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Typography Tips: Text and Font Considerations for Product Label Designs

How important is the text on product labels? In a word, very.

The typography used on a label does more than just provide information – it adds a whole new way to express a style or mood for a product. Of course, the design needs to ensure that text can still provide a clear message as well. Here are some tips to help you nail the typography on your product labels.

Invite the Right Guests to Your Font Family

The fonts you choose play a huge role in conveying a brand’s personality. An elegant serif font is a go-to option for a classy wine label, while a more modern sans serif font is a match for trendy kombucha labels. The choice of which fonts depends on what type of message you want to convey – just be careful not to try to take on too many different personalities.

When it comes to different fonts, there can definitely be too much of a good thing. Too many font styles can lead to a busy message.One way to avoid this is to try and stick with a few fonts from the same font family. This practice will help you create a more cohesive look without the threat of distracting contrasts.

Another method involves pairing simpler, less obtrusive fonts with more stylish ones. A flashy display font is great for product names or other headings, while a sans serif font cleanly presents other important information. Play around with what works and what doesn’t to find a combination that’s perfect for your product without muddling your message.

A coffee label design made with carefully selected typography.

Create a Visual Hierarchy

Let’s face it – people don’t always like to read. That’s an issue when you need your label to tell a story about a product. Fortunately, a good visual text hierarchy will help you establish the right viewing pattern and communicate your story in style.

As with any story, your label will need a beginning, middle, and end. Some words are more important than others, which is why you can vary the weight and placement of certain text to call out information in a specific order. Using the same sizes and fonts for everything will make your customers work to determine what’s important. In a business where you have only seconds to make an impression, nobody has time for that.

Instead, plan out what information deserves a heading, a sub-heading, or regular body copy. Big, bold fonts establish a visual hierarchy of what’s first for your audience. From there, you can vary the design of each line to draw shoppers eyes in a specific order. This process helps you highlight the basics of your product – your brand name and what the product is – for people who like to skim.

Make Sure The Text on Your Label is Legible and Readable

If people can’t read your text, something went wrong in the design process. An illegible design makes it difficult for users to distinguish individual characters, while an unreadable design, well, can’t be easily read. Either issue can be caused by a few different factors.

Size

Finding the right text size is a delicate balancing act. If you go too small, your words may be too tiny for the average consumer. If text is too big, it can overwhelm your design. In general, anything smaller than 5 pt. font is fairly difficult to read. It also doesn’t help that text can be more legible on a computer screen than on a physical print. To find the right balance, try printing out a proof of your design at full size. This will allow you to judge the legibility of your design at various distances and adjust the text size as necessary.

There are also occasions where the font size is partially dictated for you. Required elements like ingredients lists and government warnings for beer labels or other federally regulated products have minimum size requirements to ensure that they’re legible for the general populace. As such, you’ll need to make sure your label abides by these rules to avoid any potential consequences.

Spacing

Like text size, the spacing between your words is a Goldilocks situation. The words shouldn’t be too close or too far from each other, and somewhere in between is just right. As with size, what you see on screen can be misleading.

What may seem fine in a design file may not have enough spacing between characters or leading between lines of text. On the flipside, too much space makes it harder for users to quickly process what’s on your label. In general, looser leading is a good way to improve body copy, but you’ll want to check out a test print to verify how it looks for the average passerby.

Color Contrasts

It’s no surprise that color selection plays a massive role in label design, but it also has a big impact on text legibility. Certain color combinations may look good together, but can create issues for consumers trying to read your text. Dark-on-dark or light-on-light combinations are particularly tricky for just about any text – for fine print, it’s a recipe for disaster.

The solution? Aim to use contrast colors for text and background. Not only will the combination make it easier to read the words, the disparity between the two colors will help make your messages pop for passing consumers.

Three sour ale bottle labels with clean typography.

Make Your Label Designs Shine with the Right Label Printing Company

Once you’ve spent plenty of time designing your product label – or having someone else do this for you – you still need a label printing company that will help you get the most out of your design.

At Blue Label, we guide you through the printing process to help you invest in the right materials and printing capabilities for your design and performance needs. We’ll also work with you to make sure that your design is ready, which includes checking that your types and fonts are converted to outlines for a successful print.

Ready to work with a label printing company with unmatched quality and service? Contact us today about your next label project.

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Common Label Mistakes to Avoid: Art File Issues

Before a label is made, it starts off as art file. Label printing companies need these files to turn your design into a physical product, so it’s important to have everything in place to set your label project up for success.

An art file contains much more than just your design. Each file needs to include important details and meet certain guidelines so your finished labels look just like your design. As a result, one overlooked file standard can lead to potential problems with your label. Here’s a rundown of the most common issues that can affect your art files.

It’s in the Wrong File Format

Before you get too far, make sure that you’re using the right file format for your printer. Print companies have preferred file formats so that they can take your file and turn it into labels. At Blue Label, we require Adobe Illustrator files or High-resolution PDFs from Photoshop, so make sure to ask your label printer what files they need (if they haven’t told you already). Companies can often accept PDFs made through other software, but it’s best to ask questions or send over art files beforehand to make sure they are compatible with the commercial printing presses used to produce your packaging.

The Images are Blurry

Blurry images are the bane of a good design’s existence. When possible, use vector images in your art file so that they can be resized without worry. Vector-based artwork uses mathematical calculations to create lines and shapes that allow these graphic to look the same even if you zoom in on the file. You can make vector images in Illustrator
If this isn’t an option, you should be fine with pixel-based images if they’re a high enough resolution. Whether you use vector or pixel-based images, they should be a minimum of 300 DPI, although 600 DPI or more is preferable if possible.

A digital printing expert reviewing an art file for a product label.

The File is Too Big

Art files tend to get rather big if you’re not careful. Large file sizes can make it difficult to transfer the file to the printing press. That means it’s best to try and manage file size before yours becomes too big.

Images are the main reason for a hefty art file. Pixel-based images, such as .jpg, .gif, and .png files, are larger than vector-based images in terms of file size, so too much pixel-based artwork will bog down your file. You should also embed or link pixel-based images in your file. Embedded images are kept in the art file, which can contribute more to the overall file size. Linked images are saved outside the file and can save space if you also share the original image files with your printer.

There are some other tricks to reduce image and file size in Illustrator, including playing with raster effects and file cleanup resources. You can learn more about these methods and the processes for linking and embedding images in our guide on managing file size.

The Colors are Wrong

It’s imperative that your art file uses the right color format. Digital printing requires CMYK, which is comprised of four colors – Cyan, Magenta, Yellow, and Black (Key) – with additional hues that allow best-in-class printing presses to attain up to 98 percent of the Pantone spectrum. The RGB color model is designed for use on electronic displays like computer monitors and phone screens, but not for print. This means that you’ll want to use the CMYK model to make sure that your colors come through the way they should on your labels.

If you have a specific color in mind, it’s important to call it out using the Pantone Matching System. This will allow the printer to look up the exact color code and match the exact shade your brand requires. To learn more about using the Pantone Matching System and different color profiles, check out our digital printing color guide.

The Dieline Doesn’t Incorporate Bleed or a Safe Zone

Your art file not only needs to include your design, it also needs a dieline. As much as printing companies try to make exact cuts for every single label, there is a chance of some slight variation. The dieline should consist of three separate lines to prepare for this potential variation:

A main dieline that maps out the intended cut of the final design
A bleed area to ensure that there are no accidental white spaces
A safe zone to protect design elements

The purpose of the main dieline is simple: to show exactly where a die is supposed to cut a label. The bleed space is an extension of the background of the design to eliminate any off-putting white spaces if the cut isn’t exact. This bleed area should be at least 1/8” around all sides of your design.

The safe zone is also designed to provide wiggle room, this time creating a space in your design so that any essential elements – type, logos, etc. – aren’t too close to the dieline. The safe zone should allow for 1/16” of space between the dieline and any elements. You can see an example of a complete dieline with all three components below.

A sample dieline for a product label.

The Text isn’t Outlined

A good design is more than just images – even a minimalist label design is bound to include a few words. To ensure that these words print correctly, it’s important that you have the font outlined in your art file before you send it over to a printing company.

Outlining fonts is critical because it takes each letter and turns it into an image. This practice eliminates the need for font software and files. It also offers a few key benefits, such as making it easier to create custom type tailoring, adding color treatments to parts of characters, and making type heavier for production purposes. For guidance on how to convert font to outlines, check out our font preparation guide.

Find a Label Printing Company That Works with You

A good art file plays a big role in the production of your product labels, but it’s not always easy to figure out exactly what to do to make sure your art file is ready for its close-up. At Blue Label, we do more than just print your labels; we work with your company to guide you through the printing process and assist you from start to finish. Whether you have art file questions, need to identify the right label materials, or want to know more about our printing capabilities for your products, we put in the time to understand your needs and help along the way.

Ready to turn your design into the perfect labels for your products? Contact Blue Label today to talk to one of our experts about your project.