More people are looking to buy kombucha every day. Of course, this also means that more businesses want to make their own mark in the kombucha market. In a crowded field, product packaging can be the difference between success and a lack of sales. Here are three kombucha label trends that you can use to promote your products.
Show Off Your Colors (Both Inside and Out)
The natural aspect of kombucha is a major selling point, so don’t be afraid to channel that connection with your product labels. Utilize colors that not only pop, but also mirror the natural side of your kombucha. Full color label printing can help you achieve lush greens, vivacious reds, and other vibrant colors can help attract attention and promote your product at the same time.
The colors on your labels aren’t the only ones that can attract consumers. Clear kombucha labels allow you to show off the contents of your container to the world. Not only can the natural color of your kombucha intrigue consumers, people who like to see what they buy will also enjoy your transparency.
Showcase the Natural, Healthy Side of Kombucha
A big reason why people choose to buy kombucha is because it’s a better alternative to sugary, unhealthy beverages. Why not reinforce that perception on your label? Be open and honest about everything that goes into your product, especially if you source all-natural ingredients. If you want to be extremely transparent about your kombucha, you can even list the ingredients on the front. You’ll have to include them on the back anyway, so you can help build trust with ingredient-conscious customers by making the contents of your container a main selling point.
Another way kombucha can stand out is through the organic seal. According to Lumina Intelligence, half the kombucha products sold in the U.S. are organic. If that applies to your kombucha, make sure to add the organic seal to your labels. As long as you meet all the requirements for organic labels, that seal can serve as another reason why consumers will choose your products instead of the competition.
There are also other signifiers that can help you promote a healthier product on your label. The U.S. Department of Agriculture (USDA) and Federal Drug Administration (FDA) aren’t as strict about companies labeling their products as “natural,” but the word can still help you build that image for your product. You can also include specific health claims on your label if your kombucha qualifies for them via the FDA’s Food Labeling Guide.
Use Your Label to Tell a Story
People want to relate to the products they purchase, and storytelling is a good way to help companies create a connection with consumers. According to an exercise conducted by authors Chip and Dan Heath, a group of Stanford University students shared stories that contained different facts to see what information people would retain. Five percent of students remembered specific statistics, while 63 percent remembered the stories the students told.
You don’t need to take up a lot of real estate on your labels to share your story. You can share a short origin story about your business next to the information panel. Is your kombucha part of a family-owned business? Let your consumers know. Have a funny story about how you started making your kombucha? Share it with the world. Storytelling can range from a simple, short sentence to a complex augmented reality labels, so don’t be afraid to use your packaging to promote your story.
Work with the Right Printer to Give Your Kombucha an Edge
A good label design plays a crucial part in selling your product, which is why it’s important to find a label printing company that can do your design justice. Blue Label Packaging Company has the state-of-the-art equipment and experience to make your products stand out among the competition. Contact Blue Label today to talk to our experts about your kombucha labels.