3 Traits of Great Beer Bottle Labels

There are a lot of ways to design great beer bottle labels. Label designs in craft brewing are much like the beers themselves, innovative, eccentric, bold, and endlessly original. In our line of work, we happen to encounter a lot of great custom beer labels; this article talks about three things that a lot of great labels have in common.

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5 Ways to Create a Standout Wine Label

You hear the phrase “stand out on the shelf” an awful lot if you produce and sell wine. It’s a competitive industry and many consumers make their purchasing decisions based on packaging. So what does standing out on the shelf actually mean for a winery? It means an eye catching, engaging label that represents your brand. Here a five ways to design a wine label that sets itself apart from the competition.

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The Architecture of a Custom Label

As an architecture enthusiast, I spend a lot of time reading and thinking about buildings. And, over time, I’ve come to understand that a well-designed custom label is like a great work of architecture. Every single aspect of its design works towards the same goal, and the pieces come together to create a whole much greater than the sum of the parts. So how does your package become the Falling Water of digital labels? How can you become the le Corbusier of labeling design? Well, I’ve developed this four-step framework that can, perhaps, help you create your masterpiece.

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5 Tips for Promoting Your Brand Personality Through Labels

“For you to sleep well at night, the aesthetic, the quality, has to be carried all the way through,” Steve Jobs famously said. In the case of custom labels, this could not be more true.

One easy mistake to make when developing digital labels is to end up with a label that doesn’t fit your brand. You can avoid being stuck with a misfit label by following these tips:

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Who owns your custom label art? Probably not you.

You want a new digital label. Seems pretty simple: you call up your printer, give them an idea of what you want, they have their art department put something together, and a week or so later, you’ve got a new label.  There might be a little back and forth about how much time was spent to get to the finished product, but chances are you’ll get a custom label that works without too much hassle. But that’s not always the end of the story, there is one important question you forgot to address, whose digital label is it?

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8 Steps to Great Label Design: Part 1

Blue Label is lucky enough to work with great clients, as well as talented designers during the process of collaboratively producing great labels. One of those designers, Madison McMullen has agreed to provide her insight into label design. Here are her 8 Steps to Great Label Design:

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Adding Value to Your Label with a QR Code

Guest Post by: Gretchen Ardizzone at Shout Out Studio

Having a well designed, well-executed label is the first step in attracting attention to your product, but there’s an opportunity for your label to do more. If you want to communicate the added value of your product, you might consider a QR code. QR (quick response) codes aren’t the newest technology to hit the market. In fact, the two dimensional barcodes have been around for almost twenty years. But we’ve seen them more (both good and bad) in the last few years in attempts to stand out in a highly competitive marketplace. When applied thoughtfully, they can provide their benefits.

Some people think the primary use of a QR code is a good way to direct consumers to your website. Not entirely. The reality is that your web address can just as easily be printed on your label, and if a consumer wants to visit your website before or after purchase, they’ll likely do it anyhow. The first question to ask is how engaging is your website? If you’re driving traffic there, it’s crucial that there’s something there to engage them. If it’s just basic company information and where to find your product (which they just did), you might want to reconsider.

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