natural sulfites at levels above 10 ppm, so this warning appears on the vast majority of bottles.

Government warning

Under the Alcoholic Beverage Labeling Act of 1988, every alcoholic beverage label must carry a specific government health warning. The TTB-mandated text reads:

GOVERNMENT WARNING: (1) According to the Surgeon General, women should not drink alcoholic beverages during pregnancy because of the risk of birth defects. (2) Consumption of alcoholic beverages impairs your ability to drive a car or operate machinery, and may cause health problems.

This warning typically lives on the back label. It must be set off from other information and printed in legible type that meets TTB minimum size requirements.

Optional back label content

Beyond the regulatory elements, back labels often include pairing suggestions, flavor notes, and a short story about the winery or vineyard. None of this is required, but it’s the part of the label where consumers actually engage with your brand. Use it.

A TTB compliant wine label featuring necessary legal information.

Wine label materials: choosing the right look and feel

Materials and finishes set the tone of the bottle as much as the design does. Wine is a category where consumers pick up the bottle and feel it before deciding to buy, so the tactile choice matters.

Paper stocks

Smooth white paper: clean, modern look. Works for contemporary brands and design-forward labels.
Textured papers (felt, cotton, linen): vintage and artisanal feel. Common for premium reds, family wineries, and boutique labels.
Estate or rag papers: high-end, hand-feel paper that signals serious craft. Often used for reserve and library wines.
Kraft or unbleached paper: earthy, organic, sustainable positioning. Good fit for organic, biodynamic, or natural wines.

Film stocks

BOPP / polypropylene: waterproof and durable, works well for wines that will live in damp cellars or ice buckets. Doesn’t have the hand-feel of paper but holds up better.
Clear film: makes the design appear printed directly on the bottle. Common for premium and minimalist label designs.

Finishes and special treatments

Matte vs. gloss varnish: matte reads understated and premium; gloss reads bright and vibrant. Most premium wines lean matte.
Soft-touch laminate: velvety hand-feel that’s increasingly common in luxury wines and spirits.
Hot foil stamping: gold, silver, copper, or holographic foil for logos, brand names, or borders. The signature look for premium positioning.
Embossing or debossing: raised or recessed elements that add tactile dimension. Often paired with foil for a layered effect.
Spot UV varnish: selective glossy coating that highlights specific design elements (logo, illustration) against a matte background.
Wet-strength laminate: for wines that will sit in ice buckets or damp cellars, an extra moisture-resistant coating prevents the label from bubbling, peeling, or fading.

The right combination depends on the wine and the brand. Sample packs are the fastest way to feel the difference between paper textures and finishes before committing to a run.

Wine label gallery

Wine bottle design considerations

Wine bottles come in standard shapes (Bordeaux, Burgundy, Champagne, Hock) plus custom or asymmetrical bottles. Each shape needs a label that fits its curve and proportions. Practical design rules:

Match the label to the bottle’s flat zone. The label should sit on a section of the bottle that’s relatively flat, not on the steepest part of a shoulder or neck.
Mirror or contrast the bottle silhouette. Some labels echo the bottle shape (rectangular labels on Bordeaux); others create deliberate visual tension (a circular label on a rectangular bottle).
Plan for the front-back relationship. If the front is minimal, the back can carry more story. If the front is detailed, keep the back focused on regulatory copy and a tight description.
Consider the cellar. Wines stored on their sides for years are exposed to humidity and condensation. Choose materials that can survive that environment.

For artwork files, send Adobe Illustrator files or high-resolution PDFs whenever possible. They preserve typography, vectors, and layer structure so we can verify dimensions and produce a clean proof before printing.

Wine bottle shapes Frequently asked questions

What information is required on a wine bottle label?

U.S. wine labels are regulated by the TTB and must include: brand name, class or type designation (varietal name or generic like “red wine”), alcohol by volume, net contents, producer and bottler name and address, the sulfite warning (if SO₂ is over 10 ppm, which most wines are), and the federal government health warning. Vintage year, appellation, and fanciful names are optional but trigger specific rules when included.

What does TTB stand for and what does it regulate?

TTB stands for the Alcohol and Tobacco Tax and Trade Bureau. It’s the federal agency that regulates labeling, advertising, and trade practices for wine, spirits, and beer in the United States. Wine labels must receive a Certificate of Label Approval (COLA) from the TTB before the wine can be sold across state lines.

Does my wine label need a vintage year?

No, vintage year is optional. But if you list one, federal rules require that 95% of the wine come from grapes harvested that year (85% for wines from a state or county appellation). Many premium and varietal wines list a vintage anyway because consumers expect it for that category.

What’s the difference between a varietal wine and a table wine?

A varietal wine names a specific grape (Cabernet Sauvignon, Pinot Noir, Sauvignon Blanc) and must contain at least 75% of that grape variety. A table wine uses a generic designation (“red wine,” “white wine,” “red table wine”) when the wine doesn’t meet the 75% varietal threshold or when the producer chooses not to claim a specific grape. Both need to list a class designation; varietal is just more specific.

What’s an AVA and when do I need to list one?

An AVA (American Viticultural Area) is a federally designated grape-growing region. Napa Valley, Willamette Valley, Russian River Valley are examples. Listing an AVA on a wine label is optional, but if you do, at least 85% of the grapes must come from that AVA. Some states (California, for example) have stricter rules that require 100% of grapes to come from the state if the state name is on the label.

Why do wine labels say “Contains Sulfites”?

If a wine contains 10 parts per million or more of sulfur dioxide (SO₂), the TTB requires the label to display “CONTAINS SULFITES” in clear, legible type. Sulfites occur naturally in wine fermentation and are commonly added as preservatives, so the warning appears on the vast majority of commercially produced wines.

Where does the government warning go on a wine label?

The federal government health warning required by the Alcoholic Beverage Labeling Act of 1988 can go on either the front (brand) label or the back label, but most wineries place it on the back label so it doesn’t crowd the brand-side design. The warning must be set off from other information and printed in legible type that meets TTB minimum size requirements.

Do I need both a front and back label on a wine bottle?

Not strictly. The TTB requires certain mandatory information (brand name, class designation, ABV, net contents, producer/bottler, government warning, sulfite warning) but doesn’t dictate that it be split across two labels. Some wineries use a single wrap-around label that covers both sides. Two-label designs (front + back) are more common because they let the front carry brand and the back carry regulatory copy and storytelling.

Make your wine labels stand out

Once the regulatory pieces are in place, the materials, finishes, and design choices are what set the bottle apart on the shelf. We work with wineries on the full range of label types. Paper to film, matte to soft-touch, foil to embossing. And we’ll help you sort through which combination fits the wine.

If you’re ready to talk through a project, take a look at our wine label printing page for an overview of materials and finishes, or request a sample pack to feel the paper, film, and finish options in person. Our facility offers fast processing. Five business days from artwork approval to ship. With no minimums and an expert review on every project before anything goes to press. Get in touch when you’re ready.

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Can You Ship Alcohol? What to Know About Shipping Beer, Wine, and Liquor

⚞ The Highlights:

Yes, alcohol can be shipped, but only by licensed businesses using a carrier that has approved them. Unlicensed individuals generally cannot legally ship alcohol.
USPS prohibits mailing alcohol. FedEx and UPS ship it only for licensed businesses that have signed an alcohol shipping agreement, not for the general public.
Licensed shipping needs a federal TTB basic permit plus the right state licenses, and direct-to-consumer rules vary a lot by state.
Every shipment needs adult-signature delivery (recipient 21+) and carrier-required markings identifying it as alcohol.
Packaging and durable labels matter. Bottles need protection from breakage, and product labels need to survive moisture and abrasion in transit.

Yes, you can ship alcohol, but only if you’re a licensed business using a shipping carrier that has specifically approved you to do it. For an unlicensed individual, the honest answer is usually no. The U.S. Postal Service prohibits mailing alcohol entirely, and FedEx and UPS accept alcohol shipments only from licensed businesses that have signed an alcohol shipping agreement. So the answer to “can you ship alcohol” depends on who you are.

We print labels for breweries, wineries, and distilleries that ship their products, so we see the labeling and packaging side of this closely. Below is a plain-language rundown of who can ship alcohol, which carriers allow it, what licensing it takes, and how to package and label it to arrive intact. One important note: alcohol shipping laws are complex, vary by state, and change over time. This is general information, not legal advice, so confirm the current rules with the carrier and the states involved (or a compliance professional) before you ship.

Can you legally ship alcohol?

Whether you can ship alcohol comes down to licensing. The rules treat a licensed business very differently from a private individual.

Can an individual ship alcohol?

Generally, no. Private individuals can’t legally ship alcohol through the major carriers. USPS prohibits it outright, and FedEx and UPS only accept alcohol from licensed businesses under a formal agreement, not from consumers mailing a bottle to a friend. Sending alcohol without the proper license and carrier approval can violate federal law, state law, and carrier policy at once. If you’re an individual wanting to send someone a drink, the legal route is to order from a licensed retailer or winery that’s set up to ship to that person’s state and have them fulfill it.

Can a licensed business ship alcohol?

Yes. Licensed producers, retailers, and distributors can ship alcohol, provided they hold the right federal and state licenses and use a carrier that has approved them for alcohol shipments. This is how wineries run their wine clubs, how distilleries fulfill online orders in states that allow it, and how retailers ship to customers. The rest of this guide is written for that licensed-business path.

The short version: If you are not a licensed alcohol business with a carrier shipping agreement, you cannot legally ship alcohol through USPS, FedEx, or UPS. There is no consumer workaround, and getting caught can mean seized packages and penalties. Order through a licensed shipper instead.

Which carriers ship alcohol?

The three major carriers handle alcohol very differently. Here’s where each one stands right now (confirm each carrier’s latest policy before shipping, since they update their terms).

Carrier	Ships alcohol?	Who can ship	Key requirements
USPS	No	No one (mailing alcohol is prohibited)	Not an option for shipping alcohol
FedEx	Yes, restricted	Licensed businesses with a FedEx alcohol shipping agreement	Signed agreement, approved license, adult-signature delivery, required markings
UPS	Yes, restricted	Approved licensed shippers under a UPS agreement	Signed agreement, approved license, adult-signature delivery, required markings

USPS

USPS does not allow alcohol in the mail. It’s a prohibited item for both individuals and businesses, so it isn’t a path for shipping beer, wine, or spirits, period.

FedEx

FedEx ships alcohol, but only for licensed businesses that have entered into an alcohol shipping agreement with FedEx. Consumers can’t ship alcohol via FedEx. Approved shippers have to use adult-signature delivery and follow FedEx’s packaging and labeling rules.

UPS

UPS works the same way: it accepts alcohol shipments only from approved, licensed shippers who have signed a UPS alcohol shipping agreement and meet its requirements, including adult-signature delivery. Like FedEx, it isn’t open to the general public.

What licenses do you need to ship alcohol?

Shipping alcohol as a business is a licensed activity at both the federal and state level. The exact mix depends on what you make or sell and where you’re shipping.

Federal: the TTB basic permit

At the federal level, producers and importers of alcohol need a basic permit from the Alcohol and Tobacco Tax and Trade Bureau (TTB). This is the federal foundation for operating as an alcohol business before state shipping licenses come into play.

State licenses and direct-shipper permits

States regulate alcohol shipping heavily, and this is where it gets complicated. Many states require a specific direct-shipper permit or license for each state you ship into, and the requirements differ by state and by product type. A permit that lets you ship wine to one state may not cover spirits, or may not exist for that state at all.

Direct-to-consumer vs. wholesale

There are two broad shipping models. Wholesale shipments move between licensed businesses (producer to distributor to retailer) and follow the three-tier system most states use. Direct-to-consumer (DTC) shipments go straight to the customer, and this is the more regulated path: it typically requires state DTC permits, age verification, and adult-signature delivery. DTC rules vary widely. Some states allow DTC wine but not spirits, some allow very little, and some don’t allow it at all.

Age verification and adult signature

Any legal alcohol shipment has to reach an adult. That means age verification at purchase and adult-signature delivery (the carrier confirms someone 21 or older signs for the package). This isn’t optional, and carriers enforce it.

Dry counties and state bans

Even where shipping is broadly legal, some counties and municipalities are “dry” and prohibit alcohol, and some states ban inbound DTC shipments entirely. You have to check the destination, not just your home state, before you ship.

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How do you package alcohol for shipping?

Once you’re cleared to ship, packaging protects the product, and the carrier will have packaging requirements you have to meet. Broken bottles mean lost product, unhappy customers, and messes that can trigger carrier penalties.

Choosing the right containers and inserts

Use shipping cartons designed for bottles, with molded pulp or corrugated dividers that keep each bottle separated and immobilized. These inserts are built to the bottle shape and are the single biggest factor in whether bottles arrive intact.

Protecting bottles in transit

Separate every bottle. Dividers stop glass from knocking against glass.
Cushion the load. Add appropriate cushioning so bottles can’t shift.
Seal it well. Use strong tape and a sturdy outer carton rated for the weight.
Distribute weight evenly. Balanced packing survives handling better.

Beer, wine, and spirits ship differently

Beer is sensitive to temperature and pressure, so it needs sturdy materials, good separation, and attention to heat during transit.
Wine is often shipped in temperature-aware conditions and typically packed to protect the cork and label, with careful cushioning.
Spirits are higher-proof and can carry stricter handling expectations, so tamper-evident, high-strength packaging is worth the investment.

Labeling and your product label in transit

Shipping alcohol involves two labeling layers: the carrier markings the package needs, and your product label surviving the trip. Both are easy to overlook until something goes wrong.

Carrier-required shipping markings

Alcohol shipments have to be marked so everyone in the chain knows what’s inside and that an adult signature is required. Carriers require specific alcohol-shipping labels (for example, a label noting the package contains alcohol and requires the signature of someone 21 or older) in addition to your normal shipping label. Your carrier agreement spells out exactly what’s required, so follow it to the letter.

Protecting your product label from moisture and abrasion

This is our corner of the process. A product label that looks perfect leaving the facility can arrive scuffed, smeared, or lifting if it isn’t built for the trip. Shipping means moisture (condensation, ice packs, humidity), abrasion (bottles rubbing against inserts), and handling. A durable film label like BOPP, often with a protective laminate or coating over the print, holds up far better than an uncoated paper label. If your product ships, it’s worth choosing a label material and finish with transit in mind, not just shelf appeal. Our guide to waterproof labels covers the material side in more depth.

Worth knowing: The label that survives a store shelf isn’t automatically the label that survives a shipping box. If direct-to-consumer is part of your plan, tell your printer, so the material and finish are chosen for handling and moisture, not just for looks on a shelf.

Common mistakes to avoid

Assuming one permit covers everything. Federal and state licenses are separate, and each destination state can have its own rules.
Checking only your own state. The destination’s rules (including dry counties and DTC bans) govern whether the shipment is legal.
Trying to ship as an individual. There’s no legal consumer workaround through USPS, FedEx, or UPS.
Skipping adult-signature delivery. It’s required, and delivering to a minor carries serious consequences.
Under-packing bottles. Inadequate dividers and cushioning lead to breakage and carrier penalties.
Using a shelf label for a shipped product. Choose a material and finish that survive transit.

Shipping alcohol the right way

Shipping alcohol is doable, but it’s a licensed, regulated activity: the right federal and state licenses, a carrier that has approved you, adult-signature delivery, and packaging built to protect the product. For individuals, the path is to buy from a licensed shipper rather than mailing it yourself.

We can’t file your permits, but we can make sure your labels are built to survive the trip. Request a sample pack to see our durable, shipping-ready materials, or get in touch and we’ll help you choose a label that holds up from your line to your customer’s door.

Frequently asked questions

Can you legally ship alcohol?

Yes, but only licensed businesses using a carrier that has approved them for alcohol shipments. Unlicensed individuals generally can’t legally ship alcohol. USPS prohibits mailing alcohol entirely, and FedEx and UPS accept it only from licensed businesses that have signed an alcohol shipping agreement. Shipping without the proper license and carrier approval can violate federal law, state law, and carrier policy.

Can an individual ship alcohol to a friend?

Generally no. Private individuals can’t legally ship alcohol through USPS, FedEx, or UPS. The legal alternative is to order from a licensed retailer or winery that’s authorized to ship to the recipient’s state and have them fulfill the shipment, which handles the licensing, age verification, and adult-signature requirements.

Can you ship alcohol through USPS?

No. The U.S. Postal Service prohibits mailing alcohol. It’s a prohibited item for both individuals and businesses, so USPS is not an option for shipping beer, wine, or spirits.

What licenses do you need to ship alcohol?

Shipping alcohol as a business generally requires a federal TTB basic permit plus the appropriate state licenses, which often include a direct-shipper permit for each destination state. Requirements vary by state and by product type, and direct-to-consumer shipping is more regulated than wholesale, typically requiring state DTC permits, age verification, and adult-signature delivery.

Do you need an adult signature to receive shipped alcohol?

Yes. Legal alcohol shipments require adult-signature delivery, meaning someone 21 or older must sign for the package. Age verification at purchase and adult signature at delivery are standard requirements, and carriers enforce them.

How should you package alcohol for shipping?

Use shipping cartons made for bottles with molded pulp or corrugated dividers that separate and immobilize each bottle, add cushioning so nothing shifts, seal with strong tape in a sturdy outer carton, and distribute weight evenly. Beer is temperature and pressure sensitive, wine is usually shipped with cork and label protection, and spirits often call for tamper-evident, high-strength packaging. Product labels should be a durable film built to survive moisture and abrasion in transit.

Ready to ship with labels that hold up?

Handle the licensing and carrier side with a compliance pro, and let us handle the label. We print durable, shipping-ready labels for beverage brands that ship. Request a sample pack to see the materials, or get in touch with your product and we’ll help you spec a label built for transit.

More on shipping and selling alcohol:

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Adding Value to Your Label with a QR Code

Guest Post by: Gretchen Ardizzone at Shout Out Studio

Having a well designed, well-executed label is the first step in attracting attention to your product, but there’s an opportunity for your label to do more. If you want to communicate the added value of your product, you might consider a QR code. QR (quick response) codes aren’t the newest technology to hit the market. In fact, the two dimensional barcodes have been around for almost twenty years. But we’ve seen them more (both good and bad) in the last few years in attempts to stand out in a highly competitive marketplace. When applied thoughtfully, they can provide their benefits.

Some people think the primary use of a QR code is a good way to direct consumers to your website. Not entirely. The reality is that your web address can just as easily be printed on your label, and if a consumer wants to visit your website before or after purchase, they’ll likely do it anyhow. The first question to ask is how engaging is your website? If you’re driving traffic there, it’s crucial that there’s something there to engage them. If it’s just basic company information and where to find your product (which they just did), you might want to reconsider.

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